Google Cloud Identity vs Microsoft Enterprise Mobility + Security comparison

Google and Microsoft are both solutions in the Enterprise Mobility Management (EMM) category. Google is ranked #11 with an average rating of 7.8, while Microsoft is ranked #14 with an average rating of 8.0. Google holds a 1.7% mindshare in EMM, compared to Microsoft’s 1.9% mindshare. Additionally, 92% of Google users are willing to recommend the solution, compared to 100% of Microsoft users who would recommend it.

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Executive SummaryUpdated on Oct 1, 2024

Both Google Cloud Identity and Microsoft Enterprise Mobility + Security provide solutions for identity and access management. Google Cloud Identity excels in ease of deployment and support whereas Microsoft Enterprise Mobility + Security stands out for its comprehensive features, making it a preferred choice for many users despite its higher cost.

Features: Google Cloud Identity is praised for its integration with other Google services, simple access management, and effective multi-factor authentication. Microsoft Enterprise Mobility + Security offers robust data protection, advanced threat analytics, and seamless integration with Microsoft Office 365. Users favor Microsoft's extensive security features and integration capabilities.

Room for Improvement: Users of Google Cloud Identity suggest enhancements in reporting features and more extensive administrative controls. For Microsoft Enterprise Mobility + Security, users request better documentation and more intuitive setup processes for certain advanced features.

Ease of Deployment and Customer Service: Google Cloud Identity is often noted for its straightforward deployment and responsive customer support. Conversely, Microsoft Enterprise Mobility + Security presents a steeper learning curve but is compensated by strong vendor support.

Pricing and ROI: Google Cloud Identity is appreciated for its transparent pricing and cost-effectiveness. Microsoft Enterprise Mobility + Security, though more expensive, is considered by users to deliver substantial return on investment due to its extensive feature set and security capabilities. Many users feel that despite the higher cost, the benefits provided by Microsoft justify the expense.

To learn more, read our detailed Google Cloud Identity vs. Microsoft Enterprise Mobility + Security Report (Updated: June 2026).

Buyer's Guide

Google Cloud Identity vs. Microsoft Enterprise Mobility + Security

June 2026

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Review summaries and opinions

We asked business professionals to review the solutions they use. Here are some excerpts of what they said:

Categories and Ranking

Microsoft Intune

Mindshare comparison

As of August 2026, in the Enterprise Mobility Management (EMM) category, the mindshare of Microsoft Intune is 21.1%, down from 32.0% compared to the previous year. The mindshare of Google Cloud Identity is 1.7%, up from 1.1% compared to the previous year. The mindshare of Microsoft Enterprise Mobility + Security is 1.9%, up from 0.9% compared to the previous year. It is calculated based on PeerSpot user engagement data.

Enterprise Mobility Management (EMM) Mindshare Distribution
Product	Mindshare (%)
Microsoft Intune	21.1%
Google Cloud Identity	1.7%
Microsoft Enterprise Mobility + Security	1.9%
Other	75.3%

Enterprise Mobility Management (EMM)

Featured Reviews

OluwashileAdeniyi

Senior Infrastructure Security Engineer at a outsourcing company with 51-200 employees

Centralized endpoint security has improved and supports hybrid work and BYOD policies

Regarding what I dislike about Microsoft Intune and its downsides, I would say that more Mac controls are needed because we have limited Mac and Linux control. When comparing controls and policies between Windows, Mac, and Linux, Windows has almost everything you can think of, while Mac and Linux have limited types of control. You cannot implement certain things on Mac and Linux that you can on Windows. The limited controls are a major issue. Additionally, if Microsoft could find a way to embed servers into Microsoft Intune, that would be beneficial. Microsoft Intune is not really designed for servers or Windows servers. It is more tailored towards Windows 11 and Windows 10 operating systems. Windows servers are not fully supported. Enterprise organizations usually have both servers and endpoints, which are users' workstations. For servers, most people look for other solutions such as SCCM, which is Configuration Manager. However, SCCM is what Microsoft Intune is trying to replace. Both SCCM and Microsoft Intune belong to Microsoft. Microsoft is trying to transition organizations into Microsoft Intune, the native cloud solution. However, because this update is still in process, servers are not fully compatible with Microsoft Intune and cannot be managed by it. The current policy that has emerged from issues with clients is what they call co-management, which is relatively new, and I do not know if adoption is significant. Many legacy or older customers who have been using these products for decades still have SCCM. When it is time for them to manage their Windows devices, they use what is called cloud attach. Cloud attach is a term whereby your SCCM is connected to your Microsoft Intune. Most people do not know about it, but I have deployed it for several organizations. Cloud attach and co-management work together so that your device is in SCCM, but some policies are pushed from Microsoft Intune. It is like two different solutions working hand in hand. That is what they call co-management. Microsoft Intune does not bring all of your endpoint and security management tools into one place, which is the goal and how it should be. However, as I mentioned, servers are not included. If we talk about end users, Microsoft Intune does bring all your devices together. In a typical enterprise environment, you have end users with workstations, laptops, company-issued phones, and bring your own devices. You can create policies for all of these. However, for the backend, your servers do not have much coverage. Servers are not really covered by Microsoft Intune in that way.

