I use Sales Cloud to manage my sales pipeline.
Sr Salesforce Developer at a tech services company with 501-1,000 employees
Empowered sales pipeline management with a comprehensive solution and helpful support
Pros and Cons
- "Their support team is good."
- "It's a very broad tool."
What is our primary use case?
How has it helped my organization?
Salesforce is very good and offers a comprehensive sales process.
What is most valuable?
Salesforce has a vast sales process. It's a very broad tool, and it is difficult to pinpoint any specific feature.
What needs improvement?
There is no room for improvement in Sales Cloud. I would not want any new features included in the next release.
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Salesforce Sales Cloud
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For how long have I used the solution?
I have been using Sales Cloud for almost ten years.
What do I think about the stability of the solution?
I have not had any issues with the stability while using it.
What do I think about the scalability of the solution?
The scalability of the product is good, actually.
How are customer service and support?
Their support team is good.
How would you rate customer service and support?
Positive
What's my experience with pricing, setup cost, and licensing?
I do not know anything about the pricing.
What other advice do I have?
Everyone has room for improvement.
I'd rate the solution nine out of ten.
If public cloud, private cloud, or hybrid cloud, which cloud provider do you use?
Other
Disclosure: My company does not have a business relationship with this vendor other than being a customer.

Enterprise Architect at Olist Digital
Easy to use and enables users to track campaigns, but the cost of building integrations is high
Pros and Cons
- "The solution is easy to use."
- "Salesforce must build some connectors and features to make integrations easier."
What is our primary use case?
The main use case of the solution is to create tasks and flows. The sales team uses Salesforce Sales Cloud to do the tasks and assign them to campaigns and managers.
What is most valuable?
The main benefit of the product is that it provides a 360-degree view of the customers. We can integrate all the data, get the visions, and establish analysis. The solution is easy to use. The product helps get metrics from the sales team, contact the customers, and see whether the features in the products are doing well.
If a customer is not in the report, we cannot see these aspects and place some tasks on the sales team. Tracking the campaigns, the return of the contacts, and how a contact becomes a sale is the main benefit. The strategy is based on market analysis.
What needs improvement?
The cost of building integrations is the main challenge we face. We hired a Salesforce integrations partner so that we do not overload our team. It's very costly and takes a lot of time to do. Salesforce must build some connectors and features to make integrations easier.
For how long have I used the solution?
I have been using the solution for two years.
What do I think about the scalability of the solution?
We have 100 users, including sales team members and managers. We are thinking of expanding. We might evaluate Salesforce along with other data visualization tools like Tableau.
How are customer service and support?
The technical support is good, but the team must improve the time it takes to respond. The escalations must be quicker.
How would you rate customer service and support?
Positive
How was the initial setup?
The main challenge in the deployment is understanding the workflows. The technical setup is not difficult and long. Understanding and building the workflows is the main challenge. It is not a big problem, though. The product is SaaS-based. It's not a costly deployment. We can get new features and integrations quickly. Salesforce does the maintenance of the solution.
What was our ROI?
The return on investment is based on the tracking of the tasks. We can build campaigns. It makes the investment work. The main benefit is how the product integrates with the campaign tool and provides features to track the campaigns.
What's my experience with pricing, setup cost, and licensing?
The price is fair. The tool is not that expensive, considering what it offers. It is worth the money.
What other advice do I have?
I will recommend the product to others. It is worth the money. It provides a good price, service, and quality. It's a leader in their market. The product is worth it if we have the budget to use the mobile version, web version, and business intelligence features. Overall, I rate the product a seven out of ten.
Disclosure: My company does not have a business relationship with this vendor other than being a customer.
Buyer's Guide
Salesforce Sales Cloud
August 2025

Learn what your peers think about Salesforce Sales Cloud. Get advice and tips from experienced pros sharing their opinions. Updated: August 2025.
866,218 professionals have used our research since 2012.
Salesforce Release Engineer at Cognizant
Helps capture, track, and manage leads throughout the sales process
Pros and Cons
- "I've found lead management to be the most valuable feature of Salesforce Sales Cloud. It helps capture, track, and manage leads throughout the sales process. The tool is easy to learn."
- "One aspect I find challenging with Salesforce Sales Cloud is its forecasting feature. While it's useful for analyzing sales data and predicting future revenue, I've encountered instances where the outcomes weren't as perfect as expected."
What is our primary use case?
We use Salesforce Sales Cloud for lead management, contact and account management, sales forecasting, collaboration, and workflow automation.
What is most valuable?
I've found lead management to be the most valuable feature of Salesforce Sales Cloud. It helps capture, track, and manage leads throughout the sales process. The tool is easy to learn.
What needs improvement?
One aspect I find challenging with Salesforce Sales Cloud is its forecasting feature. While it's useful for analyzing sales data and predicting future revenue, I've encountered instances where the outcomes weren't as perfect as expected.
For how long have I used the solution?
I have been using the product for three years.
What do I think about the stability of the solution?
I haven't encountered any bugs with the product.
What do I think about the scalability of the solution?
The tool is scalable. My company has 35 users.
How are customer service and support?
Whenever we encounter issues or have questions regarding the product, we contact their support team by creating a ticket. They are always ready to assist us.
How would you rate customer service and support?
Positive
Which solution did I use previously and why did I switch?
Our organization decided to go with Salesforce Sales Cloud because it provides all the features we need to offer to our customers.
How was the initial setup?
The tool's deployment is easy.
What other advice do I have?
I rate the overall product a nine out of ten.
