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HPE Alletra Storage vs NetApp EF-Series All Flash Arrays comparison

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Comparison Buyer's Guide

Executive SummaryUpdated on Sep 18, 2024

Review summaries and opinions

We asked business professionals to review the solutions they use. Here are some excerpts of what they said:
 

Categories and Ranking

Everpure FlashArray
Sponsored
Ranking in All-Flash Storage
2nd
Average Rating
9.0
Reviews Sentiment
7.2
Number of Reviews
233
Ranking in other categories
No ranking in other categories
HPE Alletra Storage
Ranking in All-Flash Storage
3rd
Average Rating
9.2
Reviews Sentiment
7.2
Number of Reviews
88
Ranking in other categories
No ranking in other categories
NetApp EF-Series All Flash ...
Ranking in All-Flash Storage
29th
Average Rating
8.6
Reviews Sentiment
7.5
Number of Reviews
39
Ranking in other categories
No ranking in other categories
 

Mindshare comparison

As of November 2026, in the All-Flash Storage category, the mindshare of Everpure FlashArray is 6.4%, down from 6.5% compared to the previous year. The mindshare of HPE Alletra Storage is 3.5%, down from 9.8% compared to the previous year. The mindshare of NetApp EF-Series All Flash Arrays is 1.5%, up from 0.7% compared to the previous year. It is calculated based on PeerSpot user engagement data.
All-Flash Storage Mindshare Distribution
ProductMindshare (%)
Everpure FlashArray6.4%
HPE Alletra Storage3.5%
NetApp EF-Series All Flash Arrays1.5%
Other88.6%
All-Flash Storage
 

