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HPE Alletra Storage vs NetApp EF-Series All Flash Arrays comparison

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Comparison Buyer's Guide

Executive SummaryUpdated on Sep 18, 2024

Review summaries and opinions

We asked business professionals to review the solutions they use. Here are some excerpts of what they said:
 

Categories and Ranking

Everpure FlashArray
Sponsored
Ranking in All-Flash Storage
3rd
Average Rating
9.0
Reviews Sentiment
7.2
Number of Reviews
231
Ranking in other categories
No ranking in other categories
HPE Alletra Storage
Ranking in All-Flash Storage
4th
Average Rating
9.2
Reviews Sentiment
7.2
Number of Reviews
88
Ranking in other categories
No ranking in other categories
NetApp EF-Series All Flash ...
Ranking in All-Flash Storage
30th
Average Rating
8.6
Reviews Sentiment
7.5
Number of Reviews
39
Ranking in other categories
No ranking in other categories
 

Mindshare comparison

As of August 2026, in the All-Flash Storage category, the mindshare of Everpure FlashArray is 6.9%, up from 6.6% compared to the previous year. The mindshare of HPE Alletra Storage is 4.6%, down from 10.0% compared to the previous year. The mindshare of NetApp EF-Series All Flash Arrays is 1.4%, up from 0.7% compared to the previous year. It is calculated based on PeerSpot user engagement data.
All-Flash Storage Mindshare Distribution
ProductMindshare (%)
Everpure FlashArray6.9%
HPE Alletra Storage4.6%
NetApp EF-Series All Flash Arrays1.4%
Other87.1%
All-Flash Storage
 

Featured Reviews

Sowjanya MV - PeerSpot reviewer
Technical Lead at Wipro Limited
Has improved performance for mission-critical workloads and enabled seamless non-disruptive upgrades
The availability is 99.99%, which is the main factor any customer would need because their data should be available whenever they want to access it. This is one main critical thing. It is very easy to upgrade since Pure Storage FlashArray handles it well. Everything is non-disruptive now; previously, there were forklift shifts, but now that is not the case. Pure Storage FlashArray says no to forklift upgrades. Usually hardware requires downtime, but Pure Storage FlashArray has improved their footprint so that they are not asking for downtime; everything is just a non-disruptive activity, which is why customers are more inclined towards Pure Storage FlashArray. Customers want more of the models in their environment due to the performance they are giving, and everything is in one Pure1 Array console where we can view all the models on one page or just an orchestration tool. You don't miss anything; you have replication, notifications about replication, and details about which host groups replication is happening in and if that replication is successful or failed. On a daily basis, our purpose is to create volumes for infrastructure; our daily activities include creating volumes and mapping them to the host, doing any migrations from a VM, clearing the data stores, and carving the volumes to those VMs. One key factor is the data compression with a ratio of 5:1, focusing on space efficiency, inline deduplication, and the compression Pure Storage FlashArray works on; that is a major factor we can suggest to any customer. Analytical capabilities are crucial. Daily, we check the throughput and consumption, and Pure Storage FlashArray provides predictions for one year regarding usage. This prediction helps plan updates well ahead. For support, we just raise a case, and they follow up and get it done. There is also AI readiness, but with the model R2, we don't have much of that AI readiness. For others, we do have AI readiness that predicts capacity based on daily or monthly trends, enabling us to analyze how much space we need or if we need to expand the disk shelf. From an operational point of view, a good feature is that if you accidentally delete a volume, it will be retained in the destroyed state for the next twenty-four hours, which is not the same with any other vendor. I have worked in this storage domain for the past fifteen years, and this option is remarkable, benefiting any L1 or L2 engineer. Additionally, from a compliance perspective, Pure Storage FlashArray has REST APIs enabled. I have not explored automation much, but from a security standpoint, it is strong with encryption data. If you want to automate, you can easily integrate with all clouds and explore Pure Cloud for scheduling workloads, including volume creation. Customers find benefit in Pure Storage FlashArray's single management pane of glass due to the dual controller and active-active setup. If one of the controllers goes down, all workloads automatically shift to the other controller, ensuring their data is safe and accessible at all times. This is a highlighted feature that any customer desires because their data should always be accessible. For SAN workloads, we use Pure Storage FlashArray because for SAN FC fiber channel, we don't use it; we use NetApp for NAS activities. We have clearly split this, so SAN is for mission-critical applications, while network-attached storage handles file systems. This architecture helps us maximize the benefit from Pure Storage FlashArray due to the significant workloads from this giant retail client. From a footprint and energy consumption perspective, you can see energy consumption from the Pure1 storage portal on a daily basis, and it is very compact. The three models we use consume only three units, which is quite low. From a footprint and data center perspective, it doesn't occupy much space. As everything moves to cloud, there are requirements to avoid excess spending on data centers, and Pure Storage FlashArray is efficient in energy consumption and is environmentally friendly.
Ridip Baruah - PeerSpot reviewer
Manager at Converge Systems & Services Pvt. Ltd.
Improved read and write performance while simplifying data provisioning and daily management
Its performance is good, but we do have some concerns with Alletra. The challenge I face is that the recent models launched are not available now. When we pitch a solution to a customer and sell HPE Alletra 6000, the customer sees that the product has been discontinued by HPE. The transition of the storage is happening too fast, making it difficult for us, as we normally declare to customers that the product will not reach end-of-life for the next five years. These challenges arise as HPE transitions for the betterment of the product, but we are left answerable to the customer when they ask why we are offering something that the OEM has discontinued. This transition is occurring too fast, and historically, HPE had 3PAR storage that lasted a long time. We need a stable product, and with HPE Alletra, we are unsure about the stability of the product for the next one or two years. Customers now inquire about what happened to Primera storage, which is no longer available, and we lack answers. I feel that HPE Alletra Storage could be improved, as all our competitors offer storage with options for both file and block and object within a single model, while HP still considers HPE Alletra as block storage only. In many government bids, when the government specifies a need for storage that supports both file and block, we lack a solution for that. A customer will not purchase two storages—one for file and another for block—so we need HPE Alletra to come with a solution that accommodates all data types: file, block, and object. This is critical since government purchases often rely on tenders.
Tayo Olubanke - PeerSpot reviewer
Managing Director at GCET
Offers flexibility and top-notch technology
You can go to bed peacefully if you have a NetApp. If you have NetApp within your data center, you get to know about power failure if you are using it. Your NetApp will still come alive. Even if it does not come alive, I can say that it is not like other tools when it comes to dealing with power failure. The tool is affordable, and the technology is top-notch. It is the only technology that has software for what we call inline compression and deduplication. All the products under NetApp are aiming to use AI. I know that you can achieve whatever you want to do with NetApp EF-Series All Flash Arrays. I rate the tool a nine out of ten.

