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SAP CRM vs SugarCRM Platform comparison

 

Comparison Buyer's Guide

Executive SummaryUpdated on Jun 3, 2026

Review summaries and opinions

We asked business professionals to review the solutions they use. Here are some excerpts of what they said:
 

Categories and Ranking

SAP CRM
Ranking in CRM
7th
Average Rating
7.8
Reviews Sentiment
6.8
Number of Reviews
43
Ranking in other categories
Local Government CRM (2nd), Marketing Management (5th)
SugarCRM Platform
Ranking in CRM
25th
Average Rating
7.0
Reviews Sentiment
6.4
Number of Reviews
12
Ranking in other categories
CRM Customer Engagement Centers (8th), Marketing Automation (10th), Sales Force Automation (4th)
 

Mindshare comparison

As of June 2026, in the CRM category, the mindshare of SAP CRM is 1.8%, down from 10.4% compared to the previous year. The mindshare of SugarCRM Platform is 1.1%, up from 0.5% compared to the previous year. It is calculated based on PeerSpot user engagement data.
CRM Mindshare Distribution
ProductMindshare (%)
SAP CRM1.8%
SugarCRM Platform1.1%
Other97.1%
CRM
 

Q&A Highlights

it_user128490 - PeerSpot reviewer
IT Leader at a tech services company with 1,001-5,000 employees
Jan 18, 2016
 

Featured Reviews

FA
CRM administrator at a manufacturing company with 10,001+ employees
Customization and automation drive effective user training and insights sharing
Recently, the price of SAP CRM has increased, which is one concern. Another issue is that sometimes we experience slow performance. Reports in SAP CRM itself can become very slow. Other than that, it is a very good CRM system. I am happy with SAP CRM because whenever we have requirements for changes or customization as per our needs, we get them, and the downtime is minimal. We are getting very good support from the incident team and the in-house support team who are responsible for customization. Some customer centers have moved to Salesforce, but I don't have any experience with Salesforce to make a comparison.
reviewer1345677 - PeerSpot reviewer
Senior Manager / IT Planning & Architecture Services at a comms service provider with 10,001+ employees
Easily customizable, automation enhances the marketing campaigns but support is the main hiccup for us
It has been effective in managing customer relationships. It has sales email campaigns, plus integration with Active Directory. And there are centralized reports for the CEO and the general managers. We work with automation for these marketing and email campaigns. It sends out emails to prospective customers related to sales offers automatically. And it copies the sales team so that they can follow up. They are tracking the sales leads. So, the automation within SugarCRM enhances the marketing campaigns. For now, my work is done because I am the IT strategy and planning manager. I just try to deliver the solution according to the requirements of the business. From my side, it's implemented already, the requirement related to the sales funnel. But if they have any other requirement from the business side, they will submit it to me, and then I will look for a suitable solution.

Quotes from Members

We asked business professionals to review the solutions they use. Here are some excerpts of what they said:
 

Pros

"Getting the right information at the right time across different programs is important. These programs lack interaction between them. IPA is a good option to bring them together."
"SAP CRM's most valuable at a branch level."
"SAP CRM is very fast, providing accurate information and good results."
"The most valuable feature for me is the flexibility to consolidate the products."
"The tool is easy to use."
"The solution assists us in identifying what to send, what to offer, and what customers are buying."
"From the bank perspective, it's user-friendly and simple to develop something specific for a certain customer. It allows customization for individual customers rather than applying a one-size-fits-all approach."
"Compared to other systems, SAP CRM has been reliable, stable, and cost-effective for us."
"Good, basic out-of-the-box solution, however, in my estimation not a long term play as the design flow and user interface make it a true chore to enter data."
"My advice to others is this is a good solution for importing or exporting any graphics."
"The most valuable feature is relation capability, which allows us to relay customers with invoice orders."
"The performance and stability are fine."
"The most valuable features of Sugar Enterprise are the exports of graphics, statuses, complaints, and tasks."
"It works well with Jira. You can customize it to fit your needs."
"It has sales email campaigns, plus integration with Active Directory."
"Available source code, good documentation, training programs, and a relatively active community, provide the hallmarks for a successful open source effort."
 

