HPE Alletra Storage vs NetApp EF-Series All Flash Arrays comparison

Hewlett Packard Enterprise and NetApp are both solutions in the All-Flash Storage category. Hewlett Packard Enterprise is ranked #2 with an average rating of 9.1, while NetApp is ranked #24 with an average rating of 9.0. Hewlett Packard Enterprise holds a 8.9% mindshare in AFS, compared to NetApp’s 1.0% mindshare. Additionally, 98% of Hewlett Packard Enterprise users are willing to recommend the solution, compared to 97% of NetApp users who would recommend it.

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Executive SummaryUpdated on Sep 18, 2024

NetApp EF-Series All Flash Arrays and HPE Alletra Storage are both top-tier storage solutions in the high-performance storage category. HPE Alletra seems to have the upper hand due to its advanced features and superior long-term ROI.

Features: NetApp EF-Series is praised for its high performance, reliability, and simplicity in management. Users highlight robust data protection and efficient data reduction as key benefits. HPE Alletra offers comprehensive cloud integration, agility, and advanced analytics. Differences include NetApp's emphasis on straightforward, high-speed storage versus HPE's focus on smart data management and multi-cloud capabilities.

Room for Improvement: NetApp users suggest enhancements in scalability options, advanced analytics capabilities, and broader feature sets. HPE users recommend improvements in interface intuitiveness, a more straightforward setup process, and reduced complexity in system management. Contrasts lie in NetApp's need for more advanced features versus HPE's requirement for a more user-friendly design.

Ease of Deployment and Customer Service: NetApp EF-Series is often noted for its quick and easy deployment, with strong customer support being a significant advantage. HPE Alletra, while generally positive, occasionally finds criticism regarding setup complexity despite having comprehensive support. NetApp stands out in faster deployment times and user-friendly installation, whereas HPE offers excellent, though more complex, setup options.

Pricing and ROI: NetApp EF-Series presents a competitive pricing structure with satisfactory ROI, primarily due to its high performance and low failure rates. HPE Alletra users report a higher initial setup cost but justify it with superior long-term ROI, attributed to advanced features and efficient data management. NetApp is favored for its affordability, while HPE is seen as a worthwhile investment for its advanced capabilities.

To learn more, read our detailed HPE Alletra Storage vs. NetApp EF-Series All Flash Arrays Report (Updated: February 2026).

Buyer's Guide

HPE Alletra Storage vs. NetApp EF-Series All Flash Arrays

February 2026

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Review summaries and opinions

We asked business professionals to review the solutions they use. Here are some excerpts of what they said:

Categories and Ranking

Pure FlashArray X NVMe

Mindshare comparison

As of February 2026, in the All-Flash Storage category, the mindshare of Pure FlashArray X NVMe is 1.5%, up from 0.7% compared to the previous year. The mindshare of HPE Alletra Storage is 8.9%, up from 7.1% compared to the previous year. The mindshare of NetApp EF-Series All Flash Arrays is 1.0%, up from 0.6% compared to the previous year. It is calculated based on PeerSpot user engagement data.

All-Flash Storage Market Share Distribution
Product	Market Share (%)
HPE Alletra Storage	8.9%
Pure FlashArray X NVMe	1.5%
NetApp EF-Series All Flash Arrays	1.0%
Other	88.6%

All-Flash Storage

Featured Reviews

Jaehoon Oh

Chief Technology Officer at Lambda256

Supports efficient storage management through volume snapshots and offers reliable non-disruptive upgrades

I have no specific improvements to suggest for Pure FlashArray X NVMe at this time. The performance statistics could be enhanced. I can see the performance statistics in the Pure Storage console, but it does not show the performance by 4K byte unit. It displays IOPS and bandwidth, but IOPS is about real use, and I want to know how many IOPS are currently running in 4K byte units. I cannot see that IOPS because most storage systems report their performance by 4K byte unit. I want to see Pure Storage performance by 4K byte unit to compare with other storage or other internal NVMe SSD.

