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GoToMeeting vs Zoom Workplace Business comparison

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Comparison Buyer's Guide

Executive SummaryUpdated on Feb 8, 2026

Review summaries and opinions

We asked business professionals to review the solutions they use. Here are some excerpts of what they said:
 

Categories and Ranking

GoToMeeting
Ranking in Virtual Meetings
10th
Average Rating
8.0
Reviews Sentiment
6.8
Number of Reviews
26
Ranking in other categories
No ranking in other categories
Zoom Workplace Business
Ranking in Virtual Meetings
1st
Average Rating
8.4
Reviews Sentiment
6.6
Number of Reviews
234
Ranking in other categories
No ranking in other categories
 

Mindshare comparison

As of November 2026, in the Virtual Meetings category, the mindshare of GoToMeeting is 3.2%, up from 3.0% compared to the previous year. The mindshare of Zoom Workplace Business is 5.8%, down from 12.7% compared to the previous year. It is calculated based on PeerSpot user engagement data.
Virtual Meetings Mindshare Distribution
ProductMindshare (%)
Zoom Workplace Business5.8%
GoToMeeting3.2%
Other91.0%
Virtual Meetings
 

Featured Reviews

Gavin Tomlins - PeerSpot reviewer
Chief Information Officer at a pharma/biotech company with 11-50 employees
Clunky with poor interface, lacks sufficient functionalities; it did reduce need for in-person meetings
We're phasing out the use of GoToMeeting because of some of its deficiencies. It lacks ease of connectivity, calendar integrations, and third-party app integrations. The user interface is quite poor and needs to be reworked and the product is quite clunky in comparison to its competitors. It currently lacks the ability for sharing collaborative materials during a meeting. We also found that the ability to switch between audio and video configurations isn't as intuitive as in other applications. I generally do 20-30 hours of video conferencing a day, so it makes a difference to have these features. It doesn't integrate as easily into phone systems as well as other organizations and it doesn't integrate as easy into instant messaging and collaboration tools or into software solutions. In general, some of the functionalities need to be improved.
Yifate Yusuf - PeerSpot reviewer
Team Lead at GE
Unified communication has transformed our collaboration and consistently boosts project delivery
The best features Zoom Workplace Business offers include screen sharing, clear video and audio, online meetings, large-scale events, call management, mobile apps, unified communication platform, and collaboration. The feature I find myself using the most is an AI-powered collaboration platform that is used to streamline communication, increase employee engagement, optimize in-person time, and improve productivity. The screen sharing is very effective and a helpful tool where we are able to screen share with our colleagues and discuss different tasks and project management ideas. Collaboration has become very efficient, and remote working has also become efficient and prevalent in my organization. We have been able to save a lot of time using Zoom Workplace Business. It has been a game-changer. Zoom Workplace Business elevates the experience with Zoom AI Companion included at no additional cost. It is designed to help employees be more productive, collaborate better, enhance their skills, and unlock time savings.

Quotes from Members

We asked business professionals to review the solutions they use. Here are some excerpts of what they said:
 

Pros

"Pricing is reasonable. It's not expensive. The pricing is one of the great selling points for the product."
"GoToMeeting is very handy. It's good software. I would definitely recommend it."
"Classic GTM is an amazing product and much better than the competition."
"In general, I find GoToMeeting very simple and easy to use."
"Reduced the need for physically commuting between offices."
"Overall, the solution is useful for running virtual meetings seamlessly."
"The key advantage of GoToMeeting is the ability to use it without installing anything."
"When managing a conference, it is simple and easy."
"I find it very easy to use for multiple persons."
"I find that Zoom is generally more stable and easier to use than other solutions, and it also has more features."
"Zoom works very well and is very stable."
"The interface makes it simple to use."
"Screen Sharing is the most valuable feature in Zoom for me."
"The most valuable feature is that it's free."
"Zoom makes meetings as effective as a live meeting or close to it."
"The initial setup is straightforward."
 

Cons

"The solution could scale a bit easier if you need to add more people to meetings."
"I don't know whether it is an issue or not but my boss was asking me if person one is in one room, and another person wanted to use another room at the same time, I don't know whether it is possible."
"In the next release, I would for it to incorporate files more efficiently from one computer to another when we covert things and send them out. I'm not sure if it's capable of that."
"Using GoToMeeting in a meeting-sized conference room is kind of a letdown. The camera is supposed to track the speaker and focus on that person so that they can be on the screen. That feature rarely worked. We tested it thoroughly, so maybe it was an issue with the size of the conference room. It may not be suitable for large conference rooms."
"In addition to the features it already has, I think GoToMeeting should also have additional features that are not present at the moment."
"The newer user interface takes a bit longer to get used to."
"It is not so stable."
"We have had issues with stability."
"Zoom definitely has to be more secure, but I can't think of any anything else to change."
"One of the main concerns is the difficulty of using it on your mobile device."
"The interface could be more user-friendly."
"There is insufficient customization."
"I can't speak to any aspect that needs improvement."
"Yesterday, we had a call, but Zoom closed after 20 or 25 minutes, and we didn't get any alerts. That could be because there was a time limit set. There should be an option, like a button, that allows us to increase or reduce the meeting time."
"The solution’s stability could be improved."
"The security of the solution could improve."
 

Pricing and Cost Advice

"GoToMeeting is a little bit expensive compared to other products."
"It is a little expensive although now, with the competition from Zoom and other products, they have lowered their prices and it is better."
"Negotiate for discounts."
"The cost for Zoom is reasonable."
"The version I am using of Zoom is free."
"The personal version that I was using is available free of charge."
"There is a free version of Zoom which allows you a certain limited amount of time usage and there is a corporate version of the solution where you have to pay."
"It is an inexpensive product."
"There are paid and free personal accounts for Zoom."
"In addition to any licensing fees, we hired Zoom to provide training to us in small groups."
"We are using the free version of the solution."
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Top Industries

By visitors reading reviews
Outsourcing Company
14%
Financial Services Firm
12%
Comms Service Provider
11%
Construction Company
11%
Outsourcing Company
12%
Construction Company
10%
Financial Services Firm
9%
Manufacturing Company
8%
 

Company Size

By reviewers
Large Enterprise
Midsize Enterprise
Small Business
By reviewers
Company SizeCount
Small Business18
Midsize Enterprise2
Large Enterprise5
By reviewers
Company SizeCount
Small Business102
Midsize Enterprise33
Large Enterprise112
 

Questions from the Community

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LucidChart vs LucidSpark for brainstorming sessions over Zoom
Hi @Krista Thompson ​ - Yes, LucidSpark is a much more nimble and, in some ways, user-friendly tool than LucidChart. LucidSpark is designed to do a better job managing multiple users participating ...
What is your experience regarding pricing and costs for Zoom?
I cannot say anything about pricing, setup costs, and licensing of Zoom Workplace Business since it is handled globally for us.
What needs improvement with Zoom?
I would like the price to be a bit lower. Besides pricing, there are no other points I would like to see improved.
 

Overview

 

Sample Customers

AAPT, ACD Groupe, Addison Fire, Avigilon Corporation, Basic Industries Ltd., Bitdefender, Branson School Online, Budd Van Lines, Business Fitness, Business Wire
Fortinet, Veeva, Proofpoint, Box, Ticketmaster, Trend Micro, Caesars Entertainment, Santa Clara University, Pandora, Stanford Continuing Studies
Find out what your peers are saying about GoToMeeting vs. Zoom Workplace Business and other solutions. Updated: November 2026.
920,929 professionals have used our research since 2012.