GoToMeeting vs Zoom Workplace Business comparison

GoTo and Zoom Video Communications are both solutions in the Virtual Meetings category. GoTo is ranked #7 with an average rating of 9.5, while Zoom Video Communications is ranked #1 with an average rating of 8.4. GoTo holds a 3.1% mindshare in VM, compared to Zoom Video Communications’s 9.4% mindshare. Additionally, 88% of GoTo users are willing to recommend the solution, compared to 95% of Zoom Video Communications users who would recommend it.

GoToMeeting

Read 26 GoToMeeting reviews

752 Views
744 Comparison Views

88% willing to recommend

Zoom Workplace Business

Read 230 Zoom Workplace Business reviews

3,358 Views
3,291 Comparison Views

95% willing to recommend

GoToMeeting

Zoom Workplace Business

Comparison Buyer's Guide

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Executive SummaryUpdated on Nov 2, 2025

GoToMeeting and Zoom Workplace Business are competing products in the virtual communication space, both offering robust video conferencing solutions. Zoom Workplace Business seems to have the upper hand due to its extensive feature list and advanced collaboration tools that many find worth the extra cost.

Features: GoToMeeting features integration capabilities, reliable conferencing quality, and ease of use without requiring installation, making it ideal for professional settings. It also provides a comprehensive set of tools for screen sharing and meeting management. Zoom Workplace Business is known for its advanced collaboration tools, including breakout rooms, virtual backgrounds, and screen sharing capabilities, offering flexibility for various business needs. Its ability to cater to both large enterprises and small teams with its diverse options sets it apart.

Room for Improvement: GoToMeeting could enhance its feature set with more robust collaboration tools and improve scalability for larger enterprises. Integration with more third-party apps and increased customization options would be beneficial. Zoom Workplace Business, while feature-rich, could simplify its deployment process and refine its user interface to be more intuitive for first-time users. Some users also find the pricing model could be more flexible for smaller enterprises.

Ease of Deployment and Customer Service: GoToMeeting offers a straightforward deployment process emphasizing quick setup, supported by responsive customer service. Zoom Workplace Business requires a slightly more involved deployment due to its feature-rich environment but compensates with extensive support resources and a strong service network. Both platforms provide efficient customer service, but GoToMeeting's simplicity in setup contrasts with Zoom's comprehensive support system.

Pricing and ROI: GoToMeeting is noted for its competitive pricing, attractive ROI, and accessibility to small and medium-sized businesses. Zoom Workplace Business, although priced higher, delivers substantial ROI through its productivity-enhancing features. Its premium pricing aligns with its enhanced capabilities and is appealing to enterprises seeking maximum functionality.

To learn more, read our detailed GoToMeeting vs. Zoom Workplace Business Report (Updated: December 2025).

Buyer's Guide

GoToMeeting vs. Zoom Workplace Business

December 2025

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Review summaries and opinions

We asked business professionals to review the solutions they use. Here are some excerpts of what they said:

Categories and Ranking

GoToMeeting

Ranking in Virtual Meetings

7th

Average Rating

8.0

Reviews Sentiment

6.8

Number of Reviews

Ranking in other categories

No ranking in other categories

Zoom Workplace Business

Ranking in Virtual Meetings

1st

Average Rating

8.4

Reviews Sentiment

6.6

Number of Reviews

230

Ranking in other categories

No ranking in other categories

Mindshare comparison

As of January 2026, in the Virtual Meetings category, the mindshare of GoToMeeting is 3.1%, down from 3.5% compared to the previous year. The mindshare of Zoom Workplace Business is 9.4%, down from 11.8% compared to the previous year. It is calculated based on PeerSpot user engagement data.

Virtual Meetings Market Share Distribution
Product	Market Share (%)
Zoom Workplace Business	9.4%
GoToMeeting	3.1%
Other	87.5%

Virtual Meetings

Featured Reviews

Gavin Tomlins

Chief Information Officer at a pharma/biotech company with 11-50 employees

Clunky with poor interface, lacks sufficient functionalities; it did reduce need for in-person meetings

We're phasing out the use of GoToMeeting because of some of its deficiencies. It lacks ease of connectivity, calendar integrations, and third-party app integrations. The user interface is quite poor and needs to be reworked and the product is quite clunky in comparison to its competitors. It currently lacks the ability for sharing collaborative materials during a meeting. We also found that the ability to switch between audio and video configurations isn't as intuitive as in other applications. I generally do 20-30 hours of video conferencing a day, so it makes a difference to have these features. It doesn't integrate as easily into phone systems as well as other organizations and it doesn't integrate as easy into instant messaging and collaboration tools or into software solutions. In general, some of the functionalities need to be improved.

