ZoomInfo Reviews

Our main use case for ZoomInfo Sales allows us to prospect much more efficiently, utilizing their database as well as enabling our outbound motion to be much more efficient. ZoomInfo is by far the most robust tool that can be used alongside LinkedIn Sales Navigator to increase the results of our sales team. Every successful company I've worked for utilizes ZoomInfo Sales.

In my day-to-day work, ZoomInfo is a great tool for outbound and deal acceleration. It allows us to contact other stakeholders and helps us prioritize our project or initiative to them. I use it to enhance our sales prospecting efforts, improving lead nurturing, and streamlining sales outreach. It helps to address the problem of finding and engaging with the right point of contact efficiently by providing detailed company and contact information. I use it daily to research potential clients and begin the client nurturing process to pass on to our sales team.

I love the advanced search option which allows us to narrow down search results easily, making decisions easier and finding what we want faster.

The best features ZoomInfo offers include prospect call numbers, account-based prospecting and insights, integration with other systems, prospect contact information, and positioning with each company. I love the advanced search option which allows us to narrow down search results.

I find myself using all of the features the most because they are very helpful and robust as they provide detailed company information where we are able to look at that company and know what we will do after that. ZoomInfo provides prospect contact information and position with each company. It provides advanced search options which allow us to narrow down search results easily and make data-driven decisions easily.

Tracking people movement is easy, and Account IQ on accounts most likely to engage is very good.

ZoomInfo has positively impacted our organization since we started using this tool by streamlining potential contacts in our organization. It speeds making contact by providing accurate email and phone numbers. It fits into our sales pipeline by transferring data directly to Pipedrive.

Since using ZoomInfo, we have seen an increase in our sales campaign by fifty percent. We also achieve better account booking targets. The intent-based approach gives us better conversion.

ZoomInfo can be improved as listing management can be more intuitive. There are delayed or limited updates on organizational changes. Addressing data gaps in niche markets and regions can help while targeting particular demographics or businesses in metro areas. There are duplicate or overlapping contacts that are not synchronized upon updates.

ZoomInfo is a critical tool in driving our pipeline growth and improving go-to-market efficiency, enabling us to work smarter by focusing on the most relevant and timely opportunities.

My advice to others looking into using ZoomInfo is that this tool has been very helpful in identifying and connecting with key decision-makers across various verticals, ensuring we target the right accounts with relevant messaging. It helps our team prioritize high-potential leads and accelerate outreach. It helps our team to make the best and the right decision, improving our markets and sales campaigns.

ZoomInfo has always helped us in identifying in-market buyers faster by speeding up our sales cycle. It has also provided us a higher conversion conversation and close rate with improved target leads. I find it reduces time in research with verified and rich data. It helps us with smarter alignment and account segmentation. This has been a very helpful tool in my organization, especially in my marketing and sales department. I would rate ZoomInfo eight out of ten.

My main use case for ZoomInfo is prospecting, which has been a useful tool to bring in new leads.

For prospecting with ZoomInfo, I have been able to target specific industries and have found the right contact based on their position in the company. I would also like to be able to do more, such as a more detailed search based on the company's location, including searching specific suburbs in my area. Additionally, this tool has helped us find the right decision-makers along with their email and phone numbers. We also use it to track website visitors and utilize intent data to see if prospects are looking for our services.

In terms of how I use ZoomInfo or how it fits into my workflow, it provides good information for commercial businesses, and it is also accurate for other entities. Overall, it is a great tool, very easy to use, user-friendly, and cost-effective.

Additionally, pulling information from websites and LinkedIn for prospects has been very easy.

My experience with ZoomInfo's intent data and website visitor tracking features is that they are very accurate and helpful in providing insights, which helps us to make data-driven decisions easily.

ZoomInfo's integrations with my existing tools and platforms are very effective and seamless.

The integrations I use most with ZoomInfo include Microsoft, which brings together our own company data with ZoomInfo data and applies generative AI to sift through the noise and identify insights sellers want. Co-pilot presents AI-guided recommendations about who to contact, when to engage them, and what to say and how to execute them across every channel. This helps us make the right decisions while easily acquiring new leads.

In my opinion, the best features ZoomInfo offers are industry-specific searches, qualified contact information, a full listing of potential targets, and seamless integrations.

