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Google Cloud Identity vs Microsoft Enterprise Mobility + Security comparison

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Comparison Buyer's Guide

Executive SummaryUpdated on Oct 1, 2024

Review summaries and opinions

We asked business professionals to review the solutions they use. Here are some excerpts of what they said:
 

Categories and Ranking

Microsoft Intune
Sponsored
Ranking in Enterprise Mobility Management (EMM)
1st
Average Rating
8.2
Reviews Sentiment
6.7
Number of Reviews
384
Ranking in other categories
Configuration Management (3rd), Remote Access (3rd), Unified Endpoint Management (UEM) (1st), Microsoft Security Suite (1st)
Google Cloud Identity
Ranking in Enterprise Mobility Management (EMM)
14th
Average Rating
7.6
Reviews Sentiment
6.6
Number of Reviews
26
Ranking in other categories
Identity and Access Management as a Service (IDaaS) (IAMaaS) (10th), Cloud Resource Access Management (7th)
Microsoft Enterprise Mobili...
Ranking in Enterprise Mobility Management (EMM)
13th
Average Rating
8.2
Reviews Sentiment
6.4
Number of Reviews
13
Ranking in other categories
No ranking in other categories
 

Mindshare comparison

As of November 2026, in the Enterprise Mobility Management (EMM) category, the mindshare of Microsoft Intune is 19.5%, down from 29.9% compared to the previous year. The mindshare of Google Cloud Identity is 2.0%, up from 1.1% compared to the previous year. The mindshare of Microsoft Enterprise Mobility + Security is 2.2%, up from 1.1% compared to the previous year. It is calculated based on PeerSpot user engagement data.
Enterprise Mobility Management (EMM) Mindshare Distribution
ProductMindshare (%)
Microsoft Intune19.5%
Microsoft Enterprise Mobility + Security2.2%
Google Cloud Identity2.0%
Other76.3%
Enterprise Mobility Management (EMM)
 

Featured Reviews

HA
Senior Business Development Executive at Digitaltrack
Centralized device management has automated onboarding and improves remote security compliance
One thing I feel Microsoft Intune could improve is troubleshooting visibility. In many cases, when a policy or application deployment fails, the error messages are a bit generic. So, admins still spend time checking logs manually or testing on devices one by one. Compared to the simplicity of deployment, troubleshooting sometimes feels less mature. I also think reporting and real-time monitoring could be stronger. The dashboard gives useful information, but in large environments, many teams still depend on additional tools or scripts for deeper reporting and analytics. If I had to focus on one area first, I would probably choose troubleshooting and reporting. Deployment through Microsoft Intune is generally straightforward, but when something fails, identifying the exact root cause can still take more time than expected. Error messages are sometimes too generic, and admins often have to dig through logs, sync status, or multiple portals to understand what actually happened. I think user experience and policy management could also improve further. Microsoft Intune has become much better over the years, but sometimes the admin portal still feels fragmented because certain configurations open in different sections or redirect to older interfaces. For new admins, especially, it can take time to understand where everything is located. Another thing is policy conflict handling. In larger organizations, multiple device policies, compliance rules, and configuration profiles can overlap. When conflicts happen, the visibility is not always very clear, so admins spend time figuring out which policy actually won or caused the issue.
SK
Director at GNX Solutions
Cloud automation has improved development efficiency and supports secure MFA and SSO
The best features in Google Cloud Identity are their cloud, their VMs, and their cloud VMs, which are too good compared to OCI. Using Google Cloud Identity is beneficial in terms of finance as we are always doing automation and AI, and it is definitely the best. I use multi-factor authentication with Google Cloud Identity. Regarding how Google Cloud Identity helps to improve security, I can say that security is something everyone is using. I do not feel any different. After this, everything will be JWT token and all things we are using. I do not feel any difference in there. I have used the SSO feature, single sign-on, with Google Cloud Identity. In a few words, how Google Cloud Identity affected user management within my organization is that it is not done for my organization but for one of my clients only. I already have the ADs there, but still, it is the best. I think the reporting tools of Google Cloud Identity are good. I cannot comment on these kinds of things for this particular product.
AD
Manager IT at Konverge.AI
User experience improves efficiency while awaiting improved application performance
The solution is meeting my requirements. I don't have any direct inputs here, except that stability of the application can be improved. Sometimes it gets hung or restarts multiple times in the background, which consumes battery life. If stability can be improved, it will generally help everyone. These solutions are usually a little expensive. If costs can come down, that will generally help the masses. A reduction of around 30-35% would make it more prompting for people to take that extra jump. Due to budget constraints, I have seen people not going for Microsoft Enterprise Mobility + Security because even if the commercials get discounted for the first year, subsequent years see significant price increases.

