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reviewer2245296 - PeerSpot reviewer
Sr. Manager, TMT Business Consulting (Focused on B2B Tech Product cos.) at a security firm with 11-50 employees
Real User
Top 5Leaderboard
The product is slow, and the flow of information is difficult to interpret, though it is highly scalable and is suitable for global markets
Pros and Cons
  • "The solution is highly scalable."
  • "The solution is slow."

What is our primary use case?

The product is deployed organization-wide. I am using it specifically for my geography, India. With the list of clients in India, we can query and gain global insights into the work done with each client within our company.

How has it helped my organization?

I work at a Big Four organization in the business consulting team. We have 50,000 clients. Almost 90% of Fortune 2000 companies are our clients. Within them, there are many smaller business units and entities. CRM tracks all the relationships between different business entities because one parent entity could have 150 or 200 company entities associated with it.

We use the tool to create an opportunity to talk to the companies. We deliver or create an engagement code using it, which then goes into our engagement management platform. Everything else, including invoicing, happens outside of the CRM.

Globally across all of our businesses, the product is largely used to figure out who is doing what kind of work with a particular client. We maintain complex customer hierarchy structures and data points. We try to create and maintain opportunities.

What is most valuable?

The solution is suitable for all global markets. Certain data-related regulations and policies from data governance or accessibility can be plugged in and localized for each country while maintaining a global data record set. We can move through everything seamlessly.

We started to unify everything on SAP eight to ten years ago. We still have 10% of our entity companies to be brought on SAP. Ten years ago, we had 30 different CRMs used across the organization. Over time, all of it has been successfully brought on board into SAP CRM.

What needs improvement?

The solution is slow. The algorithmic structure for queries to get the data from one place to another is really badly written. It’s probably on every legacy system. It's really slow, and it lags. Every click takes five seconds to work. It’s one major issue.

The user interface and the flow of information are convoluted and difficult to interpret. It's not something we can figure out by ourselves. A lot of documentation, training, and workarounds have to be done for myself and my team members to understand how to use the system. CRMs are not that complicated anymore, but SAP is.

Buyer's Guide
SAP CRM
September 2025
Learn what your peers think about SAP CRM. Get advice and tips from experienced pros sharing their opinions. Updated: September 2025.
868,787 professionals have used our research since 2012.

For how long have I used the solution?

I have been using SAP CRM since November 2022.

What do I think about the scalability of the solution?

The solution is highly scalable. It works at scale. It is one of the key reasons for us to use SAP. At least 70% of the people in my organization would have some interaction with the product. I spend two hours a week on the solution.

I need to be involved when certain processes are being executed, and records are being created on the system. Almost 70% of my company would probably use SAP CRM for maybe an hour or two hours a week. There would be some employees with specialized roles that are spending their entire day on it. I don't know how large the administration and IT teams are.

How are customer service and support?

There is a dedicated team in our organization for resolving any issues. A joint team was created with SAP experts and internal employees from our company who were trained to support us.

Which solution did I use previously and why did I switch?

There were four or five big options for us to choose from. From a core system perspective and scalability, SAP was winning out over Microsoft. Other CRM providers would have been audit clients for our organization. There would be a conflict of interest. Therefore, we could not consider their CRM even if we wanted.

How was the initial setup?

The initial setup is extremely complex. We are a fifty-billion-dollar organization with 400,000 people, so the setup will be complex irrespective of the software.

What's my experience with pricing, setup cost, and licensing?

The solution might be expensive. HubSpot is the most cost-effective of the lot. Salesforce also has competitive pricing.

What other advice do I have?

Compared to Salesforce, HubSpot, or anything else, the solution is not good. We are a 150-year-old company with 400,000 employees worldwide. SAP as a company has a certain trust that it commands regarding the availability and functionalities and the ability to support the highly complex enterprise use cases that we have. There are 200 to 400 other units globally within our company. Each of them has their own requirements from SAP CRM. They could be using it differently than what we are using it for.