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Sony Kurian

Director at GNX Solutions

Cloud automation has improved development efficiency and supports secure MFA and SSO

The best features in Google Cloud Identity are their cloud, their VMs, and their cloud VMs, which are too good compared to OCI. Using Google Cloud Identity is beneficial in terms of finance as we are always doing automation and AI, and it is definitely the best. I use multi-factor authentication with Google Cloud Identity. Regarding how Google Cloud Identity helps to improve security, I can say that security is something everyone is using. I do not feel any different. After this, everything will be JWT token and all things we are using. I do not feel any difference in there. I have used the SSO feature, single sign-on, with Google Cloud Identity. In a few words, how Google Cloud Identity affected user management within my organization is that it is not done for my organization but for one of my clients only. I already have the ADs there, but still, it is the best. I think the reporting tools of Google Cloud Identity are good. I cannot comment on these kinds of things for this particular product.

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Robert Veprek

Consultant for Licensing and Sales at AutoCont CZ a. s.

Have experienced inconsistent support while maintaining strong outcomes in complex projects

My biggest advantage with Microsoft Enterprise Mobility + Security is that I have really deep knowledge about Microsoft licenses, allowing me to offer our customers some non-usual configurations or special offers because I have experience working in Microsoft and many contacts, helping us to provide the best conditions for long-time contracts. The installation of Microsoft Enterprise Mobility + Security is quite easy. Azure Active Directory Premium helps to manage user access and security; it's the basis of our communication and our project, as it's essential for all security for our customers. Features within Microsoft Intune such as MDM and MAM help to protect data in general. Intune is a general tool for mobility management and device and user management.

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Quotes from Members

We asked business professionals to review the solutions they use. Here are some excerpts of what they said:

Pros

"It is quite policy-enabled, so you can build pretty much any policy to manage remote endpoints."

"Stable product that's easy to set up compared to other MDM products."

"I like the tool's integration with Apple. Anyone who creates an ID in Intune will get an Apple ID."

"Among the most valuable features are the Company Portal that is built into Intune, and the update rings so that we can manage what types of future updates the devices get."

"Autopilot is the most valuable feature of Microsoft Intune."

"From the user perspective, Microsoft Intune enables access to corporate data and apps even on personal devices, which is convenient."

"Microsoft Intune is best for Windows devices and security in Office 365 and Microsoft-related enterprise environments. It's a nice platform for endpoint management."

"Overall, Microsoft Intune has been a strong platform for modern endpoint management, especially for organizations supporting hybrid work and cloud-first device management strategies."

More Microsoft Intune pros

"The most beneficial feature for enhancing security is context-aware access."

"It is a stable solution. Stability-wise, I rate the solution a ten out of ten."

"Google is always on its own, and Google Cloud Identity is pretty good on every point."

"One of the most useful features was the single sign-on. You can use it as an identity provider or service provider. And you can use their organization unit feature to enable or disable some of the features for a specific group of users."

"The most valuable feature of Google Cloud Identity is its stability."

"Cloud Identity is scalable enough for our needs, and it's serving more than 3,000 users in our organization."

"Everything is relatively good and overall, the product itself is good."

"The solution has a good amount of features, integrates well with Azure products, is easy to set up, has good stability, and can scale."

More Google Cloud Identity pros

"The solution is very good at securing files. For example, if I forward a secure document, it's blocked from others, as I can send it with restrictions in relation to who can open it."

"The solution offers excellent documentation that is easily available online."

"I am very happy with it currently."

"Microsoft Mobility and EMS include Intune for Mobility, which provides mobile device management and mobile application management. With mobile device management, you can control the entire device in an organization."

"The most valuable feature is it's a collaboration tool that we can dump all things in at the same time, and we don't have to go to different locations to search for documents that we want to share among 40 people."

"The best advantage of the product is that it provides an all-in-one solution."

"A good feature that is present is MAM or Mobile Application Management. We can deploy this feature on the device, which is not managed by the organization. If I apply some security configuration on a personal device, the user would be really disappointed. What we do instead is that we give all access to the applications related to corporate and ask the users to use the application. We secure the application by putting the security features on the applications and not on the users' devices. This way, the users are happy, and we also meet our company's compliance standards. Then, everyone is happy."

