BlackBerry Enterprise Mobility Suite vs Google Cloud Identity comparison

BlackBerry Enterprise Mobility Suite vs. Google Cloud Identity

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Review summaries and opinions

We asked business professionals to review the solutions they use. Here are some excerpts of what they said:

Categories and Ranking

Microsoft Intune

Mindshare comparison

As of May 2026, in the Enterprise Mobility Management (EMM) category, the mindshare of Microsoft Intune is 23.8%, down from 33.8% compared to the previous year. The mindshare of BlackBerry Enterprise Mobility Suite is 2.0%, up from 0.7% compared to the previous year. The mindshare of Google Cloud Identity is 1.7%, up from 1.2% compared to the previous year. It is calculated based on PeerSpot user engagement data.

Enterprise Mobility Management (EMM) Mindshare Distribution
Product	Mindshare (%)
Microsoft Intune	23.8%
Google Cloud Identity	1.7%
BlackBerry Enterprise Mobility Suite	2.0%
Other	72.5%

Enterprise Mobility Management (EMM)

Featured Reviews

Varun Mehra

Collaboration Support Engineer at a retailer with 11-50 employees

Centralized device management has transformed security and streamlined remote provisioning

One area where Microsoft Intune can improve is the user interface. Sometimes the portal feels a bit complex and not very intuitive, especially for new users, and it can take time to find specific settings. Another point is troubleshooting. While logs are available, the diagnostic policies and sync issues can still be time-consuming and not very straightforward. I also feel that reporting could be more detailed and customizable. The built-in reports are helpful, but for deeper insights, I often need to rely on additional tools. Overall, it is a strong solution, but improving usability and troubleshooting experience would make it even better. While Microsoft Intune works very well within the Microsoft ecosystem, the integration of some third-party tools could be smoother and require less customization. Support is another area that could improve, as sometimes response times can be slow, and resolving complex issues may take longer than expected. In terms of features, I think more advanced automation and built-in remediation options would be helpful since common issues can be fixed automatically without manual intervention.

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reviewer1310304

IT Mobility Support Analyst at a financial services firm with 5,001-10,000 employees

Helpful technical support, and performs well, but initial setup could be simplified

They are constantly improving the scalability of BlackBerry Enterprise Mobility Suite. More collaborative features are being developed. I know they have integrations with a lot of other vendors and applications, and it's constantly growing. Our company has approximately 3,000 users. I would say we have ten people for actual administrative roles with Blackberry.

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Bhushan Ladkhedkar

Head - Work Transformation at Econz

User lifecycle management becomes streamlined with unified access and context-aware policies

If applications support SAML protocols, integration is always an easy task. However, there are difficulties with form-based applications or LDAP-based applications, particularly traditional applications. We need more flexibility not only with SAML but also with LDAP-based and form-based applications. Context-aware access currently only works with SAML-based applications. If other application integrations could support context-aware access, that would be helpful, as companies are in a transition mode with various traditional, form-based, and LDAP-based applications. Mobile device management could be improved. Through Google Cloud Identity, we can manage Android applications and have control over iOS devices, but container functionality is missing. This is particularly important for BYOD (Bring Your Own Device) scenarios, especially in India where the market is now split equally between iOS and Android users. Improvements in this area and integration capabilities would be beneficial.

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Quotes from Members

We asked business professionals to review the solutions they use. Here are some excerpts of what they said:

Pros

"For our office workers who are not based in Norway, when we order the PC, we can do some of the settings for them. These are standardized settings. We can set them up exactly as they are in Norway so that they're the same."

"We were trying to solve many issues, mainly the lack of centralized management. Before Microsoft Intune, we had to manually support devices one by one, installing applications and configuring policies individually. When we implemented the tool, it became much easier to manage our devices. We enroll them in Microsoft Intune and can manage all devices with a few clicks. For application management, it's the same process. If we want to deploy applications to hundreds or thousands of devices, we can do it easily with just a few clicks. This also applies to policies."

"The solution is scalable. We currently have tens of thousands of users within our organization using the solution."

"Microsoft Intune has positively impacted my organization by providing many benefits."

"Autopilot is the most valuable feature."

"Its protection policies are most valuable, it protects mobile devices as well as individual apps, it is pretty scalable, and its documentation is also pretty good."

"The solution appears to be stable and scalable."

"The ability to (somewhat) manage full Windows 10 computers including EXE-based or MSI-based application deployments using Azure Active Directory as Identity."

More Microsoft Intune pros

"The security is outstanding."

"It allows me to be able to access my email when I do not necessarily have my computer with me. I can also access my calendar when I am on public transport or outside of the office."