HubSpot or Salesforce should do the job if you need services for a big company. If you're a small company, just go blindly to HubSpot. I prefer Salesforce or HubSpot over SAP. I recommend Salesforce for large companies above a billion dollars in revenue. HubSpot is the right choice for a company with less than a hundred million in revenue.

Overall, I rate the solution a four out of ten.

Which deployment model are you using for this solution?

Private Cloud
Disclosure: My company has a business relationship with this vendor other than being a customer. Partner
PeerSpot user
Vimal Bhardwaj - PeerSpot reviewer
Deputy Manager, Information Technology at Greenpanel Industries
Real User
Top 5Leaderboard
Provides good scalability, but the UI needs improvement
Pros and Cons
  • "The platform is highly scalable."
  • "There could be some specific configurable options on the UI level to improve visibility."

What is our primary use case?

We use the product for quotation creation, sales management, master data management, and service management.

What needs improvement?

They could improve SAP CRM's UI. Customers prefer dynamic applications for insight access view. There could be some specific configurable options on the UI level to improve visibility.

For how long have I used the solution?

We have been using SAP CRM for two years. At present, we use the latest version.

What do I think about the stability of the solution?

I rate the product's stability a seven out of ten.

What do I think about the scalability of the solution?

The platform is highly scalable. It is more suitable for enterprises than small businesses.

How are customer service and support?

The quality of technical support services depends on the partner we are collaborating with. They help us in customizing the product. I have already worked in an SAP organization before. I provided support to clients worldwide. I know various aspects, including terms and conditions for creating tickets.

How was the initial setup?

The initial setup process has moderate complexity. We can deploy it on the cloud within a week if we have the code.

What was our ROI?

The ROI for the product depends on the account one wants to purchase, considering the budget.

What's my experience with pricing, setup cost, and licensing?

SAP CRM is an expensive product.

What other advice do I have?

I rate SAP CRM a seven out of ten.

Which deployment model are you using for this solution?

Public Cloud
Disclosure: My company has a business relationship with this vendor other than being a customer. Implementer
PeerSpot user
Buyer's Guide
SAP CRM
September 2025
Learn what your peers think about SAP CRM. Get advice and tips from experienced pros sharing their opinions. Updated: September 2025.
868,787 professionals have used our research since 2012.
RajeshKumar20 - PeerSpot reviewer
Senior Engineer at Team Computers
Real User
Top 5Leaderboard
A stable solution that provides accurate information and good results, but its user interface could be improved
Pros and Cons
  • "SAP CRM is very fast, providing accurate information and good results."
  • "SAP CRM should create a more user-friendly graphical user interface (GUI)."

What is our primary use case?

We use SAP CRM for the material's incoming and outgoing delivery.

What is most valuable?

SAP CRM is very fast, providing accurate information and good results.

What needs improvement?

SAP CRM should create a more user-friendly graphical user interface (GUI).

For how long have I used the solution?

I have been using SAP CRM for six months.

What do I think about the stability of the solution?

The solution’s stability is good.

What do I think about the scalability of the solution?

SAP CRM is a scalable solution. Around 500 users are using the solution in our organization.

How was the initial setup?

The solution’s initial setup is a little complex.

What about the implementation team?

We implemented the solution through an integrator. It takes more than a week to deploy SAP CRM. Three to four engineers and developers are required for the solution's deployment and maintenance.

What's my experience with pricing, setup cost, and licensing?

We have to pay a yearly licensing fee for SAP CRM, which is expensive.

What other advice do I have?

I would recommend SAP CRM to other users.

Overall, I rate SAP CRM a seven out of ten.

Which deployment model are you using for this solution?

On-premises
Disclosure: My company does not have a business relationship with this vendor other than being a customer.
PeerSpot user
Burce Cesur - PeerSpot reviewer
Assistance Mnager at Sistem Global Danışmanlık A.Ş.
Real User
Top 5
Gives you more efficiency and time to improve in other areas
Pros and Cons
  • "Getting the right information at the right time across different programs is important. These programs lack interaction between them. IPA is a good option to bring them together."

