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Dell VMAX All Flash vs HPE Alletra Storage comparison

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Comparison Buyer's Guide

Executive SummaryUpdated on Sep 18, 2024

Review summaries and opinions

We asked business professionals to review the solutions they use. Here are some excerpts of what they said:
 

Categories and Ranking

Everpure FlashArray
Sponsored
Ranking in All-Flash Storage
2nd
Average Rating
9.0
Reviews Sentiment
7.2
Number of Reviews
233
Ranking in other categories
No ranking in other categories
Dell VMAX All Flash
Ranking in All-Flash Storage
32nd
Average Rating
8.2
Reviews Sentiment
7.6
Number of Reviews
5
Ranking in other categories
No ranking in other categories
HPE Alletra Storage
Ranking in All-Flash Storage
3rd
Average Rating
9.2
Reviews Sentiment
7.2
Number of Reviews
88
Ranking in other categories
No ranking in other categories
 

Mindshare comparison

As of November 2026, in the All-Flash Storage category, the mindshare of Everpure FlashArray is 6.4%, down from 6.5% compared to the previous year. The mindshare of Dell VMAX All Flash is 0.7%, down from 0.8% compared to the previous year. The mindshare of HPE Alletra Storage is 3.5%, down from 9.8% compared to the previous year. It is calculated based on PeerSpot user engagement data.
All-Flash Storage Mindshare Distribution
ProductMindshare (%)
Everpure FlashArray6.4%
HPE Alletra Storage3.5%
Dell VMAX All Flash0.7%
Other89.4%
All-Flash Storage
 

Featured Reviews

Sowjanya MV - PeerSpot reviewer
Technical Lead at Wipro Limited
Has improved performance for mission-critical workloads and enabled seamless non-disruptive upgrades
The availability is 99.99%, which is the main factor any customer would need because their data should be available whenever they want to access it. This is one main critical thing. It is very easy to upgrade since Pure Storage FlashArray handles it well. Everything is non-disruptive now; previously, there were forklift shifts, but now that is not the case. Pure Storage FlashArray says no to forklift upgrades. Usually hardware requires downtime, but Pure Storage FlashArray has improved their footprint so that they are not asking for downtime; everything is just a non-disruptive activity, which is why customers are more inclined towards Pure Storage FlashArray. Customers want more of the models in their environment due to the performance they are giving, and everything is in one Pure1 Array console where we can view all the models on one page or just an orchestration tool. You don't miss anything; you have replication, notifications about replication, and details about which host groups replication is happening in and if that replication is successful or failed. On a daily basis, our purpose is to create volumes for infrastructure; our daily activities include creating volumes and mapping them to the host, doing any migrations from a VM, clearing the data stores, and carving the volumes to those VMs. One key factor is the data compression with a ratio of 5:1, focusing on space efficiency, inline deduplication, and the compression Pure Storage FlashArray works on; that is a major factor we can suggest to any customer. Analytical capabilities are crucial. Daily, we check the throughput and consumption, and Pure Storage FlashArray provides predictions for one year regarding usage. This prediction helps plan updates well ahead. For support, we just raise a case, and they follow up and get it done. There is also AI readiness, but with the model R2, we don't have much of that AI readiness. For others, we do have AI readiness that predicts capacity based on daily or monthly trends, enabling us to analyze how much space we need or if we need to expand the disk shelf. From an operational point of view, a good feature is that if you accidentally delete a volume, it will be retained in the destroyed state for the next twenty-four hours, which is not the same with any other vendor. I have worked in this storage domain for the past fifteen years, and this option is remarkable, benefiting any L1 or L2 engineer. Additionally, from a compliance perspective, Pure Storage FlashArray has REST APIs enabled. I have not explored automation much, but from a security standpoint, it is strong with encryption data. If you want to automate, you can easily integrate with all clouds and explore Pure Cloud for scheduling workloads, including volume creation. Customers find benefit in Pure Storage FlashArray's single management pane of glass due to the dual controller and active-active setup. If one of the controllers goes down, all workloads automatically shift to the other controller, ensuring their data is safe and accessible at all times. This is a highlighted feature that any customer desires because their data should always be accessible. For SAN workloads, we use Pure Storage FlashArray because for SAN FC fiber channel, we don't use it; we use NetApp for NAS activities. We have clearly split this, so SAN is for mission-critical applications, while network-attached storage handles file systems. This architecture helps us maximize the benefit from Pure Storage FlashArray due to the significant workloads from this giant retail client. From a footprint and energy consumption perspective, you can see energy consumption from the Pure1 storage portal on a daily basis, and it is very compact. The three models we use consume only three units, which is quite low. From a footprint and data center perspective, it doesn't occupy much space. As everything moves to cloud, there are requirements to avoid excess spending on data centers, and Pure Storage FlashArray is efficient in energy consumption and is environmentally friendly.
AS
Solution Architect at a agriculture with 10,001+ employees
Performance and interface improve data processing speeds but require complex configuration
The most valuable features of VMAX are its performance and GUI interface. We have seen significant improvements in technology over the last four to five years. The snap feature, along with deduplication, has notably enhanced our data processing speeds. We haven't experienced any outages or core-level issues in the last ten years, making us comfortable with the storage solution.
PS
Director at Varnitech Solution Private Limited
Disintegrated all‑flash storage has boosted ERP performance and delivers instant operational insights
I appreciate that HPE Alletra Storage is an all-flash NVMe storage with a disintegrated architecture, allowing me to enhance performance without needing to add capacity. If I'm buying the Alletra MP 10000 right now with two controllers and 24 NVMe drives, I can simply add a single controller to boost my performance without being stuck with the limit of two controllers at a time for upgrades. Seamless integration with existing infrastructure is absolutely important to our organization's strategy because otherwise, I would need to redo everything repeatedly, which consumes significant time. We do use the AI-driven insights in HPE Alletra Storage. The AI-driven insights for Alletra MP 10000 greatly assist our data operations by providing immediate access to insights without going into the storage or asking the storage administrator for data. This enables any storage manager to easily obtain insights regarding performance, IOPS requirements, disk usage, and compression ratios from anywhere in the world. In terms of predictive analytics features, HPE Alletra Storage automatically opens and enriches support cases with diagnostics during any storage issues, which drastically reduces the mean time to repair and eliminates manual log collection, resulting in much higher efficiency in support automation.

