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SAP CRM vs SugarCRM Platform comparison

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Comparison Buyer's Guide

Executive SummaryUpdated on Jun 3, 2026

Review summaries and opinions

We asked business professionals to review the solutions they use. Here are some excerpts of what they said:
 

Categories and Ranking

SAP CRM
Ranking in CRM
10th
Average Rating
7.8
Reviews Sentiment
6.8
Number of Reviews
43
Ranking in other categories
Local Government CRM (2nd), Marketing Management (5th)
SugarCRM Platform
Ranking in CRM
29th
Average Rating
7.0
Reviews Sentiment
6.4
Number of Reviews
12
Ranking in other categories
CRM Customer Engagement Centers (11th), Marketing Automation (16th), Sales Force Automation (7th)
 

Mindshare comparison

As of September 2026, in the CRM category, the mindshare of SAP CRM is 1.8%, down from 4.1% compared to the previous year. The mindshare of SugarCRM Platform is 1.1%, up from 0.7% compared to the previous year. It is calculated based on PeerSpot user engagement data.
CRM Mindshare Distribution
ProductMindshare (%)
SAP CRM1.8%
SugarCRM Platform1.1%
Other97.1%
CRM
 

Q&A Highlights

it_user128490 - PeerSpot reviewer
IT Leader at a tech services company with 1,001-5,000 employees
Jan 18, 2016
 

Featured Reviews

FA
CRM administrator at a manufacturing company with 10,001+ employees
Customization and automation drive effective user training and insights sharing
Recently, the price of SAP CRM has increased, which is one concern. Another issue is that sometimes we experience slow performance. Reports in SAP CRM itself can become very slow. Other than that, it is a very good CRM system. I am happy with SAP CRM because whenever we have requirements for changes or customization as per our needs, we get them, and the downtime is minimal. We are getting very good support from the incident team and the in-house support team who are responsible for customization. Some customer centers have moved to Salesforce, but I don't have any experience with Salesforce to make a comparison.
reviewer1345677 - PeerSpot reviewer
Senior Manager / IT Planning & Architecture Services at a comms service provider with 10,001+ employees
Easily customizable, automation enhances the marketing campaigns but support is the main hiccup for us
It has been effective in managing customer relationships. It has sales email campaigns, plus integration with Active Directory. And there are centralized reports for the CEO and the general managers. We work with automation for these marketing and email campaigns. It sends out emails to prospective customers related to sales offers automatically. And it copies the sales team so that they can follow up. They are tracking the sales leads. So, the automation within SugarCRM enhances the marketing campaigns. For now, my work is done because I am the IT strategy and planning manager. I just try to deliver the solution according to the requirements of the business. From my side, it's implemented already, the requirement related to the sales funnel. But if they have any other requirement from the business side, they will submit it to me, and then I will look for a suitable solution.

Quotes from Members

We asked business professionals to review the solutions they use. Here are some excerpts of what they said:
 

Pros

"SAP CRM is very fast, providing accurate information and good results."
"The most valuable feature for me is the flexibility to consolidate the products."
"The primary use case for us is lead creation and data management."
"The most important factor for recommending SAP CRM is its integration with the core SAP platform. Globally, most enterprises are using SAP as an ERP platform to manage their key business functions. SAP CRM has out-of-the-box integration with the core SAP platform. You can integrate your pre-sales and post-sales into the single platform on the SAP CRM very easily, and you can extend that CRM to your customers who can actually see what is happening to their orders—such as whether it is dispatched or not dispatched or at what stage it is—simply by logging onto the CRM platform."
"We like that this solution has made our whole accounting function paperless."
"I have found the sales reporting feature specifically useful as it provides reporting and visualization which helps in decision-making. I use this to understand where to improve, which in-turn, helps generate sales."
"The features that are used most are the lead model and the opportunity model. We can create many different pipelines with many phases. These features improved our process in the States very well."
"SAP CRM's most valuable at a branch level."
"Saying that, it has a small server footprint and is easy to set up."
"It has sales email campaigns, plus integration with Active Directory."
"My advice to others is this is a good solution for importing or exporting any graphics."
"Good, basic out-of-the-box solution, however, in my estimation not a long term play as the design flow and user interface make it a true chore to enter data."
"The most valuable features of Sugar Enterprise are the exports of graphics, statuses, complaints, and tasks."
"This solution's stability is very good, it runs almost without effort, and we don't have any support issues with it."
"Affordable and commercial open source solution is good for organizations with budget constraints."
"The most valuable feature is relation capability, which allows us to relay customers with invoice orders."
 