Using ZoomInfo has positively impacted my organization by helping us expand our sales pipeline, find companies relevant to our size, and shorten the time representatives spend searching for contact data from forty percent to ten percent.

I think ZoomInfo can be improved by addressing the categorization of some businesses, as there is occasionally outdated information or a lack of information. Organizational charts are sometimes incomplete. It would also be beneficial for the user interface to be more intuitive and user-friendly.

I notice sometimes that there is outdated information or a lack of information in ZoomInfo, but that is not very common—it is rare.

I have been working in my current field for the past five years and seven months.

ZoomInfo is very stable, and I have not experienced any downtime.

The scalability of ZoomInfo is very good; it can handle my organization's growth efficiently.

Customer support from ZoomInfo is absolutely top-notch, very supportive, and proactive.

The ease of adoption and start of using ZoomInfo for my team was very seamless, as the customer support from ZoomInfo has been very proficient, professional, helpful, and proactive.

I would describe the quality of the data I get from ZoomInfo as very helpful, as they guide us through everything.

The learning curve for new users on my team is smooth because the customer support has been very helpful in guiding us through it. Over time, everything has fallen into place.

Positive

Before ZoomInfo, I previously used Sales Navigator, which had a steep learning curve for those not technically savvy, and that is one reason we switched from it. It was also very expensive and had poor customer support, as it took a long time to reply to our queries.

The setup was easy.

I have seen a return on investment; in five months, our database of accurate and relevant data on prospects to buy has grown fourfold. Additionally, we have increased our sales, made more money, achieved greater productivity, and improved focus on who is searching for and buying my products.

My experience with pricing, setup cost, and licensing is that pricing was cost-effective and affordable, setup was easy, and licensing is also very affordable.

Before choosing ZoomInfo, I evaluated other options such as Sales Handy.

For others looking into using ZoomInfo, I feel happier and less stressed. I know that I can open up ZoomInfo and have focused searches, with less time worrying about who I need to reach out to or who is looking for our product. I feel more successful and confident that my efforts will be rewarded. Prospecting is tough, and without focus, it is easy to give up, but with ZoomInfo, everything has eventually fallen into place. Therefore, I really recommend this tool for any organization needing to make more sales, focus on getting more prospects, and elevate their marketing strategies.

Overall, I have significantly increased my productivity and results with ZoomInfo, and the pressure of pipeline development has been reduced greatly.

ZoomInfo is deployed in my organization on a hybrid cloud.

I did purchase ZoomInfo through the AWS Marketplace.

I have given this review a rating of eight.

My main use case for ZoomInfo is to get the buyer details like the email ID. If I need to sell my software services to, let's say, Samsung, I find out who is the appropriate manager there and, if I get the same, I can put that in ZoomInfo and get the contact details.

All of the features that ZoomInfo offers are good. If I get the correct email ID and correct the title of the person, that is very helpful to identify the correct buyer person. I find the information to be mostly accurate, around 99.9%.

ZoomInfo has positively impacted my organization by enabling us to easily get the correct buyer persona and correct buyer details, so it saves us a lot of time. By using ZoomInfo to find buyer personas, I estimate we save around 10 to 20 hours per week.

ZoomInfo can be improved with a monthly subscription plan, which will be helpful for a small company or a small business unit where we are just about to start and want to experiment with ZoomInfo.

I have been working for more than 14 years in my current field.

ZoomInfo is stable based on my experience.

ZoomInfo's scalability is good.

The customer support is great.

We used a different solution before ZoomInfo, but I don't know the name of that solution. However, I can say that ZoomInfo has accurate data.

I am not sure if we purchased ZoomInfo through the AWS marketplace. I need to check with my procurement team.

Regarding the experience with pricing, setup cost, and licensing, I need to check with the procurement team as I am not sure about this.

I have seen a return on investment with ZoomInfo. The time saved is 10 hours per week as I explained, but I don't know about money.

Regarding the experience with pricing, setup cost, and licensing, I need to check with the procurement team as I am not sure about this.

Before choosing ZoomInfo, my team evaluated multiple similar options, but I don't know those options.

ZoomInfo is a good product. I gave this review a rating of 9 out of 10.

For our recent partnership with AWS Marketplace, I used ZoomInfo to pull certain contacts that matched our target ICP of job titles and companies, and then I implemented that into our outbound marketing.

