GoToMeeting vs Zoom Workplace Business comparison

GoTo and Zoom Video Communications are both solutions in the Virtual Meetings category. GoTo is ranked #7 with an average rating of 9.5, while Zoom Video Communications is ranked #1 with an average rating of 8.4. GoTo holds a 3.1% mindshare in VM, compared to Zoom Video Communications’s 8.6% mindshare. Additionally, 88% of GoTo users are willing to recommend the solution, compared to 95% of Zoom Video Communications users who would recommend it.

GoToMeeting

Read 26 GoToMeeting reviews

895 Views
886 Comparison Views

88% willing to recommend

Zoom Workplace Business

Read 233 Zoom Workplace Business reviews

4,030 Views
3,949 Comparison Views

95% willing to recommend

GoToMeeting

Zoom Workplace Business

Comparison Buyer's Guide

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Executive SummaryUpdated on Feb 8, 2026

In the competitive video conferencing market, GoToMeeting and Zoom Workplace Business are major players. Zoom appears to lead due to its robust features that justify its higher cost.

Features: GoToMeeting is known for its reliable meeting functions, customizable settings, and strong security with cloud-based storage. It offers benefits like low latency and fine screen sharing capabilities. Zoom Workplace Business provides integration options, advanced collaboration tools, and high-quality video conferencing. It supports large meetings and breakout rooms, with superior audio filtering and easy integration with other applications.

Room for Improvement: GoToMeeting could enhance its mobile app performance and expand integration capabilities. Users may also benefit from a more intuitive UI. Zoom Workplace Business may improve its deployment complexity and reduce initial learning curves. Its pricing could be more competitive for small enterprises, and startup times can enhance further.

Ease of Deployment and Customer Service: GoToMeeting is easy to deploy with straightforward support, suitable for businesses with minimal IT resources. Zoom Workplace Business, while offering extensive support materials, may present a more intricate deployment process but ensures robust post-deployment assistance and resources.

Pricing and ROI: GoToMeeting offers cost-effective plans ideal for small to medium enterprises, providing a solid ROI. Zoom Workplace Business, though more expensive initially, ensures a high ROI with its extensive functionalities and scalability for larger corporations, making it a favorite for extensive usage environments.

To learn more, read our detailed GoToMeeting vs. Zoom Workplace Business Report (Updated: February 2026).

Buyer's Guide

GoToMeeting vs. Zoom Workplace Business

February 2026

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Review summaries and opinions

We asked business professionals to review the solutions they use. Here are some excerpts of what they said:

Categories and Ranking

GoToMeeting

Ranking in Virtual Meetings

7th

Average Rating

8.0

Reviews Sentiment

6.8

Number of Reviews

Ranking in other categories

No ranking in other categories

Zoom Workplace Business

Ranking in Virtual Meetings

1st

Average Rating

8.4

Reviews Sentiment

6.7

Number of Reviews

233

Ranking in other categories

No ranking in other categories

Mindshare comparison

As of February 2026, in the Virtual Meetings category, the mindshare of GoToMeeting is 3.1%, down from 3.5% compared to the previous year. The mindshare of Zoom Workplace Business is 8.6%, down from 11.5% compared to the previous year. It is calculated based on PeerSpot user engagement data.

Virtual Meetings Market Share Distribution
Product	Market Share (%)
Zoom Workplace Business	8.6%
GoToMeeting	3.1%
Other	88.3%

Virtual Meetings

Featured Reviews

Gavin Tomlins

Chief Information Officer at a pharma/biotech company with 11-50 employees

Clunky with poor interface, lacks sufficient functionalities; it did reduce need for in-person meetings

We're phasing out the use of GoToMeeting because of some of its deficiencies. It lacks ease of connectivity, calendar integrations, and third-party app integrations. The user interface is quite poor and needs to be reworked and the product is quite clunky in comparison to its competitors. It currently lacks the ability for sharing collaborative materials during a meeting. We also found that the ability to switch between audio and video configurations isn't as intuitive as in other applications. I generally do 20-30 hours of video conferencing a day, so it makes a difference to have these features. It doesn't integrate as easily into phone systems as well as other organizations and it doesn't integrate as easy into instant messaging and collaboration tools or into software solutions. In general, some of the functionalities need to be improved.

