GoToMeeting vs Zoom Workplace Business comparison

GoTo and Zoom Video Communications are both solutions in the Virtual Meetings category. GoTo is ranked #7 with an average rating of 9.5, while Zoom Video Communications is ranked #1 with an average rating of 8.5. GoTo holds a 3.2% mindshare in VM, compared to Zoom Video Communications’s 8.6% mindshare. Additionally, 88% of GoTo users are willing to recommend the solution, compared to 95% of Zoom Video Communications users who would recommend it.

GoToMeeting

Read 26 GoToMeeting reviews

1,042 Views
1,032 Comparison Views

88% willing to recommend

Zoom Workplace Business

Read 233 Zoom Workplace Business reviews

4,653 Views
4,560 Comparison Views

95% willing to recommend

GoToMeeting

Zoom Workplace Business

Comparison Buyer's Guide

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Executive SummaryUpdated on Feb 8, 2026

In the competitive video conferencing market, GoToMeeting and Zoom Workplace Business are major players. Zoom appears to lead due to its robust features that justify its higher cost.

Features: GoToMeeting is known for its reliable meeting functions, customizable settings, and strong security with cloud-based storage. It offers benefits like low latency and fine screen sharing capabilities. Zoom Workplace Business provides integration options, advanced collaboration tools, and high-quality video conferencing. It supports large meetings and breakout rooms, with superior audio filtering and easy integration with other applications.

Room for Improvement: GoToMeeting could enhance its mobile app performance and expand integration capabilities. Users may also benefit from a more intuitive UI. Zoom Workplace Business may improve its deployment complexity and reduce initial learning curves. Its pricing could be more competitive for small enterprises, and startup times can enhance further.

Ease of Deployment and Customer Service: GoToMeeting is easy to deploy with straightforward support, suitable for businesses with minimal IT resources. Zoom Workplace Business, while offering extensive support materials, may present a more intricate deployment process but ensures robust post-deployment assistance and resources.

Pricing and ROI: GoToMeeting offers cost-effective plans ideal for small to medium enterprises, providing a solid ROI. Zoom Workplace Business, though more expensive initially, ensures a high ROI with its extensive functionalities and scalability for larger corporations, making it a favorite for extensive usage environments.

To learn more, read our detailed GoToMeeting vs. Zoom Workplace Business Report (Updated: March 2026).

Buyer's Guide

GoToMeeting vs. Zoom Workplace Business

March 2026

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Review summaries and opinions

We asked business professionals to review the solutions they use. Here are some excerpts of what they said:

Categories and Ranking

GoToMeeting

Ranking in Virtual Meetings

7th

Average Rating

8.0

Reviews Sentiment

6.8

Number of Reviews

Ranking in other categories

No ranking in other categories

Zoom Workplace Business

Ranking in Virtual Meetings

1st

Average Rating

8.4

Reviews Sentiment

6.7

Number of Reviews

233

Ranking in other categories

No ranking in other categories

Mindshare comparison

As of April 2026, in the Virtual Meetings category, the mindshare of GoToMeeting is 3.2%, down from 3.5% compared to the previous year. The mindshare of Zoom Workplace Business is 8.6%, down from 11.0% compared to the previous year. It is calculated based on PeerSpot user engagement data.

Virtual Meetings Mindshare Distribution
Product	Mindshare (%)
Zoom Workplace Business	8.6%
GoToMeeting	3.2%
Other	88.2%

Virtual Meetings

Featured Reviews

Gavin Tomlins

Chief Information Officer at a pharma/biotech company with 11-50 employees

Clunky with poor interface, lacks sufficient functionalities; it did reduce need for in-person meetings

We're phasing out the use of GoToMeeting because of some of its deficiencies. It lacks ease of connectivity, calendar integrations, and third-party app integrations. The user interface is quite poor and needs to be reworked and the product is quite clunky in comparison to its competitors. It currently lacks the ability for sharing collaborative materials during a meeting. We also found that the ability to switch between audio and video configurations isn't as intuitive as in other applications. I generally do 20-30 hours of video conferencing a day, so it makes a difference to have these features. It doesn't integrate as easily into phone systems as well as other organizations and it doesn't integrate as easy into instant messaging and collaboration tools or into software solutions. In general, some of the functionalities need to be improved.