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Toby Lutter

Systems Specialist at a comms service provider with 201-500 employees

Data management operations are streamlined with impressive metrics and responsive support

Improving HPE Alletra Storage is challenging to answer because there are several different metrics to consider. From a performance perspective, the improvements and large jumps are fantastic as is. From a deployment perspective, I was a big fan of the on-premise deployment model and then connecting it afterward to GreenLake. Now that's being sunsetted. From a sensor and metric standpoint, there is just enough data without getting useless metrics, where you become blind to what it provides. The HPE Storage Technical Assistance Center is still probably the best out of all the storage vendors. It's difficult to improve upon being able to call in and get assistance almost instantly.

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Tayo Olubanke

Managing Director at GCET

Offers flexibility and top-notch technology

You can go to bed peacefully if you have a NetApp. If you have NetApp within your data center, you get to know about power failure if you are using it. Your NetApp will still come alive. Even if it does not come alive, I can say that it is not like other tools when it comes to dealing with power failure. The tool is affordable, and the technology is top-notch. It is the only technology that has software for what we call inline compression and deduplication. All the products under NetApp are aiming to use AI. I know that you can achieve whatever you want to do with NetApp EF-Series All Flash Arrays. I rate the tool a nine out of ten.

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Quotes from Members

We asked business professionals to review the solutions they use. Here are some excerpts of what they said:

Pros

"The Pure1 component is most valuable at this point in time when comparing it with EMC. Pure1 is where you can have your diagnostics in the cloud, so you can look at things from your mobile phone."

"The database workloads are pretty fast because I frequently move data from here to there."

"Pure FlashArray X NVMe has low latency and high Ops. It is an evergreen model."

"The most valuable feature of this solution is its ease of use."

"The duplication algorithm allows us to get a lot more use out of less storage. We're running a five terabyte array right now and we're running probably about 30 terabytes on it. So the duplication rate is pretty phenomenal, without a cost to performance. It still runs pretty smoothly."

"The solution is very straightforward to set up."

"Pure Storage has signature security technology, which cannot be deleted, even if you are an administrator."

"Everything, especially the VMs inside, is pretty fast."

More Pure FlashArray X NVMe pros

"The features of HPE Alletra Storage that I most appreciate are the super fast new NVMe drives, which are amazing."

"HPE Alletra Storage comes with zero downtime, which is its best feature. It has real-time replication available, so no additional features need to be bought when purchasing the system."

"The stability of the solution is rock-solid."

"The solution's most valuable features are reliable storage, speed, and performance."

"HPE Alletra Storage provides a cloud-like operational model on-prem for managing data operations, such as deployment, provisioning, and data management."

"The features of HPE Alletra Storage that I appreciate the most are speed and reliability."

"Since the deduplication and replication parts are there, the data is compressed and stored, which is why users are happy with the storage performance."

"My experience with the pricing and setup costs of the HPE Alletra Storage was phenomenal, which is one of the reasons our organization decided to go with it, as the setup costs were in some cases half the price of some of the other competitors with even more features."

More HPE Alletra Storage pros

"The management software is very good."

"Rapid deployment, easy integration management and cloning of areas."

"The benefits are better up-time, better response time."

"Compared to Dell Unity XT, what I see as an advantage in NetApp EF-Series All Flash Arrays is the fact that it is more scalable...The performance of the product is good."

"We use it for our VDI environment, and have not had any complaints with it."

"The replication and mirroring features are very good."

"The stability, speed, and reliability are the solution's best features. The information is also very secure."

"I would have to say performance at this point, because the application it is based on is so diverse."

More NetApp EF-Series All Flash Arrays pros

Cons

"Managing data isn't difficult for me. The performance is usually perfect, but we sometimes have capacity problems."

"In terms of what needs improvement, the dashboard and management could be simplified."

