Salesforce Marketing Cloud Reviews

We use this solution for reporting, pipeline generation, and forecasting.

This solution could be more user-friendly.

I have used this solution for five years. 

This is a stable solution. 

This is a scalable solution. 

The response from the customer service team could be faster and the agents could be more knowledgeable. 

The initial setup is straightforward but using the solution as a user for the first time is complicated.

I recommend this solution for large companies compared to smaller ones.

I would rate this solution an eight out of ten. 

We use this solution for customer communication and sales engagement.

Marketing Cloud offers a 360 customers experience as it integrates with Service Cloud and Sales Cloud, the CRM portion of Salesforce. The different platforms integrate easily which makes it easy to manage customer communication using a single point of truth. 

The quality of support for this solution has been decreasing over time and the support team are sometimes more focused on closing tickets that resolving issues. Often the support team is not well trained or aware of the new features or products released by Salesforce. 

The stability of this solution depends on the amount of data that you have contained in the system. 

This is a scalable solution. 

The customer support for this solution are not great as they often make mistakes.

Neutral

The initial setup for this solution is straightforward but this does depend on each business' architecture. Salesforce has a lot of native connectors that make it easy to connect with systems, but this can involve legacy and governance restrictions.

This solution is priced in the medium to high price range. 

Marketing Cloud is a more user-friendly solution compared to Adobe Marketing Cloud. Marketing Cloud can be used by users who are not technically inclined.  

I would rate this solution a nine out of ten. 

I'm the director of customer experience and we are partners with Salesforce. 

The Journey Builder, which has been around for a while and follows the steps that customers use, is the greatest tool that Salesforce has. In terms of newer features, Einstein Analytics for marketing is in a very hot happening area. I also like the Interaction Studio and the Datorama marketing analytics.

The data extension tools are not very user-friendly. They've been working on the CDP capability for the last couple of years but it needs improvement in terms of it being within the tool and real-time activation of data. 

I've been using this solution for seven years. 

The solution is very stable. 

The solution is scalable because it's got a multi-business unit architecture. It can be designed as required. We have multiple customers so it's hard to measure the number of users. If it's a deployment tool, for example, then there might be an average of 600-700 users that would require a team of five or six for support. 

Customer service is quite responsive.

Positive

The initial setup is very intuitive and straightforward. 

This solution is absolutely on the top and I rate it 10 out of 10. 

CRM stands for customer relationship management. The CRM contains all of the customer data requirements, contacts, projects, and support issues.

As a user, I believe it meets our requirements.

The performance is sometimes sluggish, but I think that's to be expected with a heavy CRM tool because they're running reports in real-time on the data that you have entered. Since it's a global tool, I am sure all businesses use it in some capacity.

It's a heavily loaded tool. Whenever you're retrieving any data that's being retrieved on live data, keep that in mind. It's only as good as your data. If you have a lot of fields on your page that you want to load, it will take a minute or 30 seconds to load. But it's just that now that we live in the 2.0 world, everything is sort of there for you right away. So it feels a little slow in that regard, but I suppose there's not much else they can do at this point.

I have been working with Salesforce Marketing Cloud for three years since I joined the company.

As it's a cloud-based solution, it is always the latest version that we are using.

I don't have any issues with the stability of Salesforce Marketing Cloud

We have 200 users in our company.

We intend to increase our usage, but not massively.

I have not contacted technical support.

I have not used a different CRM solution.

It's a software-as-a-service solution. Everything is managed centrally from the cloud. As far as I can tell, installation is relatively simple.

Based on my previous technical experience, I would say that you can install it yourself. You would need a Salesforce administrator, or a dedicated person to do it, but it's a fairly intuitive tool.

The Salesforce team creates a tenant for us that is separate from their other customers. And we are benefiting from their SaaS solution.

It is a license per user. There could be a minimum limit, but I'm pretty sure it's a per-user license.

I'm a user, not an administrator, so I wouldn't know much about the features, but the ones we use work fine.

I would definitely recommend this solution to others who are interested in using it.

I would rate Salesforce Marketing Cloud a ten out of ten.

Our primary use case of this solution is for email marketing campaigns.

I like that Salesforce allows for the integration of different data sources.

The product takes too long to manage a large volume of data, it lacks that capacity. 

I've been using this solution for two years. 

The solution is stable. 

We currently have just two users but the solution is scalable. 

Customer support needs to improve, they're not very helpful. 

The initial setup was a little complex. In total it took us about six months with the assistance of a consultant. The deployment was not continuous which is why it took so long. 

Our customers purchase the solution so we are not involved with the licensing. 

I rate the solution eight out of 10. 

We primarily use the solution for email marketing.

The solution has made it easier and faster in marketing, specifically around automation.

In the deployment of lists, we can get a lead and share it with marketing right away. Everything is integrated within Salesforce. The sales team can connect to the potential client in regards to the product or project. Everyone can work together. 