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Ionut Muntean

Software Developer at KOR Financial

Screen sharing and breakout rooms enhance team collaboration and daily communication

I would definitely want the chat in Zoom to be improved. I have seen areas of improvement in Zoom regarding the noise suppression setting. Sometimes I talk a bit low pitched and the other person cannot hear me. I'm guessing the noise suppression detects my voice as background noise instead of my actual voice. It might be a setting that I just need to tweak somewhere in the settings window. I haven't had the time to check that out yet. It happens from time to time; it's not crucial, but I check that the other person hears me by asking them if they heard what I just said. It occurs at least once daily, so it's not bothering to me, but to someone who is a bit more sensitive, it may be bothersome. I find it hard to tell if there has been any return on investment with Zoom because I'm not dealing with the financials of our organization. I guess it helped us because whenever there's an incident at night and people need to synchronize to find out what's going on, they enter Zoom and talk to each other.

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Quotes from Members

We asked business professionals to review the solutions they use. Here are some excerpts of what they said:

Pros

"GoToMeeting is very handy. It's good software. I would definitely recommend it."

"We like that this solution allows us to assign separate numbers to people without having to have a physical telephone system in place."

"We can record meetings and share the screen with participants."

"GoToMeeting's low latency is crucial because everybody is using VPN to connect to their PCs at work. The sound and video quality are solid, and the whiteboarding features were especially useful. The administrative side of it was fairly simple and intuitive to use."

"It was just chosen because somebody at the company said, "We need a meeting thing. Hey, go find a meeting thing." It wasn't me, but somebody else in the organization was like, "Alright, let's use GoToMeeting. It's free.""

"The key advantage of GoToMeeting is the ability to use it without installing anything."

"The most valuable feature is the dial-in capability."

"Even for somebody who does not have a lot of experience, they can easily use it."

More GoToMeeting pros

"The most valuable feature is that it's free."

"It functions well. I have had no issues with attaching files to chats."

"Zoom has a security feature that allows only authorized participants to join the meeting."

"The solution is very stable."

"The high capacity means that you can have a lot of people in the same meeting. I once attended a meeting with approximately 400 people."

"Zoom helps you to share your screen and allows someone to take remote control during Zoom meetings. Compared with other platforms like Teams and Webex, it's on par."

"The initial setup is straightforward as this is a cloud application. It only takes a few seconds."

"I rate Zoom as a seven out of ten. This is because it is much easier to use than Microsoft Teams."

More Zoom Workplace Business pros

Cons

"In addition to the features it already has, I think GoToMeeting should also have additional features that are not present at the moment."

"GoToMeeting is too slow, which is why we no longer use it."

"It is not so stable."

"The product itself doesn't stand out against other options on the market."

"Sometimes we'll run into issues where firewall rules aren't set correctly and won't work."

"In the next release, I would for it to incorporate files more efficiently from one computer to another when we covert things and send them out. I'm not sure if it's capable of that."

"Using GoToMeeting in a meeting-sized conference room is kind of a letdown. The camera is supposed to track the speaker and focus on that person so that they can be on the screen. That feature rarely worked. We tested it thoroughly, so maybe it was an issue with the size of the conference room. It may not be suitable for large conference rooms."

"Poor error recovery, too sensitive to transmission errors. Needs better codecs and more robust system software that can handle network glitches."

More GoToMeeting cons

"Nothing is 100% perfect. If I appreciate a product, I typically rate it eight or nine out of ten."

"The virtual background could be more smoothly integrated with the rest of the software."

"They should improve the sharing file features from accessing the internal network. If we cannnot share our documents through this meeting, our meeting productivity will decrease dramatically. We need these features."

"One of the main concerns is the difficulty of using it on your mobile device."

"The pricing model for Zoom was not very friendly."

"Zoom has frequent updates, occurring every week or twice a week. This poses a significant issue because sometimes when we attempt to initiate a call, the system begins an upgrade process, taking at least 30 seconds and sometimes up to two minutes. This unscheduled upgrade can be inconvenient for users, as they must wait for the update to complete."

"Zoom should continue to add new features to the product."

"When you join a meeting in Zoom, you may feel it is difficult to find some windows until you click a few buttons to help you eventually get to the window you want to see."

More Zoom Workplace Business cons

Pricing and Cost Advice

"It is a little expensive although now, with the competition from Zoom and other products, they have lowered their prices and it is better."

"Negotiate for discounts."

"GoToMeeting is a little bit expensive compared to other products."

"Zoom is available with an open license that can support meetings of up to 40 minutes."

"We are using the free version of Zoom."

"Zoom is a very cheaply priced video conferencing solution, and using this product has saved our business a lot of expense."

"I believe that all of their licenses are purchased, so that they may use the solution for their teaching purposes."

"The cost of Zoom has led me to use WeChat, instead."