Disclosure: My company has a business relationship with this vendor other than being a customer. customer/partner
Excellent for managing campaigns effectively
Pros and Cons
- "The features of Sales Cloud most useful for testing and running email campaigns are highly valuable."
- "Sales Cloud could improve in areas such as AI integration, particularly for templates."
What is our primary use case?
Sales Cloud helps me manage and track my sales pipeline effectively. It is a CRM system that integrates with other systems for comprehensive sales management.
How has it helped my organization?
Sales Cloud has positively impacted lead generation and conversion rates. It enhances lead generation efficiency and tracks lead from various sources and campaigns effectively, ensuring a high level of reliability in lead acquisition and conversion.
What is most valuable?
The features of Sales Cloud most useful for testing and running email campaigns are highly valuable. The CRM system is excellent for managing campaigns effectively. I also find Salesforce security authentication very good.
What needs improvement?
Sales Cloud could improve in areas such as AI integration, particularly for templates.
What do I think about the stability of the solution?
I would rate the stability of Sales Cloud as a six out of ten.
What do I think about the scalability of the solution?
I would rate the scalability of Sales Cloud as a five out of ten. My clients who use it are mostly enterprise businesses.
How was the initial setup?
I would rate the easiness of the initial setup as a ten out of ten. It is very easy. The implementation of Sales Cloud took approximately four months.
What's my experience with pricing, setup cost, and licensing?
Salesforce is good value for money, but compared to the market, it is relatively high-priced.
What other advice do I have?
The AI functionality built into Salesforce is good. It was not available when I first started using Salesforce.
Using the Sales mobile app has many benefits. I have used it, and it is great for accessing Salesforce on the go.
Integrating Sales Cloud with other Salesforce products or third-party applications has been good.
I would recommend Salesforce to others, especially for its effectiveness as a CRM system. It stands out compared to other software, particularly in India.
Overall, I would rate Salesforce Sales Cloud as an eight out of ten.
Which deployment model are you using for this solution?
Private Cloud
Disclosure: My company has a business relationship with this vendor other than being a customer. Partner
Solution Professional at Red Hat
A CRM solution that can be used for opportunity management, but its configuration should be improved
Pros and Cons
- "The most valuable features of Salesforce Sales Cloud are opportunity management and metric integration."
- "The solution's configuration could be improved because getting a purchase order and administrating the right fields can be a real headache for us, especially when the Sales Cloud system enters an error stage."
What is our primary use case?
Since Salesforce Sales Cloud is a CRM solution, we use it for keeping contact information, opportunity management, sales planning, and accounts planning. We also use the solution's AI functions.
What is most valuable?
The most valuable features of Salesforce Sales Cloud are opportunity management and metric integration.
What needs improvement?
The solution's configuration could be improved because getting a purchase order and administrating the right fields can be a real headache for us, especially when the Sales Cloud system enters an error stage. We get explanatory errors, and there's no indication of how to solve those errors. For me, that's just incomprehensible.
The solution's mobile experience and opportunity management should be easier for auto-selecting things.
For how long have I used the solution?
I have been using Salesforce Sales Cloud for nine months.
What do I think about the stability of the solution?
As far as I know, the solution experiences downtime only during planned maintenance. I've never experienced an unplanned outage, which is pretty good.
I rate Salesforce Sales Cloud a nine out of ten for stability.
What other advice do I have?
The systematic integration in the opportunity section helps us streamline opportunity management. We used the solution in the first year for account planning and territory management, which was helpful.
I would recommend Salesforce Sales Cloud to other users. Users should be very careful about pulling everything, and they should keep it as simple as possible. If you're going to create something that will produce errors, then make sure that they explain how to fix it.
The solution's mobile experience for our sales team is not good. I rate the solution's mobile experience a two or three out of ten.
With Salesforce Sales Cloud, we have everything in one spot, and the solution's AI function really improves our experience.
Overall, I rate Salesforce Sales Cloud a seven out of ten.
Disclosure: My company does not have a business relationship with this vendor other than being a customer.
Product Owner at a tech services company with 1,001-5,000 employees
Along with a reasonable amount of stability, the tool is quite flexible, and users can modify its features easily
Pros and Cons
- "It is a very stable solution."
- "The areas revolving around archiving and backup in Salesforce Sales Cloud are not as advanced as some of the other solutions in the market."
What is our primary use case?
I use the tool for a company with which our company used to work in the past. I used the backup and archiving capabilities of the solution.
My company generally uses the tool for all kinds of use cases. For a particular case of our company's customer who needed us to deal with the areas of archiving and backup, we used Salesforce Sales Cloud.
What is most valuable?
In general, the data model and everything is really helpful for the development phase. The tool is quite flexible, and you can modify its features easily. The whole development process is quite advanced in that you have all the support you need to take care of the development phase as easily as possible. The development phase is as easy as possible for all areas, including the UI, data model, custom logic, and processes, along with areas like reports, dashboards, and everything.
What needs improvement?
The areas revolving around archiving and backup in Salesforce Sales Cloud are not as advanced as some of the other solutions in the market. The aforementioned areas can be considered for improvement in the product. Maybe the tool covers bare backup requirements, but it is usually insufficient.
For the additional features needed in the product, I can say there is a very nice comparison on LinkedIn that I saw about the tool explaining compliance, granular restoration, and other related areas.
The price of the product needs to be lowered.
For how long have I used the solution?
I have been using Salesforce Sales Cloud for two or three years. At the moment, my company is not even a customer of Salesforce since, presently, we do custom development