GoToMeeting vs Zoom comparison

GoTo and Zoom Video Communications are both solutions in the Virtual Meetings category. GoTo is ranked #8 with an average rating of 8.0, while Zoom Video Communications is ranked #1 with an average rating of 8.3. GoTo holds a 3.5% mindshare in VM, compared to Zoom Video Communications’s 11.1% mindshare. Additionally, 88% of GoTo users are willing to recommend the solution, compared to 94% of Zoom Video Communications users who would recommend it.

GoToMeeting

Read 26 GoToMeeting reviews

674 Views
338 Comparison Views

88% willing to recommend

Zoom

Read 209 Zoom reviews

5,977 Views
1,083 Comparison Views

94% willing to recommend

GoToMeeting

Zoom

Comparison Buyer's Guide

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Executive SummaryUpdated on Feb 3, 2025

GoToMeeting and Zoom are competitive products in the video conferencing market. Zoom seems to have the upper hand due to its superior feature sets and higher perceived value despite its cost.

Features: GoToMeeting includes robust scheduling tools, integration with email providers, and strong mobile app support. It prioritizes streamlined meeting management, collaboration, and minimal setup requirements. Zoom is noted for high-quality video conferencing, seamless webinar hosting, and intuitive cloud recording, offering more comprehensive conferencing capabilities with excellent video and audio quality.

Room for Improvement: GoToMeeting could improve its integration capabilities further, enhance its user interface for easier navigation, and expand its webinar functionality. Zoom would benefit from more consistent customer support response times, improved security features given past privacy criticisms, and reduction of resource usage to lower system strain during use.

Ease of Deployment and Customer Service: GoToMeeting offers a straightforward setup and efficient customer service, praised for quick issue resolution. It emphasizes ease of use and a user-friendly approach to deployment. Zoom provides rapid deployment with self-service resources, but its support responsiveness can vary, encouraging users to rely on available guides and resources for troubleshooting.

Pricing and ROI: GoToMeeting focuses on affordability for small to midsize enterprises, providing competitive pricing and consistent performance for desirable ROI. Zoom, while featuring a higher price, justifies this through its feature-rich offerings and scalability, promising higher long-term ROI for businesses that maximize its capabilities. GoToMeeting’s value-based pricing contrasts with Zoom's approach of justifying cost through extensive functionality.

To learn more, read our detailed GoToMeeting vs. Zoom Report (Updated: March 2025).

Buyer's Guide

GoToMeeting vs. Zoom

March 2025

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Review summaries and opinions

We asked business professionals to review the solutions they use. Here are some excerpts of what they said:

Categories and Ranking

GoToMeeting

Ranking in Virtual Meetings

8th

Average Rating

8.0

Reviews Sentiment

6.8

Number of Reviews

Ranking in other categories

No ranking in other categories

Zoom

Ranking in Virtual Meetings

1st

Average Rating

8.4

Reviews Sentiment

7.4

Number of Reviews

209

Ranking in other categories

No ranking in other categories

Mindshare comparison

As of April 2025, in the Virtual Meetings category, the mindshare of GoToMeeting is 3.5%, down from 4.1% compared to the previous year. The mindshare of Zoom is 11.1%, down from 14.0% compared to the previous year. It is calculated based on PeerSpot user engagement data.

Virtual Meetings

Featured Reviews

Jacky Hood

CEO at FieldDay Solutions, Inc.

A straightforward setup with good stability and decent pricing

The new version crashes my ISP. I don't like the new version. I hope they continue to support the Classic version. I didn't like the fact that LogMeIn tried to make their new version look like Zoom. The feature in the Classic version includes a little panel for GoToMeeting to be off to the side, and it doesn't interfere with your browser. It is much better. All these companies, including the new version of GoToMeeting, have a useless bunch of controls at the top that blocks the tabs of your browser. This makes it so that you can't jump around from tab to tab when you're showing your screen. Those controls are so tiny. Yesterday I was on a session on one of the products (not GTM), and it had shrunk it down to one inch by one inch. It was so small that I couldn't find the tab to make it bigger. That's a big issue. In this attempt to look like Zoom, GTM has gone to the extent where the controls are a little skinny line above your browser. That's not good. The controls need to be highly visible, and contrast so they are easy to read and find. It would be nice if they would have a whiteboard where everybody in the meeting can draw or write on it. We use Google Docs for that purpose, but Google Docs doesn't really allow you to draw. When I was running a different college system, the college system had a whiteboard. All the students and the teachers could all write on the whiteboard with their fingers, as I recall. It'd be nice if they would have something similar available in the future.

