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Technical Lead at Hotstar
Real User
Jun 22, 2023
The product is user-friendly and easy to set up, but it doesn’t have security-related features
Pros and Cons
  • "The solution is user-friendly."
  • "We cannot manage the attributes of SSPR."

What is most valuable?

The solution is user-friendly. Anyone can use it. Google has clear documents for most of its features.

What needs improvement?

We cannot manage the attributes of SSPR. Microsoft has such provisions. The product does not have the dynamic groups feature provided by Microsoft. Equal to and not equal to are the only two contents in Google. Features like user life cycle governance and lifecycle management provided by Microsoft are not available in Google.

For how long have I used the solution?

I have been using the solution for five years.

What do I think about the stability of the solution?

I rate the product’s stability a six out of ten.

Buyer's Guide
Google Cloud Identity
March 2026
Learn what your peers think about Google Cloud Identity. Get advice and tips from experienced pros sharing their opinions. Updated: March 2026.
884,933 professionals have used our research since 2012.

What do I think about the scalability of the solution?

Scalability is very good. I rate the solution’s scalability an eight out of ten. In my organization, more than 1500 people are using the solution.

How are customer service and support?

The support team is pathetic. We can't reach Google Enterprise Support directly. We need to follow up with the partner who is supporting us. We need to follow their clock. If things get escalated, then Google Enterprise Support will get involved through email. Sometimes this process causes business impacts.

The technical support team is very polite. The team answers our questions patiently and helps us resolve the issues. The process of getting to the technical person on the call is pathetic. The first level of support goes to the partners. Based on our license structure, it goes to Enterprise, Business, or Standard. From there, we can escalate and take the issue to the next level and reach the technical support team.

Which solution did I use previously and why did I switch?

I used Microsoft. I recommend Microsoft over Google because I feel that Microsoft has more capabilities on the security side.

How was the initial setup?

The initial setup of the instance was straightforward.

What about the implementation team?

The deployment doesn’t take long for an experienced person. We just have to activate the instance. The deployment is very easy. Once Google gives us space, MX will be very easy for us to set up. I implemented the product using GCDS. Provisioning and de-provisioning can be controlled from Active Directory. 

There are no challenges in user deployment. Based on the condition, it will be pushed immediately. Scoping of the license for use and everything else will be predefined based on the role. I don't feel any challenges in the deployment process. It's very good. The process is pretty simple. The solution clearly notes each and every point in the documents. We faced no challenges.

What's my experience with pricing, setup cost, and licensing?

The licensing cost depends on the partners and the relationship between the company and the partners. We can get some discounts. We have a combination of licenses. We have some Business licenses and also some Enterprise licenses. Google does not directly deal with the billing fee.

What other advice do I have?

Google is in a growing phase of IdP. The service is not full-fledged. I consider it an IdP. I am a fan of Google when it comes to emailing and other services. However, for user and access management, I would always opt Microsoft. The product is missing security features and a few other key features like attributes and dynamic group conditions that are required for ABAC and RBAC. 

The solution needs to improve the key features. Google is a very cool tool to leverage licensing. For the last one and a half years, they were on a litigation hold for the user's email box and drives. Overall, I would rate the product a six out of ten.

Disclosure: My company does not have a business relationship with this vendor other than being a customer.
PeerSpot user
General Manager at Kaleyra
Real User
Top 20
Apr 14, 2023
A stable solution that can help with collaboration and productivity
Pros and Cons
  • "The tool provides a free service that you can integrate for laptop authentication. You also don’t need a separate Active Directory."
  • "I want the tool to improve its support. It should also incorporate some functionalities. Currently, preparing presentations in Google is a pain point. The tool’s certain features like user provisioning are not intuitive as well. The product’s LDAP support is very poor. Clients do not trust the product due to the spam."

What is our primary use case?

We use the solution for collaboration and productivity. My company also uses it for logging into laptops.

What is most valuable?

The tool provides a free service that you can integrate for laptop authentication. You also don’t need a separate Active Directory.

What needs improvement?

I want the tool to improve its support. It should also incorporate some functionalities. Currently, preparing presentations in Google is a pain point. The tool’s certain features like user provisioning are not intuitive as well. The product’s LDAP support is very poor. Clients do not trust the product due to the spam.

For how long have I used the solution?

I have been using the product for six years.

What do I think about the stability of the solution?

The solution is stable. I would rate the tool’s stability a nine out of ten.

What do I think about the scalability of the solution?

