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SAP Consultant at a tech services company with 201-500 employees
Real User
Top 5
Jul 12, 2024
Shows customer's outstanding balance and has customizable reporting features
Pros and Cons
  • "The most valuable feature is real-time data. You don't have to go to the finance team for information. On one screen, you can see if stock is available and check the customer's outstanding balance, and then you can process the order. SAP CRM's integration with other applications is easier."
  • "The tool's installation on the cloud takes time, but it should be easier. One transaction takes around one to one and a half hours."

What is our primary use case?

When I was in sales earlier, we used SAP CRM for several important tasks. We entered customer orders into the system, and we could also check a customer's outstanding balance through the product. This helped us determine whether we could process a new order for that customer.

What is most valuable?

The most valuable feature is real-time data. You don't have to go to the finance team for information. On one screen, you can see if stock is available and check the customer's outstanding balance, and then you can process the order. SAP CRM's integration with other applications is easier. 

Analytics can be done through reports. It's very easy. Many reports are by default, and there are many reports that you can create. You can customize the report to meet customer requirements.

What needs improvement?

The tool's installation on the cloud takes time, but it should be easier. One transaction takes around one to one and a half hours. 

For how long have I used the solution?

I have been working with the product for five years. 

Buyer's Guide
SAP CRM
January 2026
Learn what your peers think about SAP CRM. Get advice and tips from experienced pros sharing their opinions. Updated: January 2026.
881,757 professionals have used our research since 2012.

What do I think about the stability of the solution?

I rate the tool' stability a ten out of ten. 

What do I think about the scalability of the solution?

I rate SAP CRM's scalability a ten out of ten. My company has 200 users who use it daily. 

How are customer service and support?

I've used the tool's tech support. It's available 24/7. We have dedicated people for every project, so SAP supports us directly. We can go straight to SAP for clarification and resolution for any issue we face. They're customer-friendly. 

Which solution did I use previously and why did I switch?

I have worked with Salesforce. It is not even half as useful as SAP CRM. 

How was the initial setup?

We don't have to install transactions again and again newly. All transactions should be on the cloud by default, and we can select what we want to use or what access to give to which users.

What's my experience with pricing, setup cost, and licensing?

Every user needs to have a license. 

What other advice do I have?

I rate the overall product a nine out of ten. The only problem is that the customer cannot describe exactly what they need. When we deliver it, they say that it should have been like this or like that, so we have to make changes to the results.

Disclosure: My company does not have a business relationship with this vendor other than being a customer.
PeerSpot user
RajeshKumar20 - PeerSpot reviewer
Senior Engineer at a computer software company with 1,001-5,000 employees
Real User
Top 5
Nov 7, 2023
A stable solution that provides accurate information and good results, but its user interface could be improved
Pros and Cons
  • "SAP CRM is very fast, providing accurate information and good results."
  • "SAP CRM should create a more user-friendly graphical user interface (GUI)."

What is our primary use case?

We use SAP CRM for the material's incoming and outgoing delivery.

What is most valuable?

SAP CRM is very fast, providing accurate information and good results.

What needs improvement?

SAP CRM should create a more user-friendly graphical user interface (GUI).

For how long have I used the solution?

I have been using SAP CRM for six months.

What do I think about the stability of the solution?

The solution’s stability is good.

What do I think about the scalability of the solution?

SAP CRM is a scalable solution. Around 500 users are using the solution in our organization.

How was the initial setup?

The solution’s initial setup is a little complex.

What about the implementation team?

We implemented the solution through an integrator. It takes more than a week to deploy SAP CRM. Three to four engineers and developers are required for the solution's deployment and maintenance.

What's my experience with pricing, setup cost, and licensing?

We have to pay a yearly licensing fee for SAP CRM, which is expensive.

What other advice do I have?

I would recommend SAP CRM to other users.

Overall, I rate SAP CRM a seven out of ten.

Which deployment model are you using for this solution?

On-premises
Disclosure: My company does not have a business relationship with this vendor other than being a customer.
PeerSpot user
Buyer's Guide
SAP CRM
January 2026
Learn what your peers think about SAP CRM. Get advice and tips from experienced pros sharing their opinions. Updated: January 2026.
881,757 professionals have used our research since 2012.
Yazeed Alwkhyan - PeerSpot reviewer
Software Engineer at a manufacturing company with 501-1,000 employees
Real User
Aug 8, 2023
Provides innovative implementation ideas and has good scalability
Pros and Cons
  • "It provides innovative ideas for implementation."
  • "The product's pricing could be better."