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Kallol Chaudhuri

Principal Consultant at Oracle

Helped us tremendously in collaborating with each other and getting our work done and offers the breakout rooms feature.

We are a team located across various locations. Not in the same geographic location. We are distributed. And it's not possible to physically travel and meet people. Sometimes it's simply not possible. But Zoom has helped us tremendously in collaborating with each other and getting our work done. Without Zoom, it would have been very, very difficult. The breakout rooms feature is also helpful. For example, I have a meeting attended by hundreds of people and want to create subgroups. I typically use it for different role-play scenarios during training if we are trying to conduct some training on presentation skills. So there's a large group, which is initially trained by an instructor. Then you get instructions that the room will be split into smaller breakout rooms. I'll give you a topic, and you'll practice in these smaller groups. That's one way I use it. So it's like a simulation of a real brainstorming session I'd have in a physical space.

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Quotes from Members

We asked business professionals to review the solutions they use. Here are some excerpts of what they said:

Pros

"Screenshare is the most valuable feature as well as the number of meeting participants possible in a meeting. It also has good quality."

"It's easy to set up."

"Ease of setup and login by attendees. Facilitates sharing visually, and not just via audio."

"GoToMeeting's low latency is crucial because everybody is using VPN to connect to their PCs at work. The sound and video quality are solid, and the whiteboarding features were especially useful. The administrative side of it was fairly simple and intuitive to use."

"The solution worked well specifically for audio meetings."

"GoToMeeting is very handy. It's good software. I would definitely recommend it."

"We can record meetings and share the screen with participants."

"Even for somebody who does not have a lot of experience, they can easily use it."

More GoToMeeting pros

"The solution offers a free version."

"The product quality is very good."

"The most valuable features of Zoom are the very stable video and audio, the quality of the voice is good, and it is very easy to connect to the sessions. This is also the reason why we use Zoom."

"Zoom is easy to set up meetings, and the features work well."

"The high capacity means that you can have a lot of people in the same meeting. I once attended a meeting with approximately 400 people."

"The tool has made remote work possible for us. It's not just about the technology but also about staying connected with colleagues. ..........I can share documents directly in the chat during meetings, which is helpful, especially when collaborating with my project team. Before, I had to download the chat manually, but now I can see all the chat directly in the Zoom application. Plus, I can automatically save the meeting chat to my computer."

"The most valuable features of Zoom are simplicity and reliability."

"The product's initial setup phase was easy."

More Zoom pros

Cons

"The newer user interface takes a bit longer to get used to."

"Using GoToMeeting in a meeting-sized conference room is kind of a letdown. The camera is supposed to track the speaker and focus on that person so that they can be on the screen. That feature rarely worked. We tested it thoroughly, so maybe it was an issue with the size of the conference room. It may not be suitable for large conference rooms."

"The tool needs to have a virtual room where users can pass through. It also needs to integrate a real-time translator."

"GoToMeeting is too slow, which is why we no longer use it."

"Manageability needs to be improved."

"Sometimes we'll run into issues where firewall rules aren't set correctly and won't work."

"Lacks ease of connectivity, calendar integrations, and third-party app integrations."

"I would like to see better support for mobile devices."

More GoToMeeting cons

"The user interface should be more straightforward and easy to use."

"It's not really the fault of the product, however, the internet connectivity can sometimes be an issue."

"It takes time to acclimate end users to the product."

"I like to see the whole screen and sometimes, it is difficult to hide the speaker's picture or my own picture from the forefront of the Zoom screen."

"When anyone installs Zoom for organizational purposes, then it's fine because all the safety and protection is taken care of by the organization. However, when it's done on a personal basis the terms and conditions, you are not secure."

"Having easier access to recorded meetings, being able to download them fast, and playing them back would be helpful."

"I did not see a Whiteboarding feature when using Zoom. They should add this in the next release."

