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SAP CRM vs SugarCRM Platform comparison

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Comparison Buyer's Guide

Executive SummaryUpdated on Jun 3, 2026

Review summaries and opinions

We asked business professionals to review the solutions they use. Here are some excerpts of what they said:
 

Categories and Ranking

SAP CRM
Ranking in CRM
10th
Average Rating
7.8
Reviews Sentiment
6.8
Number of Reviews
43
Ranking in other categories
Local Government CRM (2nd), Marketing Management (4th)
SugarCRM Platform
Ranking in CRM
27th
Average Rating
7.0
Reviews Sentiment
6.4
Number of Reviews
12
Ranking in other categories
CRM Customer Engagement Centers (11th), Marketing Automation (16th), Sales Force Automation (7th)
 

Mindshare comparison

As of November 2026, in the CRM category, the mindshare of SAP CRM is 2.0%, down from 3.1% compared to the previous year. The mindshare of SugarCRM Platform is 1.2%, up from 0.8% compared to the previous year. It is calculated based on PeerSpot user engagement data.
CRM Mindshare Distribution
ProductMindshare (%)
SAP CRM2.0%
SugarCRM Platform1.2%
Other96.8%
CRM
 

Q&A Highlights

it_user128490 - PeerSpot reviewer
IT Leader at a tech services company with 1,001-5,000 employees
Jan 18, 2016
 

Featured Reviews

FA
CRM administrator at a manufacturing company with 10,001+ employees
Customization and automation drive effective user training and insights sharing
Recently, the price of SAP CRM has increased, which is one concern. Another issue is that sometimes we experience slow performance. Reports in SAP CRM itself can become very slow. Other than that, it is a very good CRM system. I am happy with SAP CRM because whenever we have requirements for changes or customization as per our needs, we get them, and the downtime is minimal. We are getting very good support from the incident team and the in-house support team who are responsible for customization. Some customer centers have moved to Salesforce, but I don't have any experience with Salesforce to make a comparison.
reviewer1345677 - PeerSpot reviewer
Senior Manager / IT Planning & Architecture Services at a comms service provider with 10,001+ employees
Easily customizable, automation enhances the marketing campaigns but support is the main hiccup for us
It has been effective in managing customer relationships. It has sales email campaigns, plus integration with Active Directory. And there are centralized reports for the CEO and the general managers. We work with automation for these marketing and email campaigns. It sends out emails to prospective customers related to sales offers automatically. And it copies the sales team so that they can follow up. They are tracking the sales leads. So, the automation within SugarCRM enhances the marketing campaigns. For now, my work is done because I am the IT strategy and planning manager. I just try to deliver the solution according to the requirements of the business. From my side, it's implemented already, the requirement related to the sales funnel. But if they have any other requirement from the business side, they will submit it to me, and then I will look for a suitable solution.

Quotes from Members

We asked business professionals to review the solutions they use. Here are some excerpts of what they said:
 

Pros

"The features that are used most are the lead model and the opportunity model. We can create many different pipelines with many phases. These features improved our process in the States very well."
"The stability is good."
"It provides innovative ideas for implementation."
"SAP is highly stable compared to competitors like Salesforce and Microsoft Dynamics 365, as we haven't seen significant downtime in the last couple of years and it runs smoothly with disaster recovery made easy by the NetApp and SAP partnership, so the product works flawlessly."
"The most valuable feature is real-time data. You don't have to go to the finance team for information. On one screen, you can see if stock is available and check the customer's outstanding balance, and then you can process the order. SAP CRM's integration with other applications is easier."
"The solution's contract management and product hierarchy features of SAP CRM are the most beneficial for our business operations."
"We recommend SAP because we have experience with it on a global level."
"The initial setup of SAP CRM was simple."
"It works well with Jira. You can customize it to fit your needs."
"Saying that, it has a small server footprint and is easy to set up."
"My advice to others is this is a good solution for importing or exporting any graphics."
"The most valuable features of the SugarCRM platform include its flexibility in customizing fields, layouts, and dashboards."
"Good, basic out-of-the-box solution, however, in my estimation not a long term play as the design flow and user interface make it a true chore to enter data."
"This solution's stability is very good, it runs almost without effort, and we don't have any support issues with it."
"The most valuable features of Sugar Enterprise are the exports of graphics, statuses, complaints, and tasks."
"Available source code, good documentation, training programs, and a relatively active community, provide the hallmarks for a successful open source effort."
 

