I'm a data engineer and we are end-users of SAP CRM.
Enterprise solution that has good scalability
Pros and Cons
- "The stability is good."
- "In terms of visibility of the data, there's a very limited set that we have access to and sometimes it's very difficult and not user-friendly to analyze from front end to back end. It's the biggest challenge, even if I'm working with an organization where we've implemented SAP."
What is our primary use case?
What needs improvement?
In terms of visibility of the data, there's a very limited set that we have access to and sometimes it's very difficult and not user-friendly to analyze from front end to back end. It's the biggest challenge, even if I'm working with an organization where we've implemented SAP. They don't have proper mapping so we are more dependent on our data analysis rather than any mappings provided. Consultants and data analysis functions should be improved or included. It's sometimes difficult to navigate in terms of data. Even some technical users might see challenges with data analysis and base their findings on assumptions rather than concrete findings. I know the payment solution is currently somewhat disconnected from the current CRM and it would be a helpful feature to have an integrated payment solution.
For how long have I used the solution?
I've been using this solution for three years.
What do I think about the stability of the solution?
The stability is good.
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SAP CRM
January 2026
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What do I think about the scalability of the solution?
This is an enterprise solution so it's scalable.
How are customer service and support?
Customer service is reasonable, not great.
How was the initial setup?
The initial setup is quite complex and can sometimes take three to six months for a small deployment which makes life difficult for a business use case. We used SAP consultants for our deployment.
What other advice do I have?
I rate this solution eight out of 10.
Which deployment model are you using for this solution?
Hybrid Cloud
Disclosure: My company does not have a business relationship with this vendor other than being a customer.
Associate Vice President & Head-ITS at a pharma/biotech company with 1,001-5,000 employees
Integrates out of the box with the core SAP platform, has all required features, and is competitively priced
Pros and Cons
- "The most important factor for recommending SAP CRM is its integration with the core SAP platform. Globally, most enterprises are using SAP as an ERP platform to manage their key business functions. SAP CRM has out-of-the-box integration with the core SAP platform. You can integrate your pre-sales and post-sales into the single platform on the SAP CRM very easily, and you can extend that CRM to your customers who can actually see what is happening to their orders—such as whether it is dispatched or not dispatched or at what stage it is—simply by logging onto the CRM platform."
- "The integration of SAP CRM with the SAP platform is relatively easier as compared to any other third-party product. If you go for any other third-party product, you will have a lot of challenges in terms of integration."
What is our primary use case?
SAP CRM is primarily being used to monitor our sales team's performance.
It's a software as a service (SaaS) model. It's run from a public cloud.
How has it helped my organization?
Our sales team is located in different geographies in the world, and their interactions with our customers are being tracked and recorded in the CRM platform. At any point in time, we can see the performance of the salespersons. We can see:
- What is there in the pipeline in the upcoming three to six months?
- What kind of order is available?
- What kind of engagement is happening?
All these can be tracked through the CRM.
What is most valuable?
The most important factor for recommending SAP CRM is its integration with the core SAP platform. Globally, most enterprises are using SAP as an ERP platform to manage their key business functions. SAP CRM has out-of-the-box integration with the core SAP platform. You can integrate your pre-sales and post-sales into the single platform on the SAP CRM very easily, and you can extend that CRM to your customers who can actually see what is happening to their orders—such as whether it is dispatched or not dispatched or at what stage it is—simply by logging onto the CRM platform.
What needs improvement?
The integration of SAP CRM with the SAP platform is relatively easier as compared to any other third-party product. If you go for any other third-party product, you will have a lot of challenges in terms of integration.
Every end-user uses a smartphone nowadays. The user interface on the smartphone can be improved a bit so that you can do almost all the work from your mobile. You don't have to go to the desktop or the laptop to log in. The mobile user interface can be further improved and enriched so that you can easily manage your CRM functionalities straight from your smartphone.
For how long have I used the solution?
SAP CRM is being used for almost two years.
What do I think about the stability of the solution?
It is a stable product.
What do I think about the scalability of the solution?
It is very scalable.
How are customer service and support?
Technical support is available for the platform 24/7 when you subscribe to it.
How was the initial setup?