"It does support hardware and operating system configurations from every angle."

"Every version upgrade has been straightforward."

"It has allowed us to manage many different mobile device platforms, like Windows 10, Android, Apple, and BlackBerry 10, all through a single pane of glass."

"We are using BlackBerry Work applications for accessing emails, calendars, and contacts, and the users are happy to have an easy way to have access to emails on the go."

"Access to the emails on the go was most valuable. Having access to your emails in a secure way is one of the most important features of this solution. Blackberry ensures data security, and as a user, I can use it while on roaming or wherever I am."

"Having access to our internet was extremely beneficial."

More BlackBerry Enterprise Mobility Suite pros

"Cloud Identity is a cloud-based Software as a Service model, so you don't need to worry about managing the infrastructure."

"The solution is primarily used for single control and single sign which helps with the security and authentication of multiple devices."

"It's easy to set up."

"Although we have not looked at the whole product and explored it completely, we find that all the authentication features that we are using now are valuable."

"The Cloud Identity is well advanced in terms of features, applications, and the components that it is offering."

"One of the most useful features was the single sign-on. You can use it as an identity provider or service provider. And you can use their organization unit feature to enable or disable some of the features for a specific group of users."

"The most beneficial feature for enhancing security is context-aware access."

"The most valuable feature is that you can manage users from one central location."

More Google Cloud Identity pros

Cons

"Lacking in features such as Wi-Fi and network security."

"Intune should improve the management of non-Microsoft devices. It would be better to manage Mac, Android, and other non-Microsoft operating system devices within the same Intune interface."

"One drawback of Intune is that we cannot find devices based on a user's region or location."

"While the ability to deploy applications at startup is reliable, the policy-based application deployment method has not reached the same level of consistency."

"The mobile management is good for iPhone and iPad, but the Apple Mac management needs improvement. That is probably because Microsoft does not have low-level access to Apple Mac hardware. If you are doing basic things, it is okay, but if you want to image Apple Macs and do things like that, then Jamf is much better."

"If you wish to block any App Store application, there is no way to do so."

"Enhancements for managing MacOS more comprehensively would be beneficial."

"The interface is not as modern as some competitors in terms of single pane of glass visibility across the entire landscape. It has a very Azure vibe and may not be as graphically appealing as other products."

More Microsoft Intune cons

"The pain points for us would be the activation."

"One issue that is very annoying at that moment, that we're having an argument about with BlackBerry, is the inability to remove the signature automatically from the server."

"Some users have complained that some features cannot be done through the BlackBerry Access Hub."

"The only thing is that the UEM service is a little slow. We have a product production environment, and a test environment and both of them are a little slow. When you are using the UEM Web interface, it takes time to load."

"I would like more support for Google Chromebook operating system, so I could manage it."

"The interface could be improved."

"Some users have complained that some features cannot be done through the BlackBerry Access Hub."

"The application is consistent across devices, but the interface is not as robust as you would expect for an enterprise solution."

More BlackBerry Enterprise Mobility Suite cons

"If you want to set up some alerts, you don't have much control over the configuration. You have to use their default alerts. And they only provide alerts for certain activities, so you cannot customize those. Monitoring isn't very helpful either."

"There is room for improvement in the configuration of their security policies. It seems quite basic."

"The customer service and support team is not so good."

"The solution's storage capacity could be increased."

"Mobile device management could be improved. Through Google Cloud Identity, we can manage Android applications and have control over iOS devices, but container functionality is missing."

"Technical support is slow."

"Google Cloud Identity can be improved by having better integration with Active Directory, but since Active Directory is also a Microsoft solution, we don't think it will happen; that's the only disadvantage of Google."

"When referring to the help articles I found them not helpful. Support themselves understood my query but the resolution was not satisfactory."

More Google Cloud Identity cons

Pricing and Cost Advice

"The purchase of the product was handled by someone else."

"Consider the Microsoft Enterprise Mobility Suite rather than choosing specific sub-components, e.g. only Microsoft Intune."

"If you ask the accountant or the finance department, they'll tell you that it is way too expensive, but when I look at the cost and compare it with the value you actually get, it's more than fair."

"Intune comes with the licensing that is common for large organizations. However, Microsoft has recently released many add-ons that are very expensive, especially for large organizations or corporations."

"Microsoft Intune is more expensive than other solutions, but it offers a wider range of features and control."

"The cost is handled through our Office 365 license, so I have yet to be able to compare it directly with other tools in its class."

"The Intune license model is costly."

"If you're ever going to buy an Office 365 environment, then pricing is reasonable given all that it does, but if you're not, then you might find the pricing expensive."