Quotes from Members

We asked business professionals to review the solutions they use. Here are some excerpts of what they said:
 

Pros

"What I like most about this solution, is the speed, resiliency and scalability."
"The most valuable feature is its data reduction."
"It simplifies storage."
"We currently have four Pure Storage FlashArray boxes, and all the storage boxes are on an Evergreen subscription model where we receive the latest hardware and features without any cost in a completely non-intrusive task."
"If it's financially viable for you and you can afford it, it's worth it."
"It comes with a large number of features out-of-the-box, which makes it easy for us to see problems and manage capacity."
"The most valuable features I have experienced are the centralized management and redundancy under speed of the right disk."
"We've had different types of storage, and three things of this solution are valuable. The first one is its outstanding performance. The second one is its stability. In the about three years that we've had it, we've had component failures, but we never had a service interruption or any data loss. The third one, which is really critical, is that it is super easy to use in terms of provisioning, storage, and managing the arrays. I'm able to maintain a multi-site environment with a couple of dozen arrays with a single mid-level storage admin."
"The most valuable features of VMAX are its performance and GUI interface."
"The product's initial setup phase was good."
"We haven't experienced any outages or core-level issues in the last ten years, making us comfortable with the storage solution."
"It works very well."
"The ransomware protection feature is housed in a separate unit, specifically addressing the top twenty most critical threats."
"The snapshot feature has been precious for our testing processes, application development, and managing testing environments due to its efficiency and ease of use."
"We are quite happy that we got that option and have implemented this option till the last level of our VMs, and our testing and our requirements were met successfully in this storage."
"It's got an integration with InfoSight."
"The most valuable features of HPE Alletra Storage that I have found are performance and ease of configuration. It's overall fantastic."
"It's been providing us with insanely fast storage."
"InfoSight is invaluable to me. With it, I can just quickly go out there and see what is going on."
"We now have much more storage and the uptime is very good."
"The capability to predict problems and prevent them before they occur is exceptional in HPE Alletra Storage MP."
"The GreenLake AI Ops enables me to get assistance from the senior support engineers without having to go through support escalations."
 

Cons

"I want to improve the overall service level of the solution."
"The only minor issues that come to mind are that, every once in a while, a hard drive will go bad. Also, the solution should be cheaper."
"I’d love to view the average, minimum and maximum performance in the reports (Analysis tab - Performance) but it is only graphics and you need to export data in CSV to find this information."
"We have not had a good experience with the IBM device."
"We need to add more storage in Pure Storage FlashArray with the cluster mode activated for us to have better performance."
"I would not say anything because we still do not use Everpure FlashArray fully."
"The scalability of the solution is not as good as it probably could be."
"The scalability of the solution is extremely costly."
"There is room for improvement in the centralized administration."
"Improvements are needed in both partition recovery and scalability."
"The scalability of VMAX is somewhat limited, especially in terms of cache scalability. We've had to procure additional engines to address this limitation."
"The configuration part of the product is an area with certain shortcomings where improvements are required."
"We encountered some challenges during large data migrations that could be addressed for smoother transitions."
"I have no improvements or suggestions for additional features for the next release of the HPE Alletra Storage at the moment."
"The energy usage could be further improved."
"HPE can improve HPE Alletra Storage by adding some features to be available from the offline GUI, especially related to snapshots and taking a snapshot for the whole storage, as some customers need this feature."
"I don't know how HPE Alletra Storage can be improved; I will have to ask my team what they want next."
"More training videos would help. We could learn some best practices. Sometimes, people may not follow the best practices and reach out to support, who will tell them that they need to follow these best practices to get this performance or result."
"They have a new update coming out that I'm going to be using as far as lack of snapshots. I'm going to put that into place as soon as I upgrade to the new version."
"The only challenge was having to register with GreenLake, even though we weren't using it. Some places didn't have access to the internet - and if you don't have access to the internet, how can you register? If you can't register, you can't create data storage. This was one of the big drawbacks."
"A negative aspect would be that I can only get pool utilization from InfoSight, not on the local array. I have to pull metrics every month from InfoSight, and it would be easier if it were just available on the local array."
 