    What is our primary use case?

    The main focus is  human resources. When employees start their jobs, we need to handle legal requirements, especially in Turkey. Therefore, we primarily develop processes for SAP integration and sometimes use MS Office programs like Excel. Additionally, if our clients use CRM systems, we ensure seamless integration.

    How has it helped my organization?

    Using IPA in this process gives you more efficiency and time to improve in other areas. For example, Vendors, SAP managers, or other employees in the sales department often interact with customers physically. While they are out all day, inputting information about potential customers into the CRM is challenging. They might use WhatsApp or Excel while traveling to quickly input this information. Then, the process begins with RPA to quickly transfer the data into the CRM. Moreover, if they have different CRM options, such as registering potential customers, they can initiate other sales strategy processes.

    What is most valuable?

    Getting the right information at the right time across different programs is important. These programs lack interaction between them. IPA is a good option to bring them together.

    What needs improvement?

    If we integrate the database, processes can run much faster than usual. This could potentially improve SAP timing. Also, incorporating additional features like enhanced AI could be beneficial.

    For how long have I used the solution?

    I have been using SAP CRM for more than three years.

    What do I think about the stability of the solution?

    The solution is stable.

    I rate the solution's stability an eight out of ten.

    What do I think about the scalability of the solution?

    I rate the solution's scalability an eight out of ten.

    How are customer service and support?

    Customer support is pretty good.

    How was the initial setup?

    I rate the initial setup as an eight on a scale of one to ten, with one being difficult and ten being easy.

    What's my experience with pricing, setup cost, and licensing?

    I rate SAP as a three on a scale from one to ten, with one being inexpensive and ten being expensive.

    What other advice do I have?

    Overall, I rate the solution a seven out of ten.

    Disclosure: My company has a business relationship with this vendor other than being a customer. Partner
    PeerSpot user
    reviewer1606863 - PeerSpot reviewer
    Senior Manager at a manufacturing company with 10,001+ employees
    Real User
    Top 20
    The solution has missing data and data latency issues, though its product hierarchy features are beneficial
    Pros and Cons
    • "The solution's contract management and product hierarchy features of SAP CRM are the most beneficial for our business operations."
    • "There is a lot of missing data and data latency issues between the different modules of SAP CRM, which creates a lot of problems."

    What is most valuable?

    The solution's contract management and product hierarchy features of SAP CRM are the most beneficial for our business operations.

    What needs improvement?

    There is a lot of missing data and data latency issues between the different modules of SAP CRM, which creates a lot of problems. SAP CRM uses a patch program between the modules to send data from one system to another.

    We faced two challenges with SAP CRM. One is the data latency issue, wherein data gets missed sometimes between the integration. Since it's always in a batch job, the data is not in real-time.

    SAP CRM is a very old technology. Functionality-wise, it has a lot of capabilities, but the user interface and user experience are all very old-fashioned. The solution has some strong features, but the overall usage experience is something it needs to improve.

    For how long have I used the solution?

    I have been using SAP CRM for three years.

    What do I think about the stability of the solution?

    I rate SAP CRM an eight out of ten for stability.

    What do I think about the scalability of the solution?

    More than 1,000 users are using the solution in our organization. I use SAP CRM on a daily basis.

    What other advice do I have?

    We use the solution to manage our customer content. We also manage the bidding, invoice, and time submission with SAP CRM.

    There is some integration between SAP CRM and other systems, which is very complicated and difficult to understand.

    Overall, I rate SAP CRM a five out of ten.

    Which deployment model are you using for this solution?

    On-premises
    Disclosure: My company does not have a business relationship with this vendor other than being a customer.
    PeerSpot user
    OğuzKalaycı - PeerSpot reviewer
    system engineer at Yaşar Holding
    Real User
    Top 5Leaderboard
    A stable solution that is easy to use and provides fast customer support
    Pros and Cons
    • "The tool is easy to use."
    • "The product is very expensive."

