Salesforce Marketing Cloud Reviews

We use Salesforce Marketing Cloud to capture client data. We use it for career volunteering and similar tasks. 

Additionally, we utilize it for sales and capturing client engagement. It is also integrated with Shopify for improved efficiency.

Salesforce Marketing Cloud has enabled us to capture data across the board, allowing us to showcase our work to funders and donors effectively. All data is consolidated in one place, improving organization and reporting.

The user interface is easy to use, especially for my staff who use assistive technology. The ability to make links for campaigns, allowing clients to self-register online, saves a lot of time. It also integrates well with Shopify, making our processes seamless. 

We appreciate its features that support virtual and in-person programs. Additionally, the segmentation and automation features are valuable as our marketing team uses them for uploading campaigns through Salesforce reports.

I would like to see more ways to accomplish specific tasks. Instead of having one set method, there should be multiple options available. 

Additionally, sometimes the integration between Salesforce and Shopify does not work as seamlessly as it should, requiring improvement.

Salesforce has been used for six years now.

Salesforce does a good job in terms of performance and ensuring that users are informed about updates through email and the website.

Salesforce is scalable, and it works well in our environment.

We have an internal IT team for Salesforce, which is our first point of contact. If necessary, they open a support ticket with Salesforce. There is a clear process in place, and we are updated accordingly.

The initial setup was straightforward, and with our company's two-factor authentication, it was efficient.

We have seen ROI improvements because we're able to capture data systematically and present it to stakeholders. Our data is centralized, eliminating the need for multiple Excel sheets across different teams.

I would recommend Salesforce to any organization that needs to capture data efficiently. 

On a scale of one to ten, I would rate Salesforce Marketing Cloud a nine for improvement.

We use it for sales. We primarily use the solution for proposals and quotes as well as pricing aspects and rates. I collect them from the market.

It is very easy to use from a marketing standpoint. 

The cloud makes it easy to subscribe. It is a SaaS-based product.

It is very intuitive. There is no hand-holding needed. 

The solution is stable and reliable.

We find the product can scale well.

We have witnessed a return on investment.

Support services are very helpful.

The initial setup is simple. 

We'd like to see more integrations with third-party products. 

I've used the solution for the last couple of years. I've used it for a while. 

The stability is very good. I'd rate the solution nine out of ten in terms of reliability. There are no bugs or glitches. It doesn't crash or freeze. 

It is very scalable. I'd rate it ten out of ten.

We have more than 1,000 people using Salesforce. We likely will have plans to increase it. If we get more business from customers, we will grow it even more. 

I've used technical support. It's part of the premium relationship. I am satisfied with the product's level of support.

The initial setup can be very easy. It's straightforward. It's a cloud product, so you don't really need to deploy anything. You just sort of start using it after logging in.

We have witnessed an ROI with this solution. It's growing comfortably with our company.

This is a subscription-based licensing model. You can pay monthly or yearly, and there are different tiers. 

Most Fortune 500 companies use it, and they find it to be reasonably priced. They have the marketing budgets that would accommodate this product.

I'm using the latest version of the solution. 

I'd recommend the solution. It's an easy-to-use SaaS product. We always recommend it to our customers. If someone wants to get started immediately, Salesforce is very good. If they need lots of customizations, another product might be more suitable. 

I would rate the solution nine out of ten. 

For me, the primary use case of Salesforce Marketing Cloud is for sales marketing. We have over 1,000 users of the solution in our organization.

The most valuable features of Salesforce are the automation and the ability to create dashboards that provide a wider picture of what is going on.

Salesforce could benefit by implementing further integration with more platforms.

I have been using Salesforce for 2 years.

Prior to Salesforce, there was no other CRM tool. We were using Excel.

The initial setup of this solution is straightforward.

I would recommend other companies should use this solution.

Salesforce is an 8 out of 10 overall.

The need to build a single, comprehensive view of each consumer to power 1-to-1 journeys. Integrate every touchpoint and experience with your brand across advertising, marketing, commerce, sales, service, and apps.

• Allows organisations to engage customers with one integrated platform to unify sales, service, and marketing.
• Allows organisations to connect with leads and customers across every channel, on any device.
• Allows organisations to implement automated solutions, saving time and money.

