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Google Cloud Identity vs Microsoft Enterprise Mobility + Security comparison

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Comparison Buyer's Guide

Executive SummaryUpdated on Oct 1, 2024

Review summaries and opinions

We asked business professionals to review the solutions they use. Here are some excerpts of what they said:
 

Categories and Ranking

Microsoft Intune
Sponsored
Ranking in Enterprise Mobility Management (EMM)
1st
Average Rating
8.2
Reviews Sentiment
6.7
Number of Reviews
377
Ranking in other categories
Configuration Management (1st), Remote Access (2nd), Unified Endpoint Management (UEM) (1st), Microsoft Security Suite (1st)
Google Cloud Identity
Ranking in Enterprise Mobility Management (EMM)
12th
Average Rating
7.6
Reviews Sentiment
6.6
Number of Reviews
26
Ranking in other categories
Identity and Access Management as a Service (IDaaS) (IAMaaS) (7th), Cloud Resource Access Management (6th)
Microsoft Enterprise Mobili...
Ranking in Enterprise Mobility Management (EMM)
14th
Average Rating
8.2
Reviews Sentiment
6.4
Number of Reviews
13
Ranking in other categories
No ranking in other categories
 

Mindshare comparison

As of September 2026, in the Enterprise Mobility Management (EMM) category, the mindshare of Microsoft Intune is 20.1%, down from 31.1% compared to the previous year. The mindshare of Google Cloud Identity is 1.7%, up from 1.1% compared to the previous year. The mindshare of Microsoft Enterprise Mobility + Security is 2.0%, up from 1.1% compared to the previous year. It is calculated based on PeerSpot user engagement data.
Enterprise Mobility Management (EMM) Mindshare Distribution
ProductMindshare (%)
Microsoft Intune20.1%
Google Cloud Identity1.7%
Microsoft Enterprise Mobility + Security2.0%
Other76.2%
Enterprise Mobility Management (EMM)
 

Featured Reviews

HA
Senior Business Development Executive at Digitaltrack
Centralized device management has automated onboarding and improves remote security compliance
One thing I feel Microsoft Intune could improve is troubleshooting visibility. In many cases, when a policy or application deployment fails, the error messages are a bit generic. So, admins still spend time checking logs manually or testing on devices one by one. Compared to the simplicity of deployment, troubleshooting sometimes feels less mature. I also think reporting and real-time monitoring could be stronger. The dashboard gives useful information, but in large environments, many teams still depend on additional tools or scripts for deeper reporting and analytics. If I had to focus on one area first, I would probably choose troubleshooting and reporting. Deployment through Microsoft Intune is generally straightforward, but when something fails, identifying the exact root cause can still take more time than expected. Error messages are sometimes too generic, and admins often have to dig through logs, sync status, or multiple portals to understand what actually happened. I think user experience and policy management could also improve further. Microsoft Intune has become much better over the years, but sometimes the admin portal still feels fragmented because certain configurations open in different sections or redirect to older interfaces. For new admins, especially, it can take time to understand where everything is located. Another thing is policy conflict handling. In larger organizations, multiple device policies, compliance rules, and configuration profiles can overlap. When conflicts happen, the visibility is not always very clear, so admins spend time figuring out which policy actually won or caused the issue.
SK
Director at GNX Solutions
Cloud automation has improved development efficiency and supports secure MFA and SSO
The best features in Google Cloud Identity are their cloud, their VMs, and their cloud VMs, which are too good compared to OCI. Using Google Cloud Identity is beneficial in terms of finance as we are always doing automation and AI, and it is definitely the best. I use multi-factor authentication with Google Cloud Identity. Regarding how Google Cloud Identity helps to improve security, I can say that security is something everyone is using. I do not feel any different. After this, everything will be JWT token and all things we are using. I do not feel any difference in there. I have used the SSO feature, single sign-on, with Google Cloud Identity. In a few words, how Google Cloud Identity affected user management within my organization is that it is not done for my organization but for one of my clients only. I already have the ADs there, but still, it is the best. I think the reporting tools of Google Cloud Identity are good. I cannot comment on these kinds of things for this particular product.
Robert Veprek - PeerSpot reviewer
Consultant for Licensing and Sales at AutoCont CZ a. s.
Have experienced inconsistent support while maintaining strong outcomes in complex projects
My biggest advantage with Microsoft Enterprise Mobility + Security is that I have really deep knowledge about Microsoft licenses, allowing me to offer our customers some non-usual configurations or special offers because I have experience working in Microsoft and many contacts, helping us to provide the best conditions for long-time contracts. The installation of Microsoft Enterprise Mobility + Security is quite easy. Azure Active Directory Premium helps to manage user access and security; it's the basis of our communication and our project, as it's essential for all security for our customers. Features within Microsoft Intune such as MDM and MAM help to protect data in general. Intune is a general tool for mobility management and device and user management.