    What is our primary use case?

    We use the solution for finances. We use the production environment very often.

    What is most valuable?

    The tool is easy to use.

    What needs improvement?

    The product is very expensive.

    For how long have I used the solution?

    I have been using the solution for many years.

    What do I think about the stability of the solution?

    The product is very stable.

    What do I think about the scalability of the solution?

    The product is scalable. Approximately 500 to 1000 people in our organization use the solution.

    How are customer service and support?

    We have contacted support. The support team answers fast.

    How was the initial setup?

    We are moving to the cloud environment.

    What other advice do I have?

    I will recommend the solution. Our software developers are working on creating a CRM program. We will switch to it once it is created. Overall, I rate the solution a nine out of ten.

    Disclosure: My company does not have a business relationship with this vendor other than being a customer.
    PeerSpot user
    reviewer2082390 - PeerSpot reviewer
    Manager at a consultancy with 5,001-10,000 employees
    Real User
    Good for pipeline management
    Pros and Cons
    • "The primary use case for us is lead creation and data management."
    • "In terms of stability, there are some latency issues."

    What is our primary use case?

    The primary use case for us is lead creation and data management. We had multiple people visiting the same customer, and that was causing some issues. So managing that and having all the information in one place was a problem we needed to solve. Now, every time someone visits a customer, we have notifications sent to the main account lead, and all of that information is centralized.

    Another use case is pipeline management. It's important to keep track of regular opportunities and manage them efficiently. So, we use SAP CRM for that purpose as well.

    How has it helped my organization?

    We have around 300 to 400 users in the organization. We are mostly accountants and other roles, not related to IT.

    What is most valuable?

    One of the valuable features for me is email.

    What needs improvement?

    An area of improvement could be in reducing latency.

    For the next release, I would like to see the feature for better email integration. I've used Salesforce in the past. They have much better email integration.

    For how long have I used the solution?

    I have been using the SAP CRM for almost a decade now. It has been around ten years. Back then, it wasn't specifically SAP CRM, but rather an ERP suite from SAP that required customers to log in. I am currently using the latest version.

    What do I think about the stability of the solution?

    In terms of stability, there are some latency issues. I would rate it a seven out of ten.

    What do I think about the scalability of the solution?

    The scalability of the solution is good. I would rate it a nine out of ten.

    How are customer service and support?

    The customer support team is quite supportive.

    How would you rate customer service and support?

    Positive

    What about the implementation team?

    We have an internal team. I don't think anything is easy to deploy in a day. We have a dispatch system, which presents challenges. It's very characteristic of our company. I doubt if anyone could say it was easy to deploy. I've never seen a deployment go smoothly in the last ten years. Although, we didn't need any external assistance.

    The deployment took about three months. There were some evaluation phases, and perhaps some configuration phases, but half the time we didn't know what we wanted or how we wanted it. It was difficult to evangelize what we needed to solve our problem. Sometimes, you need a business consultant to tell you what the structure can be and what you should want.

    What's my experience with pricing, setup cost, and licensing?

    On an annual basis, the subscription cost was half a million dollars for us.

    What other advice do I have?

    I would definitely recommend using the product. I would rate it an eight out of ten.

    Which deployment model are you using for this solution?

    Public Cloud
    Disclosure: My company has a business relationship with this vendor other than being a customer.
    PeerSpot user
    Shreyas  K M S - PeerSpot reviewer
    Systems Architect at NetApp
    Real User
    It integrates well with our existing solutions, so we can analyze the data for analytics, forecasting and modeling
    Pros and Cons
    • "We are using the HANA Z database for CRM, which enhances the products we are currently using by making the system more efficient. Everything is connected to CRM, so we can use the data for analytics, sales forecasting, and data modeling."
    • "Content management is one area where SAP CRM could use some work because we were seeking a CRM solution that could store BLOB data, like PDF and email data, which takes up a lot of space in the database. Recently, we migrated to a content server, but it would be nice if CRM had built-in BLOB data management because BLOB data is a challenge we've been dealing with since last year."

