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Google Cloud Identity vs Microsoft Enterprise Mobility + Security comparison

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Comparison Buyer's Guide

Executive SummaryUpdated on Oct 1, 2024

Review summaries and opinions

We asked business professionals to review the solutions they use. Here are some excerpts of what they said:
 

Categories and Ranking

Microsoft Intune
Sponsored
Ranking in Enterprise Mobility Management (EMM)
1st
Average Rating
8.2
Reviews Sentiment
6.7
Number of Reviews
384
Ranking in other categories
Configuration Management (3rd), Remote Access (3rd), Unified Endpoint Management (UEM) (1st), Microsoft Security Suite (1st)
Google Cloud Identity
Ranking in Enterprise Mobility Management (EMM)
14th
Average Rating
7.6
Reviews Sentiment
6.6
Number of Reviews
26
Ranking in other categories
Identity and Access Management as a Service (IDaaS) (IAMaaS) (10th), Cloud Resource Access Management (7th)
Microsoft Enterprise Mobili...
Ranking in Enterprise Mobility Management (EMM)
13th
Average Rating
8.2
Reviews Sentiment
6.4
Number of Reviews
13
Ranking in other categories
No ranking in other categories
 

Mindshare comparison

As of November 2026, in the Enterprise Mobility Management (EMM) category, the mindshare of Microsoft Intune is 19.5%, down from 29.9% compared to the previous year. The mindshare of Google Cloud Identity is 2.0%, up from 1.1% compared to the previous year. The mindshare of Microsoft Enterprise Mobility + Security is 2.2%, up from 1.1% compared to the previous year. It is calculated based on PeerSpot user engagement data.
Enterprise Mobility Management (EMM) Mindshare Distribution
ProductMindshare (%)
Microsoft Intune19.5%
Microsoft Enterprise Mobility + Security2.2%
Google Cloud Identity2.0%
Other76.3%
Enterprise Mobility Management (EMM)
 

Featured Reviews

HA
Senior Business Development Executive at Digitaltrack
Centralized device management has automated onboarding and improves remote security compliance
One thing I feel Microsoft Intune could improve is troubleshooting visibility. In many cases, when a policy or application deployment fails, the error messages are a bit generic. So, admins still spend time checking logs manually or testing on devices one by one. Compared to the simplicity of deployment, troubleshooting sometimes feels less mature. I also think reporting and real-time monitoring could be stronger. The dashboard gives useful information, but in large environments, many teams still depend on additional tools or scripts for deeper reporting and analytics. If I had to focus on one area first, I would probably choose troubleshooting and reporting. Deployment through Microsoft Intune is generally straightforward, but when something fails, identifying the exact root cause can still take more time than expected. Error messages are sometimes too generic, and admins often have to dig through logs, sync status, or multiple portals to understand what actually happened. I think user experience and policy management could also improve further. Microsoft Intune has become much better over the years, but sometimes the admin portal still feels fragmented because certain configurations open in different sections or redirect to older interfaces. For new admins, especially, it can take time to understand where everything is located. Another thing is policy conflict handling. In larger organizations, multiple device policies, compliance rules, and configuration profiles can overlap. When conflicts happen, the visibility is not always very clear, so admins spend time figuring out which policy actually won or caused the issue.
SK
Director at GNX Solutions
Cloud automation has improved development efficiency and supports secure MFA and SSO
The best features in Google Cloud Identity are their cloud, their VMs, and their cloud VMs, which are too good compared to OCI. Using Google Cloud Identity is beneficial in terms of finance as we are always doing automation and AI, and it is definitely the best. I use multi-factor authentication with Google Cloud Identity. Regarding how Google Cloud Identity helps to improve security, I can say that security is something everyone is using. I do not feel any different. After this, everything will be JWT token and all things we are using. I do not feel any difference in there. I have used the SSO feature, single sign-on, with Google Cloud Identity. In a few words, how Google Cloud Identity affected user management within my organization is that it is not done for my organization but for one of my clients only. I already have the ADs there, but still, it is the best. I think the reporting tools of Google Cloud Identity are good. I cannot comment on these kinds of things for this particular product.
AD
Manager IT at Konverge.AI
User experience improves efficiency while awaiting improved application performance
The solution is meeting my requirements. I don't have any direct inputs here, except that stability of the application can be improved. Sometimes it gets hung or restarts multiple times in the background, which consumes battery life. If stability can be improved, it will generally help everyone. These solutions are usually a little expensive. If costs can come down, that will generally help the masses. A reduction of around 30-35% would make it more prompting for people to take that extra jump. Due to budget constraints, I have seen people not going for Microsoft Enterprise Mobility + Security because even if the commercials get discounted for the first year, subsequent years see significant price increases.

