GoToMeeting vs Zoom Workplace Business comparison

GoTo and Zoom Video Communications are both solutions in the Virtual Meetings category. GoTo is ranked #7 with an average rating of 9.5, while Zoom Video Communications is ranked #1 with an average rating of 8.4. GoTo holds a 3.1% mindshare in VM, compared to Zoom Video Communications’s 9.4% mindshare. Additionally, 88% of GoTo users are willing to recommend the solution, compared to 95% of Zoom Video Communications users who would recommend it.

GoToMeeting

Read 26 GoToMeeting reviews

752 Views
744 Comparison Views

88% willing to recommend

Zoom Workplace Business

Read 231 Zoom Workplace Business reviews

3,358 Views
3,291 Comparison Views

95% willing to recommend

GoToMeeting

Zoom Workplace Business

Comparison Buyer's Guide

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Executive SummaryUpdated on Nov 2, 2025

GoToMeeting and Zoom Workplace Business are competing products in the virtual communication space, both offering robust video conferencing solutions. Zoom Workplace Business seems to have the upper hand due to its extensive feature list and advanced collaboration tools that many find worth the extra cost.

Features: GoToMeeting features integration capabilities, reliable conferencing quality, and ease of use without requiring installation, making it ideal for professional settings. It also provides a comprehensive set of tools for screen sharing and meeting management. Zoom Workplace Business is known for its advanced collaboration tools, including breakout rooms, virtual backgrounds, and screen sharing capabilities, offering flexibility for various business needs. Its ability to cater to both large enterprises and small teams with its diverse options sets it apart.

Room for Improvement: GoToMeeting could enhance its feature set with more robust collaboration tools and improve scalability for larger enterprises. Integration with more third-party apps and increased customization options would be beneficial. Zoom Workplace Business, while feature-rich, could simplify its deployment process and refine its user interface to be more intuitive for first-time users. Some users also find the pricing model could be more flexible for smaller enterprises.

Ease of Deployment and Customer Service: GoToMeeting offers a straightforward deployment process emphasizing quick setup, supported by responsive customer service. Zoom Workplace Business requires a slightly more involved deployment due to its feature-rich environment but compensates with extensive support resources and a strong service network. Both platforms provide efficient customer service, but GoToMeeting's simplicity in setup contrasts with Zoom's comprehensive support system.

Pricing and ROI: GoToMeeting is noted for its competitive pricing, attractive ROI, and accessibility to small and medium-sized businesses. Zoom Workplace Business, although priced higher, delivers substantial ROI through its productivity-enhancing features. Its premium pricing aligns with its enhanced capabilities and is appealing to enterprises seeking maximum functionality.

To learn more, read our detailed GoToMeeting vs. Zoom Workplace Business Report (Updated: December 2025).

Buyer's Guide

GoToMeeting vs. Zoom Workplace Business

December 2025

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Review summaries and opinions

We asked business professionals to review the solutions they use. Here are some excerpts of what they said:

Categories and Ranking

GoToMeeting

Ranking in Virtual Meetings

7th

Average Rating

8.0

Reviews Sentiment

6.8

Number of Reviews

Ranking in other categories

No ranking in other categories

Zoom Workplace Business

Ranking in Virtual Meetings

1st

Average Rating

8.4

Reviews Sentiment

6.6

Number of Reviews

231

Ranking in other categories

No ranking in other categories

Mindshare comparison

As of January 2026, in the Virtual Meetings category, the mindshare of GoToMeeting is 3.1%, down from 3.5% compared to the previous year. The mindshare of Zoom Workplace Business is 9.4%, down from 11.8% compared to the previous year. It is calculated based on PeerSpot user engagement data.

Virtual Meetings Market Share Distribution
Product	Market Share (%)
Zoom Workplace Business	9.4%
GoToMeeting	3.1%
Other	87.5%

Virtual Meetings

Featured Reviews

Gavin Tomlins

Chief Information Officer at a pharma/biotech company with 11-50 employees

Clunky with poor interface, lacks sufficient functionalities; it did reduce need for in-person meetings

We're phasing out the use of GoToMeeting because of some of its deficiencies. It lacks ease of connectivity, calendar integrations, and third-party app integrations. The user interface is quite poor and needs to be reworked and the product is quite clunky in comparison to its competitors. It currently lacks the ability for sharing collaborative materials during a meeting. We also found that the ability to switch between audio and video configurations isn't as intuitive as in other applications. I generally do 20-30 hours of video conferencing a day, so it makes a difference to have these features. It doesn't integrate as easily into phone systems as well as other organizations and it doesn't integrate as easy into instant messaging and collaboration tools or into software solutions. In general, some of the functionalities need to be improved.

