HPE Alletra Storage vs NetApp EF-Series All Flash Arrays comparison

Hewlett Packard Enterprise and NetApp are both solutions in the All-Flash Storage category. Hewlett Packard Enterprise is ranked #2 with an average rating of 9.1, while NetApp is ranked #24 with an average rating of 9.0. Hewlett Packard Enterprise holds a 9.2% mindshare in AFS, compared to NetApp’s 0.9% mindshare. Additionally, 98% of Hewlett Packard Enterprise users are willing to recommend the solution, compared to 97% of NetApp users who would recommend it.

Comparison Buyer's Guide

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Executive SummaryUpdated on Sep 18, 2024

NetApp EF-Series All Flash Arrays and HPE Alletra Storage are both top-tier storage solutions in the high-performance storage category. HPE Alletra seems to have the upper hand due to its advanced features and superior long-term ROI.

Features: NetApp EF-Series is praised for its high performance, reliability, and simplicity in management. Users highlight robust data protection and efficient data reduction as key benefits. HPE Alletra offers comprehensive cloud integration, agility, and advanced analytics. Differences include NetApp's emphasis on straightforward, high-speed storage versus HPE's focus on smart data management and multi-cloud capabilities.

Room for Improvement: NetApp users suggest enhancements in scalability options, advanced analytics capabilities, and broader feature sets. HPE users recommend improvements in interface intuitiveness, a more straightforward setup process, and reduced complexity in system management. Contrasts lie in NetApp's need for more advanced features versus HPE's requirement for a more user-friendly design.

Ease of Deployment and Customer Service: NetApp EF-Series is often noted for its quick and easy deployment, with strong customer support being a significant advantage. HPE Alletra, while generally positive, occasionally finds criticism regarding setup complexity despite having comprehensive support. NetApp stands out in faster deployment times and user-friendly installation, whereas HPE offers excellent, though more complex, setup options.

Pricing and ROI: NetApp EF-Series presents a competitive pricing structure with satisfactory ROI, primarily due to its high performance and low failure rates. HPE Alletra users report a higher initial setup cost but justify it with superior long-term ROI, attributed to advanced features and efficient data management. NetApp is favored for its affordability, while HPE is seen as a worthwhile investment for its advanced capabilities.

To learn more, read our detailed HPE Alletra Storage vs. NetApp EF-Series All Flash Arrays Report (Updated: December 2025).

Buyer's Guide

HPE Alletra Storage vs. NetApp EF-Series All Flash Arrays

December 2025

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Review summaries and opinions

We asked business professionals to review the solutions they use. Here are some excerpts of what they said:

Categories and Ranking

Pure FlashArray X NVMe

Mindshare comparison

As of January 2026, in the All-Flash Storage category, the mindshare of Pure FlashArray X NVMe is 1.4%, up from 0.7% compared to the previous year. The mindshare of HPE Alletra Storage is 9.2%, up from 6.4% compared to the previous year. The mindshare of NetApp EF-Series All Flash Arrays is 0.9%, up from 0.6% compared to the previous year. It is calculated based on PeerSpot user engagement data.

All-Flash Storage Market Share Distribution
Product	Market Share (%)
HPE Alletra Storage	9.2%
Pure FlashArray X NVMe	1.4%
NetApp EF-Series All Flash Arrays	0.9%
Other	88.5%

All-Flash Storage

Featured Reviews

Jaehoon Oh

Chief Technology Officer at Lambda256

Supports efficient storage management through volume snapshots and offers reliable non-disruptive upgrades

I have no specific improvements to suggest for Pure FlashArray X NVMe at this time. The performance statistics could be enhanced. I can see the performance statistics in the Pure Storage console, but it does not show the performance by 4K byte unit. It displays IOPS and bandwidth, but IOPS is about real use, and I want to know how many IOPS are currently running in 4K byte units. I cannot see that IOPS because most storage systems report their performance by 4K byte unit. I want to see Pure Storage performance by 4K byte unit to compare with other storage or other internal NVMe SSD.

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Toby Lutter

Systems Specialist at a comms service provider with 201-500 employees

Data management operations are streamlined with impressive metrics and responsive support

Improving HPE Alletra Storage is challenging to answer because there are several different metrics to consider. From a performance perspective, the improvements and large jumps are fantastic as is. From a deployment perspective, I was a big fan of the on-premise deployment model and then connecting it afterward to GreenLake. Now that's being sunsetted. From a sensor and metric standpoint, there is just enough data without getting useless metrics, where you become blind to what it provides. The HPE Storage Technical Assistance Center is still probably the best out of all the storage vendors. It's difficult to improve upon being able to call in and get assistance almost instantly.

