Salesforce Marketing Cloud Reviews

Salesforce Marketing Cloud is used for managing all the leads. It is also used for the marketing of products.

I can't specifically comment on how the tool has helped me because I have only done a few specific configurations on Salesforce Marketing Cloud, like writing up a code for sending out emails and writing up a code for creating one robust component for the related list.

There are some areas to be improved, especially for the sake of developers. The solution can have a better UI. Salesforce Marketing Cloud should consider making its solution more robust for error handling. Other than the aforementioned issues, everything else is fine.

In our company, we know some limitations of Salesforce, like how a user can subscribe and receive only five reports from Salesforce. Also, a user can subscribe to its dashboard only. So, these aforementioned points are some areas that can be improved.

I have experience with Salesforce Marketing Cloud. I have done only one partial integration with the Marketing Cloud team. Also, I am unsure of the version I used since I was involved in some configuration-related work.

It is a stable solution.

It is a scalable solution.

I rate the technical support a ten out of ten.

Positive

The solution's setup was easy because I remember working with my colleague, and it was pretty simple to follow the basic steps and the standard documentation, so that was not too hard.

Salesforce Marketing Cloud is deployed on the cloud.

Since the users of the solution have experienced a good ROI using the tool, they have finalized their decision to use it since they are happy with the tool.

After going live with the solution, one of our clients who used the tool, along with all its features, was happy with the solution. They consider it the best solution since it is a top trending solution in the market that is robust and scalable.

I totally recommend the solution to others because it has increased the ROI for our entire firm. Considering the solution's pricing, if someone has the budget to purchase the tool, I will push them to use the marketing cloud. I rate the overall product a ten out of ten.

The ability to automate processes is one of the most valuable features of Salesforce. This sets it part from other systems. We use the journey builder to design a fully automated journey. 

In a future release it would be great to have the ability to connect the data from social media and email marketing and have it in one dashboard. 

I have been using this solution for five years. 

This is a stable solution. 

This is a scalable solution. 

The support for this solution is good. 

Positive

The initial setup is straightforward. 

I would rate this solution an eight out of ten. 

We use this solution for sending personalized emails to prospects and clients for reminder consultations or meetings. Use 'Journey Builder' to have clients/prospects first name, last name, financial advisor's signature at the bottom, and dynamic sender for personalized emails that are sent ad hoc, weekly, and monthly.

This solution has improved organization brand awareness with prospects and clients. It can track open and click-through rates, among other Key Performance Indicators (KPIs). While only Premier Support customers (like our firm) have access to Accelerators, these subject matter-taught webinars give detailed implementation instructions.

The most valuable feature is the 'Accelerators', which are expert-taught subject matter webinars on items such as personalization of emails and SMS to contacts and prospects.

Setting up the 'short code' with cell phone carriers to send short messages to contacts and prospects has proved valuable.

We would like an improvement to the 'Einstein Engagement Frequency'; the optimal range of emails that our subscribers will engage with. Then take action to suppress those who receive too many or send more to those receiving too few. Also, we would like a 'sandbox' for Marketing Cloud because only PROD exists today.

Market Volt was elementary compared to Marketing Cloud.

Know that six months on ingesting data is a minimum requirement. You cannot port six months of data, it must be ingested.

Salesforce offered Pardot but the 'road map' showed the long-term internal investment would be on Marketing Cloud.

We are only touching the surface of segmentation in the Marketing Cloud, primarily for sales and marketing teams.

I use Salesforce Marketing Cloud for prospecting, chasing new business, and looking for new business. I also use it to keep track of conversations I have with customers. I also use the solution for following up with customers.

I like that I can constantly add leads to Salesforce Marketing Cloud and look at accounts there. I also like that the solution lets me set up meetings.

The main action I want to do in Salesforce Marketing Cloud is to export data into Excel and use it. That may be possible, but the company I work for doesn't allow it because of fear of the data getting exfiltrated or taken by salespeople who leave the company. My company may have that feature locked down, or if the Excel data exporting function still isn't available in Salesforce Marketing Cloud, that's the feature I want.

I've been using Salesforce Marketing Cloud for about one year.

Salesforce Marketing Cloud is a stable solution.

Salesforce Marketing Cloud is a cloud-based solution, so it's very scalable. Currently, my company has ten users, and if it wanted to increase that number to one hundred, it wouldn't be a problem in Salesforce Marketing Cloud.