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Zaid bin junaid

Product Manager at Flash.co

Improved collaboration costs have been reduced while daily stand-ups and events run more efficiently

If I were to discuss how Zoom Workplace Business can be improved, I feel that it is providing good service overall; however, the scaling aspect could be enhanced. Even though it has great scalability, if they can make it even more scalable, it would be really good. Also, while the integration is good, with the growth of AI, advancing the AI part to enable other workflows within the application would be beneficial. Those are some observations from my part, but otherwise, I feel everything is all right. I would love to see advanced AI integrations with major players such as Google and Amazon. Talking about scalability, Zoom Workplace Business is definitely a scalable solution, accommodating up to 1,000 people at once. However, when exceeding that number, the bandwidth may be disturbed and the latency may reduce; I have witnessed that issue occurring during large events, which is why I highlighted this part.

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Quotes from Members

We asked business professionals to review the solutions they use. Here are some excerpts of what they said:

Pros

"Even for somebody who does not have a lot of experience, they can easily use it."

"GoToMeeting is very handy. It's good software. I would definitely recommend it."

"Screenshare is the most valuable feature as well as the number of meeting participants possible in a meeting. It also has good quality."

"The most valuable feature is the dial-in capability."

"We don't have any link issues whether you use it to browser, or use it as a client. It worked perfectly fine for us."

"Reduced the need for physically commuting between offices."

"It's easy to set up."

"The solution worked well specifically for audio meetings."

More GoToMeeting pros

"I like the filters and background filters that I can incorporate; I find they work better than competitors like Google Meet or Microsoft Teams."

"There is a free version of the solution."

"The solution is much better and more reliable than Microsoft Teams or Webex."

"With Zoom or Teams, it is very easy to share content and the ability to conduct reviews is beneficial."

"One of the most valuable features is the user interface. With every new update, they introduce new useful features."

"It has efficient security features as well."

"Zoom is very easy to set up. You simply download it and use it."

"I would recommend Zoom to others because it's easy and serves its intended purpose well."

More Zoom Workplace Business pros

Cons

"Manageability needs to be improved."

"I would like to see better support for mobile devices."

"GoToMeeting breaks down a lot. We're not sure if it's breaking down, but we start getting very erratic community channels. I don't know if it's because of GoToMeeting or if we're not buying enough bandwidth. Maybe it is just the infrastructure that it's running on. I'm not quite sure."

"The product itself doesn't stand out against other options on the market."

"Lacks ease of connectivity, calendar integrations, and third-party app integrations."

"It is not so stable."

"The newer user interface takes a bit longer to get used to."

"I didn't like the fact that they tried to make their new version look like Zoom."

More GoToMeeting cons

"When sharing a screen, it's only dedicated to one particular window, not multiple windows"

"Zoom is an immature product that is not yet stable."

"Zoom could be more scalable."

"It would be helpful if Zoom could integrate with our medical systems."

"Zoom could use more background options."

"I would like to see something like a virtual board or conference room where participants are seated around a virtual table, and pictures of them sitting on the chair or an avatar that the user can choose and control within that virtual world."

"Maybe the UI could be improved a bit."

"Zoom's user interface could be improved. For example, it could have bigger buttons for elderly people."

More Zoom Workplace Business cons

Pricing and Cost Advice

"Negotiate for discounts."

"GoToMeeting is a little bit expensive compared to other products."

"It is a little expensive although now, with the competition from Zoom and other products, they have lowered their prices and it is better."

"My organization has a yearly license for Zoom."

"I am using the free version."

"There is a subscription to use the solution."

"The licensing fees are quite expensive."

"The solution is affordable."

"The solution's pricing is good."

"The personal version is free. However, there are fees required to use the solution for business."

"The exact costs are handled on a corporate level, however, I understand that if you just want to own a license for your small business or something like that, it's around $300 a year, which is very reasonable."

More Zoom Workplace Business pricing and cost advice

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Top Industries

By visitors reading reviews

No data available

Performing Arts

16%

University

10%

Educational Organization

Computer Software Company

Company Size

By reviewers

Large Enterprise

Midsize Enterprise

Small Business

By reviewers
Company Size	Count
Small Business	17
Midsize Enterprise	2
Large Enterprise	5

By reviewers
Company Size	Count
Small Business	99
Midsize Enterprise	33
Large Enterprise	103

Questions from the Community

What needs improvement with GoToMeeting?

