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Dell VMAX All Flash vs HPE Alletra Storage comparison

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Comparison Buyer's Guide

Executive SummaryUpdated on Sep 18, 2024

Review summaries and opinions

We asked business professionals to review the solutions they use. Here are some excerpts of what they said:
 

Categories and Ranking

Everpure FlashArray
Sponsored
Ranking in All-Flash Storage
3rd
Average Rating
9.0
Reviews Sentiment
7.2
Number of Reviews
231
Ranking in other categories
No ranking in other categories
Dell VMAX All Flash
Ranking in All-Flash Storage
29th
Average Rating
8.2
Reviews Sentiment
7.6
Number of Reviews
5
Ranking in other categories
No ranking in other categories
HPE Alletra Storage
Ranking in All-Flash Storage
4th
Average Rating
9.2
Reviews Sentiment
7.2
Number of Reviews
88
Ranking in other categories
No ranking in other categories
 

Mindshare comparison

As of June 2026, in the All-Flash Storage category, the mindshare of Everpure FlashArray is 7.4%, up from 6.4% compared to the previous year. The mindshare of Dell VMAX All Flash is 0.7%, up from 0.7% compared to the previous year. The mindshare of HPE Alletra Storage is 5.7%, down from 9.6% compared to the previous year. It is calculated based on PeerSpot user engagement data.
All-Flash Storage Mindshare Distribution
ProductMindshare (%)
Everpure FlashArray7.4%
HPE Alletra Storage5.7%
Dell VMAX All Flash0.7%
Other86.2%
All-Flash Storage
 

Featured Reviews

Sowjanya MV - PeerSpot reviewer
Technical Lead at Wipro Limited
Has improved performance for mission-critical workloads and enabled seamless non-disruptive upgrades
The availability is 99.99%, which is the main factor any customer would need because their data should be available whenever they want to access it. This is one main critical thing. It is very easy to upgrade since Pure Storage FlashArray handles it well. Everything is non-disruptive now; previously, there were forklift shifts, but now that is not the case. Pure Storage FlashArray says no to forklift upgrades. Usually hardware requires downtime, but Pure Storage FlashArray has improved their footprint so that they are not asking for downtime; everything is just a non-disruptive activity, which is why customers are more inclined towards Pure Storage FlashArray. Customers want more of the models in their environment due to the performance they are giving, and everything is in one Pure1 Array console where we can view all the models on one page or just an orchestration tool. You don't miss anything; you have replication, notifications about replication, and details about which host groups replication is happening in and if that replication is successful or failed. On a daily basis, our purpose is to create volumes for infrastructure; our daily activities include creating volumes and mapping them to the host, doing any migrations from a VM, clearing the data stores, and carving the volumes to those VMs. One key factor is the data compression with a ratio of 5:1, focusing on space efficiency, inline deduplication, and the compression Pure Storage FlashArray works on; that is a major factor we can suggest to any customer. Analytical capabilities are crucial. Daily, we check the throughput and consumption, and Pure Storage FlashArray provides predictions for one year regarding usage. This prediction helps plan updates well ahead. For support, we just raise a case, and they follow up and get it done. There is also AI readiness, but with the model R2, we don't have much of that AI readiness. For others, we do have AI readiness that predicts capacity based on daily or monthly trends, enabling us to analyze how much space we need or if we need to expand the disk shelf. From an operational point of view, a good feature is that if you accidentally delete a volume, it will be retained in the destroyed state for the next twenty-four hours, which is not the same with any other vendor. I have worked in this storage domain for the past fifteen years, and this option is remarkable, benefiting any L1 or L2 engineer. Additionally, from a compliance perspective, Pure Storage FlashArray has REST APIs enabled. I have not explored automation much, but from a security standpoint, it is strong with encryption data. If you want to automate, you can easily integrate with all clouds and explore Pure Cloud for scheduling workloads, including volume creation. Customers find benefit in Pure Storage FlashArray's single management pane of glass due to the dual controller and active-active setup. If one of the controllers goes down, all workloads automatically shift to the other controller, ensuring their data is safe and accessible at all times. This is a highlighted feature that any customer desires because their data should always be accessible. For SAN workloads, we use Pure Storage FlashArray because for SAN FC fiber channel, we don't use it; we use NetApp for NAS activities. We have clearly split this, so SAN is for mission-critical applications, while network-attached storage handles file systems. This architecture helps us maximize the benefit from Pure Storage FlashArray due to the significant workloads from this giant retail client. From a footprint and energy consumption perspective, you can see energy consumption from the Pure1 storage portal on a daily basis, and it is very compact. The three models we use consume only three units, which is quite low. From a footprint and data center perspective, it doesn't occupy much space. As everything moves to cloud, there are requirements to avoid excess spending on data centers, and Pure Storage FlashArray is efficient in energy consumption and is environmentally friendly.
AS
Solution Architect at a agriculture with 10,001+ employees
Performance and interface improve data processing speeds but require complex configuration
The most valuable features of VMAX are its performance and GUI interface. We have seen significant improvements in technology over the last four to five years. The snap feature, along with deduplication, has notably enhanced our data processing speeds. We haven't experienced any outages or core-level issues in the last ten years, making us comfortable with the storage solution.
TL
Systems Specialist at a comms service provider with 201-500 employees
Data management operations are streamlined with impressive metrics and responsive support
Improving HPE Alletra Storage is challenging to answer because there are several different metrics to consider. From a performance perspective, the improvements and large jumps are fantastic as is. From a deployment perspective, I was a big fan of the on-premise deployment model and then connecting it afterward to GreenLake. Now that's being sunsetted. From a sensor and metric standpoint, there is just enough data without getting useless metrics, where you become blind to what it provides. The HPE Storage Technical Assistance Center is still probably the best out of all the storage vendors. It's difficult to improve upon being able to call in and get assistance almost instantly.