Pricing and Cost Advice

"The price of the Pure Storage Flash Array is too high and there needs to be more contact clarity. We went with the Evergreen plan and I don't have clarity on what am I supposed to pay each year or every three years. There was not much contract clarity."
"We have seen a reduction in total cost of ownership."
"The licensing is $100,000."
"There is always room for negotiation."
"Pure Storage FlashArray's pricing is very competitive."
"We lost a lot of customers because we couldn't compete on price with other vendors."
"The pricing is reasonable."
"The price was slightly higher than others, but competitive, if you consider all the other features that you get from it."
"It is not a cheap product."
"The price falls within the mid-range, neither inexpensive nor high-priced."
"There is a license. HPE Alletra uses a cloud-based model."
"The main competitor in the market for HPE Alletra Storage is Dell Storage, as they are selling at a low price."
"It is fairly priced. It is in line with industry standard pricing and cost models."
"It is reasonably priced."
"Overall, it was good. It had a good price per gigabyte."
"Its pricing is very competitive."
"The pricing is somewhat high, but when customers choose HPE, they often prioritize the brand value over pricing. The pricing is higher compared to other vendors."
"HPE was a clear winner on price per terabyte. It was very smooth."
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Top Industries

By visitors reading reviews
Manufacturing Company
13%
Comms Service Provider
10%
Financial Services Firm
10%
Outsourcing Company
9%
Financial Services Firm
13%
Computer Software Company
12%
Manufacturing Company
10%
Construction Company
7%
Manufacturing Company
9%
Outsourcing Company
9%
Financial Services Firm
8%
Computer Software Company
8%
 

Company Size

By reviewers
Large Enterprise
Midsize Enterprise
Small Business
By reviewers
Company SizeCount
Small Business73
Midsize Enterprise38
Large Enterprise161
No data available
By reviewers
Company SizeCount
Small Business30
Midsize Enterprise25
Large Enterprise36
 

Questions from the Community

Which should I choose: HPE 3PAR StoreServ or Hitachi Virtual Storage Platform F Series?
Both are great platforms, but if you are considering all flash solutions, I would recommend you to consider Pure Stor...
What is your experience regarding pricing and costs for Pure Storage FlashArray?
When comparing cost, I find that the cost is either the same or slightly higher, but that is returned by the ease of ...
What needs improvement with Pure Storage FlashArray?
The only thing I think could be improved is price. The price is the main concern for our customers.
What needs improvement with Dell EMC VMax?
The scalability of VMAX is somewhat limited, especially in terms of cache scalability. We've had to procure additiona...
What is your primary use case for Dell EMC VMax?
We use the solution for SAP ERP applications. We utilize both VMAX and PowerMax for different aspects of our operations.
What is your experience regarding pricing and costs for HPE Alletra?
The cost overall depends on the competition; normally, the price is competitive for HPE Alletra 5000. However, for th...
What needs improvement with HPE Alletra?
I would like to see improved in HPE Alletra Storage in the future the introduction of more performance-centric contro...
What advice do you have for others considering HPE Alletra?
We use HPE, we use Hitachi, and we use IBM for our storage solutions. From HPE, we work with Alletra MP 10000. Regard...
 

Also Known As

Pure Storage FlashArray
No data available
No data available
 

Overview

 

Sample Customers

Nielsen, Lamar Advertising, LinkedIn, Betfair, UT-Dallas
Information Not Available
Accenture, Aetna, AIG, Airbus, Allianz, American Express, ATT, Bank of America, Barclays, BASF, Bayer, Berkshire Hathaway, Boeing, BNP Paribas, Citigroup, Coca Cola, Comcast, Credit Suisse, Dell, Deutsche Bank, ExxonMobil, Ford Motor Company, General Electric, Google, HSBC, IBM, Intel, JPMorgan Chase, Kroger, L'Oreal, Merck
Find out what your peers are saying about Dell VMAX All Flash vs. HPE Alletra Storage and other solutions. Updated: September 2026.
920,769 professionals have used our research since 2012.