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Tayo Olubanke

Managing Director at GCET

Offers flexibility and top-notch technology

You can go to bed peacefully if you have a NetApp. If you have NetApp within your data center, you get to know about power failure if you are using it. Your NetApp will still come alive. Even if it does not come alive, I can say that it is not like other tools when it comes to dealing with power failure. The tool is affordable, and the technology is top-notch. It is the only technology that has software for what we call inline compression and deduplication. All the products under NetApp are aiming to use AI. I know that you can achieve whatever you want to do with NetApp EF-Series All Flash Arrays. I rate the tool a nine out of ten.

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Quotes from Members

We asked business professionals to review the solutions they use. Here are some excerpts of what they said:

Pros

"I use the tool for Oracle databases, Oracle virtual machines, and Oracle Linux databases. I'm on the storage side, not a database administrator."

"The tool's valuable features are speed, security, data compression, and reliability. Its data compression feature is the best that we have ever seen. It helps us to save money and resources."

"The most valuable features of Pure FlashArray X NVMe are its superior performance compared to other flash tiers, as well as its ease of use, with an intuitive user interface that is simple to deploy and use."

"What I really like about this program, is that it is easy to use and easy to configurate."

"Overall stability is very good. It is a very stable solution."

"The solution is very straightforward to set up."

"On a scale of one to ten, I rate Pure FlashArray as ten."

"Offers excellent features like efficient data reduction, a reliable SafeMode, and a great support model for continuous assistance and updates."

More Pure FlashArray X NVMe pros

"The configuration capacity it has to create a cluster for replication is excellent."

"The extended capacity offers a small footprint that's still meeting a large customer demand."

"The features of the HPE Alletra Storage benefit my organization by providing space saving through dedupe."

"The features of the HPE Alletra Storage I appreciate the most are one SKU and the speed of the resources. The solution has reduced my data management operation costs and time."

"My advice to another organization considering HPE Alletra Storage is to enjoy the speed."

"HPE GreenLake AI ops enables us to get assistance from senior support engineers without having to go through support escalations."

"Alletra has helped us improve our storage performance."

"HPE Alletra Storage comes with zero downtime, which is its best feature. It has real-time replication available, so no additional features need to be bought when purchasing the system."

More HPE Alletra Storage pros

"This storage solution is both stable and scalable, and it works for our needs."

"Rapid deployment, easy integration management and cloning of areas."

"The main advantage of this solution is performance."

"The management software is very good."

"The most valuable feature of this solution is the performance of the database access."

"The replication and mirroring features are very good."

"We do a lot of in-house, application-dependent type things, where we find the different niches to the different things. Certain things they do better. We've found that it actually does very well on some of our higher-end applications."

"The management of it is very simple. that is the most valuable feature."

More NetApp EF-Series All Flash Arrays pros

Cons

"There are some challenges with data encryption and reduction."

"Managing data isn't difficult for me. The performance is usually perfect, but we sometimes have capacity problems."

"The UI for this solution needs to be improved."

"I'd like to see the product implement active replication for vehicles such as VMware."

"We've seen that when we create a POD in synchronous mode, it increases the latency."

"Our use cases require more multi-tenant capabilities and additional VLAN interfaces for separating different customers. We currently use it to provide storage, sometimes shared storage, to different customers, but it is less flexible in comparison to a dedicated solution."

"One point I'd like to improve is that the tool should start selling small boxes again. It discontinued some products and is focusing on bigger, more capable boxes, neglecting the SMB market. Even though it's not a big market, it shouldn't have removed them."

"They could add more support for file storage and different types of storage."

More Pure FlashArray X NVMe cons

"HPE Alletra Storage could be improved in the observability GUI by consolidating information in one place instead of having it separated. It's currently too compartmentalized."

"It would be great if we had a direct integration with Veeam repositories so we wouldn't have to go through Linux or Windows."

"HPE Alletra Storage could be improved by making the units lighter. This could be implemented in the next release."

"The solution could improve the upgrades. In Brazil, it's difficult. The price is very high and it is not an easy process."

"I have not seen a tangible return on investment with HPE Alletra Storage."

"Sometimes, with HP, there may be language barriers, and they seem to cycle through tech a lot more. That said, overall, I always get the answers I need."

"I don't know how HPE Alletra Storage can be improved; I will have to ask my team what they want next."

"Long-distance, high-latency replication enhancements would be delightful to see in future versions."

More HPE Alletra Storage cons

"I would like to have the ability to replicate data between All Flash and other NetApp storage systems."

"This solution has limited storage."

"The dashboard could be simplified."

"The pricing could be cheaper and it should have documentation in more languages, specifically, Russian."

"There could be an improvement when it comes to SLA support, it could be faster."

"I would like to see higher-capacity drives, as they come out; I have heard that 15 TB are out on a different NetApp series. Getting those on the EFs would be nice."

"I would like to shrink it more, if we can. The smaller, the better."

