No more typing reviews! Try our Samantha, our new voice AI agent.

HPE Alletra Storage vs NetApp EF-Series All Flash Arrays comparison

Sponsored
 

Comparison Buyer's Guide

Executive SummaryUpdated on Sep 18, 2024

Review summaries and opinions

We asked business professionals to review the solutions they use. Here are some excerpts of what they said:
 

Categories and Ranking

Everpure FlashArray
Sponsored
Ranking in All-Flash Storage
4th
Average Rating
9.0
Reviews Sentiment
7.3
Number of Reviews
218
Ranking in other categories
No ranking in other categories
HPE Alletra Storage
Ranking in All-Flash Storage
3rd
Average Rating
9.2
Reviews Sentiment
7.2
Number of Reviews
88
Ranking in other categories
No ranking in other categories
NetApp EF-Series All Flash ...
Ranking in All-Flash Storage
24th
Average Rating
8.6
Reviews Sentiment
7.5
Number of Reviews
39
Ranking in other categories
No ranking in other categories
 

Mindshare comparison

As of May 2026, in the All-Flash Storage category, the mindshare of Everpure FlashArray is 7.5%, up from 6.3% compared to the previous year. The mindshare of HPE Alletra Storage is 6.5%, down from 9.2% compared to the previous year. The mindshare of NetApp EF-Series All Flash Arrays is 1.2%, up from 0.6% compared to the previous year. It is calculated based on PeerSpot user engagement data.
All-Flash Storage Mindshare Distribution
ProductMindshare (%)
HPE Alletra Storage6.5%
Everpure FlashArray7.5%
NetApp EF-Series All Flash Arrays1.2%
Other84.8%
All-Flash Storage
 

Featured Reviews

Sowjanya MV - PeerSpot reviewer
Technical Lead at Wipro Limited
Has improved performance for mission-critical workloads and enabled seamless non-disruptive upgrades
The availability is 99.99%, which is the main factor any customer would need because their data should be available whenever they want to access it. This is one main critical thing. It is very easy to upgrade since Pure Storage FlashArray handles it well. Everything is non-disruptive now; previously, there were forklift shifts, but now that is not the case. Pure Storage FlashArray says no to forklift upgrades. Usually hardware requires downtime, but Pure Storage FlashArray has improved their footprint so that they are not asking for downtime; everything is just a non-disruptive activity, which is why customers are more inclined towards Pure Storage FlashArray. Customers want more of the models in their environment due to the performance they are giving, and everything is in one Pure1 Array console where we can view all the models on one page or just an orchestration tool. You don't miss anything; you have replication, notifications about replication, and details about which host groups replication is happening in and if that replication is successful or failed. On a daily basis, our purpose is to create volumes for infrastructure; our daily activities include creating volumes and mapping them to the host, doing any migrations from a VM, clearing the data stores, and carving the volumes to those VMs. One key factor is the data compression with a ratio of 5:1, focusing on space efficiency, inline deduplication, and the compression Pure Storage FlashArray works on; that is a major factor we can suggest to any customer. Analytical capabilities are crucial. Daily, we check the throughput and consumption, and Pure Storage FlashArray provides predictions for one year regarding usage. This prediction helps plan updates well ahead. For support, we just raise a case, and they follow up and get it done. There is also AI readiness, but with the model R2, we don't have much of that AI readiness. For others, we do have AI readiness that predicts capacity based on daily or monthly trends, enabling us to analyze how much space we need or if we need to expand the disk shelf. From an operational point of view, a good feature is that if you accidentally delete a volume, it will be retained in the destroyed state for the next twenty-four hours, which is not the same with any other vendor. I have worked in this storage domain for the past fifteen years, and this option is remarkable, benefiting any L1 or L2 engineer. Additionally, from a compliance perspective, Pure Storage FlashArray has REST APIs enabled. I have not explored automation much, but from a security standpoint, it is strong with encryption data. If you want to automate, you can easily integrate with all clouds and explore Pure Cloud for scheduling workloads, including volume creation. Customers find benefit in Pure Storage FlashArray's single management pane of glass due to the dual controller and active-active setup. If one of the controllers goes down, all workloads automatically shift to the other controller, ensuring their data is safe and accessible at all times. This is a highlighted feature that any customer desires because their data should always be accessible. For SAN workloads, we use Pure Storage FlashArray because for SAN FC fiber channel, we don't use it; we use NetApp for NAS activities. We have clearly split this, so SAN is for mission-critical applications, while network-attached storage handles file systems. This architecture helps us maximize the benefit from Pure Storage FlashArray due to the significant workloads from this giant retail client. From a footprint and energy consumption perspective, you can see energy consumption from the Pure1 storage portal on a daily basis, and it is very compact. The three models we use consume only three units, which is quite low. From a footprint and data center perspective, it doesn't occupy much space. As everything moves to cloud, there are requirements to avoid excess spending on data centers, and Pure Storage FlashArray is efficient in energy consumption and is environmentally friendly.
TL
Systems Specialist at a comms service provider with 201-500 employees
Data management operations are streamlined with impressive metrics and responsive support
Improving HPE Alletra Storage is challenging to answer because there are several different metrics to consider. From a performance perspective, the improvements and large jumps are fantastic as is. From a deployment perspective, I was a big fan of the on-premise deployment model and then connecting it afterward to GreenLake. Now that's being sunsetted. From a sensor and metric standpoint, there is just enough data without getting useless metrics, where you become blind to what it provides. The HPE Storage Technical Assistance Center is still probably the best out of all the storage vendors. It's difficult to improve upon being able to call in and get assistance almost instantly.
Tayo Olubanke - PeerSpot reviewer
Managing Director at GCET
Offers flexibility and top-notch technology
You can go to bed peacefully if you have a NetApp. If you have NetApp within your data center, you get to know about power failure if you are using it. Your NetApp will still come alive. Even if it does not come alive, I can say that it is not like other tools when it comes to dealing with power failure. The tool is affordable, and the technology is top-notch. It is the only technology that has software for what we call inline compression and deduplication. All the products under NetApp are aiming to use AI. I know that you can achieve whatever you want to do with NetApp EF-Series All Flash Arrays. I rate the tool a nine out of ten.