Content Builder: Content Builder is a cross-channel content management tool that allows you to consolidate images, documents, and content in a single location for use in the Marketing Cloud. With an easy-to-use, drag and drop interface, Content Builder allows you to create re-usable templates for emails and landing pages.

Advertising Studio: Advertising Studio uses existing customer data from email, mobile push interactions and conversions on your site to securely sync with the contact's Facebook, Twitter, Google AdWords and Social Studio accounts. Engage customers with relevant, timely messages and find new customers with similar attributes by combining the functionality of Advertising Audiences and Advertising Campaigns.

Social Studio: Social Studio is a one stop solution allowing you to manage, schedule, create and monitor posts organized by brand, region or multiple teams and individuals in a unified interface. Social Studio offers powerful real-time publishing and engagement platform for content marketers, plus the comprehensive content performance by social network and time frame.

Journey Builder: Journey Builder is used for creating responsive, automated, multi-channel campaigns. Use Journey Builder to design a communication plan that reaches customers at every stage of their journey with your brand.

Marketing Cloud releases product updates every three months. With each update, users have to adapt to the product changes and new interfaces.

To improve user experience, there should be clear workflows to assist the user through the setup processes. The help documentation also needs to reflect product updates more accurately. Being at the front of innovation is difficult if you are playing a guessing game.

Marketing Cloud provide a live feed of any product issues, and users are notified in advance of any stability issues. As a side note, this product is cloud based and I would recommend using a Chrome browser to limit issues.

There are no issues with scalability as long as you have a well-defined solution prior to account configuration.

Customer Service:

This is dependent on the license you purchase.

• I would rate Standard Support 8/10.
• I would rate Premium Support 10/10.

Technical Support:

This is dependent on the license you purchase. If you have a standard support agreement and need a quick fix, I would recommend escalating your cases as soon as the option appears in your case log.

• I would rate Standard Support 5/10.
• I would rate Premium Support 9/10.

No.

This is dependent on what your business is trying to achieve.

An integrated approach is always recommended. If you are using Salesforce Sales and Service Cloud, the initial set up is medium complexity. If you are integrating with other CRM systems, websites and apps, you will need an experienced developer to implement your solution.

A non-integrated approach, such as manual imports and file drops is a straightforward setup. However, you will not reap all the benefits of Marketing Cloud.

As consultants, we will always implement Marketing Cloud for our clients. This requires working collaboratively with key stakeholders to discover, plan, build, test and deploy the correct solution.

We have have a dedicated Customer Intelligence Manager who works closely to define our clients' measures of success. We find it challenging to measure ROI directly through Marketing Cloud, often this is a wider conversation.

We make educated recommendations about which features would be used to implement our clients' solutions. Our clients engage directly with Marketing Cloud to negotiate licensing costs. In general, the costs are high.

Initially my previous company Davanti Consulting chose Marketo as an alternative Marketing Automation tool, however we did not see this as a good fit for the business.

My current company CloudShift Group stay ahead of the game by solely offering Marketing Cloud (B2C) and Pardot (B2B) as our preferred marketing automation tools.

Consider your options and stay true to what is best for your business.

We primarily use the solution for our marketing. It's for managing our opportunities for the sales and marketing teams for outreach to target customers. 

We're able to track opportunities for sales. We can have a customer pipeline and convert them into sales. 

We like that we can manage sales pipelines and see the process of sales, including pending activity. It really helps us manage our sales process. We're able to understand our capabilities and the conversion rates from our facilities and see everything from a national perspective. 

We haven't had any issues with integration. 

The initial setup is easy.

The solution is stable. 

I haven't noted any necessary changes. I haven't heard of issues from the sales and marketing team. 

The cost is always a concern for anyone using a SaaS product. We're always concerned about a price rise. However, it is not something that would turn us away from the product.

I've been using the solution for four years. 

We haven't had any issues with stability. There are no bugs or glitches. It doesn't crash or freeze. It is reliable. 

We never really looked at the scalability in order to grow it out. We only use certain modules. 

We have about 35 users at this point. 

While there is a special team that handles the solution, I haven't had any issues with the standard support. We haven't had an issue that required real escalation. 

We did not previously use a different solution previously. 

The implementation was not too complex and it did not take long. the setup is straightforward. 

We had four people working on the initial setup to ensure that all requirements were captured.