Quotes from Members

We asked business professionals to review the solutions they use. Here are some excerpts of what they said:
 

Pros

"Pure Storage is seen as a visionary company with leading edge technology."
"It has made working with storage as easy and simple as it should be."
"It simplifies building out the storage."
"The most valuable feature is it never goes down. We can expand and create volumes."
"It helps simplify storage. When you're running Pure all-flash, you don't have to do a lot of the old Oracle best practices. You don't have to worry about putting log files on a different disk channel than the data files, and those types of issues... That has made it vastly easier to do large volumes, rapid provisioning in databases, without taking a performance hit."
"I recommend this solution for production because it has good performance and capacity management."
"It solved many problems and provided unexpected features that improved our business execution, making us more agile internally."
"Their REST API is wonderful, well-documented, and easy to use."
"The most valuable features in HPE Alletra Storage that I have found are the compression and deduplication, along with the availability of the storage box. In the last two years, I haven't received any negative feedback about it from customers."
"The tool's notable feature is that we don't need to log a case directly with the vendor. The tool has access to all the logs on-premises. This is an on-premises solution. Additionally, we can provision data as thick or thin provisioned. Moreover, it includes data grid duplication and compression features."
"HPE Alletra Storage provides a cloud-like operational model on-prem for managing our data infrastructures, although I still interact with the SAN in the traditional on-prem way."
"The features of HPE Alletra Storage that I prefer most are storage."
"The ease of setup was huge for me, as I'm the only storage admin for our company."
"The data availability guarantee is great."
"HPE Alletra Storage helps simplify storage operations, with a friendly UI that is super easy so users can have a short tutorial and start working on it, while providing predictable performance and capacity for applications and delivering competitive pricing, easy management, and almost 99.999 uptime availability without issues."
"We now have much more storage and the uptime is very good."
"The database queries on our old system (HP EVA) took nearly 32 hours, but on the new one in under 10."
"Its performance is most valuable. This solution is much faster than other as well as older storage solutions. The performance of the system is very good. We are getting 50 times better experience than the older storages. We are using AFF 300. It also has native cloud integration and most of the features."
"The benefits are better up-time, better response time."
"It is a very stable solution. Stability-wise, I rate the solution a ten out of ten."
"The solution allows us to segregate one storage unit from another."
"We know this solution's software, hardware devices, and support are very good."
"The most valuable feature for us is the ability to move the workload between peers, and it also has a huge advantage of helping us cut down on power consumption."
"The stability, speed, and reliability are the solution's best features. The information is also very secure."
 