Featured Reviews

Sowjanya MV - PeerSpot reviewer
Technical Lead at Wipro Limited
Has improved performance for mission-critical workloads and enabled seamless non-disruptive upgrades
The availability is 99.99%, which is the main factor any customer would need because their data should be available whenever they want to access it. This is one main critical thing. It is very easy to upgrade since Pure Storage FlashArray handles it well. Everything is non-disruptive now; previously, there were forklift shifts, but now that is not the case. Pure Storage FlashArray says no to forklift upgrades. Usually hardware requires downtime, but Pure Storage FlashArray has improved their footprint so that they are not asking for downtime; everything is just a non-disruptive activity, which is why customers are more inclined towards Pure Storage FlashArray. Customers want more of the models in their environment due to the performance they are giving, and everything is in one Pure1 Array console where we can view all the models on one page or just an orchestration tool. You don't miss anything; you have replication, notifications about replication, and details about which host groups replication is happening in and if that replication is successful or failed. On a daily basis, our purpose is to create volumes for infrastructure; our daily activities include creating volumes and mapping them to the host, doing any migrations from a VM, clearing the data stores, and carving the volumes to those VMs. One key factor is the data compression with a ratio of 5:1, focusing on space efficiency, inline deduplication, and the compression Pure Storage FlashArray works on; that is a major factor we can suggest to any customer. Analytical capabilities are crucial. Daily, we check the throughput and consumption, and Pure Storage FlashArray provides predictions for one year regarding usage. This prediction helps plan updates well ahead. For support, we just raise a case, and they follow up and get it done. There is also AI readiness, but with the model R2, we don't have much of that AI readiness. For others, we do have AI readiness that predicts capacity based on daily or monthly trends, enabling us to analyze how much space we need or if we need to expand the disk shelf. From an operational point of view, a good feature is that if you accidentally delete a volume, it will be retained in the destroyed state for the next twenty-four hours, which is not the same with any other vendor. I have worked in this storage domain for the past fifteen years, and this option is remarkable, benefiting any L1 or L2 engineer. Additionally, from a compliance perspective, Pure Storage FlashArray has REST APIs enabled. I have not explored automation much, but from a security standpoint, it is strong with encryption data. If you want to automate, you can easily integrate with all clouds and explore Pure Cloud for scheduling workloads, including volume creation. Customers find benefit in Pure Storage FlashArray's single management pane of glass due to the dual controller and active-active setup. If one of the controllers goes down, all workloads automatically shift to the other controller, ensuring their data is safe and accessible at all times. This is a highlighted feature that any customer desires because their data should always be accessible. For SAN workloads, we use Pure Storage FlashArray because for SAN FC fiber channel, we don't use it; we use NetApp for NAS activities. We have clearly split this, so SAN is for mission-critical applications, while network-attached storage handles file systems. This architecture helps us maximize the benefit from Pure Storage FlashArray due to the significant workloads from this giant retail client. From a footprint and energy consumption perspective, you can see energy consumption from the Pure1 storage portal on a daily basis, and it is very compact. The three models we use consume only three units, which is quite low. From a footprint and data center perspective, it doesn't occupy much space. As everything moves to cloud, there are requirements to avoid excess spending on data centers, and Pure Storage FlashArray is efficient in energy consumption and is environmentally friendly.
PS
Director at Varnitech Solution Private Limited
Disintegrated all‑flash storage has boosted ERP performance and delivers instant operational insights
I appreciate that HPE Alletra Storage is an all-flash NVMe storage with a disintegrated architecture, allowing me to enhance performance without needing to add capacity. If I'm buying the Alletra MP 10000 right now with two controllers and 24 NVMe drives, I can simply add a single controller to boost my performance without being stuck with the limit of two controllers at a time for upgrades. Seamless integration with existing infrastructure is absolutely important to our organization's strategy because otherwise, I would need to redo everything repeatedly, which consumes significant time. We do use the AI-driven insights in HPE Alletra Storage. The AI-driven insights for Alletra MP 10000 greatly assist our data operations by providing immediate access to insights without going into the storage or asking the storage administrator for data. This enables any storage manager to easily obtain insights regarding performance, IOPS requirements, disk usage, and compression ratios from anywhere in the world. In terms of predictive analytics features, HPE Alletra Storage automatically opens and enriches support cases with diagnostics during any storage issues, which drastically reduces the mean time to repair and eliminates manual log collection, resulting in much higher efficiency in support automation.
Tayo Olubanke - PeerSpot reviewer
Managing Director at GCET
Offers flexibility and top-notch technology
You can go to bed peacefully if you have a NetApp. If you have NetApp within your data center, you get to know about power failure if you are using it. Your NetApp will still come alive. Even if it does not come alive, I can say that it is not like other tools when it comes to dealing with power failure. The tool is affordable, and the technology is top-notch. It is the only technology that has software for what we call inline compression and deduplication. All the products under NetApp are aiming to use AI. I know that you can achieve whatever you want to do with NetApp EF-Series All Flash Arrays. I rate the tool a nine out of ten.

Quotes from Members

We asked business professionals to review the solutions they use. Here are some excerpts of what they said:
 

Pros

"We've been using FlashArray's snapshot for backups. Their replication across sites and response time are also excellent."
"The most valuable feature of Pure Storage FlashArray is the all-flash storage performance, low latency, and efficiency of their de-duplication technology. Additionally, the ease of use is good compared to other storage systems. The features in data protection, snapshotting, and replication between data centers and sites are superior to other solutions."
"The most valuable feature of the FlashArray is Pure One, which provides a comprehensive overview of our entire storage environment."
"Pure Storage FlashArray is simple and easy to use. It offers protection when removing devices. It has the ability to undo deletes."
"All updates, upgrades, and hardware work are all performed on-line with no impact."
"All our junior partners can administer the storage arrays. It is simple and easy to use. We don't have to dedicate a whole team of full time people to work on it."
"Compared to Unity, these arrays offer significant advantages, such as NVMe technology and higher IOPS."
"The reliability is very good."
"It offers rich features and high speed for transferring data."
"HPE Alletra Storage is 100% stable and is the best in the market, although slightly expensive."
"The features of HPE Alletra Storage that I appreciate the most are the ease of management via CLI, as we have written many homegrown scripts that access the CLI to automate our processes to either increase storage, create snapshots, and refresh snapshots."
"HPE Alletra Storage helps simplify storage operations, integrating with vCenter."
"The most important feature is scalability, which enables us to rapidly scale without any disruptions. We can easily scale up to more arrays without stopping any services."
"The most valuable features in HPE Alletra Storage that I have found are the compression and deduplication, along with the availability of the storage box. In the last two years, I haven't received any negative feedback about it from customers."
"The feature I appreciate the most about HPE Alletra Storage is how easy it is to provision storage."
"The most valuable feature is the integration with vCenter with the HPE multi-storage plugin. That makes it more comfortable to use the storage with just a few clicks."
"The most valuable feature is the ability to set a specific margin of performance to a specific workload."
"We use it for our VDI environment, and have not had any complaints with it."
"The most valuable feature of this solution is its speed."
"The main advantage of this solution is performance."
"I like the performance aspect of EF Series. It basically provides everything that we are looking for as a solution, very low latency and very high performance."
"The most valuable feature is its speed; we had a bake off with another product in our data center, and it blew it away, without any question, being about 100% faster than the XtremIO, just pure speed."
"The ease of use is the most valuable feature; something that we can use for a flash and all-flash type of environment that we can really put a heavy workload on."
"The product's initial setup phase can be managed easily and completed in 20 to 30 minutes. It is one of the fastest storage tools that you can implement."
 