More Microsoft Intune pricing and cost advice

"Sometimes, it is very hard to get an overview because there are so many different suites to find out what is the right thing for new customers."

"We currently pay by the year, but the licenses are calculated on a monthly basis."

"The licensing costs are paid on a yearly basis because we just renewed the license. If you have some big issue, they will also charge you."

"We are paying $200 annually. You also need to have a hardware server or a license for the server so there could be some additional fees added on to that."

"In my opinion, we're paying an awful lot for what we get, compared to other vendors. I don't deal with the pricing, but it does seem to be a bit pricey for the things that we get, especially, when you compare them to other vendors, such as VMware, Citrix, who have all bought up other players in this space. VMware offers AirWatch free as part of their packages."

"We pay about $6 a year for the solution. There are no extra costs on top of that. You save a lot of money when you use this product."

"For the number of licenses, I believe it was approximately $500,000 per year, or for three years."

"It was on a yearly support contract, and the licenses were perpetual. There was also the implementation cost and the support cost for the integrator."

More BlackBerry Enterprise Mobility Suite pricing and cost advice

"The solution is not expensive."

"The fees are paid monthly and there are no additional costs other than the licensing fees."

"Licensing fees are on a yearly basis."

"When I worked on Cloud Identity, they offered a free or enterprise version. You can synchronize and create up to 100 user identities in the free version. After that, you have to purchase a business or enterprise license. In that model, you'll be charged based on the number of users."

"The product is billed on a monthly basis depending on the number of users."

"On a scale from one to ten, where one is cheap and ten is expensive, I rate the solution's pricing a three out of ten."

"The pricing is a bit expensive."

"I rate the product price a seven on a scale of one to ten, where one is a low price, and ten is a high price."

More Google Cloud Identity pricing and cost advice

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Top Industries

By visitors reading reviews

Financial Services Firm

10%

Manufacturing Company

Computer Software Company

Government

Financial Services Firm

20%

Construction Company

10%

Outsourcing Company

10%

Energy/Utilities Company

Computer Software Company

12%

Financial Services Firm

12%

Manufacturing Company

11%

Comms Service Provider

Company Size

By reviewers

Large Enterprise

Midsize Enterprise

Small Business

By reviewers
Company Size	Count
Small Business	149
Midsize Enterprise	60
Large Enterprise	177

By reviewers
Company Size	Count
Small Business	7
Midsize Enterprise	3
Large Enterprise	19

By reviewers
Company Size	Count
Small Business	11
Midsize Enterprise	5
Large Enterprise	8

Questions from the Community

How does Microsoft Intune compare with VMware Workspace One?

Microsoft Intune is a great tool for managing a mobile device fleet while keeping access control. The solution makes ...

What are the pros and cons of Microsoft Intune?

Microsoft Intune is a great configuration management tool and has a lot of good things going for it. Here are some of...

How does Google Cloud Identity compare with Microsoft Intune?

Microsoft Intune offers not only an easy-to-deploy data protection and productivity management solution, but also ...

What is your experience regarding pricing and costs for Google Cloud Identity?

Ask a question

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It's crucial to monitor costs carefully, as there can be unexpected charges. I have been charged even when there was ...

What needs improvement with Google Cloud Identity?

If you are asking about room for improvement with Google Cloud Identity, whatever is there already, cost is the only ...

What is your primary use case for Google Cloud Identity?

We are using Google Cloud Identity for application development.

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Product Reports

Microsoft Intune

Download Microsoft Intune product report

BlackBerry Enterprise Mobility Suite

May 2026

BlackBerry Enterprise Mobility Suite report

Download BlackBerry Enterprise Mobility Suite product report

Google Cloud Identity

Download Google Cloud Identity product report

Also Known As

Intune, MS Intune, Microsoft Endpoint Manager

Good for Enterprise, Good Mobile Messaging, Ubitexx Ubi-Suite

Cloud Identity, Cloud Identity Premium

Overview

Microsoft Intune is a cloud-based service designed for device management, security, and compliance. It supports automation and facilitates endpoint management for Windows, iOS, and Android devices, ensuring data protection and efficient policy enforcement.

Microsoft Intune offers seamless integration with tools like Windows Autopilot to automate device setup and deployment. Integrated with Azure Active Directory, it enhances policy management while providing robust reporting and analytics tools for compliance tracking. Despite its intuitive interface aimed at simplifying navigation and device security management, there are challenges such as compatibility issues with Linux and Mac, limited policy support for Android, and demands for better third-party integration. It's widely used for both corporate-owned devices and BYOD scenarios in dynamic IT environments.

What are the key features of Microsoft Intune?