Quotes from Members

We asked business professionals to review the solutions they use. Here are some excerpts of what they said:
 

Pros

"Microsoft Intune helps us avoid issuing everyone company-owned devices. We provide a stipend, allowing users to bring their own devices. This approach gives us leverage against other MSPs. It also enhances collaboration because clients already covered by specific licensing can optimize their usage of Microsoft Intune."
"Given all of the factors and things to consider, including features and cost, I would say that Intune has a slight edge over competing products."
"There has been a noticeable increase in productivity for both my organization and clients."
"Intune's most valuable features are its device management capabilities, particularly its centralized integration with other Microsoft stack components."
"The cloud base is perfect for me."
"The most useful features in Microsoft Intune are the policy enforcement and conditional access. These features make our operations easier from a company perspective."
"Mobile device management is most valuable."
"Overall, I like Intune as a solution and would rate it nine out of ten."
"Cloud Identity is scalable enough for our needs, and it's serving more than 3,000 users in our organization."
"The solution has a good amount of features, integrates well with Azure products, is easy to set up, has good stability, and can scale."
"It is a very stable solution. I would rate it a ten out of ten."
"It is a stable solution. Stability-wise, I rate the solution a ten out of ten."
"The solution is primarily used for single control and single sign which helps with the security and authentication of multiple devices."
"I used it as an administrator without implementing it myself. As for valuable aspects or benefits, the significant point is that it's a straightforward, single solution that just works."
"The solution is user-friendly."
"It's easy to set up."
"The product is centralized and we can use it for security purposes."
"The solution is very good at securing files. For example, if I forward a secure document, it's blocked from others, as I can send it with restrictions in relation to who can open it."
"The best advantage of the product is that it provides an all-in-one solution."
"You can scale the solution up or down by department."
"I am very happy with it currently."
"The most valuable feature is it's a collaboration tool that we can dump all things in at the same time, and we don't have to go to different locations to search for documents that we want to share among 40 people."
"Microsoft Enterprise Mobility + Security is a basic part of all of our projects because it's a very important basis for any customer wanting to set up Microsoft technology, as they need to manage all users and devices on a security basis."
"The solution offers excellent documentation that is easily available online."
 

Cons

"Without changing it, you cannot deploy it, so that's a limitation from the Microsoft Intune side."
"Some enrollment features could be improved."
"It is difficult to say what I would improve in Microsoft Intune from my point of view because all the features that I do not have are included only in the higher P2 plan or in different packets such as the E5, E3, or E7."
"Support is another area that could improve, as sometimes response times can be slow, and resolving complex issues may take longer than expected."
"We are not satisfied with technical support. Some improvements might be required."
"There could be more competent processes and improvements in the policy space."
"The platform is incredibly slow and could be more responsive. Specifically, when making changes to security policies, I would like to see those changes take effect more quickly."
"Intune doesn't provide much control over Windows servers. It's something we struggle with."
"The one place it could be improved is the password vaulting. The password vaulting does not prevent the admins from reading users' passwords, and that's a debate."
"We cannot manage the attributes of SSPR."
"The pricing for this solution is a little bit higher than AWS and others, which is something that should be improved."
"They are going ahead and adding a few more things to the Google Cloud premium edition. Their stock management and remote computer management can be improved."
"I would like to see more integration in future releases."
"In the next release, I would like to see integration with different systems, mainly wireless SIEMS and other analytical systems that we want to introduce."
"If you want to set up some alerts, you don't have much control over the configuration. You have to use their default alerts. And they only provide alerts for certain activities, so you cannot customize those. Monitoring isn't very helpful either."
"The management of external users needs to be introduced in the tool as it is an area of concern in the tool presently."
"Its performance needs enhancement."
"Sometimes the application gets hung or restarts multiple times in the background, consuming battery life."
"The licensing can be messy at times."
"The auditing and reporting could be updated and upgraded. I would like to see light applications because they consume a lot of the device's memory at present."
"Technical support could be improved. Sometimes they use a third party that's not so knowledgeable in the product and that can slow down things a bit."
"They should improve dedicated solutions because they offer everything, but you always end up missing something."
"Microsoft's feature management is based on licenses. Microsoft follows ethical licensing and hence do not restrict the use of it."
"We did the deployment with the help of Microsoft's consultants. But sometimes, we found it difficult to educate the application developers to integrate."
 

