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SAP CRM vs SugarCRM Platform comparison

 

Comparison Buyer's Guide

Executive SummaryUpdated on Jun 3, 2026

Review summaries and opinions

We asked business professionals to review the solutions they use. Here are some excerpts of what they said:
 

Categories and Ranking

SAP CRM
Ranking in CRM
7th
Average Rating
7.8
Reviews Sentiment
6.8
Number of Reviews
43
Ranking in other categories
Local Government CRM (2nd), Marketing Management (5th)
SugarCRM Platform
Ranking in CRM
25th
Average Rating
7.0
Reviews Sentiment
6.4
Number of Reviews
12
Ranking in other categories
CRM Customer Engagement Centers (8th), Marketing Automation (10th), Sales Force Automation (4th)
 

Mindshare comparison

As of June 2026, in the CRM category, the mindshare of SAP CRM is 1.8%, down from 10.4% compared to the previous year. The mindshare of SugarCRM Platform is 1.1%, up from 0.5% compared to the previous year. It is calculated based on PeerSpot user engagement data.
CRM Mindshare Distribution
ProductMindshare (%)
SAP CRM1.8%
SugarCRM Platform1.1%
Other97.1%
CRM
 

Q&A Highlights

it_user128490 - PeerSpot reviewer
IT Leader at a tech services company with 1,001-5,000 employees
Jan 18, 2016
 

Featured Reviews

FA
CRM administrator at a manufacturing company with 10,001+ employees
Customization and automation drive effective user training and insights sharing
Recently, the price of SAP CRM has increased, which is one concern. Another issue is that sometimes we experience slow performance. Reports in SAP CRM itself can become very slow. Other than that, it is a very good CRM system. I am happy with SAP CRM because whenever we have requirements for changes or customization as per our needs, we get them, and the downtime is minimal. We are getting very good support from the incident team and the in-house support team who are responsible for customization. Some customer centers have moved to Salesforce, but I don't have any experience with Salesforce to make a comparison.
reviewer1345677 - PeerSpot reviewer
Senior Manager / IT Planning & Architecture Services at a comms service provider with 10,001+ employees
Easily customizable, automation enhances the marketing campaigns but support is the main hiccup for us
It has been effective in managing customer relationships. It has sales email campaigns, plus integration with Active Directory. And there are centralized reports for the CEO and the general managers. We work with automation for these marketing and email campaigns. It sends out emails to prospective customers related to sales offers automatically. And it copies the sales team so that they can follow up. They are tracking the sales leads. So, the automation within SugarCRM enhances the marketing campaigns. For now, my work is done because I am the IT strategy and planning manager. I just try to deliver the solution according to the requirements of the business. From my side, it's implemented already, the requirement related to the sales funnel. But if they have any other requirement from the business side, they will submit it to me, and then I will look for a suitable solution.

Quotes from Members

We asked business professionals to review the solutions they use. Here are some excerpts of what they said:
 

Pros

"The stability of SAP CRM is good."
"What I found most valuable in SAP CRM is its multitenancy, and you can use it from your website, SMS, and even social media, and it's all integrated, so my company is trying to leverage on all of those."
"The solution is highly scalable."
"The solution is stable; we haven't had any issues and find that it's reliable, with no bugs or glitches and no crashes, which is very good in that respect so we don't have complaints."
"The architecture, the business functionality, and the features really help the current existing organization."
"SAP CRM integrates well with SAP ERP which is useful."
"It's a good tool because in the same software, in the ERP, you have a CRM and all the administration, documents and policies in the same product."
"The tool is easy to use."
"By default, it comes with a really good model where you can start working with it without having a lot of developers in your team."
"Affordable and commercial open source solution is good for organizations with budget constraints."
"The most valuable feature is relation capability, which allows us to relay customers with invoice orders."
"Good, basic out-of-the-box solution, however, in my estimation not a long term play as the design flow and user interface make it a true chore to enter data."
"Saying that, it has a small server footprint and is easy to set up."
"My advice to others is this is a good solution for importing or exporting any graphics."
"The most valuable aspect of this solution is its low cost, and it works well."
"The performance and stability are fine."
 