I've never used Salesforce Marketing Cloud technical support.

Apart from using Salesforce Marketing Cloud, I used Microsoft Dynamics CRM, and to be honest, I prefer that over Salesforce Marketing Cloud. However, my company uses Salesforce Marketing Cloud.

The initial setup for Salesforce Marketing Cloud is okay, but I didn't deploy it because it was already there when I joined the company.

I'm sure Salesforce Marketing Cloud does give a return, but I don't know how much. Running the business without ROI from Salesforce Marketing Cloud or any other solution would be very difficult.

I don't know if my company pays for Salesforce Marketing Cloud monthly or yearly. It's a SaaS, so it's a recurring cost, but I have no information on its price.

I'm using the latest version of Salesforce Marketing Cloud.

There's a plan to increase the number of Salesforce Marketing Cloud users, but only a little bit, such as one or two more users, but it's not going to be a one hundred percent increase. It'll be a slight increase.

I would recommend Salesforce Marketing Cloud to others because it's okay as a solution. However, I started with Microsoft Dynamics CRM and knew that system better, so I like it more, but Salesforce Marketing Cloud is okay.

I'm giving Salesforce Marketing Cloud a seven out of ten.

We use this solution to build one-on-one journeys for clients. 

You can use many of the tools that they offer, not only email, to build a communication journey for your client and use many different end points to talk to the client. If you want to be able to communicate with your client using email, WhatsApp, and push notifications, know if the client opened the communication or not, and create and automate their journey, Marketing Cloud is very good.

Marketing Cloud should change the script language that it uses because it's not good. It's tricky and difficult to develop.

I have been using this product for about five years.

We use this solution to send communication to 10 million users. After the initial setup, two persons can create a journey, with one person from marketing and one person to automate the journey. 

The setup is not simple. It's not entirely complex, but it's more complex than simple. If you had to rate it from zero to ten, where zero is easy and ten is complex, I think it would be a seven.

If you count the time needed to warn an IP address about sending the emails, you need at least one month to deploy it. If you don't consider the IP warning, you'll probably be able to complete the initial set up for Marketing Cloud in seven days.

Marketing Cloud is not the cheapest platform. It's probably one of the more highly-priced platforms on the market, but it's the best platform for deals. It's not cheap, which is why I recommend that you use Marketing Cloud to create automated journeys. If you plan to use Marketing Cloud just to send emails, use another tool.

The roadmap and vision for the product is very good, and I think the team at Marketing Cloud is very up-to-date with their clients' needs.

I would rate this solution as a seven out of ten.

Our primary use case for this solution is email automation by our clients. Additionally, some use it for email and mobile SMS. Other clients use it for Interaction Studio, while some use it for Web Studio and Journey Builder. Hence, the use case depends on what the client wants to achieve.

I like this solution because of its versatility. It covers almost everything on marketing automation. Depending on how deep we get into using the system, it can be a complex tool. However, I like it because many businesses use it for their emails, SMS, and Advertising Studio, Social Studio. There are so many angles of marketing that are covered in Salesforce Marketing Cloud so it makes it easy for a business to use any module based on their preference.

The technicality of the solution can be streamlined. There are so many things that are technical in Salesforce Marketing Cloud. I've seen some third-party applications that simplify. For example, I've seen third-party applications that simplify SQL and instead of writing SQL, you can use a drag and drop. The system does everything for you. Salesforce Marketing Cloud should also consider reducing its technicality to make it open to those who might not be as technical.

We have been using the solution for approximately three years.

The solution is stable, but it could be slow at times. So far, I haven't heard anything about it not being stable. They're constantly improving on the product. It is probably the number one marketing automation tool out there.

The solution is scalable, but it depends on what you want to get out of it. Approximately six to seven people use it in our organization, but some of our big clients intend to increase their usage in the future. For small clients, Salesforce Marketing Cloud is expensive and is not for everyone. I would say that small clients should start with things like HubSpot or MailChimp and then progress from there, depending on what they need it for. But, if the client usually has the funds, they typically want to go for more options and features in Salesforce Marketing Cloud.

My experience with customer service and support is good. There are some experienced people, and some are less experienced people. It depends on who you meet. But, they help solve the problem most of the time.

