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Dell VMAX All Flash vs HPE Alletra Storage comparison

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Comparison Buyer's Guide

Executive SummaryUpdated on Sep 18, 2024

Review summaries and opinions

We asked business professionals to review the solutions they use. Here are some excerpts of what they said:
 

Categories and Ranking

Everpure FlashArray
Sponsored
Ranking in All-Flash Storage
3rd
Average Rating
9.0
Reviews Sentiment
7.2
Number of Reviews
231
Ranking in other categories
No ranking in other categories
Dell VMAX All Flash
Ranking in All-Flash Storage
29th
Average Rating
8.2
Reviews Sentiment
7.6
Number of Reviews
5
Ranking in other categories
No ranking in other categories
HPE Alletra Storage
Ranking in All-Flash Storage
4th
Average Rating
9.2
Reviews Sentiment
7.2
Number of Reviews
88
Ranking in other categories
No ranking in other categories
 

Mindshare comparison

As of August 2026, in the All-Flash Storage category, the mindshare of Everpure FlashArray is 6.9%, up from 6.6% compared to the previous year. The mindshare of Dell VMAX All Flash is 0.7%, down from 0.7% compared to the previous year. The mindshare of HPE Alletra Storage is 4.6%, down from 10.0% compared to the previous year. It is calculated based on PeerSpot user engagement data.
All-Flash Storage Mindshare Distribution
ProductMindshare (%)
Everpure FlashArray6.9%
HPE Alletra Storage4.6%
Dell VMAX All Flash0.7%
Other87.8%
All-Flash Storage
 

Featured Reviews

Sowjanya MV - PeerSpot reviewer
Technical Lead at Wipro Limited
Has improved performance for mission-critical workloads and enabled seamless non-disruptive upgrades
The availability is 99.99%, which is the main factor any customer would need because their data should be available whenever they want to access it. This is one main critical thing. It is very easy to upgrade since Pure Storage FlashArray handles it well. Everything is non-disruptive now; previously, there were forklift shifts, but now that is not the case. Pure Storage FlashArray says no to forklift upgrades. Usually hardware requires downtime, but Pure Storage FlashArray has improved their footprint so that they are not asking for downtime; everything is just a non-disruptive activity, which is why customers are more inclined towards Pure Storage FlashArray. Customers want more of the models in their environment due to the performance they are giving, and everything is in one Pure1 Array console where we can view all the models on one page or just an orchestration tool. You don't miss anything; you have replication, notifications about replication, and details about which host groups replication is happening in and if that replication is successful or failed. On a daily basis, our purpose is to create volumes for infrastructure; our daily activities include creating volumes and mapping them to the host, doing any migrations from a VM, clearing the data stores, and carving the volumes to those VMs. One key factor is the data compression with a ratio of 5:1, focusing on space efficiency, inline deduplication, and the compression Pure Storage FlashArray works on; that is a major factor we can suggest to any customer. Analytical capabilities are crucial. Daily, we check the throughput and consumption, and Pure Storage FlashArray provides predictions for one year regarding usage. This prediction helps plan updates well ahead. For support, we just raise a case, and they follow up and get it done. There is also AI readiness, but with the model R2, we don't have much of that AI readiness. For others, we do have AI readiness that predicts capacity based on daily or monthly trends, enabling us to analyze how much space we need or if we need to expand the disk shelf. From an operational point of view, a good feature is that if you accidentally delete a volume, it will be retained in the destroyed state for the next twenty-four hours, which is not the same with any other vendor. I have worked in this storage domain for the past fifteen years, and this option is remarkable, benefiting any L1 or L2 engineer. Additionally, from a compliance perspective, Pure Storage FlashArray has REST APIs enabled. I have not explored automation much, but from a security standpoint, it is strong with encryption data. If you want to automate, you can easily integrate with all clouds and explore Pure Cloud for scheduling workloads, including volume creation. Customers find benefit in Pure Storage FlashArray's single management pane of glass due to the dual controller and active-active setup. If one of the controllers goes down, all workloads automatically shift to the other controller, ensuring their data is safe and accessible at all times. This is a highlighted feature that any customer desires because their data should always be accessible. For SAN workloads, we use Pure Storage FlashArray because for SAN FC fiber channel, we don't use it; we use NetApp for NAS activities. We have clearly split this, so SAN is for mission-critical applications, while network-attached storage handles file systems. This architecture helps us maximize the benefit from Pure Storage FlashArray due to the significant workloads from this giant retail client. From a footprint and energy consumption perspective, you can see energy consumption from the Pure1 storage portal on a daily basis, and it is very compact. The three models we use consume only three units, which is quite low. From a footprint and data center perspective, it doesn't occupy much space. As everything moves to cloud, there are requirements to avoid excess spending on data centers, and Pure Storage FlashArray is efficient in energy consumption and is environmentally friendly.
AS
Solution Architect at a agriculture with 10,001+ employees
Performance and interface improve data processing speeds but require complex configuration
The most valuable features of VMAX are its performance and GUI interface. We have seen significant improvements in technology over the last four to five years. The snap feature, along with deduplication, has notably enhanced our data processing speeds. We haven't experienced any outages or core-level issues in the last ten years, making us comfortable with the storage solution.
Ridip Baruah - PeerSpot reviewer
Manager at Converge Systems & Services Pvt. Ltd.
Improved read and write performance while simplifying data provisioning and daily management
Its performance is good, but we do have some concerns with Alletra. The challenge I face is that the recent models launched are not available now. When we pitch a solution to a customer and sell HPE Alletra 6000, the customer sees that the product has been discontinued by HPE. The transition of the storage is happening too fast, making it difficult for us, as we normally declare to customers that the product will not reach end-of-life for the next five years. These challenges arise as HPE transitions for the betterment of the product, but we are left answerable to the customer when they ask why we are offering something that the OEM has discontinued. This transition is occurring too fast, and historically, HPE had 3PAR storage that lasted a long time. We need a stable product, and with HPE Alletra, we are unsure about the stability of the product for the next one or two years. Customers now inquire about what happened to Primera storage, which is no longer available, and we lack answers. I feel that HPE Alletra Storage could be improved, as all our competitors offer storage with options for both file and block and object within a single model, while HP still considers HPE Alletra as block storage only. In many government bids, when the government specifies a need for storage that supports both file and block, we lack a solution for that. A customer will not purchase two storages—one for file and another for block—so we need HPE Alletra to come with a solution that accommodates all data types: file, block, and object. This is critical since government purchases often rely on tenders.