"We would like to see VNC integration or be able to use Pure Storage with VNC."

"The UI for this solution needs to be improved."

"It feels more suitable for small and medium-sized businesses rather than enterprises."

"In the next release, I would like to see real-time analytics for further insight into consumption models."

"I'd like to see the product implement active replication for vehicles such as VMware."

"Adding some functions to the product would be beneficial."

More Pure FlashArray X NVMe cons

"We faced many problems with HPE Alletra 6000, and we did not understand whether it was because of some issue with the controllers or the disk."

"The biggest challenge was again down on that unit. The power supply was not the correct power supply, and it took forever for them to send me the one that I needed. It took five months to get it."

"I cannot think of a specific area that needs improvement."

"I do not have any requirements. They can maybe have more flexibility for configurations or things like that."

"To improve HPE Alletra Storage, it needs to have a true active-active controller; it claims to have an active-active controller from the back end, however, the second node is pretty much sitting there doing nothing."

"I would say that maybe the user interface and experience could be improved."

"It would be great if it cost less."

"The challenge I face is that the recent models launched are not available now. When we pitch a solution to a customer and sell HPE Alletra 6000, the customer sees that the product has been discontinued by HPE."

More HPE Alletra Storage cons

"There could be better integration with some of our Cisco products."

"I would like to shrink it more, if we can. The smaller, the better."

"The dashboard could be simplified."

"The pricing could be cheaper and it should have documentation in more languages, specifically, Russian."

"The initial setup phase of NetApp EF-Series All Flash Arrays is not straightforward and needs improvement."

"It was difficult to implement and lacks some additional features that would be useful, but as a solution fits a particular need for our organization."

"A little more manageability, a simpler management interface. It's not necessarily that it's way overly complex. It's just that it's not as easy as the FAS series."

"This solution has limited storage."

More NetApp EF-Series All Flash Arrays cons

Pricing and Cost Advice

"The tool is an investment that we've budgeted for. While the prices may be higher than those of other vendors, we see it as a market leader with benefits. We don't regret purchasing it."

"With VMware, we pay $300,000 annually."

"They can tout the functionality and cutting edge technology that they have, but that's where the price tag comes in. The cost is high, but I think as they grow their business and get more customers that it will probably go down a little bit."

"Given its price, Pure is not the first option."

"The licensing is on a yearly basis."

"We pay approximately $50,000 USD per year in licensing fees."

"Pure FlashArray X NVMe’s pricing is cheaper than other products."

"Pretty much everything that you need is licensed when you buy the product. Licensing to me is different than the maintenance cost, but they can bleed into one another. We buy the product, and we expect three years of support bundled into what we negotiate on our storage arrays. I would start to see maintenance costs going into the fourth year, but we're not there yet."

More Pure FlashArray X NVMe pricing and cost advice

"HPE was a clear winner on price per terabyte. It was very smooth."

"The main competitor in the market for HPE Alletra Storage is Dell Storage, as they are selling at a low price."

"The pricing is somewhat high, but when customers choose HPE, they often prioritize the brand value over pricing. The pricing is higher compared to other vendors."

"Its price can be optimized."

"Its pricing is very competitive."

"It is fairly priced. It is in line with industry standard pricing and cost models."

"For us, its price is good."

"The solution is expensive and can cost around five lakhs."

More HPE Alletra Storage pricing and cost advice

"This solution is not available to many users because the cost is very expensive."

"Its cost-effectiveness is a major selling point. Compared to other storage vendors, the EF-Series offers excellent value for its price. It's truly a leading product in the industry."

"It's a lot cheaper than what the other vendors have for the same type of environment. It saves us money."

"The pricing of this solution is competitive with other vendors here in Egypt."

"NetApp EF-Series All Flash Arrays is an expensive product."

"Cheaper pricing is always good. NetApp has been doing everything the right way. They've been figuring out things really well, going in the right direction."

