ZoomInfo offers robust features such as customizable filters, accurate contact data, and seamless CRM integrations, enhancing prospecting capabilities and business processes.


| Product | Mindshare (%) |
|---|---|
| ZoomInfo | 11.9% |
| Clay | 10.5% |
| Rox | 7.6% |
| Other | 70.0% |
| Type | Title | Date | |
|---|---|---|---|
| Product | Reviews, tips, and advice from real users | May 9, 2026 | Download |
| Title | Rating | Mindshare | Recommending | |
|---|---|---|---|---|
| Highspot | 0.0 | N/A | 0% | 0 interviewsAdd to research |
| Demandbase | 0.0 | N/A | 0% | 0 interviewsAdd to research |
| Company Size | Count |
|---|---|
| Small Business | 6 |
| Midsize Enterprise | 3 |
| Large Enterprise | 7 |
| Company Size | Count |
|---|---|
| Small Business | 41 |
| Midsize Enterprise | 35 |
| Large Enterprise | 47 |
ZoomInfo empowers organizations by providing real-time updates and comprehensive search options tailored for specific roles and industries. The tool is highly valued for its integration with platforms like LinkedIn and SalesLoft, which enriches marketing initiatives and assists in managing account-based prospecting effectively. Despite its high 99% data accuracy rate, there are areas for enhancement, particularly in Europe and the Middle East. Adding user-friendly and affordable options could make it more attractive to smaller companies. Addressing data accuracy and ensuring better integration with other tools remains a potential growth area.
What are the primary features of ZoomInfo?In industries like sales and marketing, ZoomInfo is implemented to support prospecting and lead generation efforts. Businesses leverage its filtering and integration features to obtain vital contact information and set email alerts for industry developments. It aids outbound marketing by effectively managing account-based prospecting and providing insights into visitor tracking and intent data.
ZoomInfo was previously known as RingLead.
Dell, PayPal, Amazon, Walmart, Accenture, Box, Citrix, Fiserv
| Author info | Rating | Review Summary |
|---|---|---|
| Digital Marketing Manager at Swissport Brasil Ltda. | 4.0 | I use ZoomInfo daily for efficient sales prospecting and deal acceleration. Its robust features, including accurate contact data, significantly boost our sales campaigns by 50% and improve conversions, making it critical for pipeline growth. |
| Digital Marketing Manager at KPMG | 4.0 | I recommend ZoomInfo for prospecting, expanding my sales pipeline, and boosting productivity. Its accurate data, seamless integrations, and excellent support deliver strong ROI. It’s user-friendly, cost-effective, and improves my workflow, despite rare data issues. |
| Manager at PeerSpot | 4.0 | I use ZoomInfo for prospecting, finding contacts, and integrating with SalesLoft. It saves hours and helps generate revenue, though contact data accuracy can be an issue. It's stable and scalable. |
| Director at a consultancy with 10,001+ employees | 4.5 | I use ZoomInfo primarily for accurate buyer contact details, saving me 10-20 hours weekly. Its features, stability, scalability, and great customer support are excellent, though I wish there was a monthly subscription plan. |
| Head of Marketing at a tech company with 51-200 employees | 5.0 | I use ZoomInfo for pulling accurate contacts for outbound marketing campaigns, greatly expanding our database. It offers significant ROI, though I'd prefer even higher accuracy to avoid secondary validation. |
| Senior Manager, Marketing Operations at Ethos | 4.0 | I use ZoomInfo to acquire compliant prospect data, valuing its strong filters and real-time updates. However, I find its high bounce rate, lack of lead scoring, and difficult interface for complex filtering to be major drawbacks. Customer support also needs improvement. |
| Market Research Associate at Jasper Colin | 4.0 | I use ZoomInfo for market research, finding it largely accurate and easy. Despite occasional data inaccuracies, server issues, and slow customer service, I recommend it for its reliable data structure. I rate it 8/10 overall. |
| Consultant at a consultancy with 51-200 employees | 5.0 | ZoomInfo is highly effective for client acquisition in service consulting. Its accurate contact data helped me close deals and generate profit, making it superior to previous tools. I highly recommend it for lead generation. |