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reviewer1606863 - PeerSpot reviewer
Senior Manager at a manufacturing company with 10,001+ employees
Real User
Feb 8, 2024
The solution has missing data and data latency issues, though its product hierarchy features are beneficial
Pros and Cons
  • "The solution's contract management and product hierarchy features of SAP CRM are the most beneficial for our business operations."
  • "There is a lot of missing data and data latency issues between the different modules of SAP CRM, which creates a lot of problems."

What is most valuable?

The solution's contract management and product hierarchy features of SAP CRM are the most beneficial for our business operations.

What needs improvement?

There is a lot of missing data and data latency issues between the different modules of SAP CRM, which creates a lot of problems. SAP CRM uses a patch program between the modules to send data from one system to another.

We faced two challenges with SAP CRM. One is the data latency issue, wherein data gets missed sometimes between the integration. Since it's always in a batch job, the data is not in real-time.

SAP CRM is a very old technology. Functionality-wise, it has a lot of capabilities, but the user interface and user experience are all very old-fashioned. The solution has some strong features, but the overall usage experience is something it needs to improve.

For how long have I used the solution?

I have been using SAP CRM for three years.

What do I think about the stability of the solution?

I rate SAP CRM an eight out of ten for stability.

Buyer's Guide
SAP CRM
February 2026
Learn what your peers think about SAP CRM. Get advice and tips from experienced pros sharing their opinions. Updated: February 2026.
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What do I think about the scalability of the solution?

More than 1,000 users are using the solution in our organization. I use SAP CRM on a daily basis.

What other advice do I have?

We use the solution to manage our customer content. We also manage the bidding, invoice, and time submission with SAP CRM.

There is some integration between SAP CRM and other systems, which is very complicated and difficult to understand.

Overall, I rate SAP CRM a five out of ten.

Which deployment model are you using for this solution?

On-premises
Disclosure: My company does not have a business relationship with this vendor other than being a customer.
PeerSpot user
OğuzKalaycı - PeerSpot reviewer
system engineer at Yaşar Holding
Real User
Top 5Leaderboard
Jan 4, 2024
A stable solution that is easy to use and provides fast customer support
Pros and Cons
  • "The tool is easy to use."
  • "The product is very expensive."

What is our primary use case?

We use the solution for finances. We use the production environment very often.

What is most valuable?

The tool is easy to use.

What needs improvement?

The product is very expensive.

For how long have I used the solution?

I have been using the solution for many years.

What do I think about the stability of the solution?

The product is very stable.

What do I think about the scalability of the solution?

The product is scalable. Approximately 500 to 1000 people in our organization use the solution.

How are customer service and support?

We have contacted support. The support team answers fast.

How was the initial setup?

We are moving to the cloud environment.

What other advice do I have?

I will recommend the solution. Our software developers are working on creating a CRM program. We will switch to it once it is created. Overall, I rate the solution a nine out of ten.

Disclosure: My company does not have a business relationship with this vendor other than being a customer.
PeerSpot user
Buyer's Guide
SAP CRM
February 2026
Learn what your peers think about SAP CRM. Get advice and tips from experienced pros sharing their opinions. Updated: February 2026.
884,933 professionals have used our research since 2012.
Vimal Bhardwaj - PeerSpot reviewer
Deputy Manager, Information Technology at Greenpanel Industries
Real User
Top 5
Dec 22, 2023
Provides good scalability, but the UI needs improvement
Pros and Cons
  • "The platform is highly scalable."
  • "There could be some specific configurable options on the UI level to improve visibility."

What is our primary use case?

We use the product for quotation creation, sales management, master data management, and service management.

What needs improvement?

They could improve SAP CRM's UI. Customers prefer dynamic applications for insight access view. There could be some specific configurable options on the UI level to improve visibility.

For how long have I used the solution?

We have been using SAP CRM for two years. At present, we use the latest version.

What do I think about the stability of the solution?

I rate the product's stability a seven out of ten.

What do I think about the scalability of the solution?

The platform is highly scalable. It is more suitable for enterprises than small businesses.

How are customer service and support?

The quality of technical support services depends on the partner we are collaborating with. They help us in customizing the product. I have already worked in an SAP organization before. I provided support to clients worldwide. I know various aspects, including terms and conditions for creating tickets.

How was the initial setup?

The initial setup process has moderate complexity. We can deploy it on the cloud within a week if we have the code.