Quotes from Members

We asked business professionals to review the solutions they use. Here are some excerpts of what they said:
 

Pros

"Whoever is using Pure Storage is happy with it, including the latency and everything, and we have not received any complaints related to Pure Storage throughout the four years I have worked here, which is really great."
"From an investment standpoint, the support staff I require for it is greatly reduced, so I don't have the in-depth requirements that I had on other products."
"I have seen a huge increase in speed and performance on our databases."
"The most valuable feature of Pure Storage FlashArray is the complete set of functions it provides."
"The benefits were realized right away. Between the flash array and the compression, you can really see how good it is. Our databases run a lot better now."
"The management is simple in Pure Storage FlashArray."
"It has improved my organization in the way that now we have lower latency, we get fewer complaints from customers, and we see a constant response time."
"The code upgrades are very smooth."
"The snapshot feature has been precious for our testing processes, application development, and managing testing environments due to its efficiency and ease of use."
"The product's initial setup phase was good."
"The most valuable features of VMAX are its performance and GUI interface."
"The ransomware protection feature is housed in a separate unit, specifically addressing the top twenty most critical threats."
"We haven't experienced any outages or core-level issues in the last ten years, making us comfortable with the storage solution."
"It works very well."
"There is ease of use for junior admins. We have VMware integrations for data stores, cloning operations of existing data stores, and InfoSight analytics."
"3PAR took it to another level, but Alletra and GreenLake have impressed me utterly and totally and made life easier."
"Since the deduplication and replication parts are there, the data is compressed and stored, which is why users are happy with the storage performance."
"Alletra has helped us reduce time spent on storage."
"In our evaluation process, both the cost of the solution and our familiarity with the way that solution worked were what stood out to us as driving factors, with no significant negatives to report."
"HPE Alletra Storage's capacity efficiency is notable due to the data reduction we get from it."
"The ease of setup was huge for me, as I'm the only storage admin for our company."
"It is the simplicity of the deployment. They have unified all the features they have."
 

Cons

"When creating a support case, visibility should be extended to others involved in assisting."
"Pure Storage FlashArray could improve the recent file storage capabilities because it is lacking a lot of features."
"The price could be better."
"Some services could be inserted directly into the SAN, so Pure Storage could complete with the HyperFlex."
"If we suddenly dump large amounts of data onto the storage system, it takes a while to process it."
"The time-to-market could be better at times, but I think that's true for all vendors of hardware."
"Larger capacity and more storage ports would be the two things I'd like to see."
"The internal garbage collection process has been fixed recently in some OS updates so it is more efficient but that could be just a little better."
"The configuration part of the product is an area with certain shortcomings where improvements are required."
"We encountered some challenges during large data migrations that could be addressed for smoother transitions."
"The scalability of VMAX is somewhat limited, especially in terms of cache scalability. We've had to procure additional engines to address this limitation."
"Improvements are needed in both partition recovery and scalability."
"There is room for improvement in the centralized administration."
"Especially for smaller companies, it would be nice if there were more disk add-ons or incentives, such as 'If you buy our system with our forever warranty, you get new controllers every three years.'"
"They can continue developing their V vaults and peer persistence. They can implement active-active peer persistence so that our organization can use it."
"The solution could improve the upgrades. In Brazil, it's difficult. The price is very high and it is not an easy process."
"It would be better if there were an option to incorporate the NVMe feature alongside other storage tiers. Currently, the system operates on Autotier but can manually peer and mix different types of drives, such as SAS and SATA drives."
"Reducing the price for HPE Alletra Storage would be fantastic."
"Some of the upgrades can take a while to come through. The release cadence of versions is a little bit slow."
"Everything is performing well with no major problems or complaints and complete data protection. However, it could benefit from integrating an AI assistant module to streamline data migration between different vendor arrays in a more automated fashion."
"There is nothing I can think of offhand to improve HPE Alletra Storage or for additional features that should be included in the next release."
 

