Google Looker Studio is a free tool designed to help users create visually appealing reports and dashboards, making data easier to understand. It allows you to connect to various data sources such as Google Analytics, Facebook Ads, and spreadsheets. With Looker Studio, you can create charts and graphs to showcase trends and comparisons, build comprehensive dashboards that provide an overview of your data, and customize reports to match your brand or preferences. Additionally, you can share your reports online or export them as PDFs for wider distribution.
| Product | Market Share (%) |
|---|---|
| Looker Studio | 3.0% |
| Microsoft Power BI | 25.3% |
| Tableau | 20.7% |
| Other | 51.0% |
| Type | Title | Date | |
|---|---|---|---|
| Category | Reporting | Aug 29, 2025 | Download |
| Product | Reviews, tips, and advice from real users | Aug 29, 2025 | Download |
| Comparison | Looker Studio vs Microsoft Power BI | Aug 29, 2025 | Download |
| Comparison | Looker Studio vs Tableau Enterprise | Aug 29, 2025 | Download |
| Comparison | Looker Studio vs Microsoft SQL Server Reporting Services | Aug 29, 2025 | Download |
| Title | Rating | Mindshare | Recommending | |
|---|---|---|---|---|
| Microsoft Power BI | 4.0 | 25.3% | 93% | 326 interviewsAdd to research |
| Tableau Enterprise | 4.2 | 20.7% | 89% | 307 interviewsAdd to research |
| Company Size | Count |
|---|---|
| Small Business | 6 |
| Midsize Enterprise | 2 |
| Large Enterprise | 4 |
| Company Size | Count |
|---|---|
| Small Business | 103 |
| Midsize Enterprise | 49 |
| Large Enterprise | 189 |
Looker Studio was previously known as Data Studio.
Genesys, Shueisha
| Author info | Rating | Review Summary |
|---|---|---|
| Head of Infrastructure at Teamcore | 4.5 | We use Looker Studio for data presentation with seamless integration into BigQuery, offering complex visuals. It's cost-effective, flexible, and works well alongside tools like Tableau, though customization feedback from our designers is pending. |
| Delivery Head at cblsolutions | 4.0 | We use Looker for e-commerce analytics, tracking sales and marketing metrics. Its data aggregation and integration features enhance productivity, though performance needs improvement. Switching from an in-house tool, we chose Looker for its user-friendly interface and enterprise capabilities. |
| Senior Data/Web Analyst at Raiffeisen Bank | 3.0 | Google Data Studio is a useful visualization tool for creating and sharing online dashboards easily. It's easy to learn with good documentation and examples, but it lacks advanced features and customization options, making it less professional compared to tools like Power BI. |
| Analytics Director, SEO at a computer software company with 1,001-5,000 employees | 3.0 | I used Looker Studio while researching LMS tools; it's helpful for tracking user engagement via Google's integrated suite, though it's time-consuming to set up, not always user-friendly, and support can be difficult to access. |
| Founder & CEO at imfine.club | 4.0 | I use Google Data Studio to connect to Azure DB and visualize data in Looker Studio. While it's a great tool with unique features in the market, I believe improvements are needed in its security aspect. |
| Data Analyltics Engineer at a financial services firm with 10,001+ employees | 3.5 | We use Google Data Studio to track KPIs, create dashboards, and analyze sales reports. It's flexible and allows easy sharing, but it can be slow with large data in BigQuery. Compared to Tableau, it offers simpler visualization options but has some limitations. |
| IT Consultant at a tech services company with 1-10 employees | 4.0 | By integrating Google Data Studio, we offer robust business intelligence to our clients, especially SMBs. It is quick and flexible but faces integration challenges and costs, especially for larger datasets. Improvements in graphing usability are needed. |
| Financial Specialist at Grupo Boticário | 4.0 | No summary available |
