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ICT Manager at ZSCO
Real User
Nov 30, 2021
Good for creating and generating leads and opportunities
Pros and Cons
  • "It is an open the platform with API integration with other systems. Salesforce, it is not a software. It is very famous and available. When you are creating leads, generating leads, opportunities, it is wonderful in the reports as well. Dashboards are amazing."
  • "It does not include a professional accounting system, it is operations and it is CRM. It is not capable of accounting things."

What is our primary use case?

We have a partnership with Salesforce. In addition to that, we have fully implemented Salesforce for one of the biggest automotive companies in Baghdad, ZSCO. There are some other companies that give support to and implement Salesforce for them in Iraq. 

We have implemented Sales Cloud to create leads, accounts, opportunities and workflows. We have API integration with our central and PBX, so it's fully integrated. 

In addition to that, we are dependent on Salesforce Enterprise Edition. We have some users who use Platform and some of the users are using Lightning, but usually we are using the Enterprise Edition for Salesforce in our implementation. It is more flexible and more capable to cover many activities. 

Salesforce is not used for financial things. It is not for inventory. It is not for financial activities or operation. It is for CRM, customer relation management.

What is most valuable?

It is an open platform with API integration with other systems. Salesforce is not a software. It is very famous and available. It is good for creating and generating leads and opportunities. It has wonderful reports as well. The dashboards are amazing. 

It has a workflow inside of it. If you need to send an email or send an SMS to a customer you can do it very easily in Salesforce. 

In addition to that, it is a brand. When we are talking to our clients about Salesforce, people are already aware of the brand. Any company, even big companies are saying that they use Salesforce, so this is wonderful. 

This system is a reliable system. It is without bugs, without problems, you can develop it. You can have outsourced support easily, including videos, all training, partner training, and webinars. It is easy as it's a worldwide software. 

So due to that, we usually go to this international solution to include our customers to help them with growth in their work. 

Salesforce is wonderful. 

What needs improvement?

The main issue is that is it is costly. Salesforce is not cheap, it's costly. Some of our customers say it is a costly solution. So, we have lost some sale opportunities regarding the high price. This is the main issue that we are facing. It is sales per user and the user price is about $150 per month, per user for the Enterprise Edition. The other edition is less than this, but it is costly. A company that has 70 or 80 users would pay more than $8,000 USD yearly because it is cloud based.

In addition to that, it does not include a professional accounting system, it is operations and it is a CRM. It is not capable of accounting things. 

What do I think about the stability of the solution?

It is most stable. We don't have any bad feedback on the technical side of Salesforce.

Buyer's Guide
Salesforce Sales Cloud
February 2026
Learn what your peers think about Salesforce Sales Cloud. Get advice and tips from experienced pros sharing their opinions. Updated: February 2026.
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What do I think about the scalability of the solution?

Scalability is wonderful.

How are customer service and support?

Technical support is wonderful. When we open an issue, they call us and solve it well. We don't have any problems.

Which solution did I use previously and why did I switch?

Previously we used IT Microsoft Dynamics CRM, it is a little bit like Salesforce, but Salesforce's capability is greater.

How was the initial setup?

As for the deployment, you should have a professional guide you in order to do it. Nobody can do the implementation by themselves you can just set up some of basic things. You should have a developer, you should have a partner, you should have a person who has the knowledge. Have training courses in order to do the implementation the right way. 

Salesforce is user friendly in implementation and it is in using it, but you should have a specified person. 

What's my experience with pricing, setup cost, and licensing?

I recommend Salesforce to customers that have commercial or workflow needs and CRM needs. 

What other advice do I have?

I recommend Salesforce to customers that have commercial or workflow needs and CRM needs. I would rate it an 8 out of 10.

Disclosure: My company has a business relationship with this vendor other than being a customer. partner
PeerSpot user
it_user1717062 - PeerSpot reviewer
Head of Technology & Change Management at My Muscle Chef
Real User
Nov 18, 2021
Easily integrates with different ERPs, agile, and can deal with complex business requirements
Pros and Cons
  • "I like that Salesforce is ERP agnostic. In the past and at different companies, I have implemented new or replacement ERPs. It's best in class. I like that it's a SaaS. I like that it can work on any device—any Windows, Android, or Apple device."
  • "It would be nice if they had an ERP offering or a firm strategic partnership with a best-in-class ERP. So rather than say they're just ERP agnostic, you would pick whichever ERP you want, which is very generic. I think it would have a lot of merit if they partnered strategically with a best-in-class trusted ERP platform or acquired an ERP platform."

