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Pipefy vs ServiceNow Orchestration comparison

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Comparison Buyer's Guide

Executive Summary

Review summaries and opinions

We asked business professionals to review the solutions they use. Here are some excerpts of what they said:
 

Categories and Ranking

Pipefy
Ranking in Process Automation
9th
Average Rating
8.4
Reviews Sentiment
5.3
Number of Reviews
24
Ranking in other categories
Agentic Automation (5th), AI Agent Builders (9th)
ServiceNow Orchestration
Ranking in Process Automation
15th
Average Rating
8.2
Reviews Sentiment
6.6
Number of Reviews
16
Ranking in other categories
No ranking in other categories
 

Mindshare comparison

As of October 2026, in the Process Automation category, the mindshare of Pipefy is 0.5%, up from 0.2% compared to the previous year. The mindshare of ServiceNow Orchestration is 2.4%, down from 3.7% compared to the previous year. It is calculated based on PeerSpot user engagement data.
Process Automation Mindshare Distribution
ProductMindshare (%)
Pipefy0.5%
ServiceNow Orchestration2.4%
Other97.1%
Process Automation
 

Featured Reviews

Tamires dos Santos Andrade - PeerSpot reviewer
PMO Manager at a financial services firm with 10,001+ employees
Workflow automation has transformed portfolio control and centralizes cross‑department requests
Something I would like to see improved in Pipefy is the dashboards. They are good, but they are a little limited. This point is important, and I would also like to see a bit more clarity in the use of AI tokens. Pipefy already offers connection and artificial intelligence tools that help you with your forms and make the process much more intuitive, but it is still a bit obscure regarding consumption, how that consumption occurs, and how to build this in a way that is relatively economical. Another important thing is related to cost. Pipefy's license cost is a high cost compared to other players in the market, but so far it has been worth it. Another thing I would suggest is if they had a white-label option where we could put a bit more of the company's identity. Pipefy already is white label, but the customization options are a little more limited. Turning that into a more attractive page would be nice for some companies so that we can incorporate it into our portals.
Claude-Yameogo - PeerSpot reviewer
Consultant at a comms service provider with 1,001-5,000 employees
Has helped orchestrate processes and integrate workflows across cloud environments
I recommend ServiceNow Orchestration for larger companies because they have the capability to manage complex environments where it performs better. I promote low-code solutions for these implementations. I don't currently have an idea regarding the pre-built integrations of ServiceNow Orchestration, but I plan to check my area to determine what added value it can bring. I would rate this solution a nine overall.

Quotes from Members

We asked business professionals to review the solutions they use. Here are some excerpts of what they said:
 

Pros

"Overall, Pipefy helped create more predictable, organized, and scalable operational processes."
"My advice to other people who are thinking about using Pipefy is that it is a great tool to use in daily work, giving visibility of all the necessary information needed."
"The way Pipefy has had a positive impact on my organization is that the major positive impact was being able to visualize the project as a whole, not only at the micro level, but also at the macro level."
"Pipefy makes it easier to organize clients, demands, and other elements to optimize processes."
"Pipefy had a positive impact mainly on the ease of documentation, the ease of automations, communication, and reduction of manual work."
"I rate the cost-benefit of Pipefy in relation to what it delivers as very good because it is not software that has a very high cost and it delivers a lot of functionality and a lot of efficiency in the commercial area."
"I truly enjoy working with Pipefy because it is so intuitive that even when I needed to create fields with formulas and other non-standard field types, they are very easy to customize."
"Before Pipefy, there was no process at the last company I worked at for the onboarding process, so with the arrival of Pipefy and the standardization of processes, we achieved excellent results, such as the implementation SLA, which used to be six months and went down to thirty days."
"The iTerm suite is also crucial for visibility and optimization."
"Employee onboarding, de-boarding, and other service-provision features make the process easier and it saves us a lot of time."
"The product has a flexible interface for development."
"It is a very stable product, highly affordable."
"Provisioning of new systems is among the most impactful features for automating complex workflows with ServiceNow Orchestration."
"The data visualization is good."
"This is a user-friendly solution where scripts can be made with ease. There are also many integration options, including Microsoft products, which gives the product a competitive edge."
"The solution effectively automates business processes."
 