Windows Autopilot: Automates device setup for rapid deployment.
Azure Active Directory Integration: Enhances user policy management.
Reporting and Analytics: Improves compliance visibility.
Mobile Application Management: Ensures app security without compromising personal data.
Cloud-Based Management: Allows management from any location.

What benefits and ROI can users expect?

Time Efficiency: Automation reduces time in policy enforcement and configuration updates.
Enhanced Security: Ensures data protection across corporate-owned and BYOD devices.
Improved Compliance: Advanced reporting tools enhance compliance visibility.
Flexible Management: Cloud-based nature supports management from any location.

In industries such as finance and healthcare, Microsoft Intune is implemented to ensure data protection and compliance with regulatory standards. Manufacturing sectors utilize Intune for managing a distributed workforce across global locations, while educational institutions employ it to secure and manage devices in learning environments supporting both students and faculty.

Microsoft

BlackBerry Enterprise Mobility Suite is a comprehensive platform offering secure and flexible mobile device management, catering to high-security requirements for a seamless integration between personal and corporate data.

BlackBerry Enterprise Mobility Suite delivers a secure environment for mobile device management, providing reliable email access, internet, and personal information management. Its containerization feature helps separate personal and corporate data while facilitating device management flexibility. With a user-friendly interface, Cylance integration, and centralized control, it combats stability issues and strives for better integration with Microsoft tools alongside support for Chromebooks and Apple devices.

What are the key features of BlackBerry Enterprise Mobility Suite?

Security and Data Separation: Enhances protection and confidentiality by using containerization.
Secure Email Access: Ensures reliable access to emails within a protected environment.
Cylance Integration: Eliminates VPN management burdens with advanced antivirus capabilities.
Device Management Flexibility: Allows centralized control over a range of mobile devices.

What benefits should users consider when evaluating BlackBerry Enterprise Mobility Suite?

Enhanced Security: Offers robust protection for mobile devices and data.
Reliability: Consistent access to essential communication tools like email and internet.
Productivity: Facilitates the use of collaboration and productivity applications securely.
Data Control: Maintains strict separation and privacy between personal and corporate data.

In finance and other sectors, BlackBerry Enterprise Mobility Suite supports organizations in managing secure email, collaboration, and mobile devices, addressing high-security needs in both corporate-owned and BYOD scenarios. Enhancements in the QA process and smoother device onboarding further its appeal as a trusted choice.

BlackBerry

Google Cloud Identity provides a robust platform for managing user and group access across cloud resources, enhancing security with multi-factor authentication and unifying identities with seamless single sign-on.

Offering a comprehensive range of features, Google Cloud Identity presents a web-based user management portal, group access control, and context-aware access, which significantly improves security and simplifies application-level policies. Seamless integration with Google Workspace and straightforward setup processes enhance usability, while organizational unit management supports efficient policy handling. This makes cloud-based user management both straightforward and impactful. Areas for enhancement include password management and integration with third-party applications and systems like Mac and Active Directory. The interface could also be more user-friendly, while pricing adjustments could improve competitiveness. Monitoring capabilities require better customization, and mobile device management needs refinement for wider compatibility. Strengthening customer support access and robustness would encourage smoother user experiences.

What are the key features of Google Cloud Identity?

Group Access Control: Enables management of access to resources by defining groups.
Single Sign-On: Streamlines access across applications through single sign-on.
Unified Identity Access: Provides a single view for identity management.
Endpoint Management: Manages devices accessing cloud resources efficiently.
Multi-Factor Authentication: Enhances security with additional authentication steps.

What benefits should users look for when evaluating Google Cloud Identity?

Enhanced Security: Robust security is provided through multi-factor authentication and context-aware access.
Streamlined Access Management: Simplified user and access management cuts down administrative tasks.
Integration Capabilities: Ease of integration with tools like Google Workspace enhances functionality.
Simplified Policy Management: Intuitive organizational unit management makes handling policies efficient.

Numerous industries implement Google Cloud Identity for its single sign-on and access management capabilities, which enable fine-tuned cloud resource control, multi-device authentication, and effective user administration. By integrating with systems for user authentication and identity synchronization from Active Directory, companies utilize it for enhanced collaboration and mobile device management. A unified account experience augments security with multi-factor authentication, applicable across platforms without necessitating Google Workspace.

Google

Sample Customers

Mitchells and Buzzers, Callaway

Ashcourt Rowan, EMC Professional Services, Itochu, MBDA, North Hennepin Community College, PGGM, Rohde & Schwarz, US Navy

ExtraHop Networks, HealthChannels

BlackBerry Enterprise Mobility Suite vs. Google Cloud Identity