What was our ROI?

The ROI for the product depends on the account one wants to purchase, considering the budget.

What's my experience with pricing, setup cost, and licensing?

SAP CRM is an expensive product.

What other advice do I have?

I rate SAP CRM a seven out of ten.

Which deployment model are you using for this solution?

Public Cloud
Disclosure: My company has a business relationship with this vendor other than being a customer. Implementer
PeerSpot user
Siddhart Dosieah - PeerSpot reviewer
Information Systems Engineer at Ayuusht
Real User
Aug 3, 2022
Easy to integrate, offers multitenancy, and can be accessed on different platforms
Pros and Cons
  • "What I found most valuable in SAP CRM is its multitenancy, and you can use it from your website, SMS, and even social media, and it's all integrated, so my company is trying to leverage on all of those."
  • "As SAP CRM is still in its pilot version in my company, and my team is still experimenting on it, there's little room for exploration, but its setup is not as straightforward, so this could be an area for improvement."

What is our primary use case?

Our use case for SAP CRM is for customer profiling and mapping to have all the information related to each customer in our main database. We also use the solution to liaise with customers externally.

What is most valuable?

What I found most valuable in SAP CRM is its multitenancy, and you can use it from your website, SMS, and even social media, and it's all integrated, so my company is trying to leverage all of those.

What needs improvement?

As SAP CRM is still in its pilot version in my company, and my team is still experimenting on it, there's little room for exploration, but its setup is not as straightforward, so this could be an area for improvement.

For how long have I used the solution?

We've been experimenting on the pilot version of SAP CRM for the past two years.

What do I think about the stability of the solution?

SAP CRM is a stable solution.

How are customer service and support?

We found the technical support for SAP CRM good.

How was the initial setup?

The initial setup for SAP CRM has not been straightforward, and we're still trying to get it tuned correctly.

In terms of how long the setup took, it was around one and a half to two years to get a basic understanding of the process, but we didn't have any deadlines, and that could be why the setup took that long. If we had a deadline, we could have cropped down on the setup time.

What's my experience with pricing, setup cost, and licensing?

The licensing model for SAP CRM is customer-based.

Which other solutions did I evaluate?

We didn't use other CRM solutions prior to SAP CRM because it's our main system and it's much easier to integrate.

What other advice do I have?

My company is using SAP CRM, particularly its pilot version.

In my company, SAP CRM is used internally by a dedicated team of customer service officers that handle and operate the business. Internally, forty to fifty people use SAP CRM, but in terms of the customer base of my company, five hundred thousand people use the solution.

My rating for SAP CRM is eight out of ten.

Which deployment model are you using for this solution?

On-premises
Disclosure: My company does not have a business relationship with this vendor other than being a customer.
PeerSpot user
ZavedAhmed - PeerSpot reviewer
Senior Business Associate at Tech Mahindra
Real User
Apr 5, 2022
Beneficial module integration, scalable, and robust
Pros and Cons
  • "I have found the most valuable feature of the SAP CRM system is its ability to integrate with other modules. SAP CRM is all about integrating with other modules. For example, SuccessFactors is their learning management. This is one use case that SAP CRM themselves use. Their lead generation versus their sales from their educational services. You can instantly receive insight into how many leads have been generated and how much it turned into real business or revenue for them. I was told in one of the seminars that the data transfer from the lead generation to sales is only 24 hours in SAP CRM."
  • "Previously, the SAP CRM used to use simple servers, but now SAP uses HANA. The problem with the HANA databases is their interoperability with other solutions. SAP CRM could improve by working better with other solutions."

What is our primary use case?

I have used SAP CRM for many purposes, such as lead generation campaigns, product sales, conversion of leads, and how these leads are getting converted into real-time businesses.

The previous company I worked for was an alcohol company, they prepare spirits. Their customers are bars, large restaurants, and entertainment giants where alcoholic beverages were required. 

SAP CRM is good to maintain the lead lifecycle, we have a full lifecycle. You receive an expression of interest and negotiate. Then once you negotiate, you see the economic visibility of it. You see the supply, how strategic is it, who are the competitors, and whether you have won the contract for them or not. If the contracts are being renewed, you can see the revenue you are receiving out of it every month or every quarter. SAP has that flair of ability to integrate with the different modules. For example, if you are creating a lead, you would also have the master data entry in the SAP DW or SAP planning systems. There you get to know how many caskets of liquor that you have sold last year compared to your competitors, and what portion of your marketing activity has resulted in providing revenue. You can look at your previous activities and compare them.