Cons

"Recently, the price of SAP CRM has increased, which is one concern."
"As SAP CRM is still in its pilot version in my company, and my team is still experimenting on it, there's little room for exploration, but its setup is not as straightforward, so this could be an area for improvement."
"SAP CRM could improve by making the solution more current, it is out of date. There are no more updates for SAP CRM."
"Every end-user uses a smartphone nowadays. The user interface on the smartphone can be improved a bit so that you can do almost all the work from your mobile."
"Our users are using it primarily from their laptop browser and very few are using it on their mobile because the mobile is not that user-friendly."
"There is no scope for integration because SAP does not allow any personal integration."
"It doesn't provide as much functionality as its competitors."
"When features do get added, we would like the product to notify us in a timely way."
"Sugar Enterprise could improve by removing bugs and glitches. For example, a comment was made but in the comment section, it was never displayed. However, the problems we faced might not be the fault of the solution."
"The UX was such that it limited the use of it."
"In the next release, I would like to see personalization of information about customers or specific businesses or opportunities."
"While it is already user-friendly, a slight enhancement in UI design, especially in terms of color combinations, could make the platform more visually appealing and comfortable to use."
"I would appreciate it if SugarCRM could support us in on-premise implementation."
"Putting so many things into SugarCRM became a much-hated task, mainly because of the horrible UI."
"At the moment, there is a complicated flow in regards to the user's permissions and what they can see."
"You cannot include all your entities under one instance at the moment."
 

Pricing and Cost Advice

"They should reduce the price to target small businesses."
"The company has seen an increase in revenue."
"Its price is reasonable. As compared to other CRMs, this CRM is competitively priced. They have multiple flavors with different sets of functionality. Pricing is based on the flavor that suits your requirement. If you have more users, the cost will come down."
"The licensing model for SAP CRM is customer-based."
"SAP CRM is not suitable for smaller businesses because it is expensive. The larger businesses would be able to handle the cost."
"From the maintenance perspective, SAP CRM is quite expensive compared to cloud services because the current solution they're using is managed by us and we are hosting it on servers. There is the cost of hosting, and managing servers and applications. The overhead is substantial, but this solution is a legacy system. It will take some time for the customer to migrate out of it."
"There is a license required for the solution and most of my clients purchase an annual license."
"The pricing from SAP is good but it takes time to realize the investment."
"Licensing fees are paid on a yearly basis."
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Answers from the Community

it_user128490 - PeerSpot reviewer
IT Leader at a tech services company with 1,001-5,000 employees
Jan 18, 2016
Jan 18, 2016
Hello Pratyush. Now that you are 1.5 years out from this post, just wondered how the project is working for you. Sounded like you were leaning towards Salesforce with custom development. Is that where you ended up? Are you meeting your goals? Looking forward to your reply. Steve
2 out of 11 answers
it_user131094 - PeerSpot reviewer
Change & Delivery - Prog Lead / CxO at SJS Access Limited
Jun 26, 2014
I will respond over the weekend
it_user105723 - PeerSpot reviewer
Works at a tech company with 51-200 employees
Jun 26, 2014
Hi, I can only really comment on Oracle Siebel, interesting why it isn’t on your list? Regards Simon Collins
 

Top Industries

By visitors reading reviews
Financial Services Firm
11%
Manufacturing Company
10%
Comms Service Provider
8%
University
7%
Financial Services Firm
17%
Construction Company
15%
Comms Service Provider
10%
Engineering Company
8%
 

Company Size

By reviewers
Large Enterprise
Midsize Enterprise
Small Business
By reviewers
Company SizeCount
Small Business14
Midsize Enterprise6
Large Enterprise27
By reviewers
Company SizeCount
Small Business9
Midsize Enterprise2
Large Enterprise3
 

Questions from the Community

What is your experience regarding pricing and costs for SAP CRM?
SAP CRM is not suitable for small companies because of the cost. It is suitable for medium and large enterprise companies.
What needs improvement with SAP CRM?
Recently, the price of SAP CRM has increased, which is one concern. Another issue is that sometimes we experience slow performance. Reports in SAP CRM itself can become very slow. Other than that, ...
What is your primary use case for SAP CRM?
Currently, we are using SAP CRM for monitoring sales activities, forecasting, and marketing activities.
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Overview

 

Sample Customers

Brau Union Osterreich AG, Nu Skin Enterprises Inc., AOK Bundesverband, RAK Ceramics, NHS 24, Wholesale Sports Outdoor Outfitters, FC Bayern Munchen AG, Tumi, The Kellogg Company, MVV Energie AG, Anglian Water Services, German Football Association (DFB), Nebraska Book Company Inc.
Redglaze Group, TengoInternet, Hilco, Bancvue, Vet Adivsor
Find out what your peers are saying about SAP CRM vs. SugarCRM Platform and other solutions. Updated: September 2026.
913,683 professionals have used our research since 2012.