Quotes from Members

We asked business professionals to review the solutions they use. Here are some excerpts of what they said:
 

Pros

"We were trying to solve many issues, mainly the lack of centralized management. Before Microsoft Intune, we had to manually support devices one by one, installing applications and configuring policies individually. When we implemented the tool, it became much easier to manage our devices. We enroll them in Microsoft Intune and can manage all devices with a few clicks. For application management, it's the same process. If we want to deploy applications to hundreds or thousands of devices, we can do it easily with just a few clicks. This also applies to policies."
"Microsoft Intune has been a valuable solution for improving endpoint management, security compliance, and remote administration in my environment; it has highly simplified device management operations and improved overall visibility and control over managed devices."
"Microsoft Intune has positively impacted my organization by giving a centralized way to manage and secure devices across the organization, improving consistency in how devices are configured, updated, and monitored, and making it easier to support remote users as many management and troubleshooting tasks can be performed without needing physical access to the device."
"It helps implement conditional access policies to restrict mobile users from accessing potentially dangerous emails."
"The solution appears to be stable and scalable."
"I like how Microsoft Intune lets me lock down the email profile and make it accessible only on certain devices."
"This product works very well for companies already using the full Microsoft suite."
"Using Azure and Intune has helped us resolve most of these issues, as we no longer need a physical infrastructure to manage systems and can push policies remotely while maintaining control over the devices."
"The solution is primarily used for single control and single sign which helps with the security and authentication of multiple devices."
"The solution has a good amount of features, integrates well with Azure products, is easy to set up, has good stability, and can scale."
"Google is always on its own, and Google Cloud Identity is pretty good on every point."
"The most valuable feature of Google Cloud Identity is its simplicity in deployment."
"Cloud Identity is a cloud-based Software as a Service model, so you don't need to worry about managing the infrastructure."
"I used it as an administrator without implementing it myself. As for valuable aspects or benefits, the significant point is that it's a straightforward, single solution that just works."
"I think the first thing that is great is that it gives you a lot of features, like login, and then vaulted passwords and secure LDAP, and it becomes easier for the end customer to leverage all those features without going to a higher SKU of G Suite."
"The best features of Google Cloud Identity are that it's free and works with modern applications, meaning if it's OAuth or using the OAuth protocol, it's very easy to integrate with those applications."
"The solution is scalable."
"Microsoft Mobility and EMS include Intune for Mobility, which provides mobile device management and mobile application management. With mobile device management, you can control the entire device in an organization."
"The solution is very good at securing files. For example, if I forward a secure document, it's blocked from others, as I can send it with restrictions in relation to who can open it."
"A good feature that is present is MAM or Mobile Application Management. We can deploy this feature on the device, which is not managed by the organization. If I apply some security configuration on a personal device, the user would be really disappointed. What we do instead is that we give all access to the applications related to corporate and ask the users to use the application. We secure the application by putting the security features on the applications and not on the users' devices. This way, the users are happy, and we also meet our company's compliance standards. Then, everyone is happy."
"Basically, the solution ensures that computers are safe and secure."
"You can scale the solution up or down by department."
"The technical support is quite good, and as of now I have not faced anything that was neglected or unsolvable, and I always get a prompt response as well."
"The solution offers excellent documentation that is easily available online."
 

Cons

"The reporting dashboard is really limited."
"I think nine is a very good rating for this solution, and I kept one point out because I think in the future it requires improvement based on future scalability in the IT infrastructure."
"It could offer more attributes for authentication."
"The support is not very good. It's very poor."
"I think there should be a better tracking of the cell phones used on the Intune."
"There are some cases where features of Microsoft Intune have changed, and sometimes it's tricky to find the answer."
"Issues such as Windows 32 app failures occur frequently, and detailed manual detection rules are often necessary."
"What would make this product better is adding more security policies and features in the next upgrade."
"We cannot manage the attributes of SSPR."
"When referring to the help articles I found them not helpful. Support themselves understood my query but the resolution was not satisfactory."
"If I were to suggest enhancements, it would mainly revolve around ensuring compatibility and maximizing integration options with various services."
"The integration should be made easier."
"The interface could be more user-friendly."
"The customer service and support team is not so good."
"The solution needs to better integrate with Mac's OS."
"Google Cloud Identity can be improved by having better integration with Active Directory, but since Active Directory is also a Microsoft solution, we don't think it will happen; that's the only disadvantage of Google."
"We did the deployment with the help of Microsoft's consultants. But sometimes, we found it difficult to educate the application developers to integrate."
"The auditing and reporting could be updated and upgraded."
"Microsoft Enterprise Mobility + Security is expensive."
"Technical support could be improved. Sometimes they use a third party that's not so knowledgeable in the product and that can slow down things a bit."
"They should improve dedicated solutions because they offer everything, but you always end up missing something."
"The licensing can be messy at times."
"The technical support from Microsoft could be better."
"Sometimes the application gets hung or restarts multiple times in the background, consuming battery life."
 