"he price point that we're getting is very competitive in the market. Since we are buying in such a large quantity, they gave us a huge discount."

"The cost of our license is approximately $200,000 over three years for NetApp EF-Series All Flash Arrays. There can be additional costs for storage. For example, if you want to have eight terabytes."

More NetApp EF-Series All Flash Arrays pricing and cost advice

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Top Industries

By visitors reading reviews

Computer Software Company

12%

Manufacturing Company

11%

Financial Services Firm

11%

Government

Computer Software Company

12%

Manufacturing Company

10%

Financial Services Firm

Government

Computer Software Company

12%

Performing Arts

10%

Marketing Services Firm

10%

Manufacturing Company

Company Size

By reviewers

Large Enterprise

Midsize Enterprise

Small Business

By reviewers
Company Size	Count
Small Business	15
Midsize Enterprise	11
Large Enterprise	12

By reviewers
Company Size	Count
Small Business	30
Midsize Enterprise	25
Large Enterprise	36

By reviewers
Company Size	Count
Small Business	12
Midsize Enterprise	10
Large Enterprise	18

Questions from the Community

What do you like most about Pure FlashArray X NVMe?

Pure FlashArray X NVMe helps to improve our processing speed. It is user-friendly and easy to use.

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What is your experience regarding pricing and costs for Pure FlashArray X NVMe?

The price of Pure FlashArray X NVMe is very expensive, though I do not know the actual price because I am using the E...

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What needs improvement with Pure FlashArray X NVMe?

I have no specific improvements to suggest for Pure FlashArray X NVMe at this time. The performance statistics could ...

See all answers

What do you like most about HPE Alletra?

It offers rich features and high speed for transferring data.

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What is your experience regarding pricing and costs for HPE Alletra?

The cost overall depends on the competition; normally, the price is competitive for HPE Alletra 5000. However, for th...

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What needs improvement with HPE Alletra?

I would like to see improved in HPE Alletra Storage in the future the introduction of more performance-centric contro...

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What is your experience regarding pricing and costs for NetApp EF-Series All Flash Arrays?

One has to opt for a perpetual-based licensing model for one year or three years. After three years, you need to rene...

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What needs improvement with NetApp EF-Series All Flash Arrays?

The support of the product is an area with certain shortcomings where improvements are required. I want NetApp's supp...

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What is your primary use case for NetApp EF-Series All Flash Arrays?

There are so many things to talk about around the use cases associated with the tool. There are so many reasons why I...

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Comparisons

Dell PowerStore vs Pure FlashArray X NVMe

Compared 16% of the time

Dell PowerMax vs Pure FlashArray X NVMe

Compared 12% of the time

TrueNAS R-Series vs Pure FlashArray X NVMe

Compared 9% of the time

NetApp AFF vs Pure FlashArray X NVMe

Compared 8% of the time

Pure Storage FlashBlade vs Pure FlashArray X NVMe

Compared 7% of the time

More Pure FlashArray X NVMe Competitors

Dell PowerStore vs HPE Alletra Storage

Compared 27% of the time

Pure Storage FlashArray vs HPE Alletra Storage

Compared 10% of the time

HPE Primera vs HPE Alletra Storage

Compared 7% of the time

NetApp AFF vs HPE Alletra Storage

Compared 6% of the time

IBM FlashSystem vs HPE Alletra Storage

Compared 6% of the time

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NetApp AFF vs NetApp EF-Series All Flash Arrays