It is fairly easy to set up. It is not at all complex.
What's my experience with pricing, setup cost, and licensing?
Its price is reasonable. As compared to other CRMs, this CRM is competitively priced.
They have multiple flavors with different sets of functionality. Pricing is based on the flavor that suits your requirement. If you have more users, the cost will come down.
What other advice do I have?
For an SAP ERP customer, SAP CRM should be a natural choice. Because of the out-of-the-box integration feature, you need not put too much effort to integrate these two platforms. This is the single most important factor for considering SAP CRM. You can easily integrate the cloud CRM, as well as on-premises SAP CRM. It also has all the required and standard features of CRM functionality.
I would rate it an eight out of 10.
Which deployment model are you using for this solution?
Public Cloud
Disclosure: My company does not have a business relationship with this vendor other than being a customer.
Buyer's Guide
SAP CRM
January 2026
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881,757 professionals have used our research since 2012.
CRM administrator at a manufacturing company with 10,001+ employees
See reports and forecasts instantly and customize as per needs.
Pros and Cons
- "One of the main things is that the reports are very customizable. It is very easy and user-friendly to customize the reports the way the user wants. They can see the reports as per their expectations and change them accordingly."
- "Our users are using it primarily from their laptop browser and very few are using it on their mobile because the mobile is not that user-friendly."
What is our primary use case?
We are using SAP CRM for maintaining our customers, visits, leads, opportunities, etc... We are also using SAP CRM for our marketing campaign activities. We maintain our product and price list on it, and we are also using it for our sales forecast.
What is most valuable?
The features that I have found most valuable are that our management side can see the report instantly, they can predict the forecast, and see what is in the pipeline. They can predict how many orders they will have in each month. This is one of the good things. One of the main things is that the reports are very customizable. It is very easy and user-friendly to customize the reports the way the user wants. They can see the reports as per their expectations and change them accordingly.
What needs improvement?
In terms of improvements, sometimes we experience downtime and maintenance time. Additionally, we sometimes see difficulties with the quotation output. So quotation output can be improved.
Our users are using it primarily from their laptop browser and very few are using it on their mobile because the mobile is not that user-friendly. So mostly people use it on their laptop.
As for what I would like to see in the next release, it is more or less okay. I don't have any specific suggestions to improve - but it could be more user-friendly. I think it could be more user-friendly like Microsoft Dynamics which is easier for a new user, they feel comfortable using Microsoft Dynamics. Whereas sometimes for SAP CRM users see some bugs. This will happen in the C4C, which needs to be improved, because we see many bugs and error messages, even if the inputs are okay.
The interface needs to be improved.
For how long have I used the solution?
I have been using SAP CRM for almost four years. Before that we used a different CRM system.
What do I think about the stability of the solution?
Initially SAP CRM feels a little bit difficult, but when users become used to this software, it is a very good solution compared to other solutions, because I have used other solutions before, including the Lotus Notes based CRM system. It was not that much faster. I cannot compare it with Microsoft Dynamics or Salesforce, because although some might say they are better and others do not, I have not used them in our customer center.
What do I think about the scalability of the solution?
SAP CRM is scalable.
How are customer service and support?
We have both technical support from SAP and we also have an internal support team. In addition, there are very good training materials internally developed. I think the support system is very, very good. If there is any problem, then we get immediate support from our internal support team and if it's not in their scope, then we get immediate support from the SAP team.
How was the initial setup?
The initial setup is not straightforward like Microsoft Dynamics. To be fully workable, the administrator needs to customize many things. From scratch it is not very usable. To make it usable, you need to customize many things to get the expected results.
It was deployed in different countries and it took a different amount of time for different customer centers. But for Bangladesh, it took almost three to four months because we needed to extract data and to upload that from the previous CRM system. Later we needed to customize many things as per our business requirements. So it took almost three months for the implementation.
What about the implementation team?
Our deployment was initially done by a third party. One implementation engineer was there and I was there from our side - so two people were involved for the implementation, but many other people were involved in different parts.
What other advice do I have?
On a scale of one to ten, I would rate SAP CRM an eight.