"The solution is scalable."

More Microsoft Enterprise Mobility + Security pros

Cons

"When you have a pressing issue, there is a lack of response. I believe Microsoft support needs to work on the response aspect."

"If your MDM has to be really specific, perhaps Intune is not the better option."

"The configuration and pricing can be improved."

"It doesn't economize when you scale up. We have over 14,000 employees, and we have between 7,500 and 8,000 city-owned or personal devices being used to conduct city business. Its price can be improved. It is not a cheap solution."

"For improving Microsoft Intune, it sometimes feels laggy, taking some time to implement any policies on machines."

"Sometimes, it takes time to synchronize the policies between the portal and the devices, you don't have a way to estimate how long it will take to deploy. You have some kind of gray area, where it can deploy in 30 minutes or three days."

"With Microsoft technical support, they only fix Teams and when they are open, they're mostly trying to close again at the quickest time."

"While Intune works perfectly well, the only potential downside is that the deployment could be a bit complex for some users."

More Microsoft Intune cons

"The pricing for this solution is a little bit higher than AWS and others, which is something that should be improved."

"Google Cloud Identify could make the technology used easier to understand as a layman making it more user-friendly."

"The one place it could be improved is the password vaulting. The password vaulting does not prevent the admins from reading users' passwords, and that's a debate."

"Overall, I would give a zero out of 10 for Google's support. There is no easy way to navigate issues without paid consultation, making it quite frustrating."

"The integration should be made easier."

"To improve the product, the integration with third-party products could always be smoother."

"Pricing is something that can be improved."

"In the next release, I would like to see integration with different systems, mainly wireless SIEMS and other analytical systems that we want to introduce."

More Google Cloud Identity cons

"They should improve dedicated solutions because they offer everything, but you always end up missing something."

"The licensing is quite expensive."

"Technical support could be improved. Sometimes they use a third party that's not so knowledgeable in the product and that can slow down things a bit."

"Microsoft's feature management is based on licenses. Microsoft follows ethical licensing and hence do not restrict the use of it."

"The MDM part of the engine could be better."

"Microsoft Enterprise Mobility + Security is expensive."

"Sometimes the application gets hung or restarts multiple times in the background, consuming battery life."

"The licensing can be messy at times."

More Microsoft Enterprise Mobility + Security cons

Pricing and Cost Advice

"It is not expensive."

"On a scale of one to ten with one being the cheapest, the cost of Microsoft Intune is a five."

"We have a limited budget for security investments, so Microsoft should consider reducing pricing in our region. This would make investment more viable, especially since larger businesses in other countries can afford it easily."

"Microsoft Intune is expensive."

"Our Office 365 Business Premium license, including Office 365 and Intune Management, offers excellent value."

"We don't pay for Intune because it is bundled with the premium subscription to Office 365. It includes Intune and Defender. I don't have to buy two extra products to manage my enterprise."

"If you ask the accountant or the finance department, they'll tell you that it is way too expensive, but when I look at the cost and compare it with the value you actually get, it's more than fair."

"For organizations that are a Microsoft shop, the pricing is compelling."

More Microsoft Intune pricing and cost advice

"I rate the product price a seven on a scale of one to ten, where one is a low price, and ten is a high price."

"The solution is not expensive."

"The pricing is a bit expensive."

"The licensing cost depends on the partners and the relationship between the company and the partners."

"Licensing fees are on a yearly basis."

"On a scale from one to ten, where one is cheap and ten is expensive, I rate the solution's pricing a three out of ten."

"The product is billed on a monthly basis depending on the number of users."

"The fees are paid monthly and there are no additional costs other than the licensing fees."

More Google Cloud Identity pricing and cost advice

"The solution is cost-effective."

"The increase in the prices of the product might not be the actual problem, but things become complex with some new plans that were introduced by Microsoft recently."

"I would rate pricing at eight out of ten. It is a bit higher because of the security features that Microsoft provides."

"We have to pay 10 dollars per user. I would rate the tool's pricing a six out of ten."

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Top Industries

By visitors reading reviews

Financial Services Firm

10%

Manufacturing Company

Computer Software Company

Outsourcing Company

Financial Services Firm

13%

Computer Software Company

11%

Manufacturing Company

10%

Comms Service Provider

Pharma/Biotech Company

13%

Computer Software Company

Outsourcing Company

Construction Company

Company Size

By reviewers

Large Enterprise

Midsize Enterprise

Small Business

By reviewers
Company Size	Count
Small Business	192
Midsize Enterprise	62
Large Enterprise	186

By reviewers
Company Size	Count
Small Business	11
Midsize Enterprise	5
Large Enterprise	8

By reviewers
Company Size	Count
Small Business	6
Midsize Enterprise	1
Large Enterprise	5

Questions from the Community

How does Microsoft Intune compare with VMware Workspace One?

