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reviewer1136931 - PeerSpot reviewer
Demand Generation Associate at a tech services company with 501-1,000 employees
Real User
Helpful technical support, great automation, and easy to deploy
Pros and Cons
  • "The automation is great. It saves us a lot of time and it makes us move faster."
  • "I've noticed on one-to-one leads, the customer objection option is not available."

What is our primary use case?

We primarily use the solution for email marketing.

How has it helped my organization?

The solution has made it easier and faster in marketing, specifically around automation.

In the deployment of lists, we can get a lead and share it with marketing right away. Everything is integrated within Salesforce. The sales team can connect to the potential client in regards to the product or project. Everyone can work together. 

What is most valuable?

The automation is great. It saves us a lot of time and it makes us move faster. 

The solution has been stable overall.

The initial setup is pretty straightforward. 

The solution can scale.

Technical support has been helpful when we have raised tickets. 

What needs improvement?

I really don't have any problem with the solution. 

That said, I've noticed on one-to-one leads, the customer objection option is not available. Whenever I need to map the two same email letters with multiple forms, submissions, et cetera, we need to save time. There are just a few ways in which the solution doesn't allow us to customize so well. We'd like to see more features available to us.

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Salesforce Marketing Cloud
April 2025
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What do I think about the stability of the solution?

We have found the solution to be stable. It doesn't have bugs or glitches. it doesn't crash or freeze. It's reliable. 

What do I think about the scalability of the solution?

The solution seems to be scalable. 

We have about ten people on it right now.

We've already increased usage.

How are customer service and support?

Technical support is fine. If we raise a ticket, we get the help we need. 

Which solution did I use previously and why did I switch?

We did use a different solution, however, we switched based on the pricing.

How was the initial setup?

The initial setup isn't too bad. It's not overly difficult.

For us, the deployment took about three months.

We have four or five people that are able to handle maintenance requirements. 

What about the implementation team?

We handled the implementation in-house. Our marketing team handled it in part.

What was our ROI?

We have seen an ROI since using this product.

What's my experience with pricing, setup cost, and licensing?

We do have to pay for a license. We don't have to pay for any extras.

What other advice do I have?

My company is a Salesforce customer. We do not have a specific business relationship with the organization. 

I'm not sure which version number we're using. 

I'd recommend this solution to other companies with marketing teams. It's not ideal for individuals. 

I would rate the solution at a nine out of ten.

Which deployment model are you using for this solution?

Public Cloud
Disclosure: I am a real user, and this review is based on my own experience and opinions.
PeerSpot user
it_user701454 - PeerSpot reviewer
Sales and Marketing analytics Team Lead at a tech services company with 501-1,000 employees
Real User
We are able to concentrate all inbound and outbound data in one screen.

What is most valuable?

We are able to concentrate all inbound and outbound data in one screen.

How has it helped my organization?

This tool is user-friendly. They can improve on the analytics and visualization parts inside the tool itself.

What needs improvement?

The analytics feature needs some improvement.

For how long have I used the solution?

We have been using the solution for two years.

What do I think about the stability of the solution?

We did not encounter any issues with stability.

What do I think about the scalability of the solution?

We did not encounter any issues with scalability.

How are customer service and technical support?

I would rate the technical support at 8/10. I raised many problems on the website and I got good responses.

Which solution did I use previously and why did I switch?

I worked on Oracle Eloqua and Marketo. However, Salesforce is user-friendly and the sales rep can easily handle data.

How was the initial setup?

The setup was easy.

What's my experience with pricing, setup cost, and licensing?

Add more features that include both analytics and visualization.

Which other solutions did I evaluate?

We did not evaluate any alternative solutions.

What other advice do I have?

It is a good product.

Disclosure: I am a real user, and this review is based on my own experience and opinions.
PeerSpot user
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Updated: April 2025
Buyer's Guide
Download our free Salesforce Marketing Cloud Report and get advice and tips from experienced pros sharing their opinions.