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HubSpot Marketing Hub Reviews

Vendor: HubSpot
4.1 out of 5
Badge Leader

What is HubSpot Marketing Hub?

Featured HubSpot Marketing Hub reviews

HubSpot Marketing Hub mindshare

As of September 2025, the mindshare of HubSpot Marketing Hub in the Marketing Automation category stands at 9.4%, down from 10.9% compared to the previous year, according to calculations based on PeerSpot user engagement data.
Marketing Automation Market Share Distribution
ProductMarket Share (%)
HubSpot Marketing Hub9.4%
Salesforce Marketing Cloud20.6%
Marketo11.9%
Other58.1%
Marketing Automation

PeerResearch reports based on HubSpot Marketing Hub reviews

TypeTitleDate
CategoryMarketing AutomationSep 1, 2025Download
ProductReviews, tips, and advice from real usersSep 1, 2025Download
ComparisonHubSpot Marketing Hub vs Salesforce Marketing CloudSep 1, 2025Download
ComparisonHubSpot Marketing Hub vs MarketoSep 1, 2025Download
ComparisonHubSpot Marketing Hub vs Oracle EloquaSep 1, 2025Download
Suggested products
TitleRatingMindshareRecommending
Salesforce Marketing Cloud4.220.6%98%60 interviewsAdd to research
Marketo4.211.9%96%26 interviewsAdd to research
 
 
Key learnings from peers

Valuable Features

Room for Improvement

ROI

Pricing

Popular Use Cases

Service and Support

Deployment

Scalability

Stability

Review data by company size

By reviewers
Company SizeCount
Small Business23
Midsize Enterprise5
Large Enterprise8
By reviewers
By visitors reading reviews
Company SizeCount
Small Business56
Midsize Enterprise28
Large Enterprise67
By visitors reading reviews

Top industries

By visitors reading reviews
Computer Software Company
22%
Manufacturing Company
12%
Educational Organization
7%
Performing Arts
6%
Hospitality Company
5%
Outsourcing Company
5%
Real Estate/Law Firm
4%
Healthcare Company
4%
Comms Service Provider
4%
Non Profit
4%
Energy/Utilities Company
3%
Retailer
3%
Financial Services Firm
3%
Media Company
3%
Construction Company
3%
Insurance Company
1%
Government
1%
Computer Retailer
1%
Wholesaler/Distributor
1%
University
1%
Marketing Services Firm
1%
Logistics Company
1%
Agriculture
1%
Pharma/Biotech Company
1%
Recreational Facilities/Services Company
1%
Renewables & Environment Company
1%
Sports Company
1%
 
HubSpot Marketing Hub Reviews Summary
Author infoRatingReview Summary
Head of Growth at VinciWorks4.5I use HubSpot Marketing Hub primarily for nurturing contacts and reporting. It’s easy to set up campaigns and analyze data, though GDPR compliance for third-party access needs improvement. Split-testing emails is efficient, enhancing our email strategy weekly.
Demand Generation Manager at PeerSpot4.0I use HubSpot Marketing Hub primarily for email marketing due to its easy segmentation and drag-and-drop features, which simplify creating emails and landing pages. However, the email preview feature needs improvement, specifically regarding layout consistency with test emails.
Senior Digital Solutions Analyst at Rich Products4.0No summary available
Marketing Manager at Accscient4.0We use HubSpot Marketing Hub primarily for social media postings, email campaigns, and website analysis. Its tracking and email marketing automation are valuable, but the user interface and pricing could improve. Previously, we used Pardot but chose HubSpot for better alignment.
Campaign Specialist at a computer software company with 1,001-5,000 employees4.0I use HubSpot Marketing Hub for marketing tasks due to its user-friendly drag-and-drop features, improved interface, and efficient automation tools. However, it lacks effective link tracking and conversation continuity in drip campaigns. Overall, it's better than Marketo for templates.
Solutions Architect - Marketing Automation at Nagarro4.0I use HubSpot Marketing Hub for marketing automation, enjoying its easy-to-build workflows and customizable reports. Although the scoring system needs improvement, the platform's integrations and customization options, particularly with React, are valuable assets for organizing campaigns efficiently.
Business Development Intern at Spectrum Analytics4.0We use HubSpot Marketing Hub mainly for email marketing and website traffic analysis. While the email automation is valuable, we face notification reliability issues with Outlook. Despite a 70% ROI, Microsoft 365 and Salesforce were unsuitable alternatives.
Product Marketing Manager at a educational organization with 201-500 employees5.0I primarily use HubSpot Marketing Hub for email campaigns, valuing its intuitive interface and excellent support. It integrates well with other platforms, though it lacks detailed analytics and could benefit from better resources and document hosting options.