Cons

"In terms of improvement, Everpure FlashArray could have more attractive UI/UX design compared to other solutions."
"Organizations with security concerns that prevent cloud utilization would benefit from a wider range of instruments available for offline operation. Currently, the limited selection of on-premise instruments hinders Pure Storage FlashArray's ability to compete effectively with other vendors."
"It would be beneficial to have a separate pricing point for environments with lower performance requirements or less workload."
"Pure Storage takes a hit in the minds and opinions of some of the customers because they cannot customize things as much as compared to a legacy storage provider's appliance such as NetApp, Dell EMC, or even HPE."
"I can't see where they can make anything better, unless, of course, they lower their prices even more."
"I would like to see support for NVMe, end-to-end."
"I would recommend improvements in the graphical user interface, specifically a detailed hardware view that would allow us to see the individual drives and individual controllers more easily, as currently, they are presenting only a higher-level view."
"The way Pure Storage does the controller storage warranty or replacement has been an issue for some people who just replace the controllers every couple of years, and that's where some of the confusion with pricing and support has come in. They should be clear on the way the controller replacements happen, as it is important to know whether or not you can get a good return on them, because it can be a little confusing."
"Due to their acquisition of Nimble, there are multiple portals. I'm hoping that that gets cleaned up."
"They have a new update coming out that I'm going to be using as far as lack of snapshots. I'm going to put that into place as soon as I upgrade to the new version."
"Since it's a slightly cutting-edge technology, we had to put in quite a lot of new fabric and stuff for it. That's probably the only thing people need to be aware of—to make sure you've got everything sorted out upfront to make the implementation smooth and fast."
"The biggest challenge was again down on that unit. The power supply was not the correct power supply, and it took forever for them to send me the one that I needed. It took five months to get it."
"We had some support engineers who were not qualified to do the work, and we had to wait until we could get some qualified people to come out to fix it, which was a low point from support."
"In the future, it might be nice to get text notifications for issues beyond simply getting emails."
"According to the characteristics we have seen of the equipment, the licensing could be greatly reduced, given the integration it has with the tools."
"We faced many problems with HPE Alletra 6000, and we did not understand whether it was because of some issue with the controllers or the disk."
"Nonetheless, there are a couple of other things that NetApp hasn't done right."
"We have used IBM previously. We found that the storage from IBM was poor and we chose NetApp EF-Series All Flash Arrays because it can scale very easily."
"There could be an improvement when it comes to SLA support, it could be faster."
"It needs a better management tool."
"I’d like to see bigger, faster, better hardware, of course. I think that is the way the hardware is trending anyway; bigger, faster CPU, better software, fewer bugs, all that stuff. T"
"The price of the All Flash solution is very high."
"The support of the product is an area with certain shortcomings where improvements are required."
"There could be better integration with some of our Cisco products."
 