What is our primary use case?

It's really the field sales mobility and alignment with the customer-service functions, so Service and Sales Cloud alignment through Salesforce.

We use the SaaS version. Predominantly, it's pipeline management and Salesforce optimization. We are a smaller company, so there are about 80 users working with Sales Cloud.

How has it helped my organization?

In my company, we have very manual backend disparate systems, but the good news is that through Salesforce—not only the Sales Cloud, but the Commerce Cloud—our customer-facing experience is best-in-class with this solution. We give all our customer service and sales teams a shared view of every one of our customers. Obviously, there's all the analytics and now the AI business analytics. 

It easily integrates with different ERPs, so we are now, in a progressive manner, implementing an ERP across a large food manufacturing business. There is no down time to the customers because the backend will implement this in terms of finance and operations, but the frontend and sales experience for customers is unaffected because Salesforce is basically ERP standalone, ERP agnostic.

What is most valuable?

I like that Salesforce is ERP agnostic. In the past and at different companies, I have implemented new or replacement ERPs. It's best in class. I like that it's a SaaS. I like that it can work on any device—any Windows, Android, or Apple device. It can also sync with your Office suite, i.e. your Outlook calendar. It has a lot of features: the dashboards, the reporting, the hierarchy, and just the ability to connect to many different technologies and main best-in-class ERPs and other systems, including eCommerce.

What needs improvement?

It would be nice if they had an ERP offering or a firm strategic partnership with a best-in-class ERP. So rather than say they're just ERP agnostic, you would pick whichever ERP you want, which is very generic. I think it would have a lot of merit if they partnered strategically with a best-in-class trusted ERP platform or acquired an ERP platform.

I would like to see AI leveraged for proactive business decision support. For instance, if some sales trends change, rather than relying on a business analyst to analyze reports, it would be nice to leverage AI so workforces could be notified of changes—be it business intelligence, or capability, whether it's good or bad—so you can respond to it proactively. It would be nice to see this done in a simple, automatic, cost-effective manner.

For how long have I used the solution?

I was a long-term customer when I worked at Zodiac Marine & Pool, which is a global French company. I was the regional head of IT, which was the chief technology officer. I implemented Salesforce Sales Cloud in the region and worked very closely with the Americas and the EMEA—Europe, Middle East, Africa—counterparts to implement it across the globe. When I was at Hills Limited, which is an Australian public-listed company, I was the head of technology there as well, and I oversaw the whole Salesforce instance, which used Service Cloud, Sales Cloud, and Marketing Clouds. My new employer, My Muscle Chef, is also a large Salesforce customer.

What do I think about the stability of the solution?

In the earlier days, there were challenges with broadband and internet being cost-effectively and easily available at all times, but now, it's very good.

As long as your business rules and master data is clean, and as long as it's configured correctly, the up-time is excellent. I've never encountered any issues. It's a very trusted vendor. Their systems never have outages. I think there was one outage in 10 years, but it works really well. It's excellent.

What do I think about the scalability of the solution?

It's very scalable. I implemented it in a region and then integrated it globally with my other counterparts for thousands of users. It's very scalable. It's agile. You can scale down or up depending on the term of your contract.

At My Muscle Chef, all the front-facing, customer-facing technologies are basically Salesforce, which basically compensates our current legacy, disparate backend applications. It's all compensated heavily by the effectiveness of how well we use Salesforce. I'm also a chairman of a National Rugby League club called the Canterbury-Bankstown Bulldogs, and we are also a Salesforce customer.

How are customer service and support?

We have our in-house team at the moment that deals with the partners, but when I was more technically involved in the implementation of the product, I dealt with customer support. As long as you are subscribed to the relevant type of support, it's excellent. It's global, and if you have 24/7 coverage, you get premium 24/7 coverage. It just depends on what type of subscription you have.

Which solution did I use previously and why did I switch?

I've had a fair amount of experience with different platforms like Zendesk, SugarCRM, and ACT!. We replaced that with Salesforce. In the last four years, I have had experience with Microsoft Dynamics 365 CRM.

I think Salesforce is industry agnostic. It works well across all industries: sales, service, marketing, Commerce Cloud. That is its strength. Some of the less known solutions are more industry or bespoke to the size of the company. SugarCRM is probably more for a smaller, marketing boutique type of organization. Salesforce can do this but can also work in enterprise size companies.

How was the initial setup?

