We use SAP CRM to improve service functions and processes to complete all the activities with clients. It helps improve all communications and centralize all the information within one platform. We can make many of these process improvements with the CRM platform SAP Service Cloud.
Managing Director at Japh
A CRM solution with useful lead and opportunity models, but it could be more user-friendly
Pros and Cons
- "The features that are used most are the lead model and the opportunity model. We can create many different pipelines with many phases. These features improved our process in the States very well."
- "The implementation and integrations could be better. After we went into the production environment, we had some issues. Most of them were with the ERP integration. Many other issues were around the client's integrations between the ERP and CRM platforms. It could be more user-friendly. It wasn't very user-friendly initially, but now it's easier for them to use. Now, the users can use that platform better than at the beginning. We would like to see reports with more analytic features and artificial intelligence in the next release. For example, show more metrics and KPIs and more dynamic dashboards. Because the platform has some models, but it's not easy to use. It's a little complex."
What is our primary use case?
What is most valuable?
The features that are used most are the lead model and the opportunity model. We can create many different pipelines with many phases. These features improved our process in the States very well.
What needs improvement?
The implementation and integrations could be better. After we went into the production environment, we had some issues. Most of them were with the ERP integration. Many other issues were around the client's integrations between the ERP and CRM platforms.
It could be more user-friendly. It wasn't very user-friendly initially, but now it's easier for them to use. Now, the users can use that platform better than at the beginning.
We would like to see reports with more analytic features and artificial intelligence in the next release. For example, show more metrics and KPIs and more dynamic dashboards. Because the platform has some models, but it's not easy to use. It's a little complex.
For how long have I used the solution?
I have been using SAP CRM for three years.
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How are customer service and support?
We had a good relationship with SAP. They were very close to us at the beginning of the project. When the issues appeared, they provided very good support, and the technical specialists tried to resolve the issues very quickly. So, it was a good relationship with them.
How was the initial setup?
The initial setup was a little complex in the beginning. The technical team had to change the standard features. They developed some features that the business needed. Not all the implementation was the standard. You need around ten people to deploy and maintain this solution.
What's my experience with pricing, setup cost, and licensing?
We pay for the license yearly.
What other advice do I have?
On a scale from one to ten, I would give SAP CRM a seven.
Which deployment model are you using for this solution?
Public Cloud
If public cloud, private cloud, or hybrid cloud, which cloud provider do you use?
Amazon Web Services (AWS)
Disclosure: My company has a business relationship with this vendor other than being a customer.

Senior Network Engineer at accrets
Performs well, highly stable, and helpful support
Pros and Cons
- "SAP CRM has a good performance."
- "SAP CRM could improve in the area of user-friendliness. It would help if you had an engineer to do the administration. The migration is complex when moving from the old version to the latest version."
What is our primary use case?
Our client is using SAP CRM for many purposes, such as invoicing, staffing, and managing HR. The solution has modules and they are using them for different purposes.
What is most valuable?
SAP CRM has a good performance.
What needs improvement?
SAP CRM could improve in the area of user-friendliness. It would help if you had an engineer to do the administration. The migration is complex when moving from the old version to the latest version.
For how long have I used the solution?
I have been using SAP CRM for approximately 20 years.
What do I think about the stability of the solution?
SAP CRM is a highly stable solution. It is one of the best on the market.
What do I think about the scalability of the solution?
I have found that SAP CRM is scalable.
We have more than five customers using SAP CRM. Some use SAP B1, and others SAP ECC 6. All intend to migrate to SAP HANA sooner or later.
How are customer service and support?
We are the ones who are logging support tickets on behalf of customers. SAP CRM is a reliable partner for us. The support from SAP is good.
Which solution did I use previously and why did I switch?
I have used other solutions previously and there is a handful of solutions that are enterprise-grade CRMs. These solutions are PeopleSoft, Oracle, and SAP. There are only a few. 20 years ago, SAP was the market leader, and still is SAP the market leader. Our clients are happy with SAP CRM.
How was the initial setup?
The initial setup of SAP CRM can be complex but it depends on who is doing it. For us it was straightforward.
SAP CRM has components, such as a development environment and testing environment. The length of time it takes to the implementation depends on either requirement. I cannot say universally it's straightforward. It depends on how large the customer is and how large their database is.
Our requirements are quite complex, our customers like to use the solution and we are supporting them.
What's my experience with pricing, setup cost, and licensing?
From the maintenance perspective, SAP CRM is quite expensive compared to cloud services because the current solution they're using is managed by us and we are hosting it on servers. There is the cost of hosting, and managing servers and applications. The overhead is substantial, but this solution is a legacy system. It will take some time for the customer to migrate out of it.
What other advice do I have?