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Yifate Yusuf

Team Lead at GE

Unified communication has transformed our collaboration and consistently boosts project delivery

The best features Zoom Workplace Business offers include screen sharing, clear video and audio, online meetings, large-scale events, call management, mobile apps, unified communication platform, and collaboration. The feature I find myself using the most is an AI-powered collaboration platform that is used to streamline communication, increase employee engagement, optimize in-person time, and improve productivity. The screen sharing is very effective and a helpful tool where we are able to screen share with our colleagues and discuss different tasks and project management ideas. Collaboration has become very efficient, and remote working has also become efficient and prevalent in my organization. We have been able to save a lot of time using Zoom Workplace Business. It has been a game-changer. Zoom Workplace Business elevates the experience with Zoom AI Companion included at no additional cost. It is designed to help employees be more productive, collaborate better, enhance their skills, and unlock time savings.

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Quotes from Members

We asked business professionals to review the solutions they use. Here are some excerpts of what they said:

Pros

"When managing a conference, it is simple and easy."

"The key advantage of GoToMeeting is the ability to use it without installing anything."

"GoToMeeting is an awesome product and it worked perfectly fine for us whether we used it through a browser or as a client."

"Screenshare is the most valuable feature as well as the number of meeting participants possible in a meeting."

"GoToMeeting is very handy. It's good software. I would definitely recommend it."

"Overall, this solution is very good, with only the management and pricing in need of improvement."

"GoToMeeting is very handy. It's good software. I would definitely recommend it."

"The feature set is very comparable with other virtual meeting products."

More GoToMeeting pros

"The most valuable features of Zoom are the very stable video and audio, the quality of the voice is good, and it is very easy to connect to the sessions. This is also the reason why we use Zoom."

"The stability is great."

"The ability to make video calls is the solution's most valuable aspect."

"Zoom has a variety of functions, including setting up virtual offices and virtual office hours. It's a stable and scalable platform with good chat support."

"I have found Zoom to be stable and it has good performance."

"Zoom is quite easy to use and user-friendly."

"The most valuable features of Zoom are the quality of the video is better than other solutions and they have a recording option that is useful."

"The most valuable features are the quality, the number of people that you can have in a meeting, and the interface."

More Zoom Workplace Business pros

Cons

"The solution could scale a bit easier if you need to add more people to meetings."

"Poor error recovery, too sensitive to transmission errors. Needs better codecs and more robust system software that can handle network glitches."

"The enrolment for a non-IT user should be easier. It should be simplified for non-IT users."

"The sound quality is good but the video quality needs improvement."

"There may be more features available in, for example, Cisco WebEx."

"GoToMeeting breaks down a lot. We're not sure if it's breaking down, but we start getting very erratic community channels. I don't know if it's because of GoToMeeting or if we're not buying enough bandwidth. Maybe it is just the infrastructure that it's running on. I'm not quite sure."

"The tool needs to have a virtual room where users can pass through. It also needs to integrate a real-time translator."

"Using GoToMeeting in a meeting-sized conference room is kind of a letdown. The camera is supposed to track the speaker and focus on that person so that they can be on the screen. That feature rarely worked. We tested it thoroughly, so maybe it was an issue with the size of the conference room. It may not be suitable for large conference rooms."

More GoToMeeting cons

"I would like to see them develop end-to-end encryption, like WhatsApp. That would improve the security of the software."

"Zoom definitely has to be more secure, but I can't think of any anything else to change."

"What could be better or what could be improved in Zoom is allowing us to log in and connect to people through Zoom Phone."

"In the free version, you are restricted to just 40-minute meetings, however, it is free, and therefore you can't ask for too much. It's still okay."

"We have had some quality and lagging issues with video regardless of connection quality."

"The interface could be more user friendly."

"I do not like Zoom as much as Microsoft Teams. I am not sure what is better about Zoom."

"Zoom is more expensive than others."

More Zoom Workplace Business cons

Pricing and Cost Advice

"GoToMeeting is a little bit expensive compared to other products."

"It is a little expensive although now, with the competition from Zoom and other products, they have lowered their prices and it is better."

"Negotiate for discounts."

"I have been using the free version of Zoom."

"I believe that all of their licenses are purchased, so that they may use the solution for their teaching purposes."

"Zoom has a less expensive subscription than other solutions such as Cisco Webex."

"The personal version that I was using is available free of charge."

"Zoom is available with an open license that can support meetings of up to 40 minutes."

"The annual price of approximately $200 for the solution is reasonable."

"I am using the free version."

"Zoom is free."