"The solution is affordable."

"The free version has a time limit, but paid subscriptions are available."

"We do not incur any licensing costs, as we use the free version."

More Zoom Workplace Business pricing and cost advice

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Top Industries

By visitors reading reviews

No data available

Performing Arts

16%

University

Computer Software Company

Educational Organization

Company Size

By reviewers

Large Enterprise

Midsize Enterprise

Small Business

By reviewers
Company Size	Count
Small Business	17
Midsize Enterprise	2
Large Enterprise	5

By reviewers
Company Size	Count
Small Business	99
Midsize Enterprise	33
Large Enterprise	103

Questions from the Community

What needs improvement with GoToMeeting?

The solution must include archive options to save the recorded meetings for future reference. The recording functionality can benefit our team by improving how meetings are recorded and shared. Pre...

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What is your primary use case for GoToMeeting?

I use the solution when someone is comfortable using it, and I recommend using it.

See all answers

What advice do you have for others considering GoToMeeting?

I rate the overall solution a nine out of ten.

See all answers

LucidChart vs LucidSpark for brainstorming sessions over Zoom

Hi @Krista Thompson - Yes, LucidSpark is a much more nimble and, in some ways, user-friendly tool than LucidChart. LucidSpark is designed to do a better job managing multiple users participating ...

See all answers

What do you like most about Zoom?

The product is scalable.

See all answers

What is your experience regarding pricing and costs for Zoom?

The pricing, setup cost, and licensing were not negotiated, so those details are uncertain.

See all answers

Comparisons

Skype for Business vs GoToMeeting

Compared 26% of the time

Webex vs GoToMeeting

Compared 21% of the time

Microsoft Teams vs GoToMeeting

Compared 15% of the time

TeamViewer Business vs GoToMeeting

Compared 14% of the time

More GoToMeeting Competitors

Skype for Business vs Zoom Workplace Business

Compared 10% of the time

Webex vs Zoom Workplace Business

Compared 9% of the time

Adobe Connect vs Zoom Workplace Business

Compared 9% of the time

TeamViewer Business vs Zoom Workplace Business

Compared 6% of the time

Microsoft Teams vs Zoom Workplace Business

Compared 5% of the time

More Zoom Workplace Business Competitors

Product Reports

Buyer's Guide

GoToMeeting

January 2026

Download GoToMeeting product report

Buyer's Guide

Zoom Workplace Business

January 2026

Download Zoom Workplace Business product report

Overview

GoToMeeting web conferencing software makes it simple and cost-effective to collaborate online with colleagues and customers. Best of all, meeting participants can share their webcams in high definition, so you can enjoy more personal interactions _ without needing a complicated setup.

GoTo

Zoom Workplace Business enhances communication for teams with features like video conferencing, screen sharing, and security measures. Its intuitive interface supports seamless collaboration, making it a practical choice for remote work and digital meetings.

Zoom Workplace Business is designed for efficient communication through its user-friendly platform, offering essential tools like screen sharing, breakout rooms, and remote access. Its stability and ease of use across devices make it a beneficial choice for many organizations. While integrating well with popular apps, it also delivers secure meeting environments with high audio and video quality. There are areas for enhancement such as additional security features and improved support for file sharing. Users note a need for reduced bandwidth use, better audio noise filtering, and clarity in navigation options.

What are the key features of Zoom Workplace Business?

Video Conferencing: High-quality audio and video, suitable for large meetings.
Screen Sharing: Allows participants to display their screens for collaborative work.
Breakout Rooms: Facilitates smaller group discussions within a meeting.
Remote Access: Provides capabilities to manage meetings from different devices.
Integration: Connects seamlessly with apps like Outlook for enhanced productivity.

What benefits can users expect?

Enhanced Collaboration: Tools to boost teamwork and communication.
Security Measures: Features like authorized access and waiting rooms ensure secure meetings.
Flexibility Across Devices: Compatible with numerous devices for consistent experience.
Meeting Engagement: Features that support engaging and productive sessions.

In industries like education, healthcare, and corporate sectors, Zoom Workplace Business is widely used for webinars, client meetings, and internal communications. It supports online training, and remote work and enables companies to engage effectively with clients and employees scattered across locations. Many industries value its integration capabilities which streamline workflows and contribute to productivity.

Zoom Video Communications

Sample Customers

AAPT, ACD Groupe, Addison Fire, Avigilon Corporation, Basic Industries Ltd., Bitdefender, Branson School Online, Budd Van Lines, Business Fitness, Business Wire

Fortinet, Veeva, Proofpoint, Box, Ticketmaster, Trend Micro, Caesars Entertainment, Santa Clara University, Pandora, Stanford Continuing Studies

Buyer's Guide

GoToMeeting vs. Zoom Workplace Business

December 2025

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