The main focus is human resources. When employees start their jobs, we need to handle legal requirements, especially in Turkey. Therefore, we primarily develop processes for SAP integration and sometimes use MS Office programs like Excel. Additionally, if our clients use CRM systems, we ensure seamless integration.
Assistance Mnager at a consultancy with 201-500 employees
Gives you more efficiency and time to improve in other areas
Pros and Cons
- "Getting the right information at the right time across different programs is important. These programs lack interaction between them. IPA is a good option to bring them together."
What is our primary use case?
How has it helped my organization?
Using IPA in this process gives you more efficiency and time to improve in other areas. For example, Vendors, SAP managers, or other employees in the sales department often interact with customers physically. While they are out all day, inputting information about potential customers into the CRM is challenging. They might use WhatsApp or Excel while traveling to quickly input this information. Then, the process begins with RPA to quickly transfer the data into the CRM. Moreover, if they have different CRM options, such as registering potential customers, they can initiate other sales strategy processes.
What is most valuable?
Getting the right information at the right time across different programs is important. These programs lack interaction between them. IPA is a good option to bring them together.
What needs improvement?
If we integrate the database, processes can run much faster than usual. This could potentially improve SAP timing. Also, incorporating additional features like enhanced AI could be beneficial.
Buyer's Guide
SAP CRM
January 2026
Learn what your peers think about SAP CRM. Get advice and tips from experienced pros sharing their opinions. Updated: January 2026.
881,082 professionals have used our research since 2012.
For how long have I used the solution?
I have been using SAP CRM for more than three years.
What do I think about the stability of the solution?
The solution is stable.
I rate the solution's stability an eight out of ten.
What do I think about the scalability of the solution?
I rate the solution's scalability an eight out of ten.
How are customer service and support?
Customer support is pretty good.
How was the initial setup?
I rate the initial setup as an eight on a scale of one to ten, with one being difficult and ten being easy.
What's my experience with pricing, setup cost, and licensing?
I rate SAP as a three on a scale from one to ten, with one being inexpensive and ten being expensive.
What other advice do I have?
Overall, I rate the solution a seven out of ten.
Disclosure: My company has a business relationship with this vendor other than being a customer. Partner
Senior Manager at a manufacturing company with 10,001+ employees
The solution has missing data and data latency issues, though its product hierarchy features are beneficial
Pros and Cons
- "The solution's contract management and product hierarchy features of SAP CRM are the most beneficial for our business operations."
- "There is a lot of missing data and data latency issues between the different modules of SAP CRM, which creates a lot of problems."
What is most valuable?
The solution's contract management and product hierarchy features of SAP CRM are the most beneficial for our business operations.
What needs improvement?
There is a lot of missing data and data latency issues between the different modules of SAP CRM, which creates a lot of problems. SAP CRM uses a patch program between the modules to send data from one system to another.
We faced two challenges with SAP CRM. One is the data latency issue, wherein data gets missed sometimes between the integration. Since it's always in a batch job, the data is not in real-time.
SAP CRM is a very old technology. Functionality-wise, it has a lot of capabilities, but the user interface and user experience are all very old-fashioned. The solution has some strong features, but the overall usage experience is something it needs to improve.
For how long have I used the solution?
I have been using SAP CRM for three years.
What do I think about the stability of the solution?
I rate SAP CRM an eight out of ten for stability.
What do I think about the scalability of the solution?
More than 1,000 users are using the solution in our organization. I use SAP CRM on a daily basis.
What other advice do I have?
We use the solution to manage our customer content. We also manage the bidding, invoice, and time submission with SAP CRM.
There is some integration between SAP CRM and other systems, which is very complicated and difficult to understand.
Overall, I rate SAP CRM a five out of ten.
Which deployment model are you using for this solution?
On-premises
Disclosure: My company does not have a business relationship with this vendor other than being a customer.
Buyer's Guide
SAP CRM
January 2026
Learn what your peers think about SAP CRM. Get advice and tips from experienced pros sharing their opinions. Updated: January 2026.
881,082 professionals have used our research since 2012.
CLO at a financial services firm with 10,001+ employees
Offers ability to use call function modules, customization but challenges when people do implementations
Pros and Cons
- "From the bank perspective, it's user-friendly and simple to develop something specific for a certain customer. It allows customization for individual customers rather than applying a one-size-fits-all approach."