What is our primary use case?

We use SAP CRM for reading and writing data. It helps us understand the supply chain code of the database.

What needs improvement?

The product's pricing could be better. 

For how long have I used the solution?

We have been using SAP CRM for one year.

What do I think about the stability of the solution?

It is a very powerful product. I rate its stability a ten out of ten.

What do I think about the scalability of the solution?

I rate SAP CRM’s scalability a ten out of ten.

How was the initial setup?

The product’s initial setup is very straightforward.

What's my experience with pricing, setup cost, and licensing?

The product is costly.

What other advice do I have?

I rate SAP CRM a ten out of ten. I advise others to go ahead to use this technology. It is beneficial for the environment. It provides innovative ideas for implementation. It will save a lot of money in the future.

Which deployment model are you using for this solution?

On-premises
Disclosure: My company does not have a business relationship with this vendor other than being a customer.
PeerSpot user
Independent Consultant at a retailer with 11-50 employees
Real User
Nov 3, 2022
Great in identifying customer activities with ease of organization
Pros and Cons
  • "The solution assists us in identifying what to send, what to offer, and what customers are buying."
  • "The interface could be improved."

What is our primary use case?

We work in the construction sector. During the construction of the buildings, we have contact with the client and the customer. So SAP CRM is vital to get the information and contact the client. The solution assists us in identifying what to send, what to offer, and what customers are buying.

What is most valuable?

We value the ease of organization with the solution. All the documents are the same, and we have all the contacts, the telephone calls and the mail we send to the client and the customer. Everything is inside SAP, so we manage only SAP in this case.

What needs improvement?

The interface could be improved because sometimes it has lots of data to enter, and possibly 50% don't use it. So the interface needs to be simple because if it manages so much information and data about the customer, you might get lost in the products.

For how long have I used the solution?

We have been using the solution frequently in the last twelve month and are currently using version 9.3.

What do I think about the stability of the solution?

The solution is stable.

What do I think about the scalability of the solution?

The solution is scalable. We have 30 to 50 employees that use the software.

How are customer service and support?

The customer service and support team are good. I rate them an eight out of ten.

How would you rate customer service and support?

Positive

How was the initial setup?

Two to three people know SAP, manage SQL databases, and effectively learn about CRM. You may work with additional people, but two to three people is a good number.

What other advice do I have?

I rate the solution an eight out of ten. The solution is good, but the user interface could be more intuitive. It's a good tool because in the same software, in the ERP, you have a CRM and all the administration, documents and policies in the same product. So you can use and make maintenance and support in the same platform, that's very good, that's fine. So it isn't easy to find this integration solution.

Disclosure: My company has a business relationship with this vendor other than being a customer. Partner
PeerSpot user
SAP Basis Consultant at a recruiting/HR firm with 10,001+ employees
Real User
Sep 13, 2022
Great support and easy to set up but can be quite expensive
Pros and Cons
  • "Its scalability is good."
  • "CRM is costlier than its competitors."

What is our primary use case?

I've worked on archiving on SAP CRM. I worked on an archiving object called CRM Act-On in my last project.

We've got something called IPC, Internet Pricing and Configurator. They have built a custom-built solution over that. Apart from that, the vendors use the CRM solution.

What is most valuable?

I'm not an SAP CRM expert. I don't dig deeply into the features. 

There are use cases where I have supported it and it worked fine.

The initial setup is not too hard.

The solution is stable.

Its scalability is good.

Support has been great.

The architecture, the business functionality, and the features really help the current existing organization.

Integrating the existing SAP CRM with other SAP systems is easy. You would need somebody who has some cross-functional expertise if you work with both non-SAP and SAP solutions.  

What needs improvement?

I read somewhere that SAP has ceded space to Salesforce in this area. I have heard SAP has stopped developing SAP CRM further.

We would like to see them offer lower pricing. There are other solutions in the market that will provide effective solutions at a much lower price. CRM is costlier than its competitors.