The automation is great. It saves us a lot of time and it makes us move faster. 

The solution has been stable overall.

The initial setup is pretty straightforward. 

The solution can scale.

Technical support has been helpful when we have raised tickets. 

I really don't have any problem with the solution. 

That said, I've noticed on one-to-one leads, the customer objection option is not available. Whenever I need to map the two same email letters with multiple forms, submissions, et cetera, we need to save time. There are just a few ways in which the solution doesn't allow us to customize so well. We'd like to see more features available to us.

We have found the solution to be stable. It doesn't have bugs or glitches. it doesn't crash or freeze. It's reliable. 

The solution seems to be scalable. 

We have about ten people on it right now.

We've already increased usage.

Technical support is fine. If we raise a ticket, we get the help we need. 

We did use a different solution, however, we switched based on the pricing.

The initial setup isn't too bad. It's not overly difficult.

For us, the deployment took about three months.

We have four or five people that are able to handle maintenance requirements. 

We handled the implementation in-house. Our marketing team handled it in part.

We have seen an ROI since using this product.

We do have to pay for a license. We don't have to pay for any extras.

My company is a Salesforce customer. We do not have a specific business relationship with the organization. 

I'm not sure which version number we're using. 

I'd recommend this solution to other companies with marketing teams. It's not ideal for individuals. 

I would rate the solution at a nine out of ten.

We use Marketing Cloud for marketing campaigns and engaging customers. It is a business-focused application for a specific area of business, which is acquiring customers.

There could be easier tools to configure the product and to create landing pages to better handle large data sets. In order to solve scaling issues, Salesforce needs to improve the database. The database does not meet the requirements for big customers in particular.

This is a stable solution. 

We have experienced some issues in scaling this solution. 

The technical support for this solution could be improved. 

The initial setup is complex and requires consulting fees in order to get it properly set up.

I would rate this solution a seven out of ten. 

Inside our company, our primary use case is on the commercial field. But as an integrator, we've gotten a lot of use cases related to the use of the Salesforce ecosystem.

The way the solution improves the organization is to personalize the experience on the website. If you know the customer that is visiting your site, and you can personalize their experience, it can be very interesting and could increase the user experience and also the results. 

The most valuable feature is that it's a CRM. You can build your data model and you can use this model to personalize the experience of your customers using, for example, the marketing cloud-connected with the CRM.

I think all areas of the solution always have room for improvement because the needs always are increasing. The CDP solutions could be one of the cloud solutions that need to be deployed as soon as possible. Another one that we are seeing as an integrator, for example, is loyalty. Salesforce has a loyalty cloud that is just at the beginning of its development. This is imperative to be developed better than it's currently now.

An additional feature needed for the next release of Marketing Cloud would be better capacity for personalization. They have many third-party tools such as interaction studio or CDP, and you want to see more connectivity. When you go from another vendor, it is necessary to implement changes and to integrate with your ecosystem. We are waiting for more integration.

I have been using the solution since 2018.

The stability of the solution looks really great.

The scalability is incredible. Almost three upgrades per year with very, very nice functionalities. This solution is covered by Salesforce.

The technical support for Salesforce is good, but sometimes it's hard to contact them. When you open a ticket, you always get an answer, but there is room for improvement in that area.

I have used solutions by Oracle and Microsoft, but they are far from this solution. Very far. Oracle and Microsoft are not at the same level. Microsoft is just for the SMB market, not big companies, and the scalability and performance are better than in Salesforce.

The Salesforce solutions are quite complex to deploy. If you have to do many integrations with other data sources, it's quite complicated, but they have a very good web service and if you know whatever you're doing, it's easy to do. But for a person that is trying to deploy himself, it's quite complicated. It's not normally plug-and-play.

The length of deployment depends on the cloud that you're implementing, but normally for a large company, deployment would normally be more or less three months. It depends on the integration with your own system, for example, if you have any ERP such as SAP. Also the data model, then integration with marketing cloud. I'm talking about complex, complete deployment for the data model, such as marketing cloud solutions. Normally just three months to deploy this kind of infrastructure.

We manage the deployments ourselves.

There is an ROI, but I cannot share any information related to KPIs. But there is a return on investment, and in many cases that we are implementing, the ROI is why.

The licensing cost for the solution is on a yearly basis. If you are storing documents and you need more storage, it means more pricing or you have to move the storage to other clouds. To clouds such as Microsoft or Amazon.

My advice is if you want a scalable solution, this is the solution, but it's necessary to have the support of a good partner to help deploy. You will need someone inside of the organization that has the knowledge to support the internal team.

I would rate the solution a nine out of ten. This is a very powerful and scalable solution. We can grow with the solution and they have many solutions around. For example, around CRM you have solutions related to integration, orchestration, personalization, support, analytics, and artificial intelligence. There's basically a solution for anything you need.