This is because, as I have said, sometimes I see some downtime and sometimes some error messages coming. For some technical reason, users faces some error messages and sometime it becomes very slow. It should not be like this. That's why I have taken 2 points off. Otherwise it is okay.
Which deployment model are you using for this solution?
Public Cloud
Disclosure: My company does not have a business relationship with this vendor other than being a customer.
Manager - Business Process Innovation at a wholesaler/distributor with 10,001+ employees
Beneficial lead management but ease of use need improvement
Pros and Cons
- "The most valuable feature is lead management and integration."
- "SAP CRM could improve by being easier to use and customer-friendly."
What is our primary use case?
We use SAP CRM mostly for customer contact and lead management.
What is most valuable?
The most valuable feature is lead management and integration.
What needs improvement?
SAP CRM could improve by being easier to use and customer-friendly.
For how long have I used the solution?
I have been using SAP CRM for approximately 13 years.
How was the initial setup?
The implementation is difficult and could be easier.
What's my experience with pricing, setup cost, and licensing?
SAP CRM costs approximately a couple of thousand a month.
What other advice do I have?
I rate SAP CRM a six out of ten.
Disclosure: My company has a business relationship with this vendor other than being a customer. Implementer
Service Delivery Manager at a agriculture with 10,001+ employees
GUI is not attractive and features are not regularly updated
What is our primary use case?
This solution is primarily a customer-facing portal for placing and tracking orders. I'm a service delivery manager and we are customers of SAP CRM.
What is most valuable?
When we implemented this solution nine years ago it was the best product on the market. It provides good performance.
What needs improvement?
Many similar solutions have come on to the market in the last few years that have a better GUI, and better connectivity to the back-end SAP system. That is where this product started fizzling out. SAP GUI is not very attractive. Secondly, it doesn't capture people who visit the site and the products which were of interest to that person. Features were never upgraded and people started losing interest in the product because there were many other attractive products available. The solution has some serious issues at this point.
For how long have I used the solution?
We've been using this solution for almost nine years.
What do I think about the stability of the solution?
Performance and stability were good, we never had any issues.
What do I think about the scalability of the solution?
Scalability was not an issue.
How are customer service and support?
In general, their support is quite slow and requires a lot of follow-up to get what we need.
How was the initial setup?
The initial setup was not very complex, it connected to our back-end SAP system. We have a Java portal at the front. We used a third-party service provider who was an SAP gold partner and carried out the implementation. The product requires the usual security-related patches to be applied as and when there are issues, then regular database upgrades and OS upgrades. We have around 450 people who are working on this solution.
What's my experience with pricing, setup cost, and licensing?
SAP prices are always on the higher side, but we went with it after evaluating everything. Over time though, we stopped getting value for money.
Which other solutions did I evaluate?
We've decided to move to an SAS solution. The solution we've chosen doesn't require maintenance and has a very good GUI with all interfaces available on APIs. In addition, it has all the functionalities which customers want. If a customer visits the site, it's recorded along with the product they looked at. If an order is placed, the customer can track it and get the account statement from the portal.
What other advice do I have?
This product does not have a future roadmap so we decided to decommission it and move to another solution.
I rate this solution three out of 10.
Which deployment model are you using for this solution?
Public Cloud
Disclosure: My company does not have a business relationship with this vendor other than being a customer.
Head of Presales at a tech services company with 11-50 employees
A scalable product that integrates easily with third-party tools and provides a responsive technical support team
Pros and Cons
- "The product integrates with third-party tools easily."
- "SAP must provide a demo system for the customers."
What is most valuable?
The solution is popular in Turkey. Overall, the solution is very good. The product integrates with third-party tools easily. It also integrates very easily with SAP solutions like S/4HANA.
What needs improvement?
SAP doesn’t have a trial solution for CRM. Salesforce allows customers to try the tool online. SAP must provide a demo system for the customers. The tool must add a WhatsApp integration to the standard solution. It already provides integration with Microsoft Teams.
For how long have I used the solution?
We are providing the solution to our customers.
What do I think about the scalability of the solution?
The tool is scalable.
How are customer service and support?
The technical support is very good. It is better than SAP Hybris. The response time is very good.
How would you rate customer service and support?
Positive
How was the initial setup?