The product is quite scalable. I would give it a seven out of ten. We have around fifty users for the solution.

How are customer service and support?

The tool’s support doesn’t provide information when we contact them.

How would you rate customer service and support?

Neutral

Which solution did I use previously and why did I switch?

I have worked with Azure. If there is competition between Azure and Google Cloud, I would prefer Azure over Google Cloud.

How was the initial setup?

The product’s installation is straightforward.

What other advice do I have?

I would rate the tool a seven out of ten.

Which deployment model are you using for this solution?

Public Cloud

If public cloud, private cloud, or hybrid cloud, which cloud provider do you use?

Amazon Web Services (AWS)
Disclosure: My company has a business relationship with this vendor other than being a customer.
PeerSpot user
Buyer's Guide
Google Cloud Identity
March 2026
Learn what your peers think about Google Cloud Identity. Get advice and tips from experienced pros sharing their opinions. Updated: March 2026.
884,933 professionals have used our research since 2012.
Coste Razvan - PeerSpot reviewer
Founder at Costevo
Real User
Feb 9, 2024
A stable solution that can be used for user management and administration
Pros and Cons
  • "The most valuable feature of Google Cloud Identity is its stability."
  • "The solution's storage capacity could be increased."

What is our primary use case?

We use Google Cloud Identity for user management and administration.

What is most valuable?

The most valuable feature of Google Cloud Identity is its stability. The solution's multi-factor authentication (MFA) capability is good.

What needs improvement?

The solution's storage capacity could be increased.

For how long have I used the solution?

I have been using Google Cloud Identity for six months.

What do I think about the stability of the solution?

I rate the solution an eight out of ten for stability.

What do I think about the scalability of the solution?

Google Cloud Identity is a scalable solution. Two users are extensively using the solution in our organization, and we have plans to increase the usage.

I rate the solution an eight out of ten for scalability.

Which solution did I use previously and why did I switch?

I previously used Azure. I switched to Google Cloud Identity because it was easier and cheaper.

How was the initial setup?

The solution's initial setup wasn't very easy.

What about the implementation team?

We implemented Google Cloud Identity through an in-house team. It took me one week to deploy the solution.

What's my experience with pricing, setup cost, and licensing?

Google Cloud Identity has a yearly licensing fee, but I had some discounts from the hosting provider.

On a scale from one to ten, where one is cheap and ten is expensive, I rate the solution's pricing a three out of ten.

What other advice do I have?

Google Cloud Identity is a cloud-based solution. I would recommend Google Cloud Identity to other users. It is the easiest and the cheapest solution for a startup or new company.

Overall, I rate the solution an eight out of ten.

Disclosure: My company does not have a business relationship with this vendor other than being a customer.
PeerSpot user
reviewer2319633 - PeerSpot reviewer
Mechanical Engineer at a marketing services firm with 11-50 employees
Real User
Dec 27, 2023
A suite of cloud computing services that provides a series of modular cloud services including computing
Pros and Cons
  • "I used it as an administrator without implementing it myself. As for valuable aspects or benefits, the significant point is that it's a straightforward, single solution that just works."
  • "If I were to suggest enhancements, it would mainly revolve around ensuring compatibility and maximizing integration options with various services."

What is our primary use case?

The sole use case is to achieve a unified account experience across various platforms, specifically with Google Cloud Identity.

How has it helped my organization?

It's a data field list aiding in the onboarding and offboarding process. It enables centralized security control for the account, eliminating the need to manage it across multiple platforms.

What is most valuable?

I used it as an administrator without implementing it myself. As for valuable aspects or benefits, the significant point is that it's a straightforward, single solution that just works.

What needs improvement?

If I were to suggest enhancements, it would mainly revolve around ensuring compatibility and maximizing integration options with various services.

For how long have I used the solution?

I've been using Google Cloud Identity for about two or three years.

What do I think about the stability of the solution?

I would rate the stability 10 out of 10. 

What do I think about the scalability of the solution?


The scalability will be rated 8 out of 10. It's simply a matter of acquiring additional licenses, setting up a new account, and everything else can function.

How are customer service and support?

I never utilized it, and I never submitted any tickets or similar requests.

What about the implementation team?

The implementation was done in house. Our IT team, which was quite sizable, had the capability to handle it. Maintenance might typically require one or two team members. The roles involved were usually IT engineers and IT associates.

What other advice do I have?

The advice I've offered is fundamental and not specifically tied to Google Cloud Identity. It's more about understanding and evaluating tools that align with your needs and seamlessly integrate with your existing TechStack. Price may not be a decisive factor, as my understanding is that you aim to be competitively priced compared to other competitors.