If a company wants to change from SAP CRM it is very difficult. They would need to train hundreds of employees. They will be stuck with SAP CRM. My clients use this solution for their HR system, payroll, leave the system, and invoicing system, and everything is linked to SAP CRM only.
My clients will soon to SAP HANA or maybe SAP cloud.
I would recommend SAP CRM.
I rate SAP CRM an eight out of ten.
Disclosure: My company has a business relationship with this vendor other than being a customer. Integrator
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DGM at Bharat Electronics Limited
Initial setup simple but overall out of date
Pros and Cons
- "The initial setup of SAP CRM was simple."
- "SAP CRM could improve by making the solution more current, it is out of date. There are no more updates for SAP CRM."
What is our primary use case?
SAP CRM is used for companies that have large issues and for marketing leads.
What needs improvement?
SAP CRM could improve by making the solution more current, it is out of date. There are no more updates for SAP CRM.
For how long have I used the solution?
I have been using SAP CRM for 10 years.
What do I think about the scalability of the solution?
We have 150 users using SAP CRM in my organization. The people in the marketing in sales are using the solution.
How was the initial setup?
The initial setup of SAP CRM was simple.
What about the implementation team?
We used an integrator for the implementation. We have one person for the maintenance of the SAP CRM.
What's my experience with pricing, setup cost, and licensing?
There is a license required to use SAP CRM.
Which other solutions did I evaluate?
We have evaluated other solutions.
What other advice do I have?
We are migrating to SAP HANA. I would not recommend SAP CRM.
I rate SAP CRM a six out of ten.
Which deployment model are you using for this solution?
On-premises
Disclosure: My company does not have a business relationship with this vendor other than being a customer.
Enterprise solution that has good scalability
Pros and Cons
- "The stability is good."
- "In terms of visibility of the data, there's a very limited set that we have access to and sometimes it's very difficult and not user-friendly to analyze from front end to back end. It's the biggest challenge, even if I'm working with an organization where we've implemented SAP."
What is our primary use case?
I'm a data engineer and we are end-users of SAP CRM.
What needs improvement?
In terms of visibility of the data, there's a very limited set that we have access to and sometimes it's very difficult and not user-friendly to analyze from front end to back end. It's the biggest challenge, even if I'm working with an organization where we've implemented SAP. They don't have proper mapping so we are more dependent on our data analysis rather than any mappings provided. Consultants and data analysis functions should be improved or included. It's sometimes difficult to navigate in terms of data. Even some technical users might see challenges with data analysis and base their findings on assumptions rather than concrete findings. I know the payment solution is currently somewhat disconnected from the current CRM and it would be a helpful feature to have an integrated payment solution.
For how long have I used the solution?
I've been using this solution for three years.
What do I think about the stability of the solution?
The stability is good.
What do I think about the scalability of the solution?
This is an enterprise solution so it's scalable.
How are customer service and support?
Customer service is reasonable, not great.
How was the initial setup?
The initial setup is quite complex and can sometimes take three to six months for a small deployment which makes life difficult for a business use case. We used SAP consultants for our deployment.
What other advice do I have?
I rate this solution eight out of 10.
Which deployment model are you using for this solution?
Hybrid Cloud
Disclosure: My company does not have a business relationship with this vendor other than being a customer.
Manager - Business Process Innovation at a wholesaler/distributor with 10,001+ employees
Beneficial lead management but ease of use need improvement
Pros and Cons
- "The most valuable feature is lead management and integration."
- "SAP CRM could improve by being easier to use and customer-friendly."
What is our primary use case?
We use SAP CRM mostly for customer contact and lead management.
What is most valuable?
The most valuable feature is lead management and integration.
What needs improvement?
SAP CRM could improve by being easier to use and customer-friendly.
For how long have I used the solution?
I have been using SAP CRM for approximately 13 years.
How was the initial setup?
The implementation is difficult and could be easier.
What's my experience with pricing, setup cost, and licensing?
SAP CRM costs approximately a couple of thousand a month.
What other advice do I have?
I rate SAP CRM a six out of ten.
Disclosure: My company has a business relationship with this vendor other than being a customer. Implementer
Owner / Consultant at Brodbeck
Flexible and capable of handling thousands of simultaneous users
Pros and Cons
- "The flexibility to design the portal and customize it according to the needs of the clients is valuable. The integration with SAP ERP is also valuable."
- "The B2C features of SAP are strong, but they are not very known to the public and companies. They must make it more known for B2C applications or B2C use cases."
What is our primary use case?
We are a consultancy and advising company. It is used for sales, B2B sales, and sales force automation. It is used when our salesmen sell to our customers, and it is also used for the customers of our clients. The customers of our clients buy directly through the B2B portal on SAP.
What is most valuable?
The flexibility to design the portal and customize it according to the needs of the clients is valuable. The integration with SAP ERP is also valuable.
What needs improvement?