Cons

"SAP CRM could improve by making the solution more current, it is out of date. There are no more updates for SAP CRM."
"In terms of visibility of the data, there's a very limited set that we have access to and sometimes it's very difficult and not user-friendly to analyze from front end to back end. It's the biggest challenge, even if I'm working with an organization where we've implemented SAP."
"In terms of stability, there are some latency issues."
"This will happen in the C4C, which needs to be improved, because we see many bugs and error messages, even if the inputs are okay."
"The integration of SAP CRM with the SAP platform is relatively easier as compared to any other third-party product. If you go for any other third-party product, you will have a lot of challenges in terms of integration."
"CRM is costlier than its competitors."
"What I see as a challenge against our competitor is that Salesforce comes with more flexibility, for enhancement purposes, whereas the SAP CRM Cloud is more robust and rigid. It's not flexible to implement any bespoke solution."
"Every end-user uses a smartphone nowadays. The user interface on the smartphone can be improved a bit so that you can do almost all the work from your mobile."
"I would like to see more integration on a mobile platform in the next release."
"I would appreciate it if SugarCRM could support us in on-premise implementation."
"While it is already user-friendly, a slight enhancement in UI design, especially in terms of color combinations, could make the platform more visually appealing and comfortable to use."
"The interface could be more user-friendly."
"Putting so many things into SugarCRM became a much-hated task, mainly because of the horrible UI."
"Functionality and features are well suited for small business companies only."
"The UX was such that it limited the use of it."
"You cannot include all your entities under one instance at the moment."
 

Pricing and Cost Advice

"The pricing from SAP is good but it takes time to realize the investment."
"The company has seen an increase in revenue."
"From the maintenance perspective, SAP CRM is quite expensive compared to cloud services because the current solution they're using is managed by us and we are hosting it on servers. There is the cost of hosting, and managing servers and applications. The overhead is substantial, but this solution is a legacy system. It will take some time for the customer to migrate out of it."
"Every user needs to have a license."
"SAP CRM costs approximately a couple of thousand a month."
"The product is expensive."
"There is a license required for the solution and most of my clients purchase an annual license."
"We pay for the license yearly."
"Licensing fees are paid on a yearly basis."
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Answers from the Community

it_user128490 - PeerSpot reviewer
IT Leader at a tech services company with 1,001-5,000 employees
Jan 18, 2016
Jan 18, 2016
Hello Pratyush. Now that you are 1.5 years out from this post, just wondered how the project is working for you. Sounded like you were leaning towards Salesforce with custom development. Is that where you ended up? Are you meeting your goals? Looking forward to your reply. Steve
2 out of 11 answers
it_user131094 - PeerSpot reviewer
Change & Delivery - Prog Lead / CxO at SJS Access Limited
Jun 26, 2014
I will respond over the weekend
it_user105723 - PeerSpot reviewer
Works at a tech company with 51-200 employees
Jun 26, 2014
Hi, I can only really comment on Oracle Siebel, interesting why it isn’t on your list? Regards Simon Collins
 

Top Industries

By visitors reading reviews
Manufacturing Company
13%
Financial Services Firm
11%
University
8%
Construction Company
8%
Financial Services Firm
19%
Construction Company
15%
Engineering Company
9%
Manufacturing Company
7%
 

Company Size

By reviewers
Large Enterprise
Midsize Enterprise
Small Business
By reviewers
Company SizeCount
Small Business14
Midsize Enterprise6
Large Enterprise27
By reviewers
Company SizeCount
Small Business9
Midsize Enterprise2
Large Enterprise3
 

Questions from the Community

What is your experience regarding pricing and costs for SAP CRM?
SAP CRM is not suitable for small companies because of the cost. It is suitable for medium and large enterprise companies.
What needs improvement with SAP CRM?
Recently, the price of SAP CRM has increased, which is one concern. Another issue is that sometimes we experience slow performance. Reports in SAP CRM itself can become very slow. Other than that, ...
What is your primary use case for SAP CRM?
Currently, we are using SAP CRM for monitoring sales activities, forecasting, and marketing activities.
What is your experience regarding pricing and costs for Sugar Enterprise?
All are almost the same pricing. Maybe the cheapest is Salesforce, I believe.
What needs improvement with Sugar Enterprise?
The only challenge was that we implemented it in our on-premise data center instead of using it in the cloud. That was a little bit of a challenge. But it was overcome with the help of SugarCRM com...
What advice do you have for others considering Sugar Enterprise?
To start with, SugarCRM is a very good platform. It's easy to implement and easily customizable. Might be later when you want to scale, then I would recommend Salesforce. Overall, I would rate it a...
 

Overview

 

Sample Customers

Brau Union Osterreich AG, Nu Skin Enterprises Inc., AOK Bundesverband, RAK Ceramics, NHS 24, Wholesale Sports Outdoor Outfitters, FC Bayern Munchen AG, Tumi, The Kellogg Company, MVV Energie AG, Anglian Water Services, German Football Association (DFB), Nebraska Book Company Inc.
Redglaze Group, TengoInternet, Hilco, Bancvue, Vet Adivsor
Find out what your peers are saying about SAP CRM vs. SugarCRM Platform and other solutions. Updated: June 2026.
900,644 professionals have used our research since 2012.