There are different tools we can use. For example, we have something called Anaplan. Anaplan gives you a comparison between these two systems, sales versus leads. Celonis or Alteryx could be used to find out the real-time extractions and data inputs, and provide real-time insights.

What is most valuable?

I have found the most valuable feature of the SAP CRM system is its ability to integrate with other modules. SAP CRM is all about integrating with other modules. For example, SuccessFactors is their learning management. This is one use case that SAP CRM themselves use. Their lead generation versus their sales from their educational services. You can instantly receive insight into how many leads have been generated and how much it turned into real business or revenue for them. I was told in one of the seminars that the data transfer from the lead generation to sales is only 24 hours in SAP CRM.

What needs improvement?

Previously, the SAP CRM used to use simple servers, but now SAP uses HANA. The problem with the HANA databases is their interoperability with other solutions. SAP CRM could improve by working better with other solutions.

The integration is not that easy with SAP CRM. Extractions are not very easy in SAP CRM.

For how long have I used the solution?

I have been using SAP CRM for approximately two years.

What do I think about the stability of the solution?

SAP CRM system is very robust and stable. I never saw any disruption in the SAP CRM system except in the maintenance period. The maintenance period is the time when they prune the systems of unnecessary codes, extract logs, troubleshoot, or patches. Additionally, they check the load balances. At those times, you would have downtime. Otherwise, I have never seen the SAP CRM system having any issues.

What do I think about the scalability of the solution?

SAP CRM is a scalable solution.

We have approximately 500 people using this solution.

How was the initial setup?

The initial setup of SAP CRM is not straightforward, but it's worth learning.

What's my experience with pricing, setup cost, and licensing?

SAP CRM is not suitable for smaller businesses because it is expensive. The larger businesses would be able to handle the cost.

What other advice do I have?

I would recommend this solution to others.

I rate SAP CRM an eight out of ten.

Which deployment model are you using for this solution?

Hybrid Cloud

If public cloud, private cloud, or hybrid cloud, which cloud provider do you use?

Amazon Web Services (AWS)
Disclosure: My company does not have a business relationship with this vendor other than being a customer.
PeerSpot user
SriniDhanaraj - PeerSpot reviewer
Head of Data at Gauri Ltd
Real User
Apr 4, 2022
Reliable, scalable, and beneficial for large companies
Pros and Cons
  • "SAP CRM is a scalable solution."
  • "What I see as a challenge against our competitor is that Salesforce comes with more flexibility, for enhancement purposes, whereas the SAP CRM Cloud is more robust and rigid. It's not flexible to implement any bespoke solution."

What is our primary use case?

We have customers that are using SAP CRM in the cloud and others are using it on-premise. 

We have done C4C for logistics and C4 Cloud for sales, for the retail industry, public sectors, and a boiler heater which I would classify as non-retail. There are many industries we have used this solution in. 

The public sector deployment was on-premise, and the logistics and retail were on the cloud.

What needs improvement?

What I see as a challenge against our competitor is that Salesforce comes with more flexibility, for enhancement purposes, whereas the SAP CRM Cloud is more robust and rigid. It's not flexible to implement any bespoke solution. 

For how long have I used the solution?

I have been using SAP CRM for more than 10 years.

What do I think about the stability of the solution?

The stability of SAP CRM is good.

What do I think about the scalability of the solution?

SAP CRM is a scalable solution. 

We have a few clients using SAP CRM.

How are customer service and support?

SAP CRM has poor attrition, with a lot of people joining and leaving the SAP space. No single person has a wider knowledge of SAP E3, ECC, C4C, or CRM in their whole space. People are joining and leaving. If you take a different sector, for example, someone very good in hybris and that hybris team may not know what is SAP ERP. Similarly, the ERP expert may not know how CRM works. There are a lot of disconnects, but fortunately, as a Gauri organization, we worked in all the specialties, we can help anyone in SAP if they need help.

Which solution did I use previously and why did I switch?

I have used Salesforce previously.

How was the initial setup?

The initial setup is fine. We use an activate methodology, and we go and find the scope. However, all the customers will align with what SAP delivers out of the box, every customer needs some variation. That variation you need to deliver through the bespoke development. Unfortunately, the bespoke development in SAP CRM Cloud is quite challenging.