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Yifate Yusuf

Team Lead at GE

Unified communication has transformed our collaboration and consistently boosts project delivery

The best features Zoom Workplace Business offers include screen sharing, clear video and audio, online meetings, large-scale events, call management, mobile apps, unified communication platform, and collaboration. The feature I find myself using the most is an AI-powered collaboration platform that is used to streamline communication, increase employee engagement, optimize in-person time, and improve productivity. The screen sharing is very effective and a helpful tool where we are able to screen share with our colleagues and discuss different tasks and project management ideas. Collaboration has become very efficient, and remote working has also become efficient and prevalent in my organization. We have been able to save a lot of time using Zoom Workplace Business. It has been a game-changer. Zoom Workplace Business elevates the experience with Zoom AI Companion included at no additional cost. It is designed to help employees be more productive, collaborate better, enhance their skills, and unlock time savings.

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Quotes from Members

We asked business professionals to review the solutions they use. Here are some excerpts of what they said:

Pros

"It was just chosen because somebody at the company said, "We need a meeting thing. Hey, go find a meeting thing." It wasn't me, but somebody else in the organization was like, "Alright, let's use GoToMeeting. It's free.""

"Ease of setup and login by attendees. Facilitates sharing visually, and not just via audio."

"I like GoToMeeting because it is lighter than other solutions, such as Webex."

"It's cost-effective."

"GoToMeeting is very handy. It's good software. I would definitely recommend it."

"We like that this solution allows us to assign separate numbers to people without having to have a physical telephone system in place."

"The most important feature for me was the iPhone app."

"I think all the features are very useful, especially the rooms features and we present with screen sharing. Instead of organizing conferences, we are able to do that online. This has been saving us from spending on travel. From the beginning of this year, because of GoToMeeting, I have canceled I think three or four business trips."

More GoToMeeting pros

"The product is scalable."

"The most valuable features of Zoom for enhanced team collaboration are its high video quality, comprehensive meeting features, and reliable performance."

"Easy to use whenever and wherever necessary."

"Zoom helps you to share your screen and allows someone to take remote control during Zoom meetings. Compared with other platforms like Teams and Webex, it's on par."

"Zoom's content shareability and chat support are the most valuable features."

"The biggest advantage with Zoom, compared to other similar products, is the simplicity."

"Zoom is very smooth whether in one-on-one meetings or group calls with more than one hundred people."

"It functions well. I have had no issues with attaching files to chats."

More Zoom Workplace Business pros

Cons

"The interface is a little outdated and could be better."

"The tool needs to have a virtual room where users can pass through. It also needs to integrate a real-time translator."

"The newer user interface takes a bit longer to get used to."

"The enrolment for a non-IT user should be easier. It should be simplified for non-IT users."

"In addition to the features it already has, I think GoToMeeting should also have additional features that are not present at the moment."

"I would like to see better support for mobile devices."

"We would like some improvement in the speed of initiating this solution, as it is currently fairly slow."

"The solution could always be more secure."

More GoToMeeting cons

"I did not see a Whiteboarding feature when using Zoom. They should add this in the next release."

"Having easier access to recorded meetings, being able to download them fast, and playing them back would be helpful."

"Zoom can improve the user-friendliness of the management when you are doing a webinar."

"The interface could be more user-friendly."

"Lacks an indicator on chat to show that a message has been read."

"The other thing I would add is maybe noise reduction. That could be improved. Everyone nowadays is working from home, so sometimes we hear the dog and stuff like that."

"The tool must enhance the features it provides."

"The technical support is very bad."

More Zoom Workplace Business cons

Pricing and Cost Advice

"GoToMeeting is a little bit expensive compared to other products."

"It is a little expensive although now, with the competition from Zoom and other products, they have lowered their prices and it is better."

"Negotiate for discounts."

"Zoom is licensed as a subscription model and it is available on a monthly or yearly basis."

"The licensing fees are quite expensive."

"The price of Zoom is a bit expensive."

"I am not paying any licensing costs for the solution."

"The solution's pricing is good."

"It is an inexpensive product."

"As an organization, we are paying a license fee for Zoom. Personally, I use the free version."

"Zoom is free."

More Zoom Workplace Business pricing and cost advice

See which vendors are best for you

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Top Industries

By visitors reading reviews

No data available

Performing Arts

14%

Marketing Services Firm

10%

University

Computer Software Company

Company Size

By reviewers

Large Enterprise

Midsize Enterprise

Small Business

By reviewers
Company Size	Count
Small Business	17
Midsize Enterprise	2
Large Enterprise	5

By reviewers
Company Size	Count
Small Business	99
Midsize Enterprise	33
Large Enterprise	105

Questions from the Community

What needs improvement with GoToMeeting?