Pricing and Cost Advice

"There are no fees for licensing. The hardware is paid for only once."
"We purchased a license to use this solution and we pay for the storage ourselves."
"It is a cheaper solution."
"The cost has room for improvement."
"In comparison to the competitors, Pure is very price-competitive for the future functionality that it provides."
"I would prefer that they lower their pricing."
"We implemented Pure Storage FlashArray nine years ago when it was new to the market and obtained it at a preferential price."
"Pricing is very competitive, and it's better than other competitors."
"The price falls within the mid-range, neither inexpensive nor high-priced."
"It is not a cheap product."
"Its licensing is good. Pricing-wise, there can be a little bit more flexibility. It would help to have different sizes. However, it fits into the budget that we have, so we are happy."
"It is fairly priced. It is in line with industry standard pricing and cost models."
"There is a license. HPE Alletra uses a cloud-based model."
"The pricing is somewhat high, but when customers choose HPE, they often prioritize the brand value over pricing. The pricing is higher compared to other vendors."
"For us, its price is good."
"So far, so good."
"HPE was a clear winner on price per terabyte. It was very smooth."
"Overall, it was good. It had a good price per gigabyte."
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Top Industries

By visitors reading reviews
Manufacturing Company
14%
Financial Services Firm
12%
Construction Company
10%
Computer Software Company
7%
Financial Services Firm
16%
Computer Software Company
15%
Manufacturing Company
10%
Construction Company
8%
Manufacturing Company
10%
Computer Software Company
10%
Financial Services Firm
9%
Government
6%
 

Company Size

By reviewers
Large Enterprise
Midsize Enterprise
Small Business
By reviewers
Company SizeCount
Small Business71
Midsize Enterprise38
Large Enterprise159
No data available
By reviewers
Company SizeCount
Small Business30
Midsize Enterprise25
Large Enterprise36
 

Questions from the Community

Which should I choose: HPE 3PAR StoreServ or Hitachi Virtual Storage Platform F Series?
Both are great platforms, but if you are considering all flash solutions, I would recommend you to consider Pure Stor...
What is your experience regarding pricing and costs for Pure Storage FlashArray?
I have knowledge about the licensing part, which we obtained for around 10 years from the time of deployment, but I d...
What needs improvement with Pure Storage FlashArray?
When it comes to Everpure FlashArray ports shown in the GUI, it would be better if, when one of the Pure array ports ...
What needs improvement with Dell EMC VMax?
The scalability of VMAX is somewhat limited, especially in terms of cache scalability. We've had to procure additiona...
What is your primary use case for Dell EMC VMax?
We use the solution for SAP ERP applications. We utilize both VMAX and PowerMax for different aspects of our operations.
What is your experience regarding pricing and costs for HPE Alletra?
The cost overall depends on the competition; normally, the price is competitive for HPE Alletra 5000. However, for th...
What needs improvement with HPE Alletra?
I would like to see improved in HPE Alletra Storage in the future the introduction of more performance-centric contro...
What advice do you have for others considering HPE Alletra?
We use HPE, we use Hitachi, and we use IBM for our storage solutions. From HPE, we work with Alletra MP 10000. Regard...
 

Also Known As

Pure Storage FlashArray
No data available
No data available
 

Overview

 

Sample Customers

Nielsen, Lamar Advertising, LinkedIn, Betfair, UT-Dallas
Information Not Available
Accenture, Aetna, AIG, Airbus, Allianz, American Express, ATT, Bank of America, Barclays, BASF, Bayer, Berkshire Hathaway, Boeing, BNP Paribas, Citigroup, Coca Cola, Comcast, Credit Suisse, Dell, Deutsche Bank, ExxonMobil, Ford Motor Company, General Electric, Google, HSBC, IBM, Intel, JPMorgan Chase, Kroger, L'Oreal, Merck
Find out what your peers are saying about Dell VMAX All Flash vs. HPE Alletra Storage and other solutions. Updated: June 2026.
900,644 professionals have used our research since 2012.