Quotes from Members

We asked business professionals to review the solutions they use. Here are some excerpts of what they said:
 

Pros

"If you need a high-performance storage appliance that is easy to install and maintain, you pretty much can't go wrong."
"As soon as we introduced our first Pure Storage FlashArray, the first benefit was at least twice the performance increase. Our production databases simply ran twice as fast with no other change."
"The solution is stable with low vulnerabilities."
"The intuitive way of managing storage is what I appreciate about Pure Storage FlashArray, along with the clever use of flash modules, and absolutely the data reduction, because they are using that in a very clever way to do compression and deduplication."
"As we needed to grow in capacity, we were able to do so without increasing footprint by replacing smaller devices with larger ones."
"The support has been very good from Pure Storage FlashArray."
"It has been very stable. I have not seen or heard of downtime storage issues after moving over to it."
"In Pure Storage FlashArray, the dedupe and compression are excellent, and performance is good too."
"HPE Alletra Storage enables me to get assistance from senior support engineers without having to go through support escalations."
"It is simple to manage and integrate with our virtualization platform. There is also the storage efficiency."
"I assess the stability of the HPE Alletra Storage as excellent; I have not experienced any downtime, crashes, or performance issues."
"The features of HPE Alletra Storage that I prefer most are the copy of virtual volumes. These features benefit my organization by providing fast performance and low latency."
"One example of how HPE Alletra Storage features benefited our organization is by addressing technical debt."
"It's user-friendly, easy to configure, manage, and very flexible for both VMware and physical servers, with very good compression and deduplication, which makes it one of the best in the market."
"Using HPE Alletra Storage has improved the performance of my storage and alleviated a bottleneck."
"The most important feature is scalability, which enables us to rapidly scale without any disruptions. We can easily scale up to more arrays without stopping any services."
"You can't beat it for the price."
"NetApp All Flash is a system that I recommend for a rapid storage solution."
"At the end of the day, low latency was what geared us towards the EF."
"The hardware and software of NetApp EF-Series All Flash Arrays are easy for us to use."
"If we compare this storage solution with Concurrent, the price is the same, but the performance is much better."
"I would have to say performance at this point, because the application it is based on is so diverse."
"The replication and mirroring features are very good."
"We do a lot of in-house, application-dependent type things, where we find the different niches to the different things. Certain things they do better. We've found that it actually does very well on some of our higher-end applications."
 