For how long have I used the solution?

I've been using the solution for four years.

What do I think about the stability of the solution?

The solution is very stable and offers straightforward reliability. I haven't dealt with bugs or glitches and haven't experienced crashes or freezing.

What do I think about the scalability of the solution?

It is not an issue if you need to scale. It can expand well. 

I cannot speak to how many people are using the solution.

How are customer service and support?

We worked with SAP on my last project. We had an issue regarding the Bdocs, and then we worked with SAP support personnel.

They were a show-stopper and they really helped us. I would rate their support highly.

How would you rate customer service and support?

Positive

Which solution did I use previously and why did I switch?

Choosing the solution was the job of the CTO. 

There are a host of factors, including budget and support factors which will really go into decision-making. However, decisions on what to use or move away from is made at the C-suite level.

How was the initial setup?

The initial setup is pretty simple and straightforward. It is not difficult. People who are well-versed in CRM won't have trouble.

What's my experience with pricing, setup cost, and licensing?

I am not aware of the exact cost. However, my understanding is that it is quite costly.

What other advice do I have?

I'm an SAP consultant.

The solution is good, and if a client was looking into it, I would compare it to others in the market and recommend what was best for the client according to their environment. Sometimes CRM is the right solution. Sometimes it may not be.

I'd rate CRM a seven out of ten.

Which deployment model are you using for this solution?

On-premises
Disclosure: My company does not have a business relationship with this vendor other than being a customer.
PeerSpot user
Jose ArturoPalomino - PeerSpot reviewer
Managing Director at a tech services company with 1-10 employees
Real User
Jun 3, 2022
A CRM solution with useful lead and opportunity models, but it could be more user-friendly
Pros and Cons
  • "The features that are used most are the lead model and the opportunity model. We can create many different pipelines with many phases. These features improved our process in the States very well."
  • "The implementation and integrations could be better. After we went into the production environment, we had some issues. Most of them were with the ERP integration. Many other issues were around the client's integrations between the ERP and CRM platforms. It could be more user-friendly. It wasn't very user-friendly initially, but now it's easier for them to use. Now, the users can use that platform better than at the beginning. We would like to see reports with more analytic features and artificial intelligence in the next release. For example, show more metrics and KPIs and more dynamic dashboards. Because the platform has some models, but it's not easy to use. It's a little complex."

What is our primary use case?

We use SAP CRM to improve service functions and processes to complete all the activities with clients. It helps improve all communications and centralize all the information within one platform. We can make many of these process improvements with the CRM platform SAP Service Cloud. 

What is most valuable?

The features that are used most are the lead model and the opportunity model. We can create many different pipelines with many phases. These features improved our process in the States very well.

What needs improvement?

The implementation and integrations could be better. After we went into the production environment, we had some issues. Most of them were with the ERP integration. Many other issues were around the client's integrations between the ERP and CRM platforms.

It could be more user-friendly. It wasn't very user-friendly initially, but now it's easier for them to use. Now, the users can use that platform better than at the beginning.

We would like to see reports with more analytic features and artificial intelligence in the next release. For example, show more metrics and KPIs and more dynamic dashboards. Because the platform has some models, but it's not easy to use. It's a little complex.

For how long have I used the solution?

I have been using SAP CRM for three years.

How are customer service and support?

We had a good relationship with SAP. They were very close to us at the beginning of the project. When the issues appeared, they provided very good support, and the technical specialists tried to resolve the issues very quickly. So, it was a good relationship with them.

How was the initial setup?

The initial setup was a little complex in the beginning. The technical team had to change the standard features. They developed some features that the business needed. Not all the implementation was the standard. You need around ten people to deploy and maintain this solution. 

What's my experience with pricing, setup cost, and licensing?

We pay for the license yearly. 

What other advice do I have?

On a scale from one to ten, I would give SAP CRM a seven.

Which deployment model are you using for this solution?

Public Cloud

If public cloud, private cloud, or hybrid cloud, which cloud provider do you use?