On a scale of one to ten, I would rate it eight.

Which deployment model are you using for this solution?

Private Cloud

If public cloud, private cloud, or hybrid cloud, which cloud provider do you use?

Google
Disclosure: My company does not have a business relationship with this vendor other than being a customer.
PeerSpot user
reviewer2160363 - PeerSpot reviewer
Information Security Engineer at a comms service provider with 51-200 employees
Real User
Oct 16, 2023
Offers flexibility in creating Service Accounts (SAN) and channel applications but limited security features
Pros and Cons
  • "Google Cloud Identity uses what they call organizational units (OUs) instead of the security groups you'd find in Microsoft's Entra."
  • "There is room for improvement in the configuration of their security policies. It seems quite basic."

What is our primary use case?

I've performed some tasks in the last month, such as creating users, channel applications, and single sign-on integrations with both cloud and on-premise applications. 

What is most valuable?

The creation of Service Accounts (SAN) or channel applications is somewhat different from Azure Active Directory. Google Cloud Identity uses what they call organizational units (OUs) instead of the security groups you'd find in Microsoft's Entra. 

You can establish a connection between Active Directory and Google Cloud Identity, much like with Microsoft's Entra, allowing user synchronization between on-premises and cloud environments. 

In terms of security, there's a significant difference. Microsoft Entra is more security-oriented compared to Google Cloud Identity. Microsoft has invested heavily in security, offering features like multifactor authentication and advanced options. 

While Google Cloud Identity has some basic security options like multifactor authentication and features similar to conditional access, it lacks the depth of security features that Microsoft Entra provides. I've used their Active Directory connector SAML integrations and set up single sign-on integrations between applications and Google Cloud Identity.

What needs improvement?

There is room for improvement in the configuration of their security policies. It seems quite basic. While they offer geolocation and some device management, including multifactor authentication, it feels too elementary for an identity management solution. Microsoft Entra has advanced features, including those related to artificial intelligence, which Google Cloud Identity currently lacks. It appears that Google Cloud Identity is a step behind Microsoft Azure in terms of security features.

For how long have I used the solution?

I've used what was formerly known as G Suite, now rebranded as Google Workspace and, more specifically, Google Cloud Identity. They tend to change the names of their solutions quite frequently.

How was the initial setup?

The initial setup is simple. You need a verified domain. I would rate my experience with the initial setup an eight out of ten, where one is difficult and ten is easy. 

What's my experience with pricing, setup cost, and licensing?

Microsoft Entra is a bit more expensive, Google Cloud Identity is relatively similar. However, considering the features offered, I lean towards Microsoft Entra.

Which other solutions did I evaluate?

We are a managed service provider, and our solutions are often based on what our clients have. We had to use Google Cloud Identity for an integration between Cisco AnyConnect VPN and MD Cloud Identity. 

These were the resources our client had. We were considering offering them Azure Active Directory or Microsoft Entra, or sticking with their platform in Google Cloud. After comparing these options, they chose Google Cloud Identity. We integrated their VPN with a single sign-on through Google Cloud.

What other advice do I have?

Overall, I would rate the solution a seven out of ten. The solution can improve a lot. 

Disclosure: My company does not have a business relationship with this vendor other than being a customer.
PeerSpot user
Maged Elgamal - PeerSpot reviewer
Sr. TechOps Engineer at a tech vendor with 5,001-10,000 employees
Real User
Sep 5, 2022
Time saving group access capabilities, good support, and scalable
Pros and Cons
  • "The most valuable feature of Google Cloud Identity is group access. You are able to assign policies to groups instead of users individually."
  • "Google Cloud Identity the UI could improve."

What is our primary use case?

We are using Google Cloud Identity as a single sign-on solution or for access management where you can determine who is accessing work and when.

What is most valuable?

The most valuable feature of Google Cloud Identity is group access. You are able to assign policies to groups instead of users individually.

What needs improvement?

Google Cloud Identity the UI could improve.

For how long have I used the solution?

I have been using Google Cloud Identity for approximately two years.

What do I think about the stability of the solution?

Google Cloud Identity is stable.

What do I think about the scalability of the solution?

The scalability of Google Cloud Identity is good.

Everyone in my organization is using it. We have approximately 4,000 users using it.

How are customer service and support?

The support from Google Cloud Identity is good.

How was the initial setup?