- "There are quite a lot of missing parts in SAP CRM, which is why we do a lot of customization. Not everything is there, and some things need custom coding to cater to specific needs. It is not a plug-and-play solution with standard features, and we have to customize quite a lot."
What is our primary use case?
I work in a bank, so our use cases include setting up bank customers, managing customer product portfolios, handling banking services, and migrating accounts, among other things.
How has it helped my organization?
From the bank perspective, it's user-friendly and simple to develop something specific for a certain customer. It allows customization for individual customers rather than applying a one-size-fits-all approach.
What is most valuable?
It has a straightforward language, especially when using APIs and object orientation, so that is the most valuable aspect for me. It has call function modules, allowing you to perform tasks without coding everything yourself. We can just call function modules to do the work for us.
What needs improvement?
SAP CRM solution will not be supported going forward. We are moving to the cloud and any improvements made to the current solution will not add much value to what we are doing. We will not be looking at CRM post-2027.
However, there are quite a lot of missing parts in SAP CRM, which is why we do a lot of customization. Not everything is there, and some things need custom coding to cater to specific needs. It is not a plug-and-play solution with standard features, and we have to customize quite a lot.
For how long have I used the solution?
We have been using it since 2013. So, it has been ten years.
What do I think about the stability of the solution?
It is quite a stable solution. It's only the challenge when people do implementations and they don't make sure that what they're implementing is fully tested and it's fully current. That's where the issue comes in. But over and above that, we only have the staff agencies that we can call and authenticate. But in my perspective, I find that sometimes they do take their own time to access.
What do I think about the scalability of the solution?
It is a scalable solution. There are quite a lot of end users in our organization.
How are customer service and support?
The customer service and support are average. The support is not available on the website.
Moreover, they are not always available. So you find that you are doing something in your support, but they will tell you it's not affecting the customers, and that they sometimes rate incidents as lower priority than the customer would expect. This can lead to delays in resolving problems. Even that take three to four days if you are lucky.
How would you rate customer service and support?
Neutral
How was the initial setup?
What about the implementation team?
We've got a basic team that is responsible for setting up the environment with corporate revisions, which are responsible for giving us the correct access. We just came in to get a look, but I'm involved in the assessment upgrade; we need to upgrade.
It is not difficult to maintain if you stay up-to-date on upgrades. For example, one time we skipped upgrades for two years and we found it very difficult to catch up. However, now that we are doing upgrades every year, we find it to be a much easier process.
Which other solutions did I evaluate?
I've been in a couple of programs since 2009. The only con for SAP is that you don't own the system. The system is owned by SAP. So there are some things that you cannot change. And there are some things that you can customize for yourself.
Otherwise, it's a pretty much simple system. It is very user-friendly, but I'm not happy with the level of support at the moment.
What other advice do I have?
It's entirely recommended, especially now that you are interested in seeing something like HANA, which is a very good product that can process your huge databases that would normally take three hours in five minutes, for example, because of the way the structure, the other business at the time. So, it's something to use, especially for bigger companies, which have quite a huge database.
Overall, I would rate the solution a seven out of ten.
Which deployment model are you using for this solution?
On-premises
Disclosure: My company does not have a business relationship with this vendor other than being a customer.
Manager at a consultancy with 5,001-10,000 employees
Good for pipeline management
Pros and Cons
- "The primary use case for us is lead creation and data management."
- "In terms of stability, there are some latency issues."
What is our primary use case?
The primary use case for us is lead creation and data management. We had multiple people visiting the same customer, and that was causing some issues. So managing that and having all the information in one place was a problem we needed to solve. Now, every time someone visits a customer, we have notifications sent to the main account lead, and all of that information is centralized.
Another use case is pipeline management. It's important to keep track of regular opportunities and manage them efficiently. So, we use SAP CRM for that purpose as well.
How has it helped my organization?
We have around 300 to 400 users in the organization. We are mostly accountants and other roles, not related to IT.
What is most valuable?
One of the valuable features for me is email.
What needs improvement?
An area of improvement could be in reducing latency.
For the next release, I would like to see the feature for better email integration. I've used Salesforce in the past. They have much better email integration.
For how long have I used the solution?
I have been using the SAP CRM for almost a decade now. It has been around ten years. Back then, it wasn't specifically SAP CRM, but rather an ERP suite from SAP that required customers to log in. I am currently using the latest version.