I just use ZoomInfo for pulling contacts that we don't have in our current database.

When I say the contact information is accurate, I find that it definitely saves outbound approach or accuracy because if the contacts aren't accurate, the emails we send are going to bounce and it's going to affect our reputation score, and obviously the message won't get to the intended person.

ZoomInfo has impacted my organization positively because with our new partnership, we were able to add thousands of contacts that we never would have had otherwise, and it's been huge on getting our messaging out and really been the backbone behind our marketing.

My advice to others looking into using ZoomInfo is to go with it; in my personal opinion, it's the industry leader of enriching and pulling contact data, so I would say give it a try and you won't be disappointed.

I would rate ZoomInfo a 10 on a scale of one to 10.

My main use case for ZoomInfo is finding information about targeted companies, client information, and their revenue based on industry while working in a service consulting company. This allows us to identify people working in specific industries so that we can contact them and reach them with our services to generate profit.

A specific example of using ZoomInfo for this purpose occurred when I logged in to the database, clicked on the filters, and found data for a specific industry such as healthcare. I focused on proper location and company revenue, reaching out to the main CEO and founder of the company. This allowed me to obtain entire information including contact information, email addresses, and phone numbers so we could directly mail them or reach out to them.

I also made entire lists of segments by targeting specific industries such as healthcare or IT, categorizing client data by sorting all emails and phone numbers, running AI calls on the contact numbers, and executing mail campaigns on the email addresses. This facilitated our communication and replies through the information retrieved from ZoomInfo.

The best features ZoomInfo offers include the accuracy of the email addresses and phone numbers in the catalog, where there were hardly any contacts that were not related to the person, as most contacts were useful.

Most of the time the accuracy is definitely there, although there are instances where it was a company number rather than the actual person, and some information was outdated, such as when the person's name or information reflects someone who has already retired from the company, yet the system still listed that information. However, overall, the contacts we received were accurate and helpful for my team to acquire clients.

ZoomInfo has positively impacted my organization because of the contacts and information it presents. If it had outdated information like other apps, it would not be beneficial, but the information provided on ZoomInfo exceeded my expectations, leading to profit generation for us.

Before using ZoomInfo, my experiences with other apps left me with no clients, outdated information, and zero responsiveness. After switching to ZoomInfo, I closed three deals on the first day and suggested my company encourage all interns and my team to use ZoomInfo for lead generation, which saved us time and improved our client acquisition significantly.

I am not entirely sure if ZoomInfo includes mail campaign sharing capability, but if it does not, I think having AI call agents to create segments of contact numbers could be helpful. This would allow people to run a script and contact numbers swiftly, targeting up to fifty to one hundred calls in a short time.

Regarding improvements for ZoomInfo, I am not completely knowledgeable about specific enhancements needed, yet I commend the team for their exceptional work in creating a platform valuable to service consulting companies like mine.

Continuously updating any outdated information and integrating AI agents for mail campaigns would enhance the user experience.

I started working in my current field in 2024, so I have been working here for about two plus years.

ZoomInfo is stable and remains unmatched.

The scalability of ZoomInfo is rated ten out of ten, particularly in features and working experience.

Customer support at ZoomInfo is rated ten out of ten, as they are not rude and are very helpful, responding patiently within hours.

Although I have not personally contacted customer support, my friend has rated it ten out of ten based on their interactions.

Previously, I utilized Google Maps Extractor to gather information, followed by purchasing old data from Instagram, and later using snov.io, which did not provide adequate results. I switched to ZoomInfo due to its comprehensive data organization and ease of access.

I cannot speak directly on pricing and setup since I did not purchase it, but I know my friend's experience with pricing, setup costs, and licensing was great, as they faced no issues, and the customer support at ZoomInfo has been responsive.

While I did not personally purchase ZoomInfo, I believe my organization did because I accessed the service using an ID password from a friend.

I have seen positive returns on investment, although I cannot quantify the exact metrics, but there has certainly been good ROI overall.

Before choosing ZoomInfo, the other options I evaluated included Google Maps Extractor and snov.io.

My advice for others considering ZoomInfo is to choose it if they are a service consulting company seeking clients and profitability while wanting to avoid wasting time, as ZoomInfo is the best and right choice for achieving these goals.