The implementation process is straightforward.
What's my experience with pricing, setup cost, and licensing?
The product is expensive.
Which other solutions did I evaluate?
In Turkey, SAP’s main competitor is Microsoft. It is cheaper than SAP CRM. Globally, Salesforce is SAP’s main competitor. The UI and UX of Salesforce are very good. SAP is developing a new solution to compete with Salesforce, but it is not launched yet. SAP is working on improving its user interface.
What other advice do I have?
I recommend the tool to others. Overall, I rate the product a ten out of ten.
Disclosure: My company has a business relationship with this vendor other than being a customer. Reseller
SAP HCM Professional at a financial services firm with 201-500 employees
Effective management features, reliable, but difficult customization
Pros and Cons
- "When we are using SAP CRM we receive more accurate results than using any other CRM system."
- "The solution needs more flexible customization, tender request, and they need to think about some of the localization aspects."
What is our primary use case?
We are using SAP CRM for the payroll process, personnel administration, organization management.
SAP has a cloud version available which helps large companies. It is very powerful for talent acquisition.
What is most valuable?
When we are using SAP CRM we receive more accurate results than using any other CRM system.
What needs improvement?
The solution needs more flexible customization, tender request, and they need to think about some of the localization aspects.
For how long have I used the solution?
I have been using SAP CRM for approximately five years.
What do I think about the stability of the solution?
The solution is stable.
What do I think about the scalability of the solution?
SAP CRM is scalable.
How are customer service and support?
Our local vendor does not have that much experience. It makes it difficult for them to give training or fix some issues. The customization is very hard to understand and not only by the end-user.
How was the initial setup?
The implementation of SAP CRM is complex sometimes. Our team cannot deal with some functions in the solution. We have some trouble, some aspects are not as easy to fix as some other CRM systems.
If someone takes training and understands how the processes and functions work, it will be very easy.
What's my experience with pricing, setup cost, and licensing?
SAP CRM is an expensive solution and is the most challenging aspect of the solution.
At this time my company is looking for another CRM system because of the cost. If the cost is reduced we might not choose another solution.
What other advice do I have?
I recommend SAP CRM price be reduced, it is a problem for companies to be able to afford it.
I rate SAP CRM a seven out of ten.
Disclosure: My company does not have a business relationship with this vendor other than being a customer.
Owner / Consultant at a tech services company with 1-10 employees
Flexible and capable of handling thousands of simultaneous users
Pros and Cons
- "The flexibility to design the portal and customize it according to the needs of the clients is valuable. The integration with SAP ERP is also valuable."
- "The B2C features of SAP are strong, but they are not very known to the public and companies. They must make it more known for B2C applications or B2C use cases."
What is our primary use case?
We are a consultancy and advising company. It is used for sales, B2B sales, and sales force automation. It is used when our salesmen sell to our customers, and it is also used for the customers of our clients. The customers of our clients buy directly through the B2B portal on SAP.
What is most valuable?
The flexibility to design the portal and customize it according to the needs of the clients is valuable. The integration with SAP ERP is also valuable.
What needs improvement?
The B2C features of SAP are strong, but they are not very known to the public and companies. They must make it more known for B2C applications or B2C use cases.
For how long have I used the solution?
I have been using this solution since 2010. It has been 11 years.
What do I think about the scalability of the solution?
It is very scalable. It can cater to huge traffic and thousands of simultaneous users.
How are customer service and support?
It is good, but it depends on the partner you select for implementation. You have to select a knowledgeable partner in order to get good support. It is not only about the application but also about the partner.
How was the initial setup?
There is a great need for consultancy work. You need to first understand the needs and then design and configure the application. You need to understand all the features of the software in order to have a good installation. It is not for a common user. You need specialization and knowledge about it.
For its deployment and maintenance, we have at least 10 people. We have five engineers and five power users or business users.
What was our ROI?
I don't have the numbers, but you can get the results in approximately one year.
What other advice do I have?
I would advise others to first clearly understand the business needs and have a good design or a good project. Only after that, they should begin the implementation.
I would rate it a nine out of 10.
Disclosure: My company has a business relationship with this vendor other than being a customer. Consultant
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