Amazon Web Services (AWS)
Disclosure: My company has a business relationship with this vendor other than being a customer.
PeerSpot user
Hasan Haseeb - PeerSpot reviewer
Senior Network Engineer at a tech services company with 11-50 employees
Reseller
May 20, 2022
Performs well, highly stable, and helpful support
Pros and Cons
  • "SAP CRM has a good performance."
  • "SAP CRM could improve in the area of user-friendliness. It would help if you had an engineer to do the administration. The migration is complex when moving from the old version to the latest version."

What is our primary use case?

Our client is using SAP CRM for many purposes, such as invoicing, staffing, and managing HR. The solution has modules and they are using them for different purposes.

What is most valuable?

SAP CRM has a good performance.

What needs improvement?

SAP CRM could improve in the area of user-friendliness. It would help if you had an engineer to do the administration. The migration is complex when moving from the old version to the latest version.

For how long have I used the solution?

I have been using SAP CRM for approximately 20 years.

What do I think about the stability of the solution?

SAP CRM is a highly stable solution. It is one of the best on the market.

What do I think about the scalability of the solution?

I have found that SAP CRM is scalable.

We have more than five customers using SAP CRM. Some use SAP B1, and others SAP ECC 6. All intend to migrate to SAP HANA sooner or later.

How are customer service and support?

We are the ones who are logging support tickets on behalf of customers. SAP CRM is a reliable partner for us. The support from SAP is good.

Which solution did I use previously and why did I switch?

I have used other solutions previously and there is a handful of solutions that are enterprise-grade CRMs. These solutions are PeopleSoft, Oracle, and SAP. There are only a few. 20 years ago, SAP was the market leader, and still is SAP the market leader. Our clients are happy with SAP CRM.

How was the initial setup?

The initial setup of SAP CRM can be complex but it depends on who is doing it. For us it was straightforward. 

SAP CRM has components, such as a development environment and testing environment. The length of time it takes to the implementation depends on either requirement. I cannot say universally it's straightforward. It depends on how large the customer is and how large their database is.

Our requirements are quite complex, our customers like to use the solution and we are supporting them.

What's my experience with pricing, setup cost, and licensing?

From the maintenance perspective, SAP CRM is quite expensive compared to cloud services because the current solution they're using is managed by us and we are hosting it on servers. There is the cost of hosting, and managing servers and applications. The overhead is substantial, but this solution is a legacy system. It will take some time for the customer to migrate out of it.

What other advice do I have?

If a company wants to change from SAP CRM it is very difficult. They would need to train hundreds of employees. They will be stuck with SAP CRM. My clients use this solution for their HR system, payroll, leave the system, and invoicing system, and everything is linked to SAP CRM only.

My clients will soon to SAP HANA or maybe SAP cloud.

I would recommend SAP CRM.

I rate SAP CRM an eight out of ten.

Disclosure: My company has a business relationship with this vendor other than being a customer. Integrator
PeerSpot user
DGM at a aerospace/defense firm with 10,001+ employees
Real User
Apr 28, 2022
Initial setup simple but overall out of date
Pros and Cons
  • "The initial setup of SAP CRM was simple."
  • "SAP CRM could improve by making the solution more current, it is out of date. There are no more updates for SAP CRM."

What is our primary use case?

SAP CRM is used for companies that have large issues and for marketing leads.

What needs improvement?

SAP CRM could improve by making the solution more current, it is out of date. There are no more updates for SAP CRM.

For how long have I used the solution?

I have been using SAP CRM for 10 years.

What do I think about the scalability of the solution?

We have 150 users using SAP CRM in my organization. The people in the marketing in sales are using the solution.

How was the initial setup?

The initial setup of SAP CRM was simple.

What about the implementation team?

We used an integrator for the implementation. We have one person for the maintenance of the SAP CRM.

What's my experience with pricing, setup cost, and licensing?

There is a license required to use SAP CRM.

Which other solutions did I evaluate?

We have evaluated other solutions.

What other advice do I have?

We are migrating to SAP HANA. I would not recommend SAP CRM.

I rate SAP CRM a six out of ten.

Which deployment model are you using for this solution?

On-premises
Disclosure: My company does not have a business relationship with this vendor other than being a customer.
PeerSpot user
Buyer's Guide
Download our free SAP CRM Report and get advice and tips from experienced pros sharing their opinions.
Updated: January 2026
Buyer's Guide
Download our free SAP CRM Report and get advice and tips from experienced pros sharing their opinions.