Microsoft Intune is a great tool for managing a mobile device fleet while keeping access control. The solution makes ...

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What are the pros and cons of Microsoft Intune?

Microsoft Intune is a great configuration management tool and has a lot of good things going for it. Here are some of...

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How does Google Cloud Identity compare with Microsoft Intune?

Microsoft Intune offers not only an easy-to-deploy data protection and productivity management solution, but also ...

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What is your experience regarding pricing and costs for Google Cloud Identity?

It's crucial to monitor costs carefully, as there can be unexpected charges. I have been charged even when there was ...

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What needs improvement with Google Cloud Identity?

If you are asking about room for improvement with Google Cloud Identity, whatever is there already, cost is the only ...

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What is your primary use case for Google Cloud Identity?

We are using Google Cloud Identity for application development.

See all answers

What needs improvement with Microsoft Enterprise Mobility + Security?

The technical support from Microsoft could be better. Because there are many changes in Microsoft, and most support c...

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What is your primary use case for Microsoft Enterprise Mobility + Security?

I have been selling Microsoft Enterprise Mobility + Security for more than 10 years.

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What advice do you have for others considering Microsoft Enterprise Mobility + Security?

Microsoft Enterprise Mobility + Security is a basic part of all of our projects because it's a very important basis f...

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Comparisons

IBM MaaS360 vs Microsoft Intune

Compared 11% of the time

Jamf Pro vs Microsoft Intune

Compared 10% of the time

Workspace ONE UEM vs Microsoft Intune

Compared 6% of the time

Microsoft Entra ID vs Microsoft Intune

Compared 3% of the time

ManageEngine Endpoint Central vs Microsoft Intune

Compared 3% of the time

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Microsoft Entra ID vs Google Cloud Identity

Compared 79% of the time

Okta Platform vs Google Cloud Identity

Compared 3% of the time

SailPoint Identity Security Cloud vs Google Cloud Identity

Compared 2% of the time

JumpCloud vs Google Cloud Identity

Compared 2% of the time

OneLogin by One Identity vs Google Cloud Identity

Compared 2% of the time

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SOTI MobiControl vs Microsoft Enterprise Mobility + Security

Compared 15% of the time

Jamf Pro vs Microsoft Enterprise Mobility + Security

Compared 15% of the time

Workspace ONE UEM vs Microsoft Enterprise Mobility + Security

Compared 13% of the time

Cisco Identity Services Engine (ISE) vs Microsoft Enterprise Mobility + Security

Compared 10% of the time

ManageEngine Endpoint Central vs Microsoft Enterprise Mobility + Security

Compared 6% of the time

More Microsoft Enterprise Mobility + Security Competitors

Product Reports

Buyer's Guide

Microsoft Intune

July 2026

Download Microsoft Intune product report

Buyer's Guide

Google Cloud Identity

July 2026

Download Google Cloud Identity product report

Buyer's Guide

Microsoft Enterprise Mobility + Security

July 2026

Microsoft Enterprise Mobility + Security report

Download Microsoft Enterprise Mobility + Security product report

Also Known As

Intune, MS Intune, Microsoft Endpoint Manager

Cloud Identity, Cloud Identity Premium

Enterprise Mobility + Security E3, Enterprise Mobility + Security E5, MS Enterprise Mobility + Security

Overview

Microsoft Intune is a cloud-based service designed for device management, security, and compliance. It supports automation and facilitates endpoint management for Windows, iOS, and Android devices, ensuring data protection and efficient policy enforcement.

Microsoft Intune offers seamless integration with tools like Windows Autopilot to automate device setup and deployment. Integrated with Azure Active Directory, it enhances policy management while providing robust reporting and analytics tools for compliance tracking. Despite its intuitive interface aimed at simplifying navigation and device security management, there are challenges such as compatibility issues with Linux and Mac, limited policy support for Android, and demands for better third-party integration. It's widely used for both corporate-owned devices and BYOD scenarios in dynamic IT environments.

What are the key features of Microsoft Intune?

Windows Autopilot: Automates device setup for rapid deployment.
Azure Active Directory Integration: Enhances user policy management.
Reporting and Analytics: Improves compliance visibility.
Mobile Application Management: Ensures app security without compromising personal data.
Cloud-Based Management: Allows management from any location.