What do I think about the stability of the solution?
In terms of stability, there are some latency issues. I would rate it a seven out of ten.
What do I think about the scalability of the solution?
The scalability of the solution is good. I would rate it a nine out of ten.
How are customer service and support?
The customer support team is quite supportive.
How would you rate customer service and support?
Positive
What about the implementation team?
We have an internal team. I don't think anything is easy to deploy in a day. We have a dispatch system, which presents challenges. It's very characteristic of our company. I doubt if anyone could say it was easy to deploy. I've never seen a deployment go smoothly in the last ten years. Although, we didn't need any external assistance.
The deployment took about three months. There were some evaluation phases, and perhaps some configuration phases, but half the time we didn't know what we wanted or how we wanted it. It was difficult to evangelize what we needed to solve our problem. Sometimes, you need a business consultant to tell you what the structure can be and what you should want.
What's my experience with pricing, setup cost, and licensing?
On an annual basis, the subscription cost was half a million dollars for us.
What other advice do I have?
I would definitely recommend using the product. I would rate it an eight out of ten.
Which deployment model are you using for this solution?
Public Cloud
Disclosure: My company has a business relationship with this vendor other than being a customer.
Systems Architect at a tech vendor with 10,001+ employees
It integrates well with our existing solutions, so we can analyze the data for analytics, forecasting and modeling
Pros and Cons
- "We are using the HANA Z database for CRM, which enhances the products we are currently using by making the system more efficient. Everything is connected to CRM, so we can use the data for analytics, sales forecasting, and data modeling."
- "Content management is one area where SAP CRM could use some work because we were seeking a CRM solution that could store BLOB data, like PDF and email data, which takes up a lot of space in the database. Recently, we migrated to a content server, but it would be nice if CRM had built-in BLOB data management because BLOB data is a challenge we've been dealing with since last year."
What is our primary use case?
Our sales team uses SAP CRM to manage campaigns and cases. We also use the data from the solution for analysis and feed it into third-party applications like Quotage. It's a huge system covering engineering, sales, and product development teams.
It's an on-prem environment, but we are considering a migration to the cloud. We are working with our cloud partners AWS and Azure to deploy SAP CRM further. We will begin migrations in one or two years.
What is most valuable?
We are using the HANA Z database for CRM, which enhances the products we are currently using by making the system more efficient. Everything is connected to CRM, so we can use the data for analytics, sales forecasting, and data modeling.
What needs improvement?
Content management is one area where SAP CRM could use some work because we were seeking a CRM solution that could store BLOB data, like PDF and email data, which takes up a lot of space in the database.
Recently, we migrated to a content server, but it would be nice if CRM had built-in BLOB data management because BLOB data is a challenge we've been dealing with since last year.
For how long have I used the solution?
I have worked with SAP CRM for nearly 10 years.
What do I think about the stability of the solution?
SAP is highly stable compared to competitors like Salesforce and Microsoft Dynamics 365. We haven't seen significant downtime in the last couple of years. It runs running smoothly. We are using NetApp products for backup solutions, so disaster recovery is pretty easy. With the NetApp and SAP partnership, the product works flawlessly.
What do I think about the scalability of the solution?
We can definitely scale up the system. There are about 7,000 active users, and managing them is no problem.
How are customer service and support?
SAP has a portal where we can file trouble tickets and 24/7 call centers. We can log in or call them any time to get an engineer onboarded for support.
Which solution did I use previously and why did I switch?
I am familiar with Salesforce and Microsoft 365, but I've never worked with those products. I've used SAP my entire career. Salesforce, SAP, and Microsoft are the top competitors in the CRM space.
Each one could be a suitable choice depending on your use case and budget. Sometimes Salesforce might be appropriate in the long run or Microsoft 365 may have some additional features a company could use.
How was the initial setup?
Setting up SAP CRM is straightforward. I rate it eight out of 10 for ease of setup. SAP provides all the tools and techniques were available from the vendor. However, the integration portion is a lot of work and requires some functional consultants.
It takes some effort to customize the program and rewrite it to align with our business standards, but the initial implementation is straightforward. We didn't face any challenges here.
Total deployment for this project took around eight or nine months, including development, testing, and validation. After deployment, the administration is fairly simple. We have to take care of the licensing part and forecast data growth for the next three or four months.
We have the tools and people available for operations as well as vendor support. If we have complex issues, we can raise a ticket to the vendor and get it sorted.