Cons

"Once, before Pure went public, we were a member of their customer advisory board and beta tested replication. One requested enhancement yet to manifest is the scheduling of snapshot replications."
"In the next version of this program, I would like to see increased security, higher encryption, and faster throughput."
"Pure Storage FlashArray could improve in the area of cryptographic information in the consoles. The user-friendliness could improve. The Pure Storage FlashArray team should come and log into the system with their maintenance credentials and then pull out the information as evidence of cryptography."
"If I need to change or troubleshoot the dashboard, I cannot do it without calling support. If I want to move something critical, I cannot do it by myself. The dashboard blocks me from changing those critical things."
"Pure Storage will have issues with positioning in the near future since it's a relatively new company."
"I would like a feature to integrate with external or cloud solutions. For example, if I want to use this storage for a backup from the cloud, I want to have integration with the cloud vendors, such as Microsoft, Oracles, or Amazon. It could be available as an API to allow seamless integration. Additionally, the solution could improve by having native integration with a cloud provider, such as VMware or Microsoft, this would reduce the need to use third-party solutions to complete the task."
"Many high-end platforms from other vendors like Dell EMC or Hitachi, their backend has Active/Active architecture, unlike Pure Storage FlashArray which doesn't utilize an Active/Active architecture on the backend."
"The connectivity needs improvement. You do not have the possibility to have a file and block connectivity at the same time on the same machine. It has limited ability to do so."
"Due to their acquisition of Nimble, there are multiple portals. I'm hoping that that gets cleaned up."
"Pricing could be optimized, as it is always a challenge. The competition offers some storage solutions at lower prices, making the cost a significant factor."
"I'd like to see larger cluster sizes beyond four nodes."
"The only challenge was having to register with GreenLake, even though we weren't using it. Some places didn't have access to the internet - and if you don't have access to the internet, how can you register? If you can't register, you can't create data storage. This was one of the big drawbacks."
"The power supply was not the correct power supply, and it took forever for them to send me the one that I needed. It took five months to get it."
"I would like to see some form of direct connect fiber channel options."
"I'm going to skip discussing how HPE Alletra Storage can be improved as I'm not in the technology area right now and haven't paid attention to that."
"The biggest challenge was again down on that unit. The power supply was not the correct power supply, and it took forever for them to send me the one that I needed. It took five months to get it."
"If you're not using DDP, it is a little tedious to configure."
"Its pricing should be better. Its price is competitive, but they need to improve the pricing. They have different licensing models, which they need to improve. My expectation was cloud integration, which they have, but it is a different license. Therefore, people cannot enjoy it. If I want to use it, I need to pay extra. There is a cost involved for everything, but it should reach everyone. It is similar to having a Rolls-Royce, but you need to pay extra for the key. If you want the key, you need to pay."
"The initial setup phase of NetApp EF-Series All Flash Arrays is not straightforward and needs improvement."
"The dashboard could be simplified."
"The price of the All Flash solution is very high."
"It's very difficult to manage the CLI."
"They could improve overall scalability through performance. Denser capacity, which is doable, it is what the competition is doing."
"Some of the processes are difficult and others are simple."
 