Cons

"SAP CRM could improve by making the solution more current, it is out of date. There are no more updates for SAP CRM."
"The solution is slow."
"We would like the coding system within this solution to be more straightforward when carrying out general entry tasks."
"It doesn't provide as much functionality as its competitors."
"SAP CRM should create a more user-friendly graphical user interface (GUI)."
"SAP CRM could improve by being easier to use and customer-friendly."
"This will happen in the C4C, which needs to be improved, because we see many bugs and error messages, even if the inputs are okay."
"SAP CRM could improve in the area of user-friendliness. It would help if you had an engineer to do the administration. The migration is complex when moving from the old version to the latest version."
"You cannot include all your entities under one instance at the moment."
"Putting so many things into SugarCRM became a much-hated task, mainly because of the horrible UI."
"I would like to see more integration on a mobile platform in the next release."
"Pipelines, forecasts, and reporting in general, are not that good in the free version."
"The UX was such that it limited the use of it."
"While it is already user-friendly, a slight enhancement in UI design, especially in terms of color combinations, could make the platform more visually appealing and comfortable to use."
"I would appreciate it if SugarCRM could support us in on-premise implementation."
"Sugar Enterprise could improve by removing bugs and glitches. For example, a comment was made but in the comment section, it was never displayed. However, the problems we faced might not be the fault of the solution."
 

Pricing and Cost Advice

"SAP CRM is not suitable for smaller businesses because it is expensive. The larger businesses would be able to handle the cost."
"As for the product licensing, we pay an annual fee. It's important to consider setup costs and licensing based on your organization's budget and needs."
"The product is costly."
"They should reduce the price to target small businesses."
"SAP CRM costs approximately a couple of thousand a month."
"The licensing model for SAP CRM is customer-based."
"We have to pay a yearly licensing fee for SAP CRM, which is expensive."
"There is a license required to use SAP CRM."
"Licensing fees are paid on a yearly basis."
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Answers from the Community

it_user128490 - PeerSpot reviewer
IT Leader at a tech services company with 1,001-5,000 employees
Jan 18, 2016
Jan 18, 2016
Hello Pratyush. Now that you are 1.5 years out from this post, just wondered how the project is working for you. Sounded like you were leaning towards Salesforce with custom development. Is that where you ended up? Are you meeting your goals? Looking forward to your reply. Steve
2 out of 11 answers
it_user131094 - PeerSpot reviewer
Change & Delivery - Prog Lead / CxO at SJS Access Limited
Jun 26, 2014
I will respond over the weekend
it_user105723 - PeerSpot reviewer
Works at a tech company with 51-200 employees
Jun 26, 2014
Hi, I can only really comment on Oracle Siebel, interesting why it isn’t on your list? Regards Simon Collins
 

Top Industries

By visitors reading reviews
Financial Services Firm
12%
Manufacturing Company
11%
Comms Service Provider
10%
Construction Company
7%
Financial Services Firm
16%
Construction Company
14%
Comms Service Provider
10%
Manufacturing Company
7%
 

Company Size

By reviewers
Large Enterprise
Midsize Enterprise
Small Business
By reviewers
Company SizeCount
Small Business14
Midsize Enterprise6
Large Enterprise27
By reviewers
Company SizeCount
Small Business9
Midsize Enterprise2
Large Enterprise3
 

Questions from the Community

What is your experience regarding pricing and costs for SAP CRM?
SAP CRM is not suitable for small companies because of the cost. It is suitable for medium and large enterprise companies.
What needs improvement with SAP CRM?
Recently, the price of SAP CRM has increased, which is one concern. Another issue is that sometimes we experience slow performance. Reports in SAP CRM itself can become very slow. Other than that, ...
What is your primary use case for SAP CRM?
Currently, we are using SAP CRM for monitoring sales activities, forecasting, and marketing activities.
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Overview

 

Sample Customers

Brau Union Osterreich AG, Nu Skin Enterprises Inc., AOK Bundesverband, RAK Ceramics, NHS 24, Wholesale Sports Outdoor Outfitters, FC Bayern Munchen AG, Tumi, The Kellogg Company, MVV Energie AG, Anglian Water Services, German Football Association (DFB), Nebraska Book Company Inc.
Redglaze Group, TengoInternet, Hilco, Bancvue, Vet Adivsor
Find out what your peers are saying about SAP CRM vs. SugarCRM Platform and other solutions. Updated: November 2026.
920,769 professionals have used our research since 2012.