There is standard maintenance needed. However, it is minimal. Any issues with eh software itself would be handled by the vendor directly.

We worked with a local vendor, and they were very helpful. 

We have witnessed an ROI and have been satisfied with what were are getting out of the product. 

We have standard licensing. I'd rate the affordability six out of ten. It can be a bit expensive. However, it's not too bad as it brings good value. 

I'm not sure if a solution was looked at before I arrived at the company. My understanding is that this is the first solution the company wanted to work with. Some staff members were already familiar with it. 

It's a SaaS solution, so we don't have it on-prem. We've subscribed to Salesforce for our sales team.

I'd rate the solution eight out of ten. It's a great product. If you know your requirements and what you need, it's a good product to work with. The functionality is great. However, the pricing could always be lower. 

Marketing Cloud has improved our productivity and our team enjoy using it. 

We have struggled to get resolution of support tickets from the Salesforce team. 

I have used this solution for less than one year. 

This is a stable solution. 

We found a couple of defects which were not able to be fixed by our development team and we are continuously working with Salesforce to provide any feedback and answer any questions.

Neutral

We have a Salesforce dedicated team that takes care of deployments or any difficulties or hurdles.

Salesforce is an expensive solution. 

I would recommend Salesforce due to all the different features that are included inside the full package. If you aren't going to make use of all these features, there may be better options more suited to small businesses. 

I would rate this solution an eight out of ten. 

We use Salesforce Marketing Cloud for marketing sequences and sending regular email communication. It has two types of email communication. One is transactional emails, which are based on your purchases' history. The solution analyzes your data, including what kind of purchases you've made in the past and what could be your next purchases. Based on this data analysis, it sends you sequences of promotional emails.

The solution creates an entire portfolio of customers, from their first order to the last and potential orders. According to that portfolio, related products and promotions are marketed to customers.

Datorama is part of Salesforce Marketing Cloud, which is quite a valuable feature that provides customer analytics. It identifies what kind of purchases you've made in the past and what potential products you could be buying in the future. We then target those products for marketing purposes.

Salesforce Marketing Cloud should include more point-and-click functionality. Currently, you need help from a technical developer to design email templates. Most people using Salesforce Marketing Cloud prefer to have drag-and-drop and point-and-click functionalities to make their lives easier.

I have been using Salesforce Marketing Cloud for four years.

Around 200 users are using the solution in our organization.

The solution's initial setup is easy. It's like an online portal. You just have to sign up and start using it, and there is no installation.

With the solution's Email Studio feature, you can design your email templates and design promotional and transactional emails. You might need a developer's help designing those emails.

I have integrated Salesforce Marketing Cloud with WordPress. The main strength of Marketing Cloud is that it connects to Salesforce easily and with other platforms like WordPress. It also has the capacity to work independently, but you'll not be able to get data insights about what exactly happened with the orders. You'll get limited features because you opted for limited third-party apps or integrations.

I'll ask a potential user whether they are running any email campaigns and which system they are running them on. They should have all their data ready, which they will put in Salesforce Marketing Cloud. All their email templates and sequences have to be designed before they can start using the solution. They have to push the data inside Salesforce Marketing Cloud and start using it. The Journey Builder in the solution is very efficient and used by 60% to 70% of people.

It is not that easy for a beginner to learn to use Salesforce Marketing Cloud for the first time. You should at least have some experience with email sequencing and email-sending tools like Mailchimp.

Overall, I rate the solution a seven out of ten.

We use the product for email campaigns. It also helps us to map customer journeys. 

The tool's report file creation functionality helps us with productivity. We can also use it to check CRM campaigns. The data is in one place. 

Salesforce Marketing Cloud's integrations are seamless since it is a native application. It helps us with B2B and B2C send-outs and can handle large columns. 

Salesforce Marketing Cloud is expensive. The email functionality should be more modern and user-friendly. 

I have been working with the product for two years. 

The product is stable. 

My company has around 10 users for the product. It is scalable. However, you need to be mindful of the cost while scaling. 

We chose the product since it was a Salesforce native application. 

The tool's deployment took six weeks to complete. We have a team managing the system: three in-house members and some external consultants. Our focus is not just on keeping things updated but also making sure they stay relevant.

A Salesforce marketing consultant expert helped us with the deployment. 

We have seen ROI with the product's use. 

I rate the product an eight out of ten.