ZoomInfo is a great website and app for finding clients, and it has been the best tool I have ever used in my professional journey. I give this review a rating of ten out of ten.

My main use case for ZoomInfo is to help me with prospecting into accounts and getting contact information. It also enables me to quickly import contacts into SalesLoft.

The best features that ZoomInfo offers include the integration with LinkedIn which is one of the best features because that means when I'm prospecting and researching, I can easily find the right contacts. I also love the feature that enables me to see who's more likely to respond via email or via call. It's not always 100% accurate but it helps me level up and do the right method of outreach to the right person.

Additionally, I love the integration features that I can easily integrate with the software that I need such as SalesLoft, so I can quickly import the contacts.

ZoomInfo positively impacts my organization because it helps us do prospecting which in turn helps us get meetings, opportunities and revenue.

I think ZoomInfo can be improved because their number accuracy is still an issue. It's not specific to ZoomInfo; it's the same across the board with competitors. I can call up numbers and they can be incorrect, or sometimes the emails might not work, so even though it's great software, there's still errors with the contact information they're providing.

I've been using ZoomInfo for about six months.

ZoomInfo is super stable in my experience. It's very reliable and easy to use.

ZoomInfo's scalability is great because you can use it with as many different users as you want and everyone has the same functionality, so it's fully scalable.

I don't know how ZoomInfo's customer support is, as I've never needed to call them.

Positive

I didn't use a previous solution before.

The initial setup with ZoomInfo is super easy because you just log in with the account and then you're good to go. It's a very straightforward mechanism.

I've seen a return on investment with ZoomInfo because it definitely saves me hours of work when I'm prospecting in terms of the ability to quickly get the data and import it where I need.

Before choosing ZoomInfo, we evaluated other options as an organization. We looked at things such as Lusha. However, I'm not the decision maker, so this wasn't a decision that I made. That was done by senior management.

My advice to others looking into using ZoomInfo is to make sure that whatever software you're onboarding has the integrations that you need, the usability and also the most accurate data.

On a scale of 1-10, I rate ZoomInfo an 8 out of 10.

I use it to acquire data. For example, I have a product I'm selling and need to identify my target audience. ZoomInfo is similar to LinkedIn Sales Navigator or other products in that way. 

I purchase data with proper consent, as per compliance regulations like the TransUnion Act in the UK or GDPR. We can directly import this compliant data into our marketing cloud or any database and then use it for outreach and communications about our product. 

For example, if I have an HR product, my target audience might be all HR professionals in the world or just in North America. I can apply filters in ZoomInfo's interface to identify users already in my database and find new leads. I can then purchase credits to access their information and start communicating with them.

The filters are very good. We can completely customize the filters, like targeting specific job levels (executive, manager, etc.). Also, the real-time updates are valuable. They refresh their data every week, which is important because people change companies, old data expires, and emails become invalid. 

ZoomInfo's data refreshment helps overcome those issues. Overall, it's very user-friendly in terms of filtering and data accuracy.

There are many areas for improvement. For example, unlike 6sense, ZoomInfo lacks features like lead scoring, that focuses solely on data. Sometimes, it is really difficult to identify the right data. 

In my experience, around 30% to 40% of the records extracted are bounces or invalid, making it cost-ineffective. I spend a lot of money purchasing data from ZoomInfo, but end up with low quality and a high bounce rate, yet they still charge for those bounces.

ZoomInfo could improve data validation by introducing features like integrating with bounce-checking tools, removing invalid records, and ensuring better quality for customers. This may affect pricing and revenue, but it would benefit customers. A data cleanup feature within the admin tool would be helpful.

I have been using it for four years and two months. 

I don't see any bugs in ZoomInfo. It's dependent on the setup. In one of the projects I handled, it was our mistake. We downloaded data using our credits but applied the wrong filters because we didn't have an expert initially. We lost some credits due to this, but we learned a lot over two to three months. We realized that initially, we applied the wrong filters and got the wrong data, losing 50% of our credits. 

However, after a few downloads, we understood how to do it correctly. From those learnings, there is no breakdown from ZoomInfo. It's essential to have a person who knows how to utilize the tool properly.