"The support of the product is an area with certain shortcomings where improvements are required."

More NetApp EF-Series All Flash Arrays cons

Pricing and Cost Advice

"With VMware, we pay $300,000 annually."

"Given its price, Pure is not the first option."

"They can tout the functionality and cutting edge technology that they have, but that's where the price tag comes in. The cost is high, but I think as they grow their business and get more customers that it will probably go down a little bit."

"Pure FlashArray X NVMe’s pricing is cheaper than other products."

"The support cost per array is about $20,000 a year for 24/7 support."

"The licensing is on a yearly basis."

"We pay approximately $50,000 USD per year in licensing fees."

"Our licensing fees are $500,000+ USD."

More Pure FlashArray X NVMe pricing and cost advice

"Its licensing is good. Pricing-wise, there can be a little bit more flexibility. It would help to have different sizes. However, it fits into the budget that we have, so we are happy."

"It is fairly priced. It is in line with industry standard pricing and cost models."

"Its pricing is very competitive."

"The main competitor in the market for HPE Alletra Storage is Dell Storage, as they are selling at a low price."

"Its price can be optimized."

"So far, so good."

"The pricing is somewhat high, but when customers choose HPE, they often prioritize the brand value over pricing. The pricing is higher compared to other vendors."

"It is reasonably priced."

More HPE Alletra Storage pricing and cost advice

"Most of my customers pay for the license on a yearly basis. It can be expensive depending on the capacity number."

"One has to opt for a perpetual-based licensing model for one year or three years. After three years, you need to renew the license."

"It's a way to get relatively low-cost, very high-performance, low-latency block storage as a point solution."

"Its cost-effectiveness is a major selling point. Compared to other storage vendors, the EF-Series offers excellent value for its price. It's truly a leading product in the industry."

"This solution is not available to many users because the cost is very expensive."

"The pricing of the solution is expensive, considering the initial investment required...At the end of the product's life cycle, it could get cheaper, but the initial investment in NetApp makes it one of the most expensive solutions."

"Adding more capacity will increase the cost."

"NetApp EF-Series All Flash Arrays is an expensive product."

More NetApp EF-Series All Flash Arrays pricing and cost advice

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Top Industries

By visitors reading reviews

Computer Software Company

12%

Manufacturing Company

11%

Financial Services Firm

11%

Government

Computer Software Company

12%

Manufacturing Company

10%

Financial Services Firm

Government

Computer Software Company

14%

Performing Arts

11%

Manufacturing Company

Comms Service Provider

Company Size

By reviewers

Large Enterprise

Midsize Enterprise

Small Business

By reviewers
Company Size	Count
Small Business	15
Midsize Enterprise	11
Large Enterprise	12

By reviewers
Company Size	Count
Small Business	30
Midsize Enterprise	25
Large Enterprise	36

By reviewers
Company Size	Count
Small Business	12
Midsize Enterprise	10
Large Enterprise	18

Questions from the Community

What do you like most about Pure FlashArray X NVMe?

Pure FlashArray X NVMe helps to improve our processing speed. It is user-friendly and easy to use.

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What is your experience regarding pricing and costs for Pure FlashArray X NVMe?

The price of Pure FlashArray X NVMe is very expensive, though I do not know the actual price because I am using the E...

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What needs improvement with Pure FlashArray X NVMe?

I have no specific improvements to suggest for Pure FlashArray X NVMe at this time. The performance statistics could ...

See all answers

What do you like most about HPE Alletra?

It offers rich features and high speed for transferring data.

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What is your experience regarding pricing and costs for HPE Alletra?

The cost overall depends on the competition; normally, the price is competitive for HPE Alletra 5000. However, for th...

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What needs improvement with HPE Alletra?

I would like to see improved in HPE Alletra Storage in the future the introduction of more performance-centric contro...

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What is your experience regarding pricing and costs for NetApp EF-Series All Flash Arrays?

One has to opt for a perpetual-based licensing model for one year or three years. After three years, you need to rene...

See all answers

What needs improvement with NetApp EF-Series All Flash Arrays?

The support of the product is an area with certain shortcomings where improvements are required. I want NetApp's supp...

See all answers

What is your primary use case for NetApp EF-Series All Flash Arrays?

There are so many things to talk about around the use cases associated with the tool. There are so many reasons why I...