Cons

"If I need to change or troubleshoot the dashboard, I cannot do it without calling support. If I want to move something critical, I cannot do it by myself. The dashboard blocks me from changing those critical things."
"I would like to migrate to the cloud in the future and know how that would actually work with this product."
"Its price needs improvement. Its price is almost double than any other flash storage solution."
"Some services could be inserted directly into the SAN, so Pure Storage could complete with the HyperFlex."
"With the introduction of Albireo technology and 81x data de-duplication reduction, Pure Storage better start looking at more effective de-duplication techniques."
"Having something native in the Pure Storage ecosystem would make it integrated and in one single company, and we wouldn't have to work with multiple organizations."
"Pure Storage had operational challenges between 2016 to 2018, impacting perceived reliability."
"The setup needs to be improved the most. They can do a little more with the user interface, but the setup is what I would like to see made a bit easier."
"The solution could improve the upgrades. In Brazil, it's difficult. The price is very high and it is not an easy process."
"One problem we had during the installation of HPE Alletra Storage was the connection to the cloud. Our company does not like cloud connections for storage, but it was necessary. It would be a good thing to start without the GreenLake cloud."
"According to the characteristics we have seen of the equipment, the licensing could be greatly reduced, given the integration it has with the tools."
"I would like to see the costs of HPE Alletra Storage go down a little bit. Everybody would want that."
"HPE can improve HPE Alletra Storage by adding some features to be available from the offline GUI, especially related to snapshots and taking a snapshot for the whole storage, as some customers need this feature."
"In the perfect world, it would be cheaper."
"I do not have any requirements. They can maybe have more flexibility for configurations or things like that."
"The biggest challenge was again down on that unit. The power supply was not the correct power supply, and it took forever for them to send me the one that I needed. It took five months to get it."
"A little more manageability, a simpler management interface. It's not necessarily that it's way overly complex. It's just that it's not as easy as the FAS series."
"Its pricing should be better. Its price is competitive, but they need to improve the pricing. They have different licensing models, which they need to improve. My expectation was cloud integration, which they have, but it is a different license. Therefore, people cannot enjoy it. If I want to use it, I need to pay extra. There is a cost involved for everything, but it should reach everyone. It is similar to having a Rolls-Royce, but you need to pay extra for the key. If you want the key, you need to pay."
"For us, in our country, the solution is a bit expensive."
"Its pricing should be better. They have different licensing models, which they need to improve."
"It says NetApp on the badge, but it’s not a NetApp product."
"They could improve overall scalability through performance. Denser capacity, which is doable, it is what the competition is doing."
"The solution should really build out a more hyper-converged product."
"It was difficult to implement and lacks some additional features that would be useful, but as a solution fits a particular need for our organization."
 

