Salesforce Marketing Cloud Reviews

Salesforce Marketing Cloud is used for managing all the leads. It is also used for the marketing of products.

I can't specifically comment on how the tool has helped me because I have only done a few specific configurations on Salesforce Marketing Cloud, like writing up a code for sending out emails and writing up a code for creating one robust component for the related list.

There are some areas to be improved, especially for the sake of developers. The solution can have a better UI. Salesforce Marketing Cloud should consider making its solution more robust for error handling. Other than the aforementioned issues, everything else is fine.

In our company, we know some limitations of Salesforce, like how a user can subscribe and receive only five reports from Salesforce. Also, a user can subscribe to its dashboard only. So, these aforementioned points are some areas that can be improved.

I have experience with Salesforce Marketing Cloud. I have done only one partial integration with the Marketing Cloud team. Also, I am unsure of the version I used since I was involved in some configuration-related work.

It is a stable solution.

It is a scalable solution.

I rate the technical support a ten out of ten.

Positive

The solution's setup was easy because I remember working with my colleague, and it was pretty simple to follow the basic steps and the standard documentation, so that was not too hard.

Salesforce Marketing Cloud is deployed on the cloud.

Since the users of the solution have experienced a good ROI using the tool, they have finalized their decision to use it since they are happy with the tool.

After going live with the solution, one of our clients who used the tool, along with all its features, was happy with the solution. They consider it the best solution since it is a top trending solution in the market that is robust and scalable.

I totally recommend the solution to others because it has increased the ROI for our entire firm. Considering the solution's pricing, if someone has the budget to purchase the tool, I will push them to use the marketing cloud. I rate the overall product a ten out of ten.

I use Salesforce Marketing Cloud for prospecting, chasing new business, and looking for new business. I also use it to keep track of conversations I have with customers. I also use the solution for following up with customers.

I like that I can constantly add leads to Salesforce Marketing Cloud and look at accounts there. I also like that the solution lets me set up meetings.

The main action I want to do in Salesforce Marketing Cloud is to export data into Excel and use it. That may be possible, but the company I work for doesn't allow it because of fear of the data getting exfiltrated or taken by salespeople who leave the company. My company may have that feature locked down, or if the Excel data exporting function still isn't available in Salesforce Marketing Cloud, that's the feature I want.

I've been using Salesforce Marketing Cloud for about one year.

Salesforce Marketing Cloud is a stable solution.

Salesforce Marketing Cloud is a cloud-based solution, so it's very scalable. Currently, my company has ten users, and if it wanted to increase that number to one hundred, it wouldn't be a problem in Salesforce Marketing Cloud.

I've never used Salesforce Marketing Cloud technical support.

Apart from using Salesforce Marketing Cloud, I used Microsoft Dynamics CRM, and to be honest, I prefer that over Salesforce Marketing Cloud. However, my company uses Salesforce Marketing Cloud.

The initial setup for Salesforce Marketing Cloud is okay, but I didn't deploy it because it was already there when I joined the company.

I'm sure Salesforce Marketing Cloud does give a return, but I don't know how much. Running the business without ROI from Salesforce Marketing Cloud or any other solution would be very difficult.

I don't know if my company pays for Salesforce Marketing Cloud monthly or yearly. It's a SaaS, so it's a recurring cost, but I have no information on its price.

I'm using the latest version of Salesforce Marketing Cloud.

There's a plan to increase the number of Salesforce Marketing Cloud users, but only a little bit, such as one or two more users, but it's not going to be a one hundred percent increase. It'll be a slight increase.

I would recommend Salesforce Marketing Cloud to others because it's okay as a solution. However, I started with Microsoft Dynamics CRM and knew that system better, so I like it more, but Salesforce Marketing Cloud is okay.

I'm giving Salesforce Marketing Cloud a seven out of ten.

I use Salesforce Marketing Cloud to track the opportunity list of new businesses.

It is easy to use.

It should contain artificial intelligence, in my opinion.

In the last 15 years, I have been using Salesforce Marketing Cloud for four years.

I am not using it at the moment, but I have worked with it in the last 12 months.

I was working with the latest version.

Salesforce Marketing Cloud is a stable solution.

Salesforce Marketing Cloud is scalable, it's in the cloud.

We have 100 users in our organization.

I have never contacted technical support. I have never required help. 

We have an IT team of two people, that supports this solution.

The initial setup was easy.

It's normal pricing. The pricing is fine.

I would recommend this solution to anyone who is interested in using it.

I would rate Salesforce Marketing Cloud a seven out of ten.

Marketing Cloud has improved our productivity and our team enjoy using it. 

We have struggled to get resolution of support tickets from the Salesforce team. 

I have used this solution for less than one year. 

This is a stable solution. 

We found a couple of defects which were not able to be fixed by our development team and we are continuously working with Salesforce to provide any feedback and answer any questions.

Neutral

We have a Salesforce dedicated team that takes care of deployments or any difficulties or hurdles.

Salesforce is an expensive solution. 

I would recommend Salesforce due to all the different features that are included inside the full package. If you aren't going to make use of all these features, there may be better options more suited to small businesses. 

I would rate this solution an eight out of ten. 

Our primary use case for this solution is email automation by our clients. Additionally, some use it for email and mobile SMS. Other clients use it for Interaction Studio, while some use it for Web Studio and Journey Builder. Hence, the use case depends on what the client wants to achieve.

I like this solution because of its versatility. It covers almost everything on marketing automation. Depending on how deep we get into using the system, it can be a complex tool. However, I like it because many businesses use it for their emails, SMS, and Advertising Studio, Social Studio. There are so many angles of marketing that are covered in Salesforce Marketing Cloud so it makes it easy for a business to use any module based on their preference.