The big challenge I'm finding at the moment is there's a shortage of skills, and if you are implementing Salesforce Cloud, it could be costly from an implementation cost point of view, but once it's implemented, it's a best-in-class solution. So it's the cost of achieving the actual implementation that is a challenge at the moment, with the cost of the labor and a shortage of skills in the Salesforce community.

What about the implementation team?

For the deployment process, we have five dedicated, highly paid resourcers that maintain our Salesforce platforms, but we also work with agencies and partners.

The time it takes to deploy Salesforce depends on the size of the business, but if you want to implement it properly and integrate it with your other ERP or data systems, I would say six to twelve months, depending on how big your business is. But to do this properly, the change management, training, and the ownership and handover to the business will take a minimum of six months. Depending on the size of the business, it can be as long as twelve months if it's done properly.

What's my experience with pricing, setup cost, and licensing?

It is a premium product, so it is not the cheapest solution. I think if it's implemented well, and you're getting the soft cost benefits, the efficiencies, it's justified. But not if you're looking at just apples for apples as a subscription, without the complexity that you can achieve. It can deal with complex business requirements. Some other CRMs can't. But you certainly pay, so it's a premium-charged solution. It's one of the more expensive ones. 

The only other additional cost would be support, depending on how complex your business is and how much change is required. At the moment, there's a shortage of talent in the Salesforce community. They're in high demand and very costly to recruit or to have an arrangement with, whether it's in a formal employment or partner arrangement.

Which other solutions did I evaluate?

One thing Microsoft Dynamics has that Salesforce does not is the full suite of applications in ERP, so that's one of the advantages. While Microsoft CRM is rapidly gaining good rankings in terms of improving, it might not be on par with Salesforce, but the value-add is the whole Microsoft suite of products, so the Microsoft 365, which is Office, SharePoint. These can all integrate with Salesforce, but they can give you everything, including this CRM and ERP all together in a single vendor experience.

What other advice do I have?

I would rate this solution 9 out of 10. It is a premium product.

My biggest advice is to know your scope. Make sure you have buy-in, the executive ,down. It has to come from the leadership down. It can't be from an employee up, otherwise you won't have the buy-in, the optimized use of it. Then form a continuous improvement committee to ensure that you're leveraging the true capabilities of a best-in-class technology. Otherwise, you risk just using it for business-as-usual administration without necessarily leveraging the benefits of a SaaS, where there's ongoing new enhancements and capabilities. Unless you're investing in leveraging those, you're probably not getting the best return on your investment.

Which deployment model are you using for this solution?

Public Cloud
Disclosure: My company does not have a business relationship with this vendor other than being a customer.
PeerSpot user
Buyer's Guide
Salesforce Sales Cloud
February 2026
Learn what your peers think about Salesforce Sales Cloud. Get advice and tips from experienced pros sharing their opinions. Updated: February 2026.
884,933 professionals have used our research since 2012.
MarwanRefaey - PeerSpot reviewer
Senior Sales Director at Comviva
Real User
Top 10
May 22, 2024
Easy to use, reporting is easy, and helps manage sales processes
Pros and Cons
  • "The reporting is easy and helpful."
  • "The product is not stable when enhancements are done to the cloud."

What is our primary use case?

We use the solution to manage our sales processes.

What is most valuable?

The reporting is easy and helpful.

What needs improvement?

The product is not stable when enhancements are done to the cloud.

For how long have I used the solution?

I have been using the solution for three to four years.

What do I think about the stability of the solution?

I rate the tool’s stability a nine out of ten.

What do I think about the scalability of the solution?

I rate the tool’s scalability a ten out of ten. We have 100 users in our organization. We use the product twice or thrice a week.

Which other solutions did I evaluate?

Salesforce is a huge competitor of Microsoft and other solution providers. We chose Salesforce Sales Cloud because it is quick to launch. We could start working with it immediately.

What other advice do I have?

I did not face any major issues. I recommend the solution to others. It is easy to use. Overall, I rate the product an eight out of ten.

Disclosure: My company does not have a business relationship with this vendor other than being a customer.
PeerSpot user
Prince_Kumar - PeerSpot reviewer
Salesforce Release Engineer at Cognizant
Real User
Leaderboard
Mar 22, 2024
Helps capture, track, and manage leads throughout the sales process
Pros and Cons
  • "I've found lead management to be the most valuable feature of Salesforce Sales Cloud. It helps capture, track, and manage leads throughout the sales process. The tool is easy to learn."
  • "One aspect I find challenging with Salesforce Sales Cloud is its forecasting feature. While it's useful for analyzing sales data and predicting future revenue, I've encountered instances where the outcomes weren't as perfect as expected."