Cons

"Pipefy can be improved by creating a more complete integration with WhatsApp."
"I believe Pipefy can be improved by clarifying the API calls and making packages for API calls more accessible, because in my organization we have a lot of automation, but we have few API calls, precisely because we have a fixed plan and the organization, in fact, does not need that."
"The ease of automations in Pipefy is something that is very good, but if the user doesn't know how to use it, it can create rework and errors, because sometimes the logics conflict with each other."
"I find Pipefy's customer support really bad and unsatisfactory."
"Overall, I had a positive experience with Pipefy, but I think there are still some areas that could be improved."
"Support is an area of Pipefy that I see has some room for improvement because there is a delay in support responses, and I find the support system somewhat bureaucratic."
"In other departments, I had the opportunity to observe that there was a high volume of cards and many phases, so navigation got a bit slow and even required excessive scrolling to locate them."
"Pipefy could be improved by having an app edition for quick evaluation on my cellphone."
"We have found some gaps in integration because all of our customers require niche tools."
"The connectors need to be updated because certain connectors for third-party tools are not up to date, and our customers are having problems synchronizing data with some of these tools."
"The flow rate for releases and updates is very, very slow and does not meet customers' objectives for scalability."
"The only challenge I see is it requires a lot of technical expertise to implement these tools and modules and all those things."
"Efficiency of some features could be improved."
"Frequent upgrades may negatively impact the performance of instances. Therefore, for now, I don't recommend any additional upgrades."
"If I compare the interface of ServiceNow Orchestration with Boomi, it is easier to use Boomi than ServiceNow Orchestration."
"We cannot perform GUI automation using the tool."
 

Pricing and Cost Advice

Information not available
"The solution is costly and orchestrations are very expensive."
"This is an expensive product, but it is the best in the market considering the features and lack of competitors."
"ServiceNow doesn't give a clear cost indication. They have different contracts with different organizations and it's all about negotiation, so you don't know how they are doing at the cost level."
"It is not very expensive."
"It is quite expensive because we've had some customers come back and say it's quite pricey because in order for them to go ahead with Orchestration, they must have already been paying for Discovery, service mapping, and a few other things."
"The cost of the solution is based on the number of plugins, conductors and integrations used and is charged annually. The licensing cause has been increasing gradually which makes it difficult to access. Initially offer free features but over the time the charges rise which make it an expensive solution with limited features. Along with that, the integration issues persist and require additional middle where and internet connectivity for effective usage."
"Pricing is custom to every customer."
"In terms of price, this solution is at the higher end of what you'll find."
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Top Industries

By visitors reading reviews
Manufacturing Company
19%
Construction Company
17%
Outsourcing Company
13%
Retailer
8%
Financial Services Firm
19%
Outsourcing Company
11%
Manufacturing Company
9%
Comms Service Provider
7%
 

Company Size

By reviewers
Large Enterprise
Midsize Enterprise
Small Business
By reviewers
Company SizeCount
Small Business12
Midsize Enterprise1
Large Enterprise13
By reviewers
Company SizeCount
Small Business3
Midsize Enterprise4
Large Enterprise9
 

Questions from the Community

What needs improvement with Pipefy?
I have been making adjustments daily. At this specific moment, leadership is still looking for ways to optimize it much more, of course, but I do not feel a lack of features because I have everythi...
What is your primary use case for Pipefy?
At KPMG, I used Pipefy mainly for handling support and requests. I handled job and project tickets for partners and managers, taking care of all the administrative work, reputational and financial ...
What advice do you have for others considering Pipefy?
The control aspect of Pipefy for leadership also helps so that we do not get lost, because since there is a very high workload, this helps us have better organization. The automation and control of...
What is your experience regarding pricing and costs for ServiceNow Orchestration?
The cost of ServiceNow Orchestration is considered medium; it is expensive but powerful. I would rate the pricing experience as a six out of ten.
What needs improvement with ServiceNow Orchestration?
If I compare the interface of ServiceNow Orchestration with Boomi, it is easier to use Boomi than ServiceNow Orchestration. Boomi is an ESB with orchestration features to integrate and exchange dat...
What is your primary use case for ServiceNow Orchestration?
I use ServiceNow Orchestration's third-party integrations, and when I benchmarked ServiceNow Orchestration, I ensured that there are connectors and API capabilities available to integrate it with o...
 

Overview

 

Sample Customers

1. Accenture 2. Coca-Cola 3. Santander 4. IBM 5. Unilever 6. Siemens 7. Johnson & Johnson 8. Deloitte 9. PwC 10. Nestle 11. General Electric 12. Microsoft 13. Oracle 14. Amazon 15. Facebook 16. Google 17. Apple 18. Uber 19. Airbnb 20. Netflix 21. Adobe 22. Salesforce 23. Cisco 24. Intel 25. HP 26. Samsung 27. Sony 28. Toyota 29. Volkswagen 30. BMW 31. Mercedes-Benz 32. Audi
experian, BEACHBODY, HealthPartners, Banosoft
Find out what your peers are saying about Pipefy vs. ServiceNow Orchestration and other solutions. Updated: September 2026.
914,938 professionals have used our research since 2012.