

Zapier and Make compete in the automation and integration platform category, enabling users to create workflows without extensive coding. Based on the comparison, Make has the upper hand due to its flexible modular design and advanced integration capabilities, while Zapier's expansive integration library and ease of use make it a strong contender.
Features: Zapier offers robust pre-configured integrations with Google Sheets, Salesforce, and customizable WebHooks, allowing users to connect numerous applications seamlessly. It also simplifies creating workflows with a user-friendly interface that supports non-technical users. Make, conversely, features a modular drag-and-drop interface, giving users the flexibility to add custom code for enhanced automation. Its advanced integration options provide opportunities for more complex workflows, appealing to users needing extensive customization capabilities.
Room for Improvement: Zapier could expand its Zap library and improve API connections to support complex workflows better. Enhancements in error handling and user interface intuitiveness are also needed for more complex automations. For Make, simplifying complex configurations could enhance user-friendliness, and adjustments to a costly pricing structure could appeal to a broader audience. Improved support documentation and platform connections would further benefit users.
Ease of Deployment and Customer Service: Zapier's Public Cloud deployment receives generally positive feedback, though some users mention slow response times in technical support. Meanwhile, Make supports On-premises deployment, praised for its quick, helpful customer service. Both provide accessible technical assistance, but Zapier could improve by offering faster response times.
Pricing and ROI: Zapier's pricing may become expensive as usage scales, yet many find it a valuable time-saver, with a limited free plan offering initial insights. Make's generally cheaper costs attract budget-conscious users, delivering effective ROI for task automation. Both offer cost savings by reducing manual work and streamlining integration development expenses.
I have indeed seen a return on investment as it has saved us hundreds of hours in repetitive tasks, streamlining our follow-up to the leads that we are generating.
I implemented a booking system for my client that previously required data to be entered directly into Google Sheets and reminders to be sent manually; using Make, they have saved about 50% of their time, which equals one labor resource, translating to a significant amount of money saved.
The ROI is very high, as the business professionals are pleased with the results from automations, enjoying the time saved and the outputs received.
In a scenario where employing three resources for three months might cost approximately $18,000 to $20,000, Zapier provides substantial cost savings.
Customer support is first-class; I have managed to resolve most of my issues through the community where official Make users provide help.
We have escalated a few issues that we faced during some integrations, and we received reasonable responses from Make support.
They were doing the best job for my use cases and my problems.
Their technical support is good; they respond promptly and are very helpful.
This can help if you need assistance, as you can communicate with the community and support system, and most issues are already resolved by AI.
The experience was positive with prompt responses from their team.
Make's scalability is great; I have automations that run on over 100 modules, and scaling is commendable with the platform's ease of use.
Make's scalability is very good, and if the pricing were lower, I could scale a lot more.
Zapier is suitable for small or simpler automation but not for complex ones.
Scaling it gets quite expensive, and while I cannot evaluate it purely from a technology perspective, compared to Workato, I would give Zapier a seven for scalability.
I have noticed 5% of the time it has authentication issues and connection problems with the credentials, which are refreshed every week.
In my current company, we had significant challenges with Zapier regarding maintenance, as Zaps were often broken, not necessarily due to Zapier, but due to changes in the input variables.
There should be clarity about whether the data is secure while passing through these automations or integrations created within Make.
I would love to have more detailed logs, step-by-step error tracing, and better visualization of failed executions, as I think it would improve the user experience significantly.
Another is how n8n has a chatbot completion where you can bring some LLMs into the workflow and integrating Ollama and all of that is something I felt is really needed for Make also.
The error message options in the dashboard should be improved. It should be user-friendly so that beginners or non-technical users can figure out the problems and solutions on their own.
You can build similar or dependent automations in one Zap, which helps with understanding the process without switching between different records.
Having flexibility in creating more complex automation would eliminate the need to transform data within the source or destination.
Licensing was affordable.
It's cost-effective and it's pocket-friendly.
My experience with pricing, setup cost, and licensing is that it is quite affordable for my use case.
The pricing is in accordance with market standards and even lower in some cases.
The pricing of Zapier is slightly higher compared to other market automation tools such as Pabbly, Make.com, and N8N, which have good features but are priced lower than Zapier.
Make has positively impacted my organization by enabling us to solve use cases for hundreds of clients across hundreds of different platforms, providing the customization capabilities to automate accounting and invoicing processes that save dozens of man-hours a month, and allowing us to build custom churn, retention, and engagement costs that have driven a 30% reduction in churn.
Instead of spending several days implementing and testing API integrations inside our FastAPI back end, I was able to build the workflows in a few hours using Make.
The most important aspect I feel is that it is simple to use, so even a non-technical person can easily understand what is being done.
They have approximately 7,000 connections.
The automation capabilities are impressive.
Creating integration points through webhooks is particularly useful for anyone working on integration projects.
| Product | Mindshare (%) |
|---|---|
| Zapier | 0.5% |
| Make | 0.6% |
| Other | 98.9% |
| Company Size | Count |
|---|---|
| Small Business | 8 |
| Large Enterprise | 5 |
| Company Size | Count |
|---|---|
| Small Business | 30 |
| Midsize Enterprise | 10 |
| Large Enterprise | 7 |
Make is a robust automation platform that streamlines workflows, connecting apps to enhance productivity. Tailored for tech-savvy users, it offers dynamic automation solutions that optimize processes and facilitate seamless integration of disparate systems.
At its core, Make empowers businesses to automate tasks through an intuitive builder with drag-and-drop capabilities. Ideal for professionals who need to integrate systems efficiently, it supports a wide range of applications, aiding in the creation of complex workflows without the need for extensive coding. Users value its adaptability, making it a popular choice for enhancing operational efficiency.
What features does Make offer?In industries like retail and technology, Make has become essential for automating inventory management, order processing, and customer relationship tasks. Companies leverage its capacity to connect multiple databases, CRM systems, and sales platforms, driving growth and operational excellence.
Zapier connects thousands of apps, enabling seamless automation without coding. It supports webhooks, multi-step tasks, and a wide array of integrations. Despite needing enhancements in Google Sheets capabilities, API limits, and UI, it remains a tool for boosting productivity across many sectors.
By linking tools such as Google Sheets, HubSpot, Slack, and Salesforce, Zapier allows users to automate workflows without coding expertise. Its integrations serve logistics operations, CRM, and social media management. Users can process tracking exceptions and streamline operations with third-party software like QuickBooks, Zoho, and Power BI. Although users suggest features like better Google Sheets handling and improved collaboration tools, Zapier continues to provide expansive automation, enhancing efficiency and facilitating new opportunities through integrations.
What Features Stand Out in Zapier?In logistics, Zapier enhances operations by automating exception tracking and third-party software integration. Its use in CRM and social media streamlines lead creation and workflow automation. Users from diverse industries leverage its extensive connectivity to support intelligence management, generate analytical insights, and execute cross-functional tasks efficiently.
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