So, it is a little difficult to learn to use ZoomInfo for the first time. Not that much difficult compared to their competitors, but it is not that user friendly. The combinations of filters and identifying the features are not user friendly. 

Initially, we always had to depend on support before losing our credits. So, starting from today, if you want to use ZoomInfo, you need an expert or you'll end up depending on support or losing credits. It's not rocket science, but a little difficult compared to other tools.

There are around 40 end users in my organization. 

I have contacted customer support and service several times. For every login, ZoomInfo gives a thousand or two thousand credits. So, we'll take ten logins. If we need additional logins, any additional downloads, or any sample data, we reach out to them for support. They give us some point of contacts when we purchase the tool. We first reach out to them, and if they don't respond properly, we directly reach out to ZoomInfo support and see how they can assist us.

There is still room for improvement because they are not proactive. There are proactiveness and delays. It takes a lot of time to get responses from them.

Mostly, these kinds of tools focus on sales. Once the sales are done, the service is slow. We cannot escalate to a higher level because they say they have so many tickets and are going by order. Delay is the main reason I cut it down to eight. Otherwise, the service is good.

Positive

The main thing my company chose ZoomInfor is compliance. We have a lot of partners, but compliance is the main issue, where the UK market is the most restrictive. We don't want to end up losing our tool or paying fines if they complain about receiving emails. There are a lot of tools, but compliance is the big issue. 

And the data that's available in ZoomInfo is more than their competitors. LinkedIn Sales Navigator also has good data, but it depends on pricing and data availability. We use LinkedIn to manually capture data, but it's not the same. They don't provide it. We manually go to them and grab their data, so that is different. 

ZoomInfo has GDPR-compliant data where you can directly communicate with the audience. So that's why we are good with the compliance process.

The setup is not a big deal as long as you have a clear goal and know your target.

My experience with the initial setup: 

If you have a properly defined goal, you can go with any of the available options. For example, you need to determine how many leads you want in Q1 and Q2, your budget, and what tools you need. Once you onboard ZoomInfo, you also need to budget for credits. Everything needs to be planned properly, so onboarding isn't a big deal.

First, define your goal clearly. Then, you can talk to ZoomInfo and see what they offer. They can give you some raw data, which is how I onboarded. I asked ZoomInfo for a sample of 100 or 200 records so I could manually check the quality on LinkedIn.

I had a team that manually checked the data using tools like SMARTE or ZoomInfo ONE. We gave them our target audience, such as VP-level or finance leaders, and asked for a sample to assess the quality. I could then verify the sample data manually to see if it was 70% or 80% accurate compared to our competitors. If it met our standards, we would purchase credits, apply filters, clean the data, and start using it.

Deployment model:

I just use credentials to log in and purchase credits to access the data. It's not deployed on the cloud for us.

There is a project in the pipeline to fully integrate ZoomInfo data into our Salesforce cloud, with two-way syncing of directors. Currently, we manually log in to ZoomInfo, but in the future, our plan is to completely sync ZoomInfo data with Salesforce Marketing Cloud. 

This will eliminate manual tasks, and any new leads or data acquired by ZoomInfo will automatically reflect in Salesforce.

The pricing is moderate. It's not highly-priced, nor is it low-priced.

I always suggest checking out competitors. Analyze four or five tools and check the data they have. Some providers do live extraction of data; they start extracting when we send the request. But ZoomInfo already has the data; we directly use the tool to purchase it. So, there are different approaches. 

But if you go with ZoomInfo, just compare with the competitors about pricing and the data they have for your audience. And if everything looks good with ZoomInfo, go ahead. It's good for executing campaigns in different marketing automation tools, and it has compliance approvals. The data should have consent from the audience. That is also a major thing to consider. ZoomInfo, I would suggest. But before going ahead with ZoomInfo, understand your requirements, then match it with competitors and make a decision.

Overall, I would rate the solution an eight out of ten. The major positives are TAM size data. The data is reliable in ZoomInfo. Second, the consent they're giving, the GDPR compliance. They have everything. Some other providers don't even have a support team. At least ZoomInfo responds, albeit lately. But there are some teams that don't have any support at all. 

So, ZoomInfo has a proper setup, but the only minuses are the delay in support and the somewhat moderate pricing. The pluses are the data size and compliance approvals, and another minus is the user-friendliness of the tool. It's not as user friendly compared to other tools.