"It would be great if there was a bit more camera control. For example, cropping the image, and improving the background remover features, which can be buggy right now."

More Zoom cons

Pricing and Cost Advice

"It is a little expensive although now, with the competition from Zoom and other products, they have lowered their prices and it is better."

"Negotiate for discounts."

"GoToMeeting is a little bit expensive compared to other products."

"There is a yearly license for this solution. I would like it if they offered better prices."

"We pay a yearly licensing fee for Zoom, which is expensive in our part of the world."

"I rate the product's pricing a seven out of ten. It is not affordable for small businesses."

"There are both free and paid versions available."

"The tool's pricing is reasonable. I think we get discounts as an organization."

"On a scale from one to ten, where one is cheap and ten is expensive, I rate the solution's pricing a five out of ten."

"There is a licensing fee and although the price is fair, it can be a little cheaper."

"We are using the free version of Zoom."

More Zoom pricing and cost advice

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Top Industries

By visitors reading reviews

Financial Services Firm

20%

Computer Software Company

19%

Real Estate/Law Firm

14%

Educational Organization

14%

Educational Organization

92%

University

Financial Services Firm

Computer Software Company

Company Size

By reviewers

Large Enterprise

Midsize Enterprise

Small Business

Questions from the Community

What do you like most about GoToMeeting?

Reduced the need for physically commuting between offices.

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What is your experience regarding pricing and costs for GoToMeeting?

This is not an expensive solution, we pay around $5,000AUD maximum per year. There are other fees for data carriage, PABX fees, and the like but they would apply to any similar product.

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What needs improvement with GoToMeeting?

The solution must include archive options to save the recorded meetings for future reference. The recording functionality can benefit our team by improving how meetings are recorded and shared. Pre...

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LucidChart vs LucidSpark for brainstorming sessions over Zoom

Hi @Krista Thompson - Yes, LucidSpark is a much more nimble and, in some ways, user-friendly tool than LucidChart. LucidSpark is designed to do a better job managing multiple users participating ...

See all answers

What do you like most about Zoom?

The product is scalable.

See all answers

What is your experience regarding pricing and costs for Zoom?

There is a concern about the free version's forty-five-minute limit. For education use, having more affordable access through institutions would be beneficial.

See all answers

Comparisons

Skype for Business vs GoToMeeting

Compared 63% of the time

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Webex vs Zoom

Compared 32% of the time

Skype for Business vs Zoom

Compared 30% of the time

TeamViewer vs Zoom

Compared 8% of the time

ON24 Platform vs Zoom

Compared 6% of the time

Zoho Meeting vs Zoom

Compared 5% of the time

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Product Reports

Buyer's Guide

GoToMeeting

March 2025

Download GoToMeeting product report

Buyer's Guide

Zoom

March 2025

Download Zoom product report

Overview

GoToMeeting web conferencing software makes it simple and cost-effective to collaborate online with colleagues and customers. Best of all, meeting participants can share their webcams in high definition, so you can enjoy more personal interactions _ without needing a complicated setup.

GoTo

Zoom helps businesses and organizations bring their teams together in a frictionless environment to get more done. Our easy, reliable cloud platform for video, phone, content sharing, and chat runs across mobile devices, desktops, telephones, and room systems. Message me to learn more about how Zoom can help your business or organization Visit zoom.com and follow @zoom_us.

Zoom Video Communications

Sample Customers

AAPT, ACD Groupe, Addison Fire, Avigilon Corporation, Basic Industries Ltd., Bitdefender, Branson School Online, Budd Van Lines, Business Fitness, Business Wire

Fortinet, Veeva, Proofpoint, Box, Ticketmaster, Trend Micro, Caesars Entertainment, Santa Clara University, Pandora, Stanford Continuing Studies

Buyer's Guide

GoToMeeting vs. Zoom

March 2025

Free Report: GoToMeeting vs. Zoom

Find out what your peers are saying about GoToMeeting vs. Zoom and other solutions. Updated: March 2025.

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We monitor all Virtual Meetings reviews to prevent fraudulent reviews and keep review quality high. We do not post reviews by company employees or direct competitors. We validate each review for authenticity via cross-reference with LinkedIn, and personal follow-up with the reviewer when necessary.