What about the implementation team?
We did the implementation in-house. We have consultants available within NetApp, so we could utilize their skillset.
What's my experience with pricing, setup cost, and licensing?
SAP CRM is a reasonable price for the features. It's not in the highest tier. It's affordable.
What other advice do I have?
I rate SAP CRM nine out of 10. My advice to potential SAP CRM users is to have a plan. You need to do the proper planning before implementing a CRM. It's crucial to internally gather all the business requirements that must be migrated. For example, the sales teams might have CRM data for their campaigns, and different teams will use this CRM for data forecasting, etc.
Whenever any company wants to implement CRM, they need business insights about their company to understand how to leverage this product. Sometimes the company might not use all the available features, but they don't know it.
It's best to work with SAP when you're deciding. They will do all the evaluations and guide you on implementing the product. You should take advantage of professional services like CRM consultants and infrastructure architects.
Disclosure: My company has a business relationship with this vendor other than being a customer. Partner
Senior Engineer at a computer software company with 1,001-5,000 employees
A stable solution that provides accurate information and good results, but its user interface could be improved
Pros and Cons
- "SAP CRM is very fast, providing accurate information and good results."
- "SAP CRM should create a more user-friendly graphical user interface (GUI)."
What is our primary use case?
We use SAP CRM for the material's incoming and outgoing delivery.
What is most valuable?
SAP CRM is very fast, providing accurate information and good results.
What needs improvement?
SAP CRM should create a more user-friendly graphical user interface (GUI).
For how long have I used the solution?
I have been using SAP CRM for six months.
What do I think about the stability of the solution?
The solution’s stability is good.
What do I think about the scalability of the solution?
SAP CRM is a scalable solution. Around 500 users are using the solution in our organization.
How was the initial setup?
The solution’s initial setup is a little complex.
What about the implementation team?
We implemented the solution through an integrator. It takes more than a week to deploy SAP CRM. Three to four engineers and developers are required for the solution's deployment and maintenance.
What's my experience with pricing, setup cost, and licensing?
We have to pay a yearly licensing fee for SAP CRM, which is expensive.
What other advice do I have?
I would recommend SAP CRM to other users.
Overall, I rate SAP CRM a seven out of ten.
Which deployment model are you using for this solution?
On-premises
Disclosure: My company does not have a business relationship with this vendor other than being a customer.
Internal Controls, Risk and Access Management Officer at a financial services firm with 10,001+ employees
Efficiently resolves customers queries and highly stable solution
Pros and Cons
- "SAP CRM's most valuable at a branch level."
What is our primary use case?
SAP CRM is good so far. It is quick and efficient. I primarily use it for managing customer queries and internal tasks.
What is most valuable?
SAP CRM's most valuable at a branch level. It is the most efficient for us. Also, customer queries are important for us to resolve on time. They are logged into CRM and assigned to different teams. So it's all working well for that.
What needs improvement?
There's always room for improvement to make the system better. Maybe SAP CRM can surprise us with something new. We would love to see more new features.
For how long have I used the solution?
I been working with SAP CRM for over three years now. Although, we haven't done an upgrade yet.
What do I think about the stability of the solution?
I would rate the stability a ten out of ten.
What do I think about the scalability of the solution?
I would rate the scalability a ten out of ten. Around 3000 users are currently using this solution. Everyone from IT to front-end users uses the solution in our organization.
How are customer service and support?
Customer service and support are good.
How would you rate customer service and support?
Positive
How was the initial setup?
I would rate my experience with the initial setup a nine out of ten, with one being difficult and ten being easy.
The deployment takes a few hours.
What about the implementation team?
What other advice do I have?
I would definitely recommend using SAP CRM because it is an assistant that improves efficiency and responsiveness. Overall, I would rate the solution ten out of ten.
Which deployment model are you using for this solution?
On-premises
Disclosure: My company does not have a business relationship with this vendor other than being a customer.
Sr Sales Engineer at a manufacturing company with 10,001+ employees
Great task and opportunity features with a helpful dashboard
Pros and Cons
- "Once the lead is matured, you can convert it into an opportunity and you can track it by the opportunity based on the product segment."
- "When features do get added, we would like the product to notify us in a timely way."
What is our primary use case?