What other advice do I have?

I would recommend this solution for large industries. If the company is small to medium-sized, I would recommend Salesforce.

I rate SAP CRM an eight out of ten.

Disclosure: My company has a business relationship with this vendor other than being a customer. Partner
PeerSpot user
SAP Consultant at Savic Tech
Real User
Top 5
Jul 12, 2024
Shows customer's outstanding balance and has customizable reporting features
Pros and Cons
  • "The most valuable feature is real-time data. You don't have to go to the finance team for information. On one screen, you can see if stock is available and check the customer's outstanding balance, and then you can process the order. SAP CRM's integration with other applications is easier."
  • "The tool's installation on the cloud takes time, but it should be easier. One transaction takes around one to one and a half hours."

What is our primary use case?

When I was in sales earlier, we used SAP CRM for several important tasks. We entered customer orders into the system, and we could also check a customer's outstanding balance through the product. This helped us determine whether we could process a new order for that customer.

What is most valuable?

The most valuable feature is real-time data. You don't have to go to the finance team for information. On one screen, you can see if stock is available and check the customer's outstanding balance, and then you can process the order. SAP CRM's integration with other applications is easier. 

Analytics can be done through reports. It's very easy. Many reports are by default, and there are many reports that you can create. You can customize the report to meet customer requirements.

What needs improvement?

The tool's installation on the cloud takes time, but it should be easier. One transaction takes around one to one and a half hours. 

For how long have I used the solution?

I have been working with the product for five years. 

What do I think about the stability of the solution?

I rate the tool' stability a ten out of ten. 

What do I think about the scalability of the solution?

I rate SAP CRM's scalability a ten out of ten. My company has 200 users who use it daily. 

How are customer service and support?

I've used the tool's tech support. It's available 24/7. We have dedicated people for every project, so SAP supports us directly. We can go straight to SAP for clarification and resolution for any issue we face. They're customer-friendly. 

Which solution did I use previously and why did I switch?

I have worked with Salesforce. It is not even half as useful as SAP CRM. 

How was the initial setup?

We don't have to install transactions again and again newly. All transactions should be on the cloud by default, and we can select what we want to use or what access to give to which users.

What's my experience with pricing, setup cost, and licensing?

Every user needs to have a license. 

What other advice do I have?

I rate the overall product a nine out of ten. The only problem is that the customer cannot describe exactly what they need. When we deliver it, they say that it should have been like this or like that, so we have to make changes to the results.

Disclosure: My company does not have a business relationship with this vendor other than being a customer.
PeerSpot user
RajeshKumar20 - PeerSpot reviewer
Senior Engineer at Team Computers
Real User
Nov 7, 2023
A stable solution that provides accurate information and good results, but its user interface could be improved
Pros and Cons
  • "SAP CRM is very fast, providing accurate information and good results."
  • "SAP CRM should create a more user-friendly graphical user interface (GUI)."

What is our primary use case?

We use SAP CRM for the material's incoming and outgoing delivery.

What is most valuable?

SAP CRM is very fast, providing accurate information and good results.

What needs improvement?

SAP CRM should create a more user-friendly graphical user interface (GUI).

For how long have I used the solution?

I have been using SAP CRM for six months.

What do I think about the stability of the solution?

The solution’s stability is good.

What do I think about the scalability of the solution?

SAP CRM is a scalable solution. Around 500 users are using the solution in our organization.

How was the initial setup?

The solution’s initial setup is a little complex.

What about the implementation team?

We implemented the solution through an integrator. It takes more than a week to deploy SAP CRM. Three to four engineers and developers are required for the solution's deployment and maintenance.

What's my experience with pricing, setup cost, and licensing?

We have to pay a yearly licensing fee for SAP CRM, which is expensive.

What other advice do I have?

I would recommend SAP CRM to other users.

Overall, I rate SAP CRM a seven out of ten.

Which deployment model are you using for this solution?

On-premises
Disclosure: My company does not have a business relationship with this vendor other than being a customer.
PeerSpot user
Buyer's Guide
Download our free SAP CRM Report and get advice and tips from experienced pros sharing their opinions.
Updated: February 2026
Buyer's Guide
Download our free SAP CRM Report and get advice and tips from experienced pros sharing their opinions.