We connect to ZoomInfo, and sometimes, we work on Indian accounts. ZoomInfo has been a very useful tool when we need direct contact numbers.

We use ZoomInfo for additional research, including primary, secondary, and other types of research. Sometimes, we search for data on ZIP codes, postal codes, or any location.

Sometimes, when working on Indian accounts, we need direct contact numbers. In such cases, ZoomInfo is useful for our data research.

We face difficulty while collecting data from small companies.

I have been using ZoomInfo for a year.

The product is stable.

The solution is scalable, but smaller companies may face issues. 33 people are using it across multiple locations.

We use SingTel too.

The deployment is straightforward.

We are using the free version of the solution.

We are working on sales support and collecting data on various aspects of our work. We provide valuable data for our sales team, helping them manage and share information effectively.

Maintenance is easy, but we cannot find small company data sometimes.

We use ZoomInfo only for Indian accounts to get direct contact numbers quickly.

ZoomInfo provides accurate and current details. We don't rely on other tools, such as Apollo, because we believe they do not offer up-to-date information. Therefore, we use ZoomInfo for our testing processes. Our company also trusts ZoomInfo.

We are working on Indian accounts. Additionally, I have assigned the team to work on accounts in other countries, such as those in the EMEA region and European countries , but it's beneficial for Indian accounts.

We recommended the solution to other users for the direct email of the contact person.

Overall, I rate the solution a ten out of ten.

I use the tool to conduct secondary market research. 

We can easily find the data we need on ZoomInfo, which is why I like it. It has 99 percent accuracy. ZoomInfo almost always provides accurate data for specific roles and markets.

Sometimes, the data can be lacking or inaccurate, with occasional server issues. I'd like to see these lagging issues addressed. For example, when validating data, there are often discrepancies; a company might show different data counts on ZoomInfo compared to other sources. Improving the integration of accurate data would be beneficial.

I have been using the product for two and a half years. 

I rate the tool's stability a seven out of ten. 

I rate the solution's scalability a six out of ten. 

Sometimes, I have to wait for a response, maybe 30-40 minutes. When I'm working, I want issues resolved as soon as possible, but there are times when the response takes longer than I'd like.

Neutral

The tool's deployment is easy. 

The tool costs around 10-15 dollars a month. It is a bit expensive. 

I rate the tool's adaptation to changing data regulations around a seven-point five to eight out of ten because ZoomInfo plays a crucial role in data gathering or data extraction for a particular industry or market. Now, it's easier for people to get data easily from Google.

I recommend this to my peers and colleagues because they provide good data. They are a good data source and offer a data structure. Currently, we are doing market research. So, I tell my colleagues or team that you can get data easily from ZoomInfo. It is reliable to use. That's why I recommend using it.

I rate the overall solution an eight out of ten. 

The solution is a B2B contact database. I only used the tool to get contacts.

Generally, small companies try to get contacts from free databases. Sometimes, when we call people, we find out they have left the organization. It would waste our time. Verified platforms like ZoomInfo provide us with genuine contacts. The solution saves us time and money.

The contacts available in the solution are genuine and verified. The tool provides us with the hierarchy of the organization. We can contact the right person.

ZoomInfo must provide a cheaper subscription package for smaller companies. The vendor must provide a free version with a limited number of credits per month and basic features.

I have been using the solution since 2020.

The product is quite stable.

The technical support was good. I had a couple of conversations with the team about licensing.

The setup is straightforward. It is an online platform. I didn't find any difficulty. It takes a maximum of 10 minutes to open an account.

I used the free account. The vendor provided a certain number of credits every month. Suddenly, they turned it into a paid tool. The pricing is way too high. The product does not have a price package for small companies. It is suitable for huge corporations. The paid version has lead generation and email campaign features.

Lusha is cheaper, but ZoomInfo has more contacts. Other tools I have used include integrations with CRMs. Lusha has a free version and a gradual upgrade option.

I did not use even 5% of the product. I do not know how the tool works in a collaborative environment. It is a good platform for those who want verified contacts, get good leads, and expand their business. The solution provides global data. Wherever we are, we can get contacts of the targeted place and targeted industry. The platform features are good. We must fine-tune the solution to use it. Overall, I rate the tool a seven out of ten.