CRM is used as a partner or a companion for a person who is handling account management. We can get the complete data analysis in terms of customer behavior for buying any product. Once we feed in the data, we can analyze the data and we can get further in the decision-making process.
How has it helped my organization?
I have increased my efficiency and my oral productivity has also improved. If we are manually managing the data somewhere, there are chances that we are missing some data, or we are not able to use some critically important information or some leads that can give us some more sales volume. However, with a CRM, you have a clear, defined pattern of entering the data and you can easily access the data at any time when you request. It really helps me to align my actions toward growth.
Overall productivity improved by more than 50%. I really get increased media volume - twice the current volume. I'm able to use all processes more efficiently. It is really helping my organization to grow more. You can recreate any dashboard report. You can analyze the report on a timely basis and you can also reuse the projects. Projects are the pipelines for our business. We’ve now got enhanced business thanks to pipeline management.
What is most valuable?
There are many very valuable features. The lead management is great. Once you enter the prospect details, you can create a lead. After creating the lead, you can define whether it can be qualified as an opportunity or not, or it can be rejected based on the volume.
I like the opportunity management. Once the lead is matured, you can convert it into an opportunity and you can track it by the opportunity based on the product segment.
You can monitor your visits. For example, if a customer visits, you can easily put in the data. You can plan your visit and you can plan your schedule.
The dashboard feature is nice. You can filter. You can select your requirements based on the industry, for example. We can also prepare a report and use it for the sales agenda from the dashboard.
I am a fan of task management. So what is the thing that, for example, there is a cross-functional team responsible for a particular customer. Being a frontline key account manager, I get the lead and assign some products and tasks to my team. Task management helps us to use our effort in a strategic direction that is very productive. It has really helped me to monitor my work and also helped me to help the customer in a better way.
What needs improvement?
Frankly speaking, for more than seven and a half years, I haven't found any area for improvement. The design is user-friendly. The interface is good. Any person needs only basic training and we can explore the features easily. That's the only requirement. The only improvement could be if the developer team could continue to make good efforts to enhance the efficiency of a salesperson.
When features do get added, we would like the product to notify us in a timely way. The faster we get the information, the more quickly we can leverage the update.
For how long have I used the solution?
I’ve been using the solution since 2015 - more than seven years.
What do I think about the stability of the solution?
The stability is very good. There are no bugs or glitches and it doesn't crash or freeze.
What do I think about the scalability of the solution?
As far as scalability is concerned, it has a fair degree of scalability. With the way the features are organized and the way the product is performing, we can scale to the next level of supply chain and planning also. From sales to supply chain and planning, all three features we can integrate into the same software. Currently, we are using the RFP model in which any inquiry is entered into the C4C. It is likely rooted in to supply chain. The supply chain is working on the online portal only in the CRM. That is integrating other functions as well.
How are customer service and support?
This product is really a companion for a salesperson who can deploy and get the maximum advantage out of the features. The product is always there to deliver the results.
How would you rate customer service and support?
Positive
Which solution did I use previously and why did I switch?
I had the experience of using two CRMs. Both were company-specific. One was this solution, SAP CRM. The second was C4C, Cloud for Customer. The structure is more or less the same. They really help me to enhance my efficiency. And I really appreciate the developer team who has developed this wonderful software.
The reason for us using SAP is we are also using the PRP model of SAP. With SAP, we had previous experience. As a loyal customer, we didn't go to any competition and decided to keep our trust in SAP, as it has delivered results for us. As a loyal customer, we didn't try to switch to any other brand.
How was the initial setup?
In terms of deployment, there was an initial training organized by the supplier. Then we had regular interactions with the mentorship training team who was directly involved with the deployment. The overall experience of deployment was satisfactory. Everything was working smoothly and I appreciate the step-by-step approach, which helped us to deploy this software more efficiently.
What's my experience with pricing, setup cost, and licensing?
The pricing is competitive and it is delivering results. From a pricing point of view, we are satisfied. I don't have any comments on if it is too high or low. We are frequently renewing the contract. Therefore, from a pricing point of view, we have been okay with it.
What other advice do I have?
We are a customer and end-user.
I have very good experience with SAP CRM. It is a globally acceptable product.
I would rate the solution nine out of ten.
Which deployment model are you using for this solution?
Public Cloud
If public cloud, private cloud, or hybrid cloud, which cloud provider do you use?
Other
Disclosure: My company does not have a business relationship with this vendor other than being a customer.
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