What benefits and ROI can users expect?

Time Efficiency: Automation reduces time in policy enforcement and configuration updates.
Enhanced Security: Ensures data protection across corporate-owned and BYOD devices.
Improved Compliance: Advanced reporting tools enhance compliance visibility.
Flexible Management: Cloud-based nature supports management from any location.

In industries such as finance and healthcare, Microsoft Intune is implemented to ensure data protection and compliance with regulatory standards. Manufacturing sectors utilize Intune for managing a distributed workforce across global locations, while educational institutions employ it to secure and manage devices in learning environments supporting both students and faculty.

Microsoft

Google Cloud Identity provides a robust platform for managing user and group access across cloud resources, enhancing security with multi-factor authentication and unifying identities with seamless single sign-on.

Offering a comprehensive range of features, Google Cloud Identity presents a web-based user management portal, group access control, and context-aware access, which significantly improves security and simplifies application-level policies. Seamless integration with Google Workspace and straightforward setup processes enhance usability, while organizational unit management supports efficient policy handling. This makes cloud-based user management both straightforward and impactful. Areas for enhancement include password management and integration with third-party applications and systems like Mac and Active Directory. The interface could also be more user-friendly, while pricing adjustments could improve competitiveness. Monitoring capabilities require better customization, and mobile device management needs refinement for wider compatibility. Strengthening customer support access and robustness would encourage smoother user experiences.

What are the key features of Google Cloud Identity?

Group Access Control: Enables management of access to resources by defining groups.
Single Sign-On: Streamlines access across applications through single sign-on.
Unified Identity Access: Provides a single view for identity management.
Endpoint Management: Manages devices accessing cloud resources efficiently.
Multi-Factor Authentication: Enhances security with additional authentication steps.

What benefits should users look for when evaluating Google Cloud Identity?

Enhanced Security: Robust security is provided through multi-factor authentication and context-aware access.
Streamlined Access Management: Simplified user and access management cuts down administrative tasks.
Integration Capabilities: Ease of integration with tools like Google Workspace enhances functionality.
Simplified Policy Management: Intuitive organizational unit management makes handling policies efficient.

Numerous industries implement Google Cloud Identity for its single sign-on and access management capabilities, which enable fine-tuned cloud resource control, multi-device authentication, and effective user administration. By integrating with systems for user authentication and identity synchronization from Active Directory, companies utilize it for enhanced collaboration and mobile device management. A unified account experience augments security with multi-factor authentication, applicable across platforms without necessitating Google Workspace.

Google

Microsoft Enterprise Mobility + Security empowers organizations by offering seamless integration and robust data protection, supporting centralized identity management and collaboration.

Microsoft Enterprise Mobility + Security integrates tools like Windows Defender and Advanced Threat Protection for high security, supporting multi-factor authentication and centralized identity management. Its scalability and unification of Microsoft products boost operational efficiency. Offering mobile application management, it ensures protection and user compliance satisfaction. Challenges include complex licensing and the need for better network-level protection and technical support. Users experience memory consumption issues and stability concerns. Improved remote features and user-friendly license management are necessary.

What are the key features of Microsoft Enterprise Mobility + Security?

Seamless Integration: Easily integrates with Microsoft products, enhancing efficiency.
Robust Data Protection: Utilizes Windows Defender and Advanced Threat Protection for security.
Multi-factor Authentication: Ensures secure access to systems.
Centralized Identity Management: Simplifies user management across platforms.
Mobile Application Management: Protects mobile apps while ensuring compliance.

What benefits and ROI should organizations look for in Microsoft Enterprise Mobility + Security?

Operational Efficiency: Enhanced via integration with Microsoft tools.
Data Security: Strong protective measures secure sensitive information.
User Compliance: Ensures satisfaction with safeguard measures.
Scalability: Grows with business needs, handling an increasing number of devices and data.

Organizations in sectors like finance and healthcare implement Microsoft Enterprise Mobility + Security for mobile device management, file protection, and endpoint security. By integrating services such as Intune and Azure, they manage devices and communications securely, ensuring compliance with regulations. EMS is essential in managing mail, Office apps, and facilitating effective collaboration.

Microsoft

Sample Customers

Mitchells and Buzzers, Callaway

ExtraHop Networks, HealthChannels

Mars, Whole Foods, Land O'Lakes, Dow

Buyer's Guide

Google Cloud Identity vs. Microsoft Enterprise Mobility + Security

June 2026

Free Report: Google Cloud Identity vs. Microsoft Enterprise Mobility + Security

Find out what your peers are saying about Google Cloud Identity vs. Microsoft Enterprise Mobility + Security and other solutions. Updated: June 2026.

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