The solution must include archive options to save the recorded meetings for future reference. The recording functionality can benefit our team by improving how meetings are recorded and shared. Pre...

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What is your primary use case for GoToMeeting?

I use the solution when someone is comfortable using it, and I recommend using it.

See all answers

What advice do you have for others considering GoToMeeting?

I rate the overall solution a nine out of ten.

See all answers

LucidChart vs LucidSpark for brainstorming sessions over Zoom

Hi @Krista Thompson - Yes, LucidSpark is a much more nimble and, in some ways, user-friendly tool than LucidChart. LucidSpark is designed to do a better job managing multiple users participating ...

See all answers

What do you like most about Zoom?

The product is scalable.

See all answers

What is your experience regarding pricing and costs for Zoom?

The pricing, setup cost, and licensing were not negotiated, so those details are uncertain.

See all answers

Comparisons

Skype for Business vs GoToMeeting

Compared 26% of the time

Webex vs GoToMeeting

Compared 21% of the time

Microsoft Teams vs GoToMeeting

Compared 15% of the time

TeamViewer Business vs GoToMeeting

Compared 13% of the time

More GoToMeeting Competitors

Skype for Business vs Zoom Workplace Business

Compared 10% of the time

Webex vs Zoom Workplace Business

Compared 9% of the time

Adobe Connect vs Zoom Workplace Business

Compared 9% of the time

TeamViewer Business vs Zoom Workplace Business

Compared 6% of the time

Microsoft Teams vs Zoom Workplace Business

Compared 5% of the time

More Zoom Workplace Business Competitors

Product Reports

Buyer's Guide

GoToMeeting

January 2026

Download GoToMeeting product report

Buyer's Guide

Zoom Workplace Business

January 2026

Download Zoom Workplace Business product report

Overview

GoToMeeting web conferencing software makes it simple and cost-effective to collaborate online with colleagues and customers. Best of all, meeting participants can share their webcams in high definition, so you can enjoy more personal interactions _ without needing a complicated setup.

GoTo

Zoom Workplace Business enhances communication for teams with features like video conferencing, screen sharing, and security measures. Its intuitive interface supports seamless collaboration, making it a practical choice for remote work and digital meetings.

Zoom Workplace Business is designed for efficient communication through its user-friendly platform, offering essential tools like screen sharing, breakout rooms, and remote access. Its stability and ease of use across devices make it a beneficial choice for many organizations. While integrating well with popular apps, it also delivers secure meeting environments with high audio and video quality. There are areas for enhancement such as additional security features and improved support for file sharing. Users note a need for reduced bandwidth use, better audio noise filtering, and clarity in navigation options.

What are the key features of Zoom Workplace Business?

Video Conferencing: High-quality audio and video, suitable for large meetings.
Screen Sharing: Allows participants to display their screens for collaborative work.
Breakout Rooms: Facilitates smaller group discussions within a meeting.
Remote Access: Provides capabilities to manage meetings from different devices.
Integration: Connects seamlessly with apps like Outlook for enhanced productivity.

What benefits can users expect?

Enhanced Collaboration: Tools to boost teamwork and communication.
Security Measures: Features like authorized access and waiting rooms ensure secure meetings.
Flexibility Across Devices: Compatible with numerous devices for consistent experience.
Meeting Engagement: Features that support engaging and productive sessions.

In industries like education, healthcare, and corporate sectors, Zoom Workplace Business is widely used for webinars, client meetings, and internal communications. It supports online training, and remote work and enables companies to engage effectively with clients and employees scattered across locations. Many industries value its integration capabilities which streamline workflows and contribute to productivity.

Zoom Video Communications

Sample Customers

AAPT, ACD Groupe, Addison Fire, Avigilon Corporation, Basic Industries Ltd., Bitdefender, Branson School Online, Budd Van Lines, Business Fitness, Business Wire

Fortinet, Veeva, Proofpoint, Box, Ticketmaster, Trend Micro, Caesars Entertainment, Santa Clara University, Pandora, Stanford Continuing Studies

Buyer's Guide

GoToMeeting vs. Zoom Workplace Business

December 2025

Free Report: GoToMeeting vs. Zoom Workplace Business

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