More Zoom Workplace Business pricing and cost advice

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Top Industries

By visitors reading reviews

Financial Services Firm

12%

Construction Company

11%

Performing Arts

11%

Outsourcing Company

Performing Arts

12%

Construction Company

Marketing Services Firm

University

Company Size

By reviewers

Large Enterprise

Midsize Enterprise

Small Business

By reviewers
Company Size	Count
Small Business	17
Midsize Enterprise	2
Large Enterprise	5

By reviewers
Company Size	Count
Small Business	100
Midsize Enterprise	33
Large Enterprise	105

Questions from the Community

What needs improvement with GoToMeeting?

The solution must include archive options to save the recorded meetings for future reference. The recording functionality can benefit our team by improving how meetings are recorded and shared. Pre...

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What is your primary use case for GoToMeeting?

I use the solution when someone is comfortable using it, and I recommend using it.

See all answers

What advice do you have for others considering GoToMeeting?

I rate the overall solution a nine out of ten.

See all answers

LucidChart vs LucidSpark for brainstorming sessions over Zoom

Hi @Krista Thompson - Yes, LucidSpark is a much more nimble and, in some ways, user-friendly tool than LucidChart. LucidSpark is designed to do a better job managing multiple users participating ...

See all answers

What do you like most about Zoom?

The product is scalable.

See all answers

What is your experience regarding pricing and costs for Zoom?

I cannot say anything about pricing, setup costs, and licensing of Zoom Workplace Business since it is handled globally for us.

See all answers

Comparisons

Webex vs GoToMeeting

Compared 13% of the time

Skype for Business vs GoToMeeting

Compared 11% of the time

TeamViewer vs GoToMeeting

Compared 9% of the time

Microsoft Teams vs GoToMeeting

Compared 8% of the time

PGi GlobalMeet vs GoToMeeting

Compared 7% of the time

More GoToMeeting Competitors

Skype for Business vs Zoom Workplace Business

Compared 6% of the time

Webex vs Zoom Workplace Business

Compared 6% of the time

Adobe Connect vs Zoom Workplace Business

Compared 5% of the time

TeamViewer vs Zoom Workplace Business

Compared 5% of the time

Cisco Meeting Server vs Zoom Workplace Business

Compared 4% of the time

More Zoom Workplace Business Competitors

Product Reports

Buyer's Guide

GoToMeeting

March 2026

Download GoToMeeting product report

Buyer's Guide

Zoom Workplace Business

March 2026

Download Zoom Workplace Business product report

Overview

GoToMeeting web conferencing software makes it simple and cost-effective to collaborate online with colleagues and customers. Best of all, meeting participants can share their webcams in high definition, so you can enjoy more personal interactions _ without needing a complicated setup.

GoTo

Zoom Workplace Business enhances communication for teams with features like video conferencing, screen sharing, and security measures. Its intuitive interface supports seamless collaboration, making it a practical choice for remote work and digital meetings.

Zoom Workplace Business is designed for efficient communication through its user-friendly platform, offering essential tools like screen sharing, breakout rooms, and remote access. Its stability and ease of use across devices make it a beneficial choice for many organizations. While integrating well with popular apps, it also delivers secure meeting environments with high audio and video quality. There are areas for enhancement such as additional security features and improved support for file sharing. Users note a need for reduced bandwidth use, better audio noise filtering, and clarity in navigation options.

What are the key features of Zoom Workplace Business?

Video Conferencing: High-quality audio and video, suitable for large meetings.
Screen Sharing: Allows participants to display their screens for collaborative work.
Breakout Rooms: Facilitates smaller group discussions within a meeting.
Remote Access: Provides capabilities to manage meetings from different devices.
Integration: Connects seamlessly with apps like Outlook for enhanced productivity.

What benefits can users expect?

Enhanced Collaboration: Tools to boost teamwork and communication.
Security Measures: Features like authorized access and waiting rooms ensure secure meetings.
Flexibility Across Devices: Compatible with numerous devices for consistent experience.
Meeting Engagement: Features that support engaging and productive sessions.

In industries like education, healthcare, and corporate sectors, Zoom Workplace Business is widely used for webinars, client meetings, and internal communications. It supports online training, and remote work and enables companies to engage effectively with clients and employees scattered across locations. Many industries value its integration capabilities which streamline workflows and contribute to productivity.

Zoom Video Communications

Sample Customers

AAPT, ACD Groupe, Addison Fire, Avigilon Corporation, Basic Industries Ltd., Bitdefender, Branson School Online, Budd Van Lines, Business Fitness, Business Wire

Fortinet, Veeva, Proofpoint, Box, Ticketmaster, Trend Micro, Caesars Entertainment, Santa Clara University, Pandora, Stanford Continuing Studies

Buyer's Guide

GoToMeeting vs. Zoom Workplace Business

March 2026

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