The solution must include archive options to save the recorded meetings for future reference. The recording functionality can benefit our team by improving how meetings are recorded and shared. Pre...

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What is your primary use case for GoToMeeting?

I use the solution when someone is comfortable using it, and I recommend using it.

See all answers

What advice do you have for others considering GoToMeeting?

I rate the overall solution a nine out of ten.

See all answers

LucidChart vs LucidSpark for brainstorming sessions over Zoom

Hi @Krista Thompson - Yes, LucidSpark is a much more nimble and, in some ways, user-friendly tool than LucidChart. LucidSpark is designed to do a better job managing multiple users participating ...

See all answers

What do you like most about Zoom?

The product is scalable.

See all answers

What is your experience regarding pricing and costs for Zoom?

The pricing, setup cost, and licensing were not negotiated, so those details are uncertain.

See all answers

Comparisons

Skype for Business vs GoToMeeting

Compared 21% of the time

Webex vs GoToMeeting

Compared 19% of the time

TeamViewer Business vs GoToMeeting

Compared 14% of the time

Microsoft Teams vs GoToMeeting

Compared 13% of the time

GoToWebinar vs GoToMeeting

Compared 7% of the time

More GoToMeeting Competitors

Skype for Business vs Zoom Workplace Business

Compared 9% of the time

Webex vs Zoom Workplace Business

Compared 9% of the time

Adobe Connect vs Zoom Workplace Business

Compared 8% of the time

Polycom RealPresence Desktop vs Zoom Workplace Business

Compared 5% of the time

Cisco Meeting Server vs Zoom Workplace Business

Compared 5% of the time

More Zoom Workplace Business Competitors

Product Reports

Buyer's Guide

GoToMeeting

January 2026

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Buyer's Guide

Zoom Workplace Business

January 2026

Download Zoom Workplace Business product report

Overview

GoToMeeting web conferencing software makes it simple and cost-effective to collaborate online with colleagues and customers. Best of all, meeting participants can share their webcams in high definition, so you can enjoy more personal interactions _ without needing a complicated setup.

GoTo

Zoom Workplace Business enhances communication for teams with features like video conferencing, screen sharing, and security measures. Its intuitive interface supports seamless collaboration, making it a practical choice for remote work and digital meetings.

Zoom Workplace Business is designed for efficient communication through its user-friendly platform, offering essential tools like screen sharing, breakout rooms, and remote access. Its stability and ease of use across devices make it a beneficial choice for many organizations. While integrating well with popular apps, it also delivers secure meeting environments with high audio and video quality. There are areas for enhancement such as additional security features and improved support for file sharing. Users note a need for reduced bandwidth use, better audio noise filtering, and clarity in navigation options.

What are the key features of Zoom Workplace Business?

Video Conferencing: High-quality audio and video, suitable for large meetings.
Screen Sharing: Allows participants to display their screens for collaborative work.
Breakout Rooms: Facilitates smaller group discussions within a meeting.
Remote Access: Provides capabilities to manage meetings from different devices.
Integration: Connects seamlessly with apps like Outlook for enhanced productivity.

What benefits can users expect?

Enhanced Collaboration: Tools to boost teamwork and communication.
Security Measures: Features like authorized access and waiting rooms ensure secure meetings.
Flexibility Across Devices: Compatible with numerous devices for consistent experience.
Meeting Engagement: Features that support engaging and productive sessions.

In industries like education, healthcare, and corporate sectors, Zoom Workplace Business is widely used for webinars, client meetings, and internal communications. It supports online training, and remote work and enables companies to engage effectively with clients and employees scattered across locations. Many industries value its integration capabilities which streamline workflows and contribute to productivity.

Zoom Video Communications

Sample Customers

AAPT, ACD Groupe, Addison Fire, Avigilon Corporation, Basic Industries Ltd., Bitdefender, Branson School Online, Budd Van Lines, Business Fitness, Business Wire

Fortinet, Veeva, Proofpoint, Box, Ticketmaster, Trend Micro, Caesars Entertainment, Santa Clara University, Pandora, Stanford Continuing Studies

Buyer's Guide

GoToMeeting vs. Zoom Workplace Business

February 2026

Free Report: GoToMeeting vs. Zoom Workplace Business

Find out what your peers are saying about GoToMeeting vs. Zoom Workplace Business and other solutions. Updated: February 2026.

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