We previously used MailChimp.

Installation took approximately two days. It is not difficult, but there are a lot of steps to follow. But if you follow the steps, it is easier.

Implementation usually occurs in-house.

The clients would be in a better position to identify the return on investment.

The licensing is usually a yearly subscription. I rate the pricing an eight out of ten, with ten being very expensive. Depending on the package you get, there is a limit to the number of contacts you can have. For example, if you have a million contacts in your package, you start paying for each of those contacts once you exceed a million contacts.

We evaluate other options and decide based on our client's needs.

I rate the solution an eight out of ten. The solution is good, but the technicality in it can be streamlined. My advice to new users considering this product is to seek expert opinions. There has to be a requirement gathering station in place, so I advise them to seek input from consultants like me. Salesforce Marketing Cloud is not for everyone. It was not cheap. So, smaller businesses would be better off speaking to a consultant and might not need it. They may need iMailChimp, HubSpot, or any other marketing tool.

We are using Salesforce Marketing Cloud for the CRM functionality. We have the accounts for each of our customers, the contact points, the opportunities, and the lists of assets, and entitlements they have. We can have a comprehensive view of all the customer history inside our company, such as contract dates. If they need to renew or replace anything, it's easier to keep in touch with the customer, because we have the information in a single place.

Salesforce Marketing Cloud has helped the organization by having centralized management capabilities. We have all the information from a single point of view. It is useful for me, for example, if I am to be looking at a customer account with my boss, which is in a different location from me, we can see the same account. He has access to the same piece of information I have. He has more access and can bring me more details. The solution is good for collaborative work, things can get done faster.

The most valuable feature of Salesforce Marketing Cloud is the reporting engine. Reports are very good and easy to build.

Salesforce Marketing Cloud could improve by having the ability to detect duplicate accounts. Sometimes you search for a customer and you have five or six different records for the same customer. You look inside, all the records have the same data, and Salesforce Marketing Cloud says it could not find any duplicate accounts for it. It would be nice to have more intelligence for the detection of duplicates.

In a future release, adding end-user personalization would be a benefit.

I have been using Salesforce Marketing Cloud for approximately four years.

Salesforce Marketing Cloud is a stable solution.

The scalability of Salesforce Marketing Cloud is good.

We have approximately 600 to 700 users using this solution from the sales and marketing team.

I have not used the support from Salesforce Marketing Cloud, but I heard it was good.

The implementation of Salesforce Marketing Cloud was done by the vendor.

The maintenance is done by the vendor.

There are many different pieces of Salesforce, I would advise others to run a deep analysis and a proof of concept to evaluate everything before purchasing because it's a huge solution. It has very different modules and features. It may be too big for what they need. It's important to evaluate and do a proof of concept.

I rate Salesforce Marketing Cloud a nine out of ten.

We are using Salesforce Marketing Cloud in our beverage company. This company is in Costa Rica. We're using it to get all the information we need from potential prospects. It is not being used for B2B business. It's more being used for B2C, where we collect a lot of information with CloudPages about all the brands we have. 

We have an average of 50 brands here in the company. We used to work with partners on the marketing side, however, we never got all the data we wanted and we didn't have the centralized data from our end-users. 

The aim of this project, from the beginning, was to get all the information and have it as our own, to be collected on our systems and our databases. We're using it for marketing in that way. We're still working with partners, however, now the partners needs to use our solution, instead of using any solution they have.

The solution has a lot of great aspects. We have the Social Studio. We have, DMP and Audience Studio. We're using the email solution as well. The Journey and CloudPages and automation are all great. We use all of them for the most part.

The pricing is a bit high. In our country our company is one of the biggest, however, the price is really high even for us sometimes. 

We are looking for CDP solutions. Salesforce was offering that to be ready and this year, however, it seems it's not ready yet. It could be in January. On the other hand, SAP has the solution already implemented, which makes them a more appealing solution for us right now. The business is pushing us to move to another solution due to the fact that they need the CDP solution ASAP. 

I've been using the solution for three years at this point. 

We were comparing also this solution with the SAP Marketing Cloud.

We are customers and end-users. We don't have a business relationship with Salesforce. 

We have the complete suite for marketing on Salesforce here. It is an enterprise-level product.

I'd rate the solution at a nine out of ten.