    What is our primary use case?

    Our sales team uses SAP CRM to manage campaigns and cases. We also use the data from the solution for analysis and feed it into third-party applications like Quotage. It's a huge system covering engineering, sales, and product development teams.

    It's an on-prem environment, but we are considering a migration to the cloud. We are working with our cloud partners AWS and Azure to deploy SAP CRM further. We will begin migrations in one or two years.

    What is most valuable?

    We are using the HANA Z database for CRM, which enhances the products we are currently using by making the system more efficient. Everything is connected to CRM, so we can use the data for analytics, sales forecasting, and data modeling.

    What needs improvement?

    Content management is one area where SAP CRM could use some work because we were seeking a CRM solution that could store BLOB data, like PDF and email data, which takes up a lot of space in the database. 

    Recently, we migrated to a content server, but it would be nice if CRM had built-in BLOB data management because BLOB data is a challenge we've been dealing with since last year.

    For how long have I used the solution?

    I have worked with SAP CRM for nearly 10 years.

    What do I think about the stability of the solution?

    SAP is highly stable compared to competitors like Salesforce and Microsoft Dynamics 365. We haven't seen significant downtime in the last couple of years. It runs running smoothly. We are using NetApp products for backup solutions, so disaster recovery is pretty easy. With the NetApp and SAP partnership, the product works flawlessly.

    What do I think about the scalability of the solution?

    We can definitely scale up the system. There are about 7,000 active users, and managing them is no problem.

    How are customer service and support?

    SAP has a portal where we can file trouble tickets and 24/7 call centers. We can log in or call them any time to get an engineer onboarded for support.

    Which solution did I use previously and why did I switch?

    I am familiar with Salesforce and Microsoft 365, but I've never worked with those products. I've used SAP my entire career. Salesforce, SAP, and Microsoft are the top competitors in the CRM space. 

    Each one could be a suitable choice depending on your use case and budget. Sometimes Salesforce might be appropriate in the long run or Microsoft 365 may have some additional features a company could use. 

    How was the initial setup?

    Setting up SAP CRM is straightforward. I rate it eight out of 10 for ease of setup. SAP provides all the tools and techniques were available from the vendor. However, the integration portion is a lot of work and requires some functional consultants. 

    It takes some effort to customize the program and rewrite it to align with our business standards, but the initial implementation is straightforward. We didn't face any challenges here. 

    Total deployment for this project took around eight or nine months, including development, testing, and validation. After deployment, the administration is fairly simple. We have to take care of the licensing part and forecast data growth for the next three or four months.

    We have the tools and people available for operations as well as vendor support. If we have complex issues, we can raise a ticket to the vendor and get it sorted.

    What about the implementation team?

    We did the implementation in-house. We have consultants available within NetApp, so we could utilize their skillset.

    What's my experience with pricing, setup cost, and licensing?

    SAP CRM is a reasonable price for the features. It's not in the highest tier. It's affordable. 

    What other advice do I have?

    I rate SAP CRM nine out of 10. My advice to potential SAP CRM users is to have a plan. You need to do the proper planning before implementing a CRM. It's crucial to internally gather all the business requirements that must be migrated. For example, the sales teams might have CRM data for their campaigns, and different teams will use this CRM for data forecasting, etc. 

    Whenever any company wants to implement CRM, they need business insights about their company to understand how to leverage this product. Sometimes the company might not use all the available features, but they don't know it.

    It's best to work with SAP when you're deciding. They will do all the evaluations and guide you on implementing the product. You should take advantage of professional services like CRM consultants and infrastructure architects.

    Disclosure: My company has a business relationship with this vendor other than being a customer. Partner
    PeerSpot user
    Buyer's Guide
    Download our free SAP CRM Report and get advice and tips from experienced pros sharing their opinions.
    Updated: September 2025
    Buyer's Guide
    Download our free SAP CRM Report and get advice and tips from experienced pros sharing their opinions.