Pricing and Cost Advice

"We do not incur additional costs beyond the licensing fee."
"It could always be lower, but it's okay."
"Once you purchase Pure Storage FlashArray it is all-inclusive, you receive all the licenses needed."
"No storage device is cheap, but Pure Storage is fairly priced and offers what you pay for. You get all the licenses in the future when you purchase a license."
"While it comes with a higher price tag, this investment often translates to significant improvements in performance."
"Our Evergreen Storage subscription is supposed to be good when we go to upgrade."
"Price per terabyte is substantially higher than their competition. We would like to see it drop."
"Pure came in at a better price point than EMC and performed better than Compellent."
"So far, so good."
"HPE was a clear winner on price per terabyte. It was very smooth."
"There is a license. HPE Alletra uses a cloud-based model."
"Its licensing is good. Pricing-wise, there can be a little bit more flexibility. It would help to have different sizes. However, it fits into the budget that we have, so we are happy."
"The main competitor in the market for HPE Alletra Storage is Dell Storage, as they are selling at a low price."
"The solution is expensive and can cost around five lakhs."
"It is reasonably priced."
"Its pricing is very competitive."
"They provide licenses upon purchase, so there's no need for additional licenses. Regarding additional expenses apart from the standard licensing fees, such as for support or maintenance, there aren't any. Updates take around twenty to thirty minutes, including rebooting the systems, and we haven't faced any problems with the NetApp EF-Series All Flash Arrays. We utilize various other storages like Fujitsu, IBM, and Dalian SIP, but the NetApp EF-Series stands out as we've had no issues throughout the entire year of usage."
"One has to opt for a perpetual-based licensing model for one year or three years. After three years, you need to renew the license."
"Its cost-effectiveness is a major selling point. Compared to other storage vendors, the EF-Series offers excellent value for its price. It's truly a leading product in the industry."
"The pricing of the solution is expensive, considering the initial investment required...At the end of the product's life cycle, it could get cheaper, but the initial investment in NetApp makes it one of the most expensive solutions."
"The pricing is comparable with other competitors and similar in mid-range solutions, and for high range solutions, it would depend on our requirements or needs."
"NetApp EF-Series All Flash Arrays is an expensive product."
"It's a way to get relatively low-cost, very high-performance, low-latency block storage as a point solution."
"Most of my customers pay for the license on a yearly basis. It can be expensive depending on the capacity number."
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Top Industries

By visitors reading reviews
Manufacturing Company
13%
Financial Services Firm
11%
Construction Company
10%
Comms Service Provider
7%
Manufacturing Company
10%
Computer Software Company
10%
Financial Services Firm
8%
Outsourcing Company
7%
Construction Company
17%
Comms Service Provider
8%
Performing Arts
7%
Manufacturing Company
7%
 

Company Size

By reviewers
Large Enterprise
Midsize Enterprise
Small Business
By reviewers
Company SizeCount
Small Business71
Midsize Enterprise38
Large Enterprise159
By reviewers
Company SizeCount
Small Business30
Midsize Enterprise25
Large Enterprise36
By reviewers
Company SizeCount
Small Business12
Midsize Enterprise10
Large Enterprise18
 

Questions from the Community

Which should I choose: HPE 3PAR StoreServ or Hitachi Virtual Storage Platform F Series?
Both are great platforms, but if you are considering all flash solutions, I would recommend you to consider Pure Stor...
What is your experience regarding pricing and costs for Pure Storage FlashArray?
I find the pricing of Everpure FlashArray to be quite high compared to other storage solutions; however, the reliabil...
What needs improvement with Pure Storage FlashArray?
I believe we have covered the most important features; the architecture of Pure Storage is essential, and features su...
What is your experience regarding pricing and costs for HPE Alletra?
The cost overall depends on the competition; normally, the price is competitive for HPE Alletra 5000. However, for th...
What needs improvement with HPE Alletra?
I would like to see improved in HPE Alletra Storage in the future the introduction of more performance-centric contro...
What advice do you have for others considering HPE Alletra?
We use HPE, we use Hitachi, and we use IBM for our storage solutions. From HPE, we work with Alletra MP 10000. Regard...
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Also Known As

Pure Storage FlashArray
No data available
NetApp EF540, NetApp EF-Series
 

Overview

 

Sample Customers

Nielsen, Lamar Advertising, LinkedIn, Betfair, UT-Dallas
Accenture, Aetna, AIG, Airbus, Allianz, American Express, ATT, Bank of America, Barclays, BASF, Bayer, Berkshire Hathaway, Boeing, BNP Paribas, Citigroup, Coca Cola, Comcast, Credit Suisse, Dell, Deutsche Bank, ExxonMobil, Ford Motor Company, General Electric, Google, HSBC, IBM, Intel, JPMorgan Chase, Kroger, L'Oreal, Merck
RP Data, Western Oregon University, Toei Animation
Find out what your peers are saying about HPE Alletra Storage vs. NetApp EF-Series All Flash Arrays and other solutions. Updated: August 2026.
908,877 professionals have used our research since 2012.