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Arup Ball - PeerSpot reviewer
National Manger Public Business at Arcserve
Real User
Beneficial for businesses, useful product sales, and scalable
Pros and Cons
  • "The most valuable feature of Salesforce Marketing Cloud is the ability to sell the products we have made to customers. Overall the solution is very useful for business."
  • "Salesforce Marketing Cloud should be linked to an email ID, so the features after 15 days can update on the opportunity. You should not have to update them manually to the next step."

What is our primary use case?

I have used Salesforce Marketing Cloud in many places, such as the navy, banks, and business centers. We can create the opportunity through the solution.

What is most valuable?

The most valuable feature of Salesforce Marketing Cloud is the ability to sell the products we have made to customers. Overall the solution is very useful for business.

What needs improvement?

Salesforce Marketing Cloud should be linked to an email ID, so the features after 15 days can update on the opportunity. You should not have to update them manually to the next step.

For how long have I used the solution?

I have been using Salesforce Marketing Cloud for approximately 15 years.

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Salesforce Marketing Cloud
June 2025
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What do I think about the stability of the solution?

The stability of Salesforce Marketing Cloud is good because it is managing all of our data.

We have approximately 300 people using this solution in my organization.

What do I think about the scalability of the solution?

Salesforce Marketing Cloud is scalable.

How are customer service and support?

I have not contacted support from Salesforce Marketing Cloud.

How was the initial setup?

The initial setup of Salesforce Marketing Cloud is straightforward.

What other advice do I have?

I rate Salesforce Marketing Cloud an eight out of ten.

Disclosure: My company does not have a business relationship with this vendor other than being a customer.
PeerSpot user
reviewer1136931 - PeerSpot reviewer
Demand Generation Associate at a tech services company with 501-1,000 employees
Real User
Helpful technical support, great automation, and easy to deploy
Pros and Cons
  • "The automation is great. It saves us a lot of time and it makes us move faster."
  • "I've noticed on one-to-one leads, the customer objection option is not available."

What is our primary use case?

We primarily use the solution for email marketing.

How has it helped my organization?

The solution has made it easier and faster in marketing, specifically around automation.

In the deployment of lists, we can get a lead and share it with marketing right away. Everything is integrated within Salesforce. The sales team can connect to the potential client in regards to the product or project. Everyone can work together. 

What is most valuable?

The automation is great. It saves us a lot of time and it makes us move faster. 

The solution has been stable overall.

The initial setup is pretty straightforward. 

The solution can scale.

Technical support has been helpful when we have raised tickets. 

What needs improvement?

I really don't have any problem with the solution. 

That said, I've noticed on one-to-one leads, the customer objection option is not available. Whenever I need to map the two same email letters with multiple forms, submissions, et cetera, we need to save time. There are just a few ways in which the solution doesn't allow us to customize so well. We'd like to see more features available to us.

What do I think about the stability of the solution?

We have found the solution to be stable. It doesn't have bugs or glitches. it doesn't crash or freeze. It's reliable. 

What do I think about the scalability of the solution?

The solution seems to be scalable. 

We have about ten people on it right now.

We've already increased usage.

How are customer service and support?

Technical support is fine. If we raise a ticket, we get the help we need. 

Which solution did I use previously and why did I switch?

We did use a different solution, however, we switched based on the pricing.

How was the initial setup?

The initial setup isn't too bad. It's not overly difficult.

For us, the deployment took about three months.

We have four or five people that are able to handle maintenance requirements. 

What about the implementation team?

We handled the implementation in-house. Our marketing team handled it in part.

What was our ROI?

We have seen an ROI since using this product.

What's my experience with pricing, setup cost, and licensing?

We do have to pay for a license. We don't have to pay for any extras.

What other advice do I have?

My company is a Salesforce customer. We do not have a specific business relationship with the organization. 

I'm not sure which version number we're using. 

I'd recommend this solution to other companies with marketing teams. It's not ideal for individuals. 

I would rate the solution at a nine out of ten.

Which deployment model are you using for this solution?

Public Cloud
Disclosure: My company does not have a business relationship with this vendor other than being a customer.
PeerSpot user
Buyer's Guide
Download our free Salesforce Marketing Cloud Report and get advice and tips from experienced pros sharing their opinions.
Updated: June 2025
Buyer's Guide
Download our free Salesforce Marketing Cloud Report and get advice and tips from experienced pros sharing their opinions.