Gusto offers comprehensive payroll, benefits, and HR tools designed to simplify business operations for small to medium-sized enterprises. Known for its intuitive platform, Gusto facilitates the seamless management of crucial business functions.

| Product | Mindshare (%) |
|---|---|
| Gusto | 1.8% |
| Workday | 10.0% |
| UKG | 6.9% |
| Other | 81.3% |
Gusto provides a streamlined platform enabling employers to handle critical HR tasks effectively. It incorporates payroll processing, benefits management, and HR services into a unified interface, making it a valuable asset for businesses looking to optimize workforce administration. Its ease of use is frequently highlighted in reviews, with many users appreciating the reduction in administrative burden. Gusto supports businesses by automating intricate processes, reducing errors, and providing insights through smart reports. With a focus on efficiency and simplicity, Gusto addresses key business administration needs, aiding in maintaining compliance and boosting productivity.
What are Gusto's Most Important Features?In industries such as tech startups and boutique firms, Gusto's implementation streamlines HR requirements, supporting agile business models. Many have found that it integrates seamlessly, allowing them to focus on core objectives without being bogged down by administrative complexities. Service-oriented and creative industries particularly benefit from its flexible and user-friendly approach, offering the needed adaptability in dynamic environments.
Gusto was previously known as ZenPayroll.
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| Author info | Rating | Review Summary |
|---|---|---|
| Founder at SelectSoftware Reviews | 4.5 | I use Gusto primarily for payroll, tax filings, and benefits for our US employees. While it helps streamline these processes, I find the customer support lacking in responsiveness and prone to mistakes. I haven't seen a definitive return on investment. |
| Owner/Operator at Fearless Bookkeeping Services LLC | 4.0 | I use Gusto primarily for payroll processing and onboarding, appreciating features like Gusto Cash and charitable donations. However, syncing issues with QuickBooks, limited tech support, and lack of communication on health benefits need improvement. |
| Junior DevOps Engineer at a tech services company with 11-50 employees | 4.0 | I like Gusto's payroll and new hire forms, finding it easier than QuickBooks. However, editing enrollment documents and e-signatures is a significant challenge, often requiring a full re-do, which is a major drawback. |
| Marketing & Operations Manager at a financial services firm with 51-200 employees | 2.5 | I value Gusto's easy interface and decent customer service for payroll. Yet, its offering feels limited for growing companies, and integration is poor. Onboarding has security issues, making me uncertain about continued use. |