Quotes from Members

We asked business professionals to review the solutions they use. Here are some excerpts of what they said:
 

Pros

"The feature of remotely wiping devices in Microsoft Intune is what I prefer the most."
"Microsoft Intune has transformed my organization; we are managing to scale the Intune deployment across all our regions efficiently, and it works perfectly for our needs."
"Microsoft Intune's autopilot has been nice to have."
"The interface is user-friendly, and the reporting tool works in real-time."
"When comparing these two products, I prefer Intune."
"This is a great solution for anyone wanting a modern endpoint device management solution."
"The solution offers very good integration with broader enterprise systems and allows companies to capitalize on costs, especially if they are a Microsoft shop."
"Mobile device management is most valuable."
"The most valuable feature of Google Cloud Identity is its simplicity in deployment."
"Google is always on its own, and Google Cloud Identity is pretty good on every point."
"The initial setup is easy."
"Cloud Identity is a cloud-based Software as a Service model, so you don't need to worry about managing the infrastructure."
"I used it as an administrator without implementing it myself. As for valuable aspects or benefits, the significant point is that it's a straightforward, single solution that just works."
"The most beneficial feature for enhancing security is context-aware access."
"I have not experienced any serious problem with stability."
"Cloud Identity is scalable enough for our needs, and it's serving more than 3,000 users in our organization."
"A good feature that is present is MAM or Mobile Application Management. We can deploy this feature on the device, which is not managed by the organization. If I apply some security configuration on a personal device, the user would be really disappointed. What we do instead is that we give all access to the applications related to corporate and ask the users to use the application. We secure the application by putting the security features on the applications and not on the users' devices. This way, the users are happy, and we also meet our company's compliance standards. Then, everyone is happy."
"I am very happy with it currently."
"You can scale the solution up or down by department."
"The best advantage of the product is that it provides an all-in-one solution."
"Integration between our departments has been the most valuable."
"Microsoft Mobility and EMS include Intune for Mobility, which provides mobile device management and mobile application management. With mobile device management, you can control the entire device in an organization."
"It is a stable solution...It is a scalable solution."
"The technical support is quite good, and as of now I have not faced anything that was neglected or unsolvable, and I always get a prompt response as well."
 

Cons

"Currently, Microsoft Intune's focus is mainly on Windows, but they can make much more improvement in terms of other platforms."
"When we implemented Intune, it would have been helpful if Microsoft had provided some videos or data about Intune."
"There are challenges with Intune, specifically in reporting. Many third-party companies offer single-pane-of-glass reporting that shows you what your update environment looks like, how your patch is doing, application status, etc., but Intune's reporting is not intuitive. You can connect to Azure, monitoring, and the workbooks, but it's not streamlined."
"For improving Microsoft Intune, it sometimes feels laggy, taking some time to implement any policies on machines."
"Intune is a good product for UEM, which is helpful for Windows 10 management. However, for MAM, there is lots of improvement needed."
"The granular support for other device types in Microsoft Intune could be improved."
"The most significant issue I encounter is troubleshooting when a policy is not applying or a device is showing non-compliant; the error messages can be pretty vague, which makes it necessary for me to dig around and piece things together myself."
"The installation is very easy. However, to be able to configure it you will need special knowledge, such as training or self-studies to have a proper level of security. There are many settings one has to understand before being able to implement Microsoft Intune."
"In the next release, I would like to see integration with different systems, mainly wireless SIEMS and other analytical systems that we want to introduce."
"They are going ahead and adding a few more things to the Google Cloud premium edition. Their stock management and remote computer management can be improved."
"For Google Cloud Identity, there will be a recurring cost. There is no ROI."
"If you want to set up some alerts, you don't have much control over the configuration. You have to use their default alerts. And they only provide alerts for certain activities, so you cannot customize those. Monitoring isn't very helpful either."
"Google Cloud Identity should improve its compatibility with other products without any impact, such as Jamf Cloud."
"The solution's storage capacity could be increased."
"Google Cloud Identify could make the technology used easier to understand as a layman making it more user-friendly."
"Overall, I would give a zero out of 10 for Google's support. There is no easy way to navigate issues without paid consultation, making it quite frustrating."
"There are certain shortcomings in the licensing model of the product where improvements are required."
"We did the deployment with the help of Microsoft's consultants. But sometimes, we found it difficult to educate the application developers to integrate."
"Microsoft's feature management is based on licenses. Microsoft follows ethical licensing and hence do not restrict the use of it."
"Its performance needs enhancement."
"The MDM part of the engine could be better."
"The auditing and reporting could be updated and upgraded. I would like to see light applications because they consume a lot of the device's memory at present."
"They should improve dedicated solutions because they offer everything, but you always end up missing something."
"Sometimes the application gets hung or restarts multiple times in the background, consuming battery life."
 