Cons

"We would like the coding system within this solution to be more straightforward when carrying out general entry tasks."
"The solution has some serious issues at this point."
"SAP must provide a demo system for the customers."
"SAP CRM should create a more user-friendly graphical user interface (GUI)."
"The implementation and integrations could be better. After we went into the production environment, we had some issues."
"It can be a bit more user friendly, to be honest. Sometimes there are too many apps options. It should offer better UX (user experience) to make it easier to navigate and easier to use."
"Recently, the price of SAP CRM has increased, which is one concern."
"Our users are using it primarily from their laptop browser and very few are using it on their mobile because the mobile is not that user-friendly."
"At the moment, there is a complicated flow in regards to the user's permissions and what they can see."
"I would appreciate it if SugarCRM could support us in on-premise implementation."
"Sugar Enterprise could improve by removing bugs and glitches. For example, a comment was made but in the comment section, it was never displayed. However, the problems we faced might not be the fault of the solution."
"In the next release, I would like to see personalization of information about customers or specific businesses or opportunities."
"Functionality and features are well suited for small business companies only."
"I would like to see more integration on a mobile platform in the next release."
"While it is already user-friendly, a slight enhancement in UI design, especially in terms of color combinations, could make the platform more visually appealing and comfortable to use."
"It lacks customization, and this is the main reason that we are switching to a different solution."
 

Pricing and Cost Advice

"There is a license required for the solution and most of my clients purchase an annual license."
"SAP CRM is an expensive product."
"SAP CRM offers a free trial for anyone wanting to test the product before purchasing it."
"The licensing model for SAP CRM is customer-based."
"There is a license required to use SAP CRM."
"SAP CRM costs approximately a couple of thousand a month."
"SAP CRM is not suitable for smaller businesses because it is expensive. The larger businesses would be able to handle the cost."
"The pricing from SAP is good but it takes time to realize the investment."
"Licensing fees are paid on a yearly basis."
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Answers from the Community

it_user128490 - PeerSpot reviewer
IT Leader at a tech services company with 1,001-5,000 employees
Jan 18, 2016
Jan 18, 2016
Hello Pratyush. Now that you are 1.5 years out from this post, just wondered how the project is working for you. Sounded like you were leaning towards Salesforce with custom development. Is that where you ended up? Are you meeting your goals? Looking forward to your reply. Steve
2 out of 11 answers
it_user131094 - PeerSpot reviewer
Change & Delivery - Prog Lead / CxO at SJS Access Limited
Jun 26, 2014
I will respond over the weekend
it_user105723 - PeerSpot reviewer
Works at a tech company with 51-200 employees
Jun 26, 2014
Hi, I can only really comment on Oracle Siebel, interesting why it isn’t on your list? Regards Simon Collins
 

Top Industries

By visitors reading reviews
Manufacturing Company
13%
Financial Services Firm
11%
University
8%
Construction Company
8%
Financial Services Firm
19%
Construction Company
15%
Engineering Company
9%
Manufacturing Company
7%
 

Company Size

By reviewers
Large Enterprise
Midsize Enterprise
Small Business
By reviewers
Company SizeCount
Small Business14
Midsize Enterprise6
Large Enterprise27
By reviewers
Company SizeCount
Small Business9
Midsize Enterprise2
Large Enterprise3
 

Questions from the Community

What is your experience regarding pricing and costs for SAP CRM?
SAP CRM is not suitable for small companies because of the cost. It is suitable for medium and large enterprise companies.
What needs improvement with SAP CRM?
Recently, the price of SAP CRM has increased, which is one concern. Another issue is that sometimes we experience slow performance. Reports in SAP CRM itself can become very slow. Other than that, ...
What is your primary use case for SAP CRM?
Currently, we are using SAP CRM for monitoring sales activities, forecasting, and marketing activities.
What is your experience regarding pricing and costs for Sugar Enterprise?
All are almost the same pricing. Maybe the cheapest is Salesforce, I believe.
What needs improvement with Sugar Enterprise?
The only challenge was that we implemented it in our on-premise data center instead of using it in the cloud. That was a little bit of a challenge. But it was overcome with the help of SugarCRM com...
What advice do you have for others considering Sugar Enterprise?
To start with, SugarCRM is a very good platform. It's easy to implement and easily customizable. Might be later when you want to scale, then I would recommend Salesforce. Overall, I would rate it a...
 

Overview

 

Sample Customers

Brau Union Osterreich AG, Nu Skin Enterprises Inc., AOK Bundesverband, RAK Ceramics, NHS 24, Wholesale Sports Outdoor Outfitters, FC Bayern Munchen AG, Tumi, The Kellogg Company, MVV Energie AG, Anglian Water Services, German Football Association (DFB), Nebraska Book Company Inc.
Redglaze Group, TengoInternet, Hilco, Bancvue, Vet Adivsor
Find out what your peers are saying about SAP CRM vs. SugarCRM Platform and other solutions. Updated: June 2026.
900,644 professionals have used our research since 2012.