What is our primary use case?

We use Salesforce Sales Cloud for lead management, contact and account management, sales forecasting, collaboration, and workflow automation.

What is most valuable?

I've found lead management to be the most valuable feature of Salesforce Sales Cloud. It helps capture, track, and manage leads throughout the sales process. The tool is easy to learn. 

What needs improvement?

One aspect I find challenging with Salesforce Sales Cloud is its forecasting feature. While it's useful for analyzing sales data and predicting future revenue, I've encountered instances where the outcomes weren't as perfect as expected.

For how long have I used the solution?

I have been using the product for three years. 

What do I think about the stability of the solution?

I haven't encountered any bugs with the product. 

What do I think about the scalability of the solution?

The tool is scalable. My company has 35 users. 

How are customer service and support?

Whenever we encounter issues or have questions regarding the product, we contact their support team by creating a ticket. They are always ready to assist us. 

How would you rate customer service and support?

Positive

Which solution did I use previously and why did I switch?

Our organization decided to go with Salesforce Sales Cloud because it provides all the features we need to offer to our customers.

How was the initial setup?

The tool's deployment is easy. 

What other advice do I have?

I rate the overall product a nine out of ten. 

Disclosure: My company has a business relationship with this vendor other than being a customer. customer/partner
PeerSpot user
Freelancer at Freelancer
Real User
Mar 20, 2024
Provides good business accuracy and monitors customers, projects, and sales
Pros and Cons
  • "The most valuable features of Salesforce Sales Cloud are increased productivity and business accuracy."
  • "The solution's design could be improved."

What is our primary use case?

We use the solution for CRM and to monitor customers, projects, and sales. We are using Salesforce Sales Cloud as a forecast platform. The solution forecasts the current data, current project stages, and the probability of it happening or not happening.

What is most valuable?

The most valuable features of Salesforce Sales Cloud are increased productivity and business accuracy.

What needs improvement?

The solution's design could be improved.

For how long have I used the solution?

I have been using Salesforce Sales Cloud for two years.

What do I think about the stability of the solution?

I rate the solution ten out of ten for stability.

What do I think about the scalability of the solution?

Salesforce Sales Cloud is a scalable solution.

What was our ROI?

With Salesforce Sales Cloud, you have visibility and competency and see all the information you need from the sales side on one page.

What other advice do I have?

We chose Salesforce Sales Cloud because we need everything in one place to have one forecasting platform, one sales platform, and one customer management platform. The solution's forecasting feature gives us visibility on one page to give us better guidance and understanding of what's going on and what could happen. Since the solution is an appliance, there's nothing to deploy.

I would recommend the solution to other users. From my perspective, it's a tool that should be used for every purpose because it could be scalable from a small number of users to huge ones. Usually, it's flexible enough to implement all the features that customers could need. Salesforce Sales Cloud is a native integrated solution.

Overall, I rate the solution a nine out of ten.

Disclosure: My company does not have a business relationship with this vendor other than being a customer.
PeerSpot user
reviewer1866744 - PeerSpot reviewer
Sr. software integration engineer at a pharma/biotech company with 1,001-5,000 employees
Real User
Jun 5, 2022
Comprehensive CRM used to customize order management and tracking
Pros and Cons
  • "This solution offers a good user experience. It is easy to learn and use, even for those who are using it for the first time."
  • "Compared to other CRM solutions, Salesforce is expensive. It is more affordable for enterprise users than for small businesses."

What is our primary use case?

I use Salesforce Sales Cloud to customise order management and tracking. We also use it for revenue recognition, billing and analytics. Salesforce is our primary CRM.

What is most valuable?

This solution offers a good user experience. It is easy to learn and use, even for those who are using it for the first time.

For how long have I used the solution?

I have been using Salesforce Sales Cloud since 2008.

What do I think about the stability of the solution?

This is a stable solution. When any issues are anticipated from Salesforce, we are notified. We have experienced a 99.9% stability rate. 

What do I think about the scalability of the solution?

This is definitely a scalable solution. They have different types of licensing based on your needs. You can increase and decrease the number of users and access it from anywhere. The users are in business functions including the case management team, revenue team, analytics team, development, and QE. 

How are customer service and support?

The support for this solution is good. If you have an enterprise account, you get access to really good support.

How would you rate customer service and support?

Positive

Which solution did I use previously and why did I switch?

The company I work for used to use Microsoft Dynamics CRM and they switched to Salesforce because Salesforce was skyrocketing during that period of time.