Quotes from Members

We asked business professionals to review the solutions they use. Here are some excerpts of what they said:
 

Pros

"Everpure FlashArray is very good with AI development and is very suitable for low downtime and critical mission storage, so customers who need critical mission storage and those chasing performance should consider this solution."
"We consume less physical storage because of the solution’s deduplication and compression."
"It has a small footprint, as the current system is only four units per rack, it's got good speed for the price as it uses eMLC, an advanced type of SSD, and it's very scalable, and we're not paying for capacity as we get free controllers every three years."
"Has also helped simplify storage for us. The other person we put in there, took about a week to implement. And we had both arrays set up within around four hours with a thirty minute drive time between the two locations."
"It is fast and reliable. It works."
"We were previously on legacy storage systems, and after moving to Pure Storage, our stability and performance both drastically improved."
"The best feature is consistently lower latency, even when IOPS crank up to over 75K, and the product maintains submillisecond response time, which is incredible."
"After the implementation, the time to run the process was reduced to minutes and it did not require any manual intervention from our DBAs."
"The snapshot feature has been precious for our testing processes, application development, and managing testing environments due to its efficiency and ease of use."
"The product's initial setup phase was good."
"The ransomware protection feature is housed in a separate unit, specifically addressing the top twenty most critical threats."
"The most valuable features of VMAX are its performance and GUI interface."
"It works very well."
"We haven't experienced any outages or core-level issues in the last ten years, making us comfortable with the storage solution."
"We are quite happy that we got that option and have implemented this option till the last level of our VMs, and our testing and our requirements were met successfully in this storage."
"3PAR took it to another level, but Alletra and GreenLake have impressed me utterly and totally and made life easier."
"InfoSight is invaluable to me. With it, I can just quickly go out there and see what is going on."
"The features of HPE Alletra Storage that I prefer most are storage."
"The data availability guarantee is great."
"It is simple to manage and integrate with our virtualization platform. There is also the storage efficiency."
"The features of HPE Alletra Storage that I prefer most are that it's fast and reliable."
"HPE Alletra Storage provides a cloud-like operational model on-prem for managing our data infrastructures, although I still interact with the SAN in the traditional on-prem way."
 

Cons

"Everything has been good, but we faced one issue last year while migrating volumes from one Pure Storage to another. The snapshots were not visible in the Veeam backup portal."
"We need to add more storage in Pure Storage FlashArray with the cluster mode activated for us to have better performance."
"The initial setup was a little complex. We had some initial issues with the design and had to help correct some of the white papers for it, but it wasn't your standard use case."
"The problem is that we can only make a few groups, around five or six groups. I like groups and we need a lot of them. We had to put all the information in only a few groups and cannot make a more detailed separation of them."
"I would like to see them develop the ability to integrate with more AWS services."
"It took us a year to get it to stabilize and to get the best out of Pure."
"Reports of performance and LUN utilization could be improved."
"The pricing needs to be improved as they offer very high budgeting prices. Searching is a big challenge in Pure Storage FlashArrays, especially when trying to restore a VM."
"There is room for improvement in the centralized administration."
"The scalability of VMAX is somewhat limited, especially in terms of cache scalability. We've had to procure additional engines to address this limitation."
"The configuration part of the product is an area with certain shortcomings where improvements are required."
"Improvements are needed in both partition recovery and scalability."
"We encountered some challenges during large data migrations that could be addressed for smoother transitions."
"There are so many features of HPE Alletra Storage that I probably don't even know about, and as a small shop, we probably don't take advantage of half of them."
"I cannot think of a specific area that needs improvement."
"One problem we had during the installation of HPE Alletra Storage was the connection to the cloud. Our company does not like cloud connections for storage, but it was necessary. It would be a good thing to start without the GreenLake cloud."
"Pricing is on the higher side; this is a disadvantage that has to be reduced."
"HPE Alletra Storage could be improved with greater compatibility of the HPE KVM or VM hypervisor with our other products, which would allow us to migrate off of VMware."
"There can be more visibility and statistics for the customers to see. The customers would love to see AI."
"It was fairly difficult to migrate the data from 3PAR over."
"I would like to see some form of direct connect fiber channel options."
 