Pricing and Cost Advice

"It comes with the E5 plan. We bought the E5 plan from Microsoft."
"The clients pay for a license and each can have a different type of license, such as an E3 or E5."
"It is cheap, but as compared to Google, it is costly. Google is cheaper, but quality-wise, Microsoft Intune is better."
"We work in the charity sector, so a lot of our clients get Microsoft Premium licenses or Business Premium for free. They get ten licenses free, and a lot of our clients do not have more than ten staff members. They are getting the tool for free, so its cost is not an issue."
"With our standard E5 agreement with Microsoft, there have been no pricing concerns. Introductory professional services, like a fast-track service, were included with our E5 membership, and there have been no additional costs."
"The Intune license model is costly."
"It's affordable for the protection it gives. There are no additional costs."
"We don't get Intune as a separate module. Most of the time, we use it within an enterprise agreement like E3 or E5. Those licenses are at a good price, but what is annoying is that every single year they go higher."
"When I worked on Cloud Identity, they offered a free or enterprise version. You can synchronize and create up to 100 user identities in the free version. After that, you have to purchase a business or enterprise license. In that model, you'll be charged based on the number of users."
"The licensing cost depends on the partners and the relationship between the company and the partners."
"I rate the product price a seven on a scale of one to ten, where one is a low price, and ten is a high price."
"Licensing fees are on a yearly basis."
"On a scale from one to ten, where one is cheap and ten is expensive, I rate the solution's pricing a three out of ten."
"The fees are paid monthly and there are no additional costs other than the licensing fees."
"The solution is not expensive."
"We probably spend about $50,000 a year on licensing."
"The solution is cost-effective."
"I would rate pricing at eight out of ten. It is a bit higher because of the security features that Microsoft provides."
"The increase in the prices of the product might not be the actual problem, but things become complex with some new plans that were introduced by Microsoft recently."
"We have to pay 10 dollars per user. I would rate the tool's pricing a six out of ten."
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Top Industries

By visitors reading reviews
Manufacturing Company
9%
Financial Services Firm
9%
Outsourcing Company
9%
Computer Software Company
7%
Financial Services Firm
13%
Computer Software Company
11%
Manufacturing Company
10%
Comms Service Provider
9%
Outsourcing Company
11%
Computer Software Company
11%
Construction Company
10%
Comms Service Provider
8%
 

Company Size

By reviewers
Large Enterprise
Midsize Enterprise
Small Business
By reviewers
Company SizeCount
Small Business192
Midsize Enterprise62
Large Enterprise187
By reviewers
Company SizeCount
Small Business11
Midsize Enterprise5
Large Enterprise8
By reviewers
Company SizeCount
Small Business6
Midsize Enterprise1
Large Enterprise5
 

Questions from the Community

How does Microsoft Intune compare with VMware Workspace One?
Microsoft Intune is a great tool for managing a mobile device fleet while keeping access control. The solution makes ...
What are the pros and cons of Microsoft Intune?
Microsoft Intune is a great configuration management tool and has a lot of good things going for it. Here are some of...
How does Google Cloud Identity compare with Microsoft Intune?
Microsoft Intune offers not only an easy-to-deploy data protection and productivity management solution, but also ...
What is your experience regarding pricing and costs for Google Cloud Identity?
It's crucial to monitor costs carefully, as there can be unexpected charges. I have been charged even when there was ...
What needs improvement with Google Cloud Identity?
If you are asking about room for improvement with Google Cloud Identity, whatever is there already, cost is the only ...
What is your primary use case for Google Cloud Identity?
We are using Google Cloud Identity for application development.
What needs improvement with Microsoft Enterprise Mobility + Security?
The technical support from Microsoft could be better. Because there are many changes in Microsoft, and most support c...
What is your primary use case for Microsoft Enterprise Mobility + Security?
I have been selling Microsoft Enterprise Mobility + Security for more than 10 years.
What advice do you have for others considering Microsoft Enterprise Mobility + Security?
Microsoft Enterprise Mobility + Security is a basic part of all of our projects because it's a very important basis f...
 

Also Known As

Intune, MS Intune, Microsoft Endpoint Manager
Cloud Identity, Cloud Identity Premium
Enterprise Mobility + Security E3, Enterprise Mobility + Security E5, MS Enterprise Mobility + Security
 

Overview

 

Sample Customers

Mitchells and Buzzers, Callaway
ExtraHop Networks, HealthChannels
Mars, Whole Foods, Land O'Lakes, Dow
Find out what your peers are saying about Google Cloud Identity vs. Microsoft Enterprise Mobility + Security and other solutions. Updated: September 2026.
913,683 professionals have used our research since 2012.