How was the initial setup?

We generally deploy through packages constructed within Salesforce and we use our own local deployments. We have ANT scripts and we were trying to come up with some CI/CD implementations. Currently, our deployment on Salesforce is out of the box. 

Our engineering team completed deployment. Every release cycle took one to three months. We take at least one day to deploy, because we have other integrations and components closely linked to Salesforce. Salesforce have their own release cycle. If they have any changes or new features they want to implement, they have push notifications to the customers on the features utilize.

What was our ROI?

The return on investment from this solution is from case management and the way billing information is captured. We have Tableau dashboards to pull up how many orders are created for a particular month. This information is supplied to the business to understand how we can streamline, improvise and improve marketing activities. 

What's my experience with pricing, setup cost, and licensing?

Compared to other CRM solutions, Salesforce is expensive. It is more affordable for enterprise users than for small businesses. 

What other advice do I have?

I would advise those considering Salesforce to first understand their business model and how a CRM would fit in. They should understand their use cases and how their business functions can be changed from a technological perspective. 

The Salesforce Lightning feature is a new concept and we need to understand how it could help our business. We need to understand the usability and user experience for customization and to provide solutions for specific industries.

I would rate this solution an eight out of ten.

Disclosure: My company does not have a business relationship with this vendor other than being a customer.
PeerSpot user
Isidro Sada - PeerSpot reviewer
Asana Lead Manager at Izei Consulting Group
Real User
May 26, 2022
Powerful sales tool and CRM used for lead tracking and opportunity management
Pros and Cons
  • "Salesforce highlights what are we selling in different regions and which regions or areas offer opportunities. We are able to view sales by month, quarter or year."
  • "Salesforce is a powerful tool and you need specialists to create or to develop new functionalities. It is a difficult platform to learn to manage and you need years to know the whole product."

What is our primary use case?

We use Salesforce for lead management, opportunity tracking and sale tracking. It provides insight into what has been sold and a forecast for future opportunities.

How has it helped my organization?

Salesforce highlights what are we selling in different regions and which regions or areas offer opportunities. We are able to view sales by month, quarter or year.

What is most valuable?

I like how you can create marketing campaigns. In five minutes, you can create a marketing campaign and send the campaign to users in less than 10 minutes. 

What needs improvement?

Salesforce is a powerful tool and you need specialists to create or to develop new functionalities. It is a difficult platform to learn to manage and you need years to know the whole product. 

For how long have I used the solution?

I have used Salesforce for four years. 

What do I think about the stability of the solution?

This is a stable solution. 

What do I think about the scalability of the solution?

This is a scalable solution. I previously used Asana but Salesforce offers better scalability compared to Asana. 

How are customer service and support?

The customer service team respond really quickly. I would rate their support a five out of five. 

What other advice do I have?

Even though we have more than 50 employees in our organization, only 10 users use Salesforce. This is because licenses are expensive and more employees use Asana which we have free licenses for.

I would rate this solution a nine out of ten. 

Disclosure: My company has a business relationship with this vendor other than being a customer. Partner
PeerSpot user
Ricky Hale - PeerSpot reviewer
Lead Sales Engineer at Lumen Technologies
MSP
May 24, 2022
The reporting features are useful.
Pros and Cons
  • "The reporting features are useful."
  • "I would like if Sales Cloud had the flexibility to create or edit the forms used to submit requests. Right now, they're fixed, and users can't edit them. Only administrators have editing privileges, so it takes too long to make changes."

What is our primary use case?

We primarily use Sales Cloud to process internal requests from field sales and operations.

What is most valuable?

The reporting features are useful. 

What needs improvement?

I would like if Sales Cloud had the flexibility to create or edit the forms used to submit requests. Right now, they're fixed, and users can't edit them. Only administrators have editing privileges, so it takes too long to make changes.

For how long have I used the solution?

I've been using Sales Cloud for about four years.

What do I think about the stability of the solution?

I haven't had any stability issues. Sales Cloud seems to be highly stable.

What do I think about the scalability of the solution?

We have thousands of people using Sales Cloud at this company. 

What other advice do I have?

I rate Salesforce Sales Cloud a solid eight out of 10. 

Disclosure: My company does not have a business relationship with this vendor other than being a customer.
PeerSpot user
Buyer's Guide
Download our free Salesforce Sales Cloud Report and get advice and tips from experienced pros sharing their opinions.
Updated: February 2026
Buyer's Guide
Download our free Salesforce Sales Cloud Report and get advice and tips from experienced pros sharing their opinions.