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Nimble CRM vs Salesforce Marketing Cloud comparison

 

Comparison Buyer's Guide

Executive SummaryUpdated on Jan 18, 2026

Review summaries and opinions

We asked business professionals to review the solutions they use. Here are some excerpts of what they said:
 

Categories and Ranking

Nimble CRM
Ranking in Social CRM
10th
Average Rating
8.6
Reviews Sentiment
7.8
Number of Reviews
3
Ranking in other categories
CRM (41st)
Salesforce Marketing Cloud
Ranking in Social CRM
3rd
Average Rating
8.4
Reviews Sentiment
6.9
Number of Reviews
63
Ranking in other categories
Marketing Automation (1st), Marketing Management (1st), Social Media Management Solutions (2nd)
 

Mindshare comparison

As of June 2026, in the Social CRM category, the mindshare of Nimble CRM is 3.9%, up from 1.2% compared to the previous year. The mindshare of Salesforce Marketing Cloud is 6.0%, down from 12.6% compared to the previous year. It is calculated based on PeerSpot user engagement data.
Social CRM Mindshare Distribution
ProductMindshare (%)
Salesforce Marketing Cloud6.0%
Nimble CRM3.9%
Other90.1%
Social CRM
 

Featured Reviews

ES
Storage Consultant Storage at Hewlett Packard Enterprise
A fast and reliable solution that reduces data storage costs
The product leverages flash storage and predictive analytics. It helps us to monitor the infrastructure and reduces data storage costs. It reduces risk against snapshots and has great performance and capacity. The tool can be useful for applications that need speed. It is a fast and reliable solution. It can work on various IT platforms and environments.
GauravSingh2 - PeerSpot reviewer
Senior Consultant at a tech vendor with 10,001+ employees
Targeted email journeys have boosted campaign insight and now need better data access and support
I feel that Salesforce Marketing Cloud can be improved in how the data views are accessed; it would be better to have something more physical. With data extensions, you can view them directly, but for data views, it is very difficult as you can only send it out or load it into data extensions. Improvements can also be made in the connections to different external tools such as Azure or AWS. Customer support can be improved in Salesforce Marketing Cloud, as sometimes it is not clear what the issue is or how to approach solving it, and it also takes time to resolve issues.

Quotes from Members

We asked business professionals to review the solutions they use. Here are some excerpts of what they said:
 

Pros

"The interface is easy to use and has many features, such as email marketing and ad management, live chat, and more."
"It's easy to configure and easy to create a data source or replicate it to another one."
"It is a fast and reliable solution."
"If you want to be able to communicate with your client using email, WhatsApp, and push notifications, know if the client opened the communication or not, and create and automate their journey, Marketing Cloud is very good."
"The Salesforce ecosystem is more powerful than Siebel.Salesforce is fully integrated."
"Salesforce Marketing Cloud is a fantastic solution, but be aware of its technicalities when installation."
"The Journey and CloudPages and automation are all great."
"Salesforce Marketing Cloud is a stable solution."
"Datorama is part of Salesforce Marketing Cloud, which is quite a valuable feature that provides customer analytics."
"The tool is flexible and helps us with insights and reports. Salesforce Marketing Cloud has improved our organizational functions by creating an environment where clients and internal staff can access information about various solutions. For instance, clients can apply for different projects, and internal staff can approve them based on donor requirements. This simplifies communication between clients, donors, and our company,"
"We have found the solution stable, the performance is good, there are no bugs or glitches, and it doesn't crash or freeze."
 

Cons

"The solution should improve its replication groups' verification confirmation."
"The product has a security flaw."
"Nimble sometimes slows down the progress of any work or project we have pending as it lacks the customization to manage the task through the work dashboard."
"The quality of support for this solution has been decreasing over time and the support team are sometimes more focused on closing tickets that resolving issues. Often the support team is not well trained or aware of the new features or products released by Salesforce."
"The solution can have a better UI. Salesforce Marketing Cloud should consider making its solution more robust for error handling."
"The product takes too long to manage a large volume of data, it lacks that capacity."
"The response from the customer service team could be faster and the agents could be more knowledgeable."
"In terms of marketing, I don't think Salesforce invests the same level of intensity in promoting Marketing Cloud...Pricing is a concern and needs improvement, as some customers find the product a bit too expensive."
"They can perhaps simplify the dashboards. In my opinion as an end-user, reports could also be simplified, but it also depends on how your company is set up. It depends on how the processes are set up within your company natively. It is linked to the way you do business. So, it varies."
"Improvements can be made in the processing speed, how information displays, and options for scrolling."
"Salesforce could benefit by implementing further integration with more platforms."
 

Pricing and Cost Advice

"The pricing is moderate."
"The solution is cost-effective."
"This is a low cost solution suited to larger organizations."
"The solution's pricing is very high and should be more flexible for smaller companies."
"Salesforce is an expensive solution."
"Salesforce Marketing Cloud is a highly expensive solution, it needs to be less expensive. We are on an annual license to use the solution."
"Its licensing is on an annual basis. Customers are okay with its licensing cost, and they don't find it expensive."
"It's not cheap, which is why I recommend that you use Marketing Cloud to create automated journeys. If you plan to use Marketing Cloud just to send emails, use another tool."
"It is a license per user."
"Salesforce has different versions of the solution and some are more suitable for smaller clients. However, Salesforce is expensive."
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Top Industries

By visitors reading reviews
Construction Company
15%
Financial Services Firm
13%
Healthcare Company
11%
Transportation Company
8%
Financial Services Firm
18%
Construction Company
9%
Manufacturing Company
9%
Comms Service Provider
7%
 

Company Size

By reviewers
Large Enterprise
Midsize Enterprise
Small Business
No data available
By reviewers
Company SizeCount
Small Business20
Midsize Enterprise15
Large Enterprise34
 

Questions from the Community

Ask a question
Earn 20 points
What is your experience regarding pricing and costs for Salesforce Marketing Cloud?
I did not work on any pricing or implementation aspects but learned on my own when dealing with Revenue Cloud products.
What needs improvement with Salesforce Marketing Cloud?
Regarding areas for improvement, the realization of value from Salesforce Einstein's predictive AI features is a notable challenge. Although the implementation partner highlighted these capabilitie...
What is your primary use case for Salesforce Marketing Cloud?
As a consultant, I partner with organizations to optimize their use of Salesforce Marketing Cloud (SFMC). My engagement often begins pre-implementation, where I lead the requirements gathering proc...
 

Also Known As

No data available
ExactTarget
 

Overview

 

Sample Customers

A.M. Custom Clothing, Skymax, Totus Tuus Consulting, Nourmand & Associates, Intermedio Information Technology, Digiterati, TradeGecko, Things With Wings, Trendr, WebbROI, Servicerate.com
American Express, Financial Conduct Authority, KPN, Merck KGaA, Peterborough City Council, The Chapar, ADP, Financial Times, Stanley Black & Decker, SureFlap, Western Union, Philips
Find out what your peers are saying about Nimble CRM vs. Salesforce Marketing Cloud and other solutions. Updated: June 2026.
900,644 professionals have used our research since 2012.