See all answers

Comparisons

Dell PowerStore vs Pure FlashArray X NVMe

Compared 18% of the time

Dell PowerMax vs Pure FlashArray X NVMe

Compared 12% of the time

TrueNAS R-Series vs Pure FlashArray X NVMe

Compared 10% of the time

Pure Storage FlashBlade vs Pure FlashArray X NVMe

Compared 8% of the time

NetApp AFF vs Pure FlashArray X NVMe

Compared 7% of the time

More Pure FlashArray X NVMe Competitors

Dell PowerStore vs HPE Alletra Storage

Compared 27% of the time

Pure Storage FlashArray vs HPE Alletra Storage

Compared 10% of the time

HPE Primera vs HPE Alletra Storage

Compared 8% of the time

NetApp AFF vs HPE Alletra Storage

Compared 6% of the time

HPE 3PAR StoreServ vs HPE Alletra Storage

Compared 6% of the time

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NetApp AFF vs NetApp EF-Series All Flash Arrays

Compared 16% of the time

Dell PowerStore vs NetApp EF-Series All Flash Arrays

Compared 13% of the time

Lenovo ThinkSystem DM Series vs NetApp EF-Series All Flash Arrays

Compared 10% of the time

NetApp ASA vs NetApp EF-Series All Flash Arrays

Compared 10% of the time

Dell XtremIO vs NetApp EF-Series All Flash Arrays

Compared 9% of the time

More NetApp EF-Series All Flash Arrays Competitors

Product Reports

Buyer's Guide

Pure FlashArray X NVMe

January 2026

Download Pure FlashArray X NVMe product report

Buyer's Guide

HPE Alletra Storage

January 2026

Download HPE Alletra Storage product report

Buyer's Guide

NetApp EF-Series All Flash Arrays

January 2026

NetApp EF-Series All Flash Arrays report

Download NetApp EF-Series All Flash Arrays product report

Also Known As

Pure FlashArray//X NVMe, Pure FlashArray//X, FlashArray//X

No data available

NetApp EF540, NetApp EF-Series

Overview

Pure Storage FlashArray//X is the world’s first enterprise-class, all-NVMe flash storage array. It represents a new class of storage – shared accelerated storage, which is a term coined by Gartner – that delivers major breakthroughs in performance, simplicity, and consolidation.

Pure Storage

HPE Alletra Storage provides on-premises cloud-like operations, delivering high-performance NVMe drives, VMware integration, data deduplication, and compression. It's known for simplicity, management ease, and capacity efficiency.

HPE Alletra Storage stands out for its scalability and comprehensive features, benefiting diverse workloads and scenarios. Users report faster IOPS, reduced provisioning time, and fewer support tickets. Its guarantee of data availability and strong support network ensure high operational reliability and cost-efficiency. However, it could improve NVMe compatibility, setup, and connectivity. Enhancing intuitive design and monitoring capabilities while reducing internet dependency and refining integration with existing software would increase user satisfaction. Cost efficiency and streamlined licensing are ongoing concerns, with demands for file-based storage, better scalability, and customizability improvements.

What are the key features of HPE Alletra Storage?

Cloud-like Operations: Provides on-premises cloud-like experiences.
High-Performance NVMe: Utilizes NVMe drives for enhanced speed.
VMware Integration: Seamlessly integrates with VMware environments.
Data Deduplication: Efficiently reduces data redundancy.
Compression: Optimizes storage capacity through compression.

What benefits and ROI should be evaluated in reviews?

Reliability: High data availability guarantee and strong support network.
Scalability: Benefits workloads with flexible scaling options.
Speed: Reports of faster IOPS and reduced provisioning time.
Efficiency: Fewer support tickets and efficient resource management.
Cost-Effectiveness: Operational reliability leads to lower costs.

HPE Alletra Storage is widely used in virtualization, VMware, and data center block storage, particularly in financial and healthcare sectors. Organizations utilize it for VM storage, cloud infrastructure, and databases. It supports VDI, hyper-converged infrastructure, and high-performance computing. Businesses leverage its capabilities for data backup, compression, and deduplication, integrating seamlessly with existing environments to meet enterprise storage needs with high throughput and low-latency performance.

Hewlett Packard Enterprise

The NetApp EF560 all-flash array is an all-SSD storage system for applications that demand extremely high levels of performance and reliability. Requiring just 2U of rack space, the EF560 all-flash array combines extreme IOPS, microsecond response times, and up to 12GBps of bandwidth with leading, enterprise-proven availability features.

NetApp

Sample Customers

Fremont Bank, Judson ISD, The Nielsen Company

Accenture, Aetna, AIG, Airbus, Allianz, American Express, ATT, Bank of America, Barclays, BASF, Bayer, Berkshire Hathaway, Boeing, BNP Paribas, Citigroup, Coca Cola, Comcast, Credit Suisse, Dell, Deutsche Bank, ExxonMobil, Ford Motor Company, General Electric, Google, HSBC, IBM, Intel, JPMorgan Chase, Kroger, L'Oreal, Merck

RP Data, Western Oregon University, Toei Animation

Buyer's Guide

HPE Alletra Storage vs. NetApp EF-Series All Flash Arrays

December 2025

Free Report: HPE Alletra Storage vs. NetApp EF-Series All Flash Arrays

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