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Shreyas  K M S - PeerSpot reviewer
Systems Architect at NetApp
Real User
Jun 7, 2022
It integrates well with our existing solutions, so we can analyze the data for analytics, forecasting and modeling
Pros and Cons
  • "We are using the HANA Z database for CRM, which enhances the products we are currently using by making the system more efficient. Everything is connected to CRM, so we can use the data for analytics, sales forecasting, and data modeling."
  • "SAP is highly stable compared to competitors like Salesforce and Microsoft Dynamics 365, as we haven't seen significant downtime in the last couple of years and it runs smoothly with disaster recovery made easy by the NetApp and SAP partnership, so the product works flawlessly."
  • "Content management is one area where SAP CRM could use some work because we were seeking a CRM solution that could store BLOB data, like PDF and email data, which takes up a lot of space in the database. Recently, we migrated to a content server, but it would be nice if CRM had built-in BLOB data management because BLOB data is a challenge we've been dealing with since last year."
  • "Content management is one area where SAP CRM could use some work because we were seeking a CRM solution that could store BLOB data, like PDF and email data, which takes up a lot of space in the database."

What is our primary use case?

Our sales team uses SAP CRM to manage campaigns and cases. We also use the data from the solution for analysis and feed it into third-party applications like Quotage. It's a huge system covering engineering, sales, and product development teams.

It's an on-prem environment, but we are considering a migration to the cloud. We are working with our cloud partners AWS and Azure to deploy SAP CRM further. We will begin migrations in one or two years.

What is most valuable?

We are using the HANA Z database for CRM, which enhances the products we are currently using by making the system more efficient. Everything is connected to CRM, so we can use the data for analytics, sales forecasting, and data modeling.

What needs improvement?

Content management is one area where SAP CRM could use some work because we were seeking a CRM solution that could store BLOB data, like PDF and email data, which takes up a lot of space in the database. 

Recently, we migrated to a content server, but it would be nice if CRM had built-in BLOB data management because BLOB data is a challenge we've been dealing with since last year.

For how long have I used the solution?

I have worked with SAP CRM for nearly 10 years.

Buyer's Guide
SAP CRM
April 2026
Learn what your peers think about SAP CRM. Get advice and tips from experienced pros sharing their opinions. Updated: April 2026.
893,244 professionals have used our research since 2012.

What do I think about the stability of the solution?

SAP is highly stable compared to competitors like Salesforce and Microsoft Dynamics 365. We haven't seen significant downtime in the last couple of years. It runs running smoothly. We are using NetApp products for backup solutions, so disaster recovery is pretty easy. With the NetApp and SAP partnership, the product works flawlessly.

What do I think about the scalability of the solution?

We can definitely scale up the system. There are about 7,000 active users, and managing them is no problem.

How are customer service and support?

SAP has a portal where we can file trouble tickets and 24/7 call centers. We can log in or call them any time to get an engineer onboarded for support.

Which solution did I use previously and why did I switch?

I am familiar with Salesforce and Microsoft 365, but I've never worked with those products. I've used SAP my entire career. Salesforce, SAP, and Microsoft are the top competitors in the CRM space. 

Each one could be a suitable choice depending on your use case and budget. Sometimes Salesforce might be appropriate in the long run or Microsoft 365 may have some additional features a company could use. 

How was the initial setup?

Setting up SAP CRM is straightforward. I rate it eight out of 10 for ease of setup. SAP provides all the tools and techniques were available from the vendor. However, the integration portion is a lot of work and requires some functional consultants. 

It takes some effort to customize the program and rewrite it to align with our business standards, but the initial implementation is straightforward. We didn't face any challenges here. 

Total deployment for this project took around eight or nine months, including development, testing, and validation. After deployment, the administration is fairly simple. We have to take care of the licensing part and forecast data growth for the next three or four months.

We have the tools and people available for operations as well as vendor support. If we have complex issues, we can raise a ticket to the vendor and get it sorted.

What about the implementation team?