Pricing and Cost Advice

"It is reasonable for the features it has."
"The cost is somewhat on the higher side, particularly when considering certain price points, especially in markets like India."
"We have a limited budget for security investments, so Microsoft should consider reducing pricing in our region. This would make investment more viable, especially since larger businesses in other countries can afford it easily."
"The cost is handled through our Office 365 license, so I have yet to be able to compare it directly with other tools in its class."
"I rate Intune an eight out of ten for affordability. It's bundled with the 365 licensing, which is competitive overall."
"It is expensive. The cost depends on the license that we choose."
"We are partners, so we receive some discount. However, from the customer's perspective, Microsoft Intune's pricing is competitive with non-Microsoft technology, and the price is good compared to other market competitors."
"The pricing needs improvement."
"I rate the product price a seven on a scale of one to ten, where one is a low price, and ten is a high price."
"We probably spend about $50,000 a year on licensing."
"The solution is not expensive."
"The pricing is a bit expensive."
"Licensing fees are on a yearly basis."
"The fees are paid monthly and there are no additional costs other than the licensing fees."
"On a scale from one to ten, where one is cheap and ten is expensive, I rate the solution's pricing a three out of ten."
"When I worked on Cloud Identity, they offered a free or enterprise version. You can synchronize and create up to 100 user identities in the free version. After that, you have to purchase a business or enterprise license. In that model, you'll be charged based on the number of users."
"We have to pay 10 dollars per user. I would rate the tool's pricing a six out of ten."
"The solution is cost-effective."
"I would rate pricing at eight out of ten. It is a bit higher because of the security features that Microsoft provides."
"The increase in the prices of the product might not be the actual problem, but things become complex with some new plans that were introduced by Microsoft recently."
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Top Industries

By visitors reading reviews
Manufacturing Company
10%
Financial Services Firm
10%
Outsourcing Company
10%
Computer Software Company
7%
Financial Services Firm
13%
Computer Software Company
10%
Comms Service Provider
10%
Manufacturing Company
10%
Outsourcing Company
12%
Manufacturing Company
12%
Construction Company
10%
Comms Service Provider
8%
 

Company Size

By reviewers
Large Enterprise
Midsize Enterprise
Small Business
By reviewers
Company SizeCount
Small Business195
Midsize Enterprise64
Large Enterprise190
By reviewers
Company SizeCount
Small Business11
Midsize Enterprise5
Large Enterprise8
By reviewers
Company SizeCount
Small Business6
Midsize Enterprise1
Large Enterprise5
 

Questions from the Community

How does Microsoft Intune compare with VMware Workspace One?
Microsoft Intune is a great tool for managing a mobile device fleet while keeping access control. The solution makes ...
What are the pros and cons of Microsoft Intune?
Microsoft Intune is a great configuration management tool and has a lot of good things going for it. Here are some of...
How does Google Cloud Identity compare with Microsoft Intune?
Microsoft Intune offers not only an easy-to-deploy data protection and productivity management solution, but also ...
What is your experience regarding pricing and costs for Google Cloud Identity?
It's crucial to monitor costs carefully, as there can be unexpected charges. I have been charged even when there was ...
What needs improvement with Google Cloud Identity?
If you are asking about room for improvement with Google Cloud Identity, whatever is there already, cost is the only ...
What is your primary use case for Google Cloud Identity?
We are using Google Cloud Identity for application development.
What needs improvement with Microsoft Enterprise Mobility + Security?
The technical support from Microsoft could be better. Because there are many changes in Microsoft, and most support c...
What is your primary use case for Microsoft Enterprise Mobility + Security?
I have been selling Microsoft Enterprise Mobility + Security for more than 10 years.
What advice do you have for others considering Microsoft Enterprise Mobility + Security?
Microsoft Enterprise Mobility + Security is a basic part of all of our projects because it's a very important basis f...
 

Also Known As

Intune, MS Intune, Microsoft Endpoint Manager
Cloud Identity, Cloud Identity Premium
Enterprise Mobility + Security E3, Enterprise Mobility + Security E5, MS Enterprise Mobility + Security
 

Overview

 

Sample Customers

Mitchells and Buzzers, Callaway
ExtraHop Networks, HealthChannels
Mars, Whole Foods, Land O'Lakes, Dow
Find out what your peers are saying about Google Cloud Identity vs. Microsoft Enterprise Mobility + Security and other solutions. Updated: September 2026.
920,769 professionals have used our research since 2012.