The B2C features of SAP are strong, but they are not very known to the public and companies. They must make it more known for B2C applications or B2C use cases.
For how long have I used the solution?
I have been using this solution since 2010. It has been 11 years.
What do I think about the scalability of the solution?
It is very scalable. It can cater to huge traffic and thousands of simultaneous users.
How are customer service and support?
It is good, but it depends on the partner you select for implementation. You have to select a knowledgeable partner in order to get good support. It is not only about the application but also about the partner.
How was the initial setup?
There is a great need for consultancy work. You need to first understand the needs and then design and configure the application. You need to understand all the features of the software in order to have a good installation. It is not for a common user. You need specialization and knowledge about it.
For its deployment and maintenance, we have at least 10 people. We have five engineers and five power users or business users.
What was our ROI?
I don't have the numbers, but you can get the results in approximately one year.
What other advice do I have?
I would advise others to first clearly understand the business needs and have a good design or a good project. Only after that, they should begin the implementation.
I would rate it a nine out of 10.
Disclosure: My company has a business relationship with this vendor other than being a customer. Consultant
Service Delivery Manager at a agriculture with 10,001+ employees
GUI is not attractive and features are not regularly updated
What is our primary use case?
This solution is primarily a customer-facing portal for placing and tracking orders. I'm a service delivery manager and we are customers of SAP CRM.
What is most valuable?
When we implemented this solution nine years ago it was the best product on the market. It provides good performance.
What needs improvement?
Many similar solutions have come on to the market in the last few years that have a better GUI, and better connectivity to the back-end SAP system. That is where this product started fizzling out. SAP GUI is not very attractive. Secondly, it doesn't capture people who visit the site and the products which were of interest to that person. Features were never upgraded and people started losing interest in the product because there were many other attractive products available. The solution has some serious issues at this point.
For how long have I used the solution?
We've been using this solution for almost nine years.
What do I think about the stability of the solution?
Performance and stability were good, we never had any issues.
What do I think about the scalability of the solution?
Scalability was not an issue.
How are customer service and support?
In general, their support is quite slow and requires a lot of follow-up to get what we need.
How was the initial setup?
The initial setup was not very complex, it connected to our back-end SAP system. We have a Java portal at the front. We used a third-party service provider who was an SAP gold partner and carried out the implementation. The product requires the usual security-related patches to be applied as and when there are issues, then regular database upgrades and OS upgrades. We have around 450 people who are working on this solution.
What's my experience with pricing, setup cost, and licensing?
SAP prices are always on the higher side, but we went with it after evaluating everything. Over time though, we stopped getting value for money.
Which other solutions did I evaluate?
We've decided to move to an SAS solution. The solution we've chosen doesn't require maintenance and has a very good GUI with all interfaces available on APIs. In addition, it has all the functionalities which customers want. If a customer visits the site, it's recorded along with the product they looked at. If an order is placed, the customer can track it and get the account statement from the portal.
What other advice do I have?
This product does not have a future roadmap so we decided to decommission it and move to another solution.
I rate this solution three out of 10.
Which deployment model are you using for this solution?
Public Cloud
Disclosure: My company does not have a business relationship with this vendor other than being a customer.
SAP HCM Professional at a financial services firm with 201-500 employees
Effective management features, reliable, but difficult customization
Pros and Cons
- "When we are using SAP CRM we receive more accurate results than using any other CRM system."
- "The solution needs more flexible customization, tender request, and they need to think about some of the localization aspects."
What is our primary use case?
We are using SAP CRM for the payroll process, personnel administration, organization management.
SAP has a cloud version available which helps large companies. It is very powerful for talent acquisition.
What is most valuable?
When we are using SAP CRM we receive more accurate results than using any other CRM system.
What needs improvement?
The solution needs more flexible customization, tender request, and they need to think about some of the localization aspects.
For how long have I used the solution?
I have been using SAP CRM for approximately five years.
What do I think about the stability of the solution?
The solution is stable.
What do I think about the scalability of the solution?
SAP CRM is scalable.
How are customer service and support?
Our local vendor does not have that much experience. It makes it difficult for them to give training or fix some issues. The customization is very hard to understand and not only by the end-user.
How was the initial setup?
The implementation of SAP CRM is complex sometimes. Our team cannot deal with some functions in the solution. We have some trouble, some aspects are not as easy to fix as some other CRM systems.
If someone takes training and understands how the processes and functions work, it will be very easy.
What's my experience with pricing, setup cost, and licensing?
SAP CRM is an expensive solution and is the most challenging aspect of the solution.
At this time my company is looking for another CRM system because of the cost. If the cost is reduced we might not choose another solution.
What other advice do I have?
I recommend SAP CRM price be reduced, it is a problem for companies to be able to afford it.
I rate SAP CRM a seven out of ten.
Disclosure: My company does not have a business relationship with this vendor other than being a customer.

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