We did the implementation in-house. We have consultants available within NetApp, so we could utilize their skillset.

What's my experience with pricing, setup cost, and licensing?

SAP CRM is a reasonable price for the features. It's not in the highest tier. It's affordable. 

What other advice do I have?

I rate SAP CRM nine out of 10. My advice to potential SAP CRM users is to have a plan. You need to do the proper planning before implementing a CRM. It's crucial to internally gather all the business requirements that must be migrated. For example, the sales teams might have CRM data for their campaigns, and different teams will use this CRM for data forecasting, etc. 

Whenever any company wants to implement CRM, they need business insights about their company to understand how to leverage this product. Sometimes the company might not use all the available features, but they don't know it.

It's best to work with SAP when you're deciding. They will do all the evaluations and guide you on implementing the product. You should take advantage of professional services like CRM consultants and infrastructure architects.

Disclosure: My company has a business relationship with this vendor other than being a customer. Partner
PeerSpot user
Jayesh Bhandari - PeerSpot reviewer
Group IT Head at Ashapura Minechem Ltd
Real User
Top 20
Apr 15, 2024
A CRM solution to analyse and manage interactions that is simple to use
Pros and Cons
  • "SAP is very easy to use."
  • "There is no scope for integration because SAP does not allow any personal integration."

What is most valuable?

SAP is very easy to use.

What needs improvement?

There is no scope for integration because SAP does not allow any personal integration.

For how long have I used the solution?

I have been using SAP CRM for a couple of years.

What do I think about the stability of the solution?

I rate the solution’s stability an 8 out of 10.

Which solution did I use previously and why did I switch?

I have used Salesforce.

How was the initial setup?

The initial setup is complex and takes more than 6 months.

What's my experience with pricing, setup cost, and licensing?

SAP is costly and requires money for every modification.

What other advice do I have?

SAP CRM is a legal product and very useful. 

I cannot recommend SAP CRM. I recommend Cisco because It's easy to use.

Overall, I rate the solution an 8 out of 10.

Which deployment model are you using for this solution?

Public Cloud
Disclosure: My company does not have a business relationship with this vendor other than being a customer.
PeerSpot user
Buyer's Guide
SAP CRM
April 2026
Learn what your peers think about SAP CRM. Get advice and tips from experienced pros sharing their opinions. Updated: April 2026.
893,244 professionals have used our research since 2012.
Internal Controls, Risk and Access Management Officer at NCBA Group
Real User
Jun 27, 2023
Efficiently resolves customers queries and highly stable solution
Pros and Cons
  • "SAP CRM's most valuable at a branch level."

    What is our primary use case?

    SAP CRM is good so far. It is quick and efficient. I primarily use it for managing customer queries and internal tasks.

    What is most valuable?

    SAP CRM's most valuable at a branch level. It is the most efficient for us. Also, customer queries are important for us to resolve on time. They are logged into CRM and assigned to different teams. So it's all working well for that.

    What needs improvement?

    There's always room for improvement to make the system better. Maybe SAP CRM can surprise us with something new. We would love to see more new features. 

    For how long have I used the solution?

    I been working with SAP CRM for over three years now. Although, we haven't done an upgrade yet.

    What do I think about the stability of the solution?

    I would rate the stability a ten out of ten. 

    What do I think about the scalability of the solution?

    I would rate the scalability a ten out of ten. Around 3000 users are currently using this solution. Everyone from IT to front-end users uses the solution in our organization. 

    How are customer service and support?

    Customer service and support are good.

    How would you rate customer service and support?

    Positive

    How was the initial setup?

    I would rate my experience with the initial setup a nine out of ten, with one being difficult and ten being easy.

    The deployment takes a few hours. 

    What about the implementation team?


    What other advice do I have?

    I would definitely recommend using SAP CRM because it is an assistant that improves efficiency and responsiveness. Overall, I would rate the solution ten out of ten. 

    Which deployment model are you using for this solution?