Pricing and Cost Advice

"Microsoft Intune is included in the E5 license at no additional cost."
"Intune is inexpensive. It also comes bundled in some Office 365 licenses, so you can choose to purchase it separately or as a package."
"Microsoft Intune's costliness stems from licensing fees and the overhead associated with its management, user experience, and device remediation."
"On a scale of one to ten with one being the cheapest, the cost of Microsoft Intune is a five."
"The cost is somewhat on the higher side, particularly when considering certain price points, especially in markets like India."
"The pricing is good because customers are not complaining about it."
"The licensing is on a yearly basis."
"If you're ever going to buy an Office 365 environment, then pricing is reasonable given all that it does, but if you're not, then you might find the pricing expensive."
"Licensing fees are on a yearly basis."
"The product is billed on a monthly basis depending on the number of users."
"We probably spend about $50,000 a year on licensing."
"When I worked on Cloud Identity, they offered a free or enterprise version. You can synchronize and create up to 100 user identities in the free version. After that, you have to purchase a business or enterprise license. In that model, you'll be charged based on the number of users."
"The fees are paid monthly and there are no additional costs other than the licensing fees."
"I rate the product price a seven on a scale of one to ten, where one is a low price, and ten is a high price."
"On a scale from one to ten, where one is cheap and ten is expensive, I rate the solution's pricing a three out of ten."
"The licensing cost depends on the partners and the relationship between the company and the partners."
"The increase in the prices of the product might not be the actual problem, but things become complex with some new plans that were introduced by Microsoft recently."
"I would rate pricing at eight out of ten. It is a bit higher because of the security features that Microsoft provides."
"The solution is cost-effective."
"We have to pay 10 dollars per user. I would rate the tool's pricing a six out of ten."
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Top Industries

By visitors reading reviews
Manufacturing Company
10%
Financial Services Firm
10%
Outsourcing Company
10%
Computer Software Company
7%
Financial Services Firm
13%
Computer Software Company
10%
Comms Service Provider
10%
Manufacturing Company
10%
Outsourcing Company
12%
Manufacturing Company
12%
Construction Company
10%
Comms Service Provider
8%
 

Company Size

By reviewers
Large Enterprise
Midsize Enterprise
Small Business
By reviewers
Company SizeCount
Small Business195
Midsize Enterprise64
Large Enterprise190
By reviewers
Company SizeCount
Small Business11
Midsize Enterprise5
Large Enterprise8
By reviewers
Company SizeCount
Small Business6
Midsize Enterprise1
Large Enterprise5
 

Questions from the Community

How does Microsoft Intune compare with VMware Workspace One?
Microsoft Intune is a great tool for managing a mobile device fleet while keeping access control. The solution makes ...
What are the pros and cons of Microsoft Intune?
Microsoft Intune is a great configuration management tool and has a lot of good things going for it. Here are some of...
How does Google Cloud Identity compare with Microsoft Intune?
Microsoft Intune offers not only an easy-to-deploy data protection and productivity management solution, but also ...
What is your experience regarding pricing and costs for Google Cloud Identity?
It's crucial to monitor costs carefully, as there can be unexpected charges. I have been charged even when there was ...
What needs improvement with Google Cloud Identity?
If you are asking about room for improvement with Google Cloud Identity, whatever is there already, cost is the only ...
What is your primary use case for Google Cloud Identity?
We are using Google Cloud Identity for application development.
What needs improvement with Microsoft Enterprise Mobility + Security?
The technical support from Microsoft could be better. Because there are many changes in Microsoft, and most support c...
What is your primary use case for Microsoft Enterprise Mobility + Security?
I have been selling Microsoft Enterprise Mobility + Security for more than 10 years.
What advice do you have for others considering Microsoft Enterprise Mobility + Security?
Microsoft Enterprise Mobility + Security is a basic part of all of our projects because it's a very important basis f...
 

Also Known As

Intune, MS Intune, Microsoft Endpoint Manager
Cloud Identity, Cloud Identity Premium
Enterprise Mobility + Security E3, Enterprise Mobility + Security E5, MS Enterprise Mobility + Security
 

Overview

 

Sample Customers

Mitchells and Buzzers, Callaway
ExtraHop Networks, HealthChannels
Mars, Whole Foods, Land O'Lakes, Dow
Find out what your peers are saying about Google Cloud Identity vs. Microsoft Enterprise Mobility + Security and other solutions. Updated: September 2026.
920,769 professionals have used our research since 2012.