Pricing and Cost Advice

"The price of Pure Storage FlashArray is expensive."
"The price was slightly higher than others, but competitive, if you consider all the other features that you get from it."
"In the beginning, we saw that the price is not very good. When we made some compilations about the deduplication and the compression and what the equipment does, including the differentiation of upper management of the storage, the price was not so bad. However, in the beginning, the price was very difficult to justify."
"Pure has been flexible with us on the pricing models."
"The pricing of Pure Storage is all-inclusive. It is very fair, and very easy. In comparison, Dell EMC has licensing that needs to be added if you wan to work in a complex environment or in specific functionalities."
"It's a good price point and it's a solid product for the price."
"Price is about the only thing that's wrong with it. A little bit better pricing would be great."
"The cost has room for improvement."
"The price falls within the mid-range, neither inexpensive nor high-priced."
"It is not a cheap product."
"Its price can be optimized."
"Its pricing is very competitive."
"For us, its price is good."
"So far, so good."
"There is a license. HPE Alletra uses a cloud-based model."
"The pricing is somewhat high, but when customers choose HPE, they often prioritize the brand value over pricing. The pricing is higher compared to other vendors."
"The main competitor in the market for HPE Alletra Storage is Dell Storage, as they are selling at a low price."
"Its licensing is good. Pricing-wise, there can be a little bit more flexibility. It would help to have different sizes. However, it fits into the budget that we have, so we are happy."
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Top Industries

By visitors reading reviews
Manufacturing Company
13%
Financial Services Firm
11%
Construction Company
10%
Comms Service Provider
7%
Financial Services Firm
14%
Computer Software Company
13%
Manufacturing Company
10%
Construction Company
8%
Computer Software Company
10%
Manufacturing Company
10%
Financial Services Firm
8%
Outsourcing Company
7%
 

Company Size

By reviewers
Large Enterprise
Midsize Enterprise
Small Business
By reviewers
Company SizeCount
Small Business71
Midsize Enterprise38
Large Enterprise159
No data available
By reviewers
Company SizeCount
Small Business30
Midsize Enterprise25
Large Enterprise36
 

Questions from the Community

Which should I choose: HPE 3PAR StoreServ or Hitachi Virtual Storage Platform F Series?
Both are great platforms, but if you are considering all flash solutions, I would recommend you to consider Pure Stor...
What is your experience regarding pricing and costs for Pure Storage FlashArray?
I find the pricing of Everpure FlashArray to be quite high compared to other storage solutions; however, the reliabil...
What needs improvement with Pure Storage FlashArray?
I believe we have covered the most important features; the architecture of Pure Storage is essential, and features su...
What needs improvement with Dell EMC VMax?
The scalability of VMAX is somewhat limited, especially in terms of cache scalability. We've had to procure additiona...
What is your primary use case for Dell EMC VMax?
We use the solution for SAP ERP applications. We utilize both VMAX and PowerMax for different aspects of our operations.
What is your experience regarding pricing and costs for HPE Alletra?
The cost overall depends on the competition; normally, the price is competitive for HPE Alletra 5000. However, for th...
What needs improvement with HPE Alletra?
I would like to see improved in HPE Alletra Storage in the future the introduction of more performance-centric contro...
What advice do you have for others considering HPE Alletra?
We use HPE, we use Hitachi, and we use IBM for our storage solutions. From HPE, we work with Alletra MP 10000. Regard...
 

Also Known As

Pure Storage FlashArray
No data available
No data available
 

Overview

 

Sample Customers

Nielsen, Lamar Advertising, LinkedIn, Betfair, UT-Dallas
Information Not Available
Accenture, Aetna, AIG, Airbus, Allianz, American Express, ATT, Bank of America, Barclays, BASF, Bayer, Berkshire Hathaway, Boeing, BNP Paribas, Citigroup, Coca Cola, Comcast, Credit Suisse, Dell, Deutsche Bank, ExxonMobil, Ford Motor Company, General Electric, Google, HSBC, IBM, Intel, JPMorgan Chase, Kroger, L'Oreal, Merck
Find out what your peers are saying about Dell VMAX All Flash vs. HPE Alletra Storage and other solutions. Updated: June 2026.
908,800 professionals have used our research since 2012.