    On-premises
    Disclosure: My company does not have a business relationship with this vendor other than being a customer.
    PeerSpot user
    Bruno Spiazzi - PeerSpot reviewer
    Business Process Analyst at Marcopolo SA
    Real User
    Mar 14, 2023
    Good solution for controlling company processes
    Pros and Cons
    • "The most valuable feature for me is the flexibility to consolidate the products."
    • "I think what needs to be improved is the solution for Brazil's organization."

    What is our primary use case?

    Our primary use case for SAP is as a principal company system and it's relatively easy to understand our process in the system. It's quite easy to analyze the configuration and make other operations make custom accounts for the application. In my opinion, it's a good experience.

    How has it helped my organization?

    I don't have a particular reason for how this solution has helped our organization but I think that this is a better solution to control our process in the company.

    What is most valuable?

    The most valuable feature for me is the flexibility to consolidate the products.

    What needs improvement?

    I think what needs to be improved is the solution for Brazil's organization.

    For how long have I used the solution?

    I have been using this solution for a couple of years.

    What do I think about the stability of the solution?

    I would rate the stability of this solution a 10, on a scale from one to 10, with one being the worst and 10 being the best.

    What do I think about the scalability of the solution?

    I would rate the scalability of this solution a 10, on a scale from one to 10, with one being the worst and 10 being the best.

    How are customer service and support?

    I would rate the technical support of this solution a seven, on a scale from one to 10, with one being the worst and 10 being the best.

    How would you rate customer service and support?

    Neutral

    How was the initial setup?

    We have a designated team to do the deployment so I cannot comment, but our model of deployment is on-premises.

    What was our ROI?

    I would say that we have seen a return on investment as this is the best solution for controlling your process of operations in the company.

    What other advice do I have?

    Overall, I would rate this solution a nine, on a scale from one to 10, with one being the worst and 10 being the best.

    Which deployment model are you using for this solution?

    On-premises
    Disclosure: My company does not have a business relationship with this vendor other than being a customer.
    PeerSpot user
    Darshan Makhecha - PeerSpot reviewer
    Sr Sales Engineer at a manufacturing company with 10,001+ employees
    Real User
    Leaderboard
    Jul 17, 2022
    Great task and opportunity features with a helpful dashboard
    Pros and Cons
    • "Once the lead is matured, you can convert it into an opportunity and you can track it by the opportunity based on the product segment."
    • "Overall productivity improved by more than 50%."
    • "When features do get added, we would like the product to notify us in a timely way."
    • "When features do get added, we would like the product to notify us in a timely way."

    What is our primary use case?

    CRM is used as a partner or a companion for a person who is handling account management. We can get the complete data analysis in terms of customer behavior for buying any product. Once we feed in the data, we can analyze the data and we can get further in the decision-making process.

    How has it helped my organization?

    I have increased my efficiency and my oral productivity has also improved. If we are manually managing the data somewhere, there are chances that we are missing some data, or we are not able to use some critically important information or some leads that can give us some more sales volume. However, with a CRM, you have a clear, defined pattern of entering the data and you can easily access the data at any time when you request. It really helps me to align my actions toward growth.

    Overall productivity improved by more than 50%. I really get increased media volume - twice the current volume. I'm able to use all processes more efficiently. It is really helping my organization to grow more. You can recreate any dashboard report. You can analyze the report on a timely basis and you can also reuse the projects. Projects are the pipelines for our business. We’ve now got enhanced business thanks to pipeline management.

    What is most valuable?

    There are many very valuable features. The lead management is great. Once you enter the prospect details, you can create a lead. After creating the lead, you can define whether it can be qualified as an opportunity or not, or it can be rejected based on the volume.

    I like the opportunity management. Once the lead is matured, you can convert it into an opportunity and you can track it by the opportunity based on the product segment.

    You can monitor your visits. For example, if a customer visits, you can easily put in the data. You can plan your visit and you can plan your schedule.

    The dashboard feature is nice. You can filter. You can select your requirements based on the industry, for example. We can also prepare a report and use it for the sales agenda from the dashboard.