Pricing and Cost Advice

"There should be quite a bit of reduction of TCO with just licensing (and stuff) because we run the VM environment off it."
"It is a cheaper solution."
"The licensing is $100,000."
"You get what you pay for. It is expensive, but it really works."
"The pricing of Pure Storage FlashArray is reasonable."
"The cost was initially high, but once more people were using it, the costs came down. This was because the University was reselling it to other departments."
"The price is reasonable."
"The guaranty that Pure Storage provides when you purchase it doesn't meet the overall capacity needs to provide extra storage, if needed. Thus, it is not meeting our expectations."
"The solution is expensive and can cost around five lakhs."
"HPE was a clear winner on price per terabyte. It was very smooth."
"It is reasonably priced."
"There is a license. HPE Alletra uses a cloud-based model."
"It is fairly priced. It is in line with industry standard pricing and cost models."
"The main competitor in the market for HPE Alletra Storage is Dell Storage, as they are selling at a low price."
"Its pricing is very competitive."
"Its price can be optimized."
"he price point that we're getting is very competitive in the market. Since we are buying in such a large quantity, they gave us a huge discount."
"Adding more capacity will increase the cost."
"Its cost-effectiveness is a major selling point. Compared to other storage vendors, the EF-Series offers excellent value for its price. It's truly a leading product in the industry."
"It's a lot cheaper than what the other vendors have for the same type of environment. It saves us money."
"This solution is not available to many users because the cost is very expensive."
"The cost of our license is approximately $200,000 over three years for NetApp EF-Series All Flash Arrays. There can be additional costs for storage. For example, if you want to have eight terabytes."
"Most of my customers pay for the license on a yearly basis. It can be expensive depending on the capacity number."
"The pricing of this solution is competitive with other vendors here in Egypt."
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Top Industries

By visitors reading reviews
Manufacturing Company
13%
Comms Service Provider
10%
Financial Services Firm
10%
Outsourcing Company
9%
Manufacturing Company
9%
Outsourcing Company
9%
Financial Services Firm
8%
Computer Software Company
8%
Construction Company
16%
Comms Service Provider
12%
Outsourcing Company
8%
Manufacturing Company
8%
 

Company Size

By reviewers
Large Enterprise
Midsize Enterprise
Small Business
By reviewers
Company SizeCount
Small Business73
Midsize Enterprise38
Large Enterprise161
By reviewers
Company SizeCount
Small Business30
Midsize Enterprise25
Large Enterprise36
By reviewers
Company SizeCount
Small Business12
Midsize Enterprise10
Large Enterprise18
 

Questions from the Community

Which should I choose: HPE 3PAR StoreServ or Hitachi Virtual Storage Platform F Series?
Both are great platforms, but if you are considering all flash solutions, I would recommend you to consider Pure Stor...
What is your experience regarding pricing and costs for Pure Storage FlashArray?
When comparing cost, I find that the cost is either the same or slightly higher, but that is returned by the ease of ...
What needs improvement with Pure Storage FlashArray?
The only thing I think could be improved is price. The price is the main concern for our customers.
What is your experience regarding pricing and costs for HPE Alletra?
The cost overall depends on the competition; normally, the price is competitive for HPE Alletra 5000. However, for th...
What needs improvement with HPE Alletra?
I would like to see improved in HPE Alletra Storage in the future the introduction of more performance-centric contro...
What advice do you have for others considering HPE Alletra?
We use HPE, we use Hitachi, and we use IBM for our storage solutions. From HPE, we work with Alletra MP 10000. Regard...
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Also Known As

Pure Storage FlashArray
No data available
NetApp EF540, NetApp EF-Series
 

Overview

 

Sample Customers

Nielsen, Lamar Advertising, LinkedIn, Betfair, UT-Dallas
Accenture, Aetna, AIG, Airbus, Allianz, American Express, ATT, Bank of America, Barclays, BASF, Bayer, Berkshire Hathaway, Boeing, BNP Paribas, Citigroup, Coca Cola, Comcast, Credit Suisse, Dell, Deutsche Bank, ExxonMobil, Ford Motor Company, General Electric, Google, HSBC, IBM, Intel, JPMorgan Chase, Kroger, L'Oreal, Merck
RP Data, Western Oregon University, Toei Animation
Find out what your peers are saying about HPE Alletra Storage vs. NetApp EF-Series All Flash Arrays and other solutions. Updated: November 2026.
920,939 professionals have used our research since 2012.