Compared 14% of the time

Dell XtremIO vs NetApp EF-Series All Flash Arrays

Compared 10% of the time

Lenovo ThinkSystem DM Series vs NetApp EF-Series All Flash Arrays

Compared 10% of the time

Dell PowerStore vs NetApp EF-Series All Flash Arrays

Compared 9% of the time

Hitachi Virtual Storage Platform vs NetApp EF-Series All Flash Arrays

Compared 4% of the time

More NetApp EF-Series All Flash Arrays Competitors

Product Reports

Buyer's Guide

Pure FlashArray X NVMe

January 2026

Download Pure FlashArray X NVMe product report

Buyer's Guide

HPE Alletra Storage

January 2026

Download HPE Alletra Storage product report

Buyer's Guide

NetApp EF-Series All Flash Arrays

January 2026

NetApp EF-Series All Flash Arrays report

Download NetApp EF-Series All Flash Arrays product report

Also Known As

Pure FlashArray//X NVMe, Pure FlashArray//X, FlashArray//X

No data available

NetApp EF540, NetApp EF-Series

Overview

Pure Storage FlashArray//X is the world’s first enterprise-class, all-NVMe flash storage array. It represents a new class of storage – shared accelerated storage, which is a term coined by Gartner – that delivers major breakthroughs in performance, simplicity, and consolidation.

Pure Storage

HPE Alletra Storage provides on-premises cloud-like operations, delivering high-performance NVMe drives, VMware integration, data deduplication, and compression. It's known for simplicity, management ease, and capacity efficiency.

HPE Alletra Storage stands out for its scalability and comprehensive features, benefiting diverse workloads and scenarios. Users report faster IOPS, reduced provisioning time, and fewer support tickets. Its guarantee of data availability and strong support network ensure high operational reliability and cost-efficiency. However, it could improve NVMe compatibility, setup, and connectivity. Enhancing intuitive design and monitoring capabilities while reducing internet dependency and refining integration with existing software would increase user satisfaction. Cost efficiency and streamlined licensing are ongoing concerns, with demands for file-based storage, better scalability, and customizability improvements.

What are the key features of HPE Alletra Storage?

Cloud-like Operations: Provides on-premises cloud-like experiences.
High-Performance NVMe: Utilizes NVMe drives for enhanced speed.
VMware Integration: Seamlessly integrates with VMware environments.
Data Deduplication: Efficiently reduces data redundancy.
Compression: Optimizes storage capacity through compression.

What benefits and ROI should be evaluated in reviews?

Reliability: High data availability guarantee and strong support network.
Scalability: Benefits workloads with flexible scaling options.
Speed: Reports of faster IOPS and reduced provisioning time.
Efficiency: Fewer support tickets and efficient resource management.
Cost-Effectiveness: Operational reliability leads to lower costs.

HPE Alletra Storage is widely used in virtualization, VMware, and data center block storage, particularly in financial and healthcare sectors. Organizations utilize it for VM storage, cloud infrastructure, and databases. It supports VDI, hyper-converged infrastructure, and high-performance computing. Businesses leverage its capabilities for data backup, compression, and deduplication, integrating seamlessly with existing environments to meet enterprise storage needs with high throughput and low-latency performance.

Hewlett Packard Enterprise

The NetApp EF560 all-flash array is an all-SSD storage system for applications that demand extremely high levels of performance and reliability. Requiring just 2U of rack space, the EF560 all-flash array combines extreme IOPS, microsecond response times, and up to 12GBps of bandwidth with leading, enterprise-proven availability features.

NetApp

Sample Customers

Fremont Bank, Judson ISD, The Nielsen Company

Accenture, Aetna, AIG, Airbus, Allianz, American Express, ATT, Bank of America, Barclays, BASF, Bayer, Berkshire Hathaway, Boeing, BNP Paribas, Citigroup, Coca Cola, Comcast, Credit Suisse, Dell, Deutsche Bank, ExxonMobil, Ford Motor Company, General Electric, Google, HSBC, IBM, Intel, JPMorgan Chase, Kroger, L'Oreal, Merck

RP Data, Western Oregon University, Toei Animation

Buyer's Guide

HPE Alletra Storage vs. NetApp EF-Series All Flash Arrays

February 2026

Free Report: HPE Alletra Storage vs. NetApp EF-Series All Flash Arrays

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