The technicality of the solution can be streamlined. There are so many things that are technical in Salesforce Marketing Cloud. I've seen some third-party applications that simplify. For example, I've seen third-party applications that simplify SQL and instead of writing SQL, you can use a drag and drop. The system does everything for you. Salesforce Marketing Cloud should also consider reducing its technicality to make it open to those who might not be as technical.

We have been using the solution for approximately three years.

The solution is stable, but it could be slow at times. So far, I haven't heard anything about it not being stable. They're constantly improving on the product. It is probably the number one marketing automation tool out there.

The solution is scalable, but it depends on what you want to get out of it. Approximately six to seven people use it in our organization, but some of our big clients intend to increase their usage in the future. For small clients, Salesforce Marketing Cloud is expensive and is not for everyone. I would say that small clients should start with things like HubSpot or MailChimp and then progress from there, depending on what they need it for. But, if the client usually has the funds, they typically want to go for more options and features in Salesforce Marketing Cloud.

My experience with customer service and support is good. There are some experienced people, and some are less experienced people. It depends on who you meet. But, they help solve the problem most of the time.

We previously used MailChimp.

Installation took approximately two days. It is not difficult, but there are a lot of steps to follow. But if you follow the steps, it is easier.

Implementation usually occurs in-house.

The clients would be in a better position to identify the return on investment.

The licensing is usually a yearly subscription. I rate the pricing an eight out of ten, with ten being very expensive. Depending on the package you get, there is a limit to the number of contacts you can have. For example, if you have a million contacts in your package, you start paying for each of those contacts once you exceed a million contacts.

We evaluate other options and decide based on our client's needs.

I rate the solution an eight out of ten. The solution is good, but the technicality in it can be streamlined. My advice to new users considering this product is to seek expert opinions. There has to be a requirement gathering station in place, so I advise them to seek input from consultants like me. Salesforce Marketing Cloud is not for everyone. It was not cheap. So, smaller businesses would be better off speaking to a consultant and might not need it. They may need iMailChimp, HubSpot, or any other marketing tool.

We use Salesforce to manage our customers' data, to make sales campaigns, and to provide customer care.

The most valuable part of the solution are the selling features. 

I want to improve the cost because the larger you get, sometimes the price rises in a way that I don't like. It's a very good solution, but the way the prices are structured is not always good, and I feel like that is a problem.

I have used this solution for two years. 

The scalability of the solution is perfect. There are 300 direct users in our organization. We have five IT people who handle administration and connect with the integrator if there is an issue, and that is more than enough for us.

I would give Salesforce support a four out of five because it is very, very good in terms of documentation. However, if you have a serious defect that is harder to solve, it can take some time to get a response.

Positive

The setup is quite straightforward. The process is standard and very easy to understand. 

We hired an integrator, and we implemented the solution in phases. It took nine months to a year for everything. First, we deployed customer care, then the 360 view of our customers, and then the selling part.

We have two types of licensing. We have a yearly license for end users and we have a concurrent login for selling. 

I would definitely recommend this product. I would rate it as an eight out of ten. 

We primarily use the solution for customer ticket management and for services.

The data management is great. We like how it is organized. I'm able to view the tickets in a well-organized manner. That is quite useful. 

The notifications as well are good.

It is straightforward to set up.

It is a scalable product.

User management could be better.

I've been using the solution for four months or so now. 

It's too early to say if it is properly stable. I've been using it for just four months, and I've just been onboarded for two months. That said, I have had no issues.

The solution can scale well. 

We have 12 people using the solution on my project. I'm not sure if other people or other teams are also using it. I'm not sure if marketing plans to increase usage at this time. 

I've never used technical support.

We previously used Jira and migrated to Salesforce. 

The solution is very straightforward and simple to implement. It's not complex at all. 

That said, I have not deployed it myself. It was another team who handled it. I don't know about the details. I also do not have details in regards to maintaining it and if we have any team members dedicated to that task. 

I'm not sure of the exact costs. That's handled at an organizational level.

We're using the latest version on the cloud.

I'd advise potential users to try before they buy so that can see it in action and decide if they like it. Pricing should be looked into too. If it's small-scale, it's okay. I'm not sure about large-scale costs. 

I'd rate the solution seven out of ten.

We use this solution to build one-on-one journeys for clients. 

You can use many of the tools that they offer, not only email, to build a communication journey for your client and use many different end points to talk to the client. If you want to be able to communicate with your client using email, WhatsApp, and push notifications, know if the client opened the communication or not, and create and automate their journey, Marketing Cloud is very good.

Marketing Cloud should change the script language that it uses because it's not good. It's tricky and difficult to develop.

I have been using this product for about five years.

We use this solution to send communication to 10 million users. After the initial setup, two persons can create a journey, with one person from marketing and one person to automate the journey. 

The setup is not simple. It's not entirely complex, but it's more complex than simple. If you had to rate it from zero to ten, where zero is easy and ten is complex, I think it would be a seven.

If you count the time needed to warn an IP address about sending the emails, you need at least one month to deploy it. If you don't consider the IP warning, you'll probably be able to complete the initial set up for Marketing Cloud in seven days.

Marketing Cloud is not the cheapest platform. It's probably one of the more highly-priced platforms on the market, but it's the best platform for deals. It's not cheap, which is why I recommend that you use Marketing Cloud to create automated journeys. If you plan to use Marketing Cloud just to send emails, use another tool.

The roadmap and vision for the product is very good, and I think the team at Marketing Cloud is very up-to-date with their clients' needs.

I would rate this solution as a seven out of ten.