The initial setup of Google Cloud Identity is not difficult. You have to create the groups and users and give them a link to the applications that you want them to access. You need to add all the permission. It's something that can be implemented easily. The time it takes depends on the complexity. For example, if you have a lot of users and the access and tools that they will have access to are high then it will add to the time.

What about the implementation team?

We did the implementation of Google Cloud Identity in-house.

What other advice do I have?

I rate Google Cloud Identity an eight out of ten.

Which deployment model are you using for this solution?

Public Cloud

If public cloud, private cloud, or hybrid cloud, which cloud provider do you use?

Google
Disclosure: My company does not have a business relationship with this vendor other than being a customer.
PeerSpot user
Nisar Tak - PeerSpot reviewer
Head IT Infrastructure at JSW
Real User
Jan 13, 2022
It helps us manage application authentication for 3,000 users
Pros and Cons
  • "Cloud Identity is scalable enough for our needs. It's serving more than 3,000 users in our organization."
  • "The interface could be more user-friendly."

What is our primary use case?

We use Cloud Identity for application authentication. 

What is most valuable?

All of Cloud Identity's features are quite fine.

What needs improvement?

The interface could be more user-friendly. 

For how long have I used the solution?

I've been using Cloud Identity for three years.

What do I think about the stability of the solution?

Cloud Identity is stable. 

What do I think about the scalability of the solution?

Cloud Identity is scalable enough for our needs. It's serving more than 3,000 users in our organization.

How are customer service and support?

Google support is fantastic. 

How was the initial setup?

I can't recall how long the Cloud Identity takes to set up, but it wasn't cumbersome. 

What's my experience with pricing, setup cost, and licensing?

The license is yearly, and it's cheap.

What other advice do I have?

I rate Cloud Identity nine out of 10. 

Which deployment model are you using for this solution?

Public Cloud

If public cloud, private cloud, or hybrid cloud, which cloud provider do you use?

Google
Disclosure: My company does not have a business relationship with this vendor other than being a customer.
PeerSpot user
reviewer997956 - PeerSpot reviewer
CEO at a legal firm with 1-10 employees
Reseller
Jan 11, 2022
Good on every point.
Pros and Cons
  • "Google is always on its own. Google Cloud Identity is pretty good on every point."
  • "The one place it could be improved is the password vaulting. The password vaulting does not prevent the admins from reading users' passwords, and that's a debate."

What is most valuable?

Google is always on its own. Google Cloud Identity is pretty good on every point.

What needs improvement?

The one place it could be improved is the password vaulting. The password vaulting does not prevent the admins from reading users' passwords, and that's a debate.

Some say, if you're an employee and you goof up or something happens, your admin should be able to see your password. In my world - no. If I goof up my admin should be able to reset my passwords but not see what they were. If I want to use the name of my dog plus numbers, he doesn't need to read that. He just needs to reset it. That's a distinction. We call it zero trust. Password vaulting should not allow the admin the possibility to read. I made the observation to Google and they said, "Well, yes, but it's logged," and that's not good enough.

The fact that the super admin was able to read all of my passwords and that it's logged, the log is only for the super admin - he is the only person that reads them and which will have the log that he read them.

Besides the password vaulting, it works fine. It's just that security notion that I'm not comfortable with. So I'm using a password manager, hence LastPass when password vaulting is required.

In the next release, we need to clean up the console for the admin. In the three years that I am using it, I think I'm up to my sixth version. This is proof that if they change the console so much, it's because they keep on trying to improve it. 

What they need to improve, clearly, is the zero trust enrollment for Chrome OS devices. They are getting there, but they need to keep on improving it. So zero trust enrollment to make it super smooth, buttery smooth. 

For how long have I used the solution?

I have been using Google Cloud Identity nearly since it came out, so more than two years, perhaps three. The full name is Google Cloud Identity Premium.

Which solution did I use previously and why did I switch?

I'm using LastPass Enterprise and Saaspass in the same field, and Google Cloud Identity Premium. Those are my three go-to products now.

What other advice do I have?

On a scale of one to ten, I would rate Google Cloud Identity a nine because of its password vaulting. Also, it does what Okta does but for many more zeros on the invoice.

Disclosure: My company has a business relationship with this vendor other than being a customer. Reseller (SSP)
PeerSpot user
Buyer's Guide
Download our free Google Cloud Identity Report and get advice and tips from experienced pros sharing their opinions.
Updated: March 2026
Buyer's Guide
Download our free Google Cloud Identity Report and get advice and tips from experienced pros sharing their opinions.