Pricing and Cost Advice

"Price is about the only thing that's wrong with it. A little bit better pricing would be great."
"The price, in general, is around $100,000, however, I know it costs more."
"The solution is expensive."
"Our costs are around $100,000."
"Because the price is a bit higher than other products, the data reduction equalizes the price with amount of the data reduction."
"The price of the Pure Storage Flash Array is too high and there needs to be more contact clarity. We went with the Evergreen plan and I don't have clarity on what am I supposed to pay each year or every three years. There was not much contract clarity."
"We have seen a reduction in the TCO, because Pure Storage is partnering with Belfrics. This partnership reduces our latency and space."
"We evaluated Oracle and Hitachi, but Pure Storage had the better pricing."
"It is reasonably priced."
"Its pricing is very competitive."
"HPE was a clear winner on price per terabyte. It was very smooth."
"It is fairly priced. It is in line with industry standard pricing and cost models."
"The main competitor in the market for HPE Alletra Storage is Dell Storage, as they are selling at a low price."
"The pricing is somewhat high, but when customers choose HPE, they often prioritize the brand value over pricing. The pricing is higher compared to other vendors."
"So far, so good."
"Its licensing is good. Pricing-wise, there can be a little bit more flexibility. It would help to have different sizes. However, it fits into the budget that we have, so we are happy."
"The pricing of this solution is competitive with other vendors here in Egypt."
"Price-wise, NetApp EF-Series All Flash Arrays is costlier than Dell. You have to buy a lot of licenses separately."
"The pricing is comparable with other competitors and similar in mid-range solutions, and for high range solutions, it would depend on our requirements or needs."
"NetApp EF-Series All Flash Arrays is an expensive product."
"The price point for EF is considerably lower than the alternatives."
"One has to opt for a perpetual-based licensing model for one year or three years. After three years, you need to renew the license."
"Cheaper pricing is always good. NetApp has been doing everything the right way. They've been figuring out things really well, going in the right direction."
"The cost of our license is approximately $200,000 over three years for NetApp EF-Series All Flash Arrays. There can be additional costs for storage. For example, if you want to have eight terabytes."
report
Use our free recommendation engine to learn which All-Flash Storage solutions are best for your needs.
893,311 professionals have used our research since 2012.
 

Top Industries

By visitors reading reviews
Financial Services Firm
12%
Construction Company
9%
Manufacturing Company
8%
Computer Software Company
8%
Computer Software Company
11%
Manufacturing Company
10%
Financial Services Firm
9%
Government
6%
Construction Company
14%
Performing Arts
9%
Marketing Services Firm
8%
Computer Software Company
8%
 

Company Size

By reviewers
Large Enterprise
Midsize Enterprise
Small Business
By reviewers
Company SizeCount
Small Business66
Midsize Enterprise36
Large Enterprise152
By reviewers
Company SizeCount
Small Business30
Midsize Enterprise25
Large Enterprise36
By reviewers
Company SizeCount
Small Business12
Midsize Enterprise10
Large Enterprise18
 

Questions from the Community

Which should I choose: HPE 3PAR StoreServ or Hitachi Virtual Storage Platform F Series?
Both are great platforms, but if you are considering all flash solutions, I would recommend you to consider Pure Stor...
What is your experience regarding pricing and costs for Pure Storage FlashArray?
The only issue is the pricing. Because we have competition, our customers always take another brand and say they can ...
What needs improvement with Pure Storage FlashArray?
Our customers using Dell storage also use competing solutions. Our customers who have Everpure FlashArray may also ha...
What do you like most about HPE Alletra?
It offers rich features and high speed for transferring data.
What is your experience regarding pricing and costs for HPE Alletra?
The cost overall depends on the competition; normally, the price is competitive for HPE Alletra 5000. However, for th...
What needs improvement with HPE Alletra?
I would like to see improved in HPE Alletra Storage in the future the introduction of more performance-centric contro...
What is your experience regarding pricing and costs for NetApp EF-Series All Flash Arrays?
One has to opt for a perpetual-based licensing model for one year or three years. After three years, you need to rene...
What needs improvement with NetApp EF-Series All Flash Arrays?
The support of the product is an area with certain shortcomings where improvements are required. I want NetApp's supp...
What is your primary use case for NetApp EF-Series All Flash Arrays?
There are so many things to talk about around the use cases associated with the tool. There are so many reasons why I...
 

Also Known As

Pure Storage FlashArray
No data available
NetApp EF540, NetApp EF-Series
 

Overview

 

Sample Customers

Nielsen, Lamar Advertising, LinkedIn, Betfair, UT-Dallas
Accenture, Aetna, AIG, Airbus, Allianz, American Express, ATT, Bank of America, Barclays, BASF, Bayer, Berkshire Hathaway, Boeing, BNP Paribas, Citigroup, Coca Cola, Comcast, Credit Suisse, Dell, Deutsche Bank, ExxonMobil, Ford Motor Company, General Electric, Google, HSBC, IBM, Intel, JPMorgan Chase, Kroger, L'Oreal, Merck
RP Data, Western Oregon University, Toei Animation
Find out what your peers are saying about HPE Alletra Storage vs. NetApp EF-Series All Flash Arrays and other solutions. Updated: April 2026.
893,311 professionals have used our research since 2012.