    I am a fan of task management. So what is the thing that, for example, there is a cross-functional team responsible for a particular customer. Being a frontline key account manager, I get the lead and assign some products and tasks to my team. Task management helps us to use our effort in a strategic direction that is very productive. It has really helped me to monitor my work and also helped me to help the customer in a better way.

    What needs improvement?

    Frankly speaking, for more than seven and a half years, I haven't found any area for improvement. The design is user-friendly. The interface is good. Any person needs only basic training and we can explore the features easily. That's the only requirement. The only improvement could be if the developer team could continue to make good efforts to enhance the efficiency of a salesperson.

    When features do get added, we would like the product to notify us in a timely way. The faster we get the information, the more quickly we can leverage the update. 

    For how long have I used the solution?

    I’ve been using the solution since 2015 - more than seven years.

    What do I think about the stability of the solution?

    The stability is very good. There are no bugs or glitches and it doesn't crash or freeze.

    What do I think about the scalability of the solution?

    As far as scalability is concerned, it has a fair degree of scalability. With the way the features are organized and the way the product is performing, we can scale to the next level of supply chain and planning also. From sales to supply chain and planning, all three features we can integrate into the same software. Currently, we are using the RFP model in which any inquiry is entered into the C4C. It is likely rooted in to supply chain. The supply chain is working on the online portal only in the CRM. That is integrating other functions as well.

    How are customer service and support?

    This product is really a companion for a salesperson who can deploy and get the maximum advantage out of the features. The product is always there to deliver the results. 

    How would you rate customer service and support?

    Positive

    Which solution did I use previously and why did I switch?

    I had the experience of using two CRMs. Both were company-specific. One was this solution, SAP CRM. The second was C4C, Cloud for Customer. The structure is more or less the same. They really help me to enhance my efficiency. And I really appreciate the developer team who has developed this wonderful software.

    The reason for us using SAP is we are also using the PRP model of SAP. With SAP, we had previous experience. As a loyal customer, we didn't go to any competition and decided to keep our trust in SAP, as it has delivered results for us. As a loyal customer, we didn't try to switch to any other brand.

    How was the initial setup?

    In terms of deployment, there was an initial training organized by the supplier. Then we had regular interactions with the mentorship training team who was directly involved with the deployment. The overall experience of deployment was satisfactory. Everything was working smoothly and I appreciate the step-by-step approach, which helped us to deploy this software more efficiently.

    What's my experience with pricing, setup cost, and licensing?

    The pricing is competitive and it is delivering results. From a pricing point of view, we are satisfied. I don't have any comments on if it is too high or low. We are frequently renewing the contract. Therefore, from a pricing point of view, we have been okay with it.

    What other advice do I have?

    We are a customer and end-user.

    I have very good experience with SAP CRM. It is a globally acceptable product.

    I would rate the solution nine out of ten.

    Which deployment model are you using for this solution?

    Public Cloud

    If public cloud, private cloud, or hybrid cloud, which cloud provider do you use?

    Other
    Disclosure: My company does not have a business relationship with this vendor other than being a customer.
    PeerSpot user
    Roymell Santos - PeerSpot reviewer
    ICT Officer at Intelligent Skincareinc Inc.
    Real User
    Top 5Leaderboard
    Jul 15, 2024
    Reliable product with a straightforward setup process
    Pros and Cons
    • "Compared to other systems, SAP CRM has been reliable, stable, and cost-effective for us."
    • "They could improve the product's analytics and reporting capabilities. Additionally, they could enhance its web interface speed."

    What is our primary use case?

    We use the product to manage our accounting system requirements.

    What is most valuable?

    The platform's most valuable aspects are stability and performance.

    What needs improvement?

    They could improve the product's analytics and reporting capabilities. Additionally, they could enhance its web interface speed. 

    For how long have I used the solution?

    We started using SAP CRM in January of this year.

    What do I think about the stability of the solution?

    The platform has been stable since we started using it.

    What do I think about the scalability of the solution?

    I rate the product scalability a nine out of ten. 

    How are customer service and support?

    SAP's customer service and support have been knowledgeable and responsive.

    How would you rate customer service and support?

    Positive

    Which solution did I use previously and why did I switch?

    We migrated from Dynamics to SAP CRM due to issues with the former's functionality.

    How was the initial setup?

    The initial setup process was straightforward.

    What about the implementation team?

    We took help from a third-party vendor for implementation. 

    What's my experience with pricing, setup cost, and licensing?

    As for the product licensing, we pay an annual fee. It's important to consider setup costs and licensing based on your organization's budget and needs.

    Which other solutions did I evaluate?

    Before choosing SAP CRM, we evaluated other options but found SAP more suitable for our needs.

    What other advice do I have?

    Compared to other systems, SAP CRM has been reliable, stable, and cost-effective for us. Before implementation, ensure it aligns with your specific business requirements.

    I rate it a nine. 

    Disclosure: My company does not have a business relationship with this vendor other than being a customer.
    PeerSpot user
    Isam Ahmed - PeerSpot reviewer
    System analyst at Ministry of Interior
    Real User
    Top 20
    May 16, 2024
    Is easy to use, but is expensive
    Pros and Cons
    • "The solution is easy to use."
    • "The solution is expensive."

    What is our primary use case?

    We use SAP to manage our sales pipeline and for analytics. 

    What is most valuable?

    The solution is easy to use. 

    What needs improvement?

    The solution is expensive.

    For how long have I used the solution?

    I have been using SAP CRM for five years. 

    What do I think about the scalability of the solution?

    The scalability is good and there are five users. 

    How was the initial setup?

    The initial setup is easy. The deployment takes two minutes. 

    What's my experience with pricing, setup cost, and licensing?

    We pay for a license. 

    What other advice do I have?

    Overall, I would rate the solution a six out of ten. 

    Disclosure: My company does not have a business relationship with this vendor other than being a customer.
    PeerSpot user
    reviewer1606863 - PeerSpot reviewer
    Senior Manager at a manufacturing company with 10,001+ employees
    Real User
    Feb 8, 2024
    The solution has missing data and data latency issues, though its product hierarchy features are beneficial
    Pros and Cons
    • "The solution's contract management and product hierarchy features of SAP CRM are the most beneficial for our business operations."
    • "There is a lot of missing data and data latency issues between the different modules of SAP CRM, which creates a lot of problems."

    What is most valuable?

    The solution's contract management and product hierarchy features of SAP CRM are the most beneficial for our business operations.

    What needs improvement?

    There is a lot of missing data and data latency issues between the different modules of SAP CRM, which creates a lot of problems. SAP CRM uses a patch program between the modules to send data from one system to another.

    We faced two challenges with SAP CRM. One is the data latency issue, wherein data gets missed sometimes between the integration. Since it's always in a batch job, the data is not in real-time.

    SAP CRM is a very old technology. Functionality-wise, it has a lot of capabilities, but the user interface and user experience are all very old-fashioned. The solution has some strong features, but the overall usage experience is something it needs to improve.

    For how long have I used the solution?

    I have been using SAP CRM for three years.

    What do I think about the stability of the solution?

    I rate SAP CRM an eight out of ten for stability.

    What do I think about the scalability of the solution?

    More than 1,000 users are using the solution in our organization. I use SAP CRM on a daily basis.

    What other advice do I have?

    We use the solution to manage our customer content. We also manage the bidding, invoice, and time submission with SAP CRM.

    There is some integration between SAP CRM and other systems, which is very complicated and difficult to understand.

    Overall, I rate SAP CRM a five out of ten.

    Which deployment model are you using for this solution?

    On-premises
    Disclosure: My company does not have a business relationship with this vendor other than being a customer.
    PeerSpot user
    Buyer's Guide
    Download our free SAP CRM Report and get advice and tips from experienced pros sharing their opinions.
    Updated: April 2026
    Buyer's Guide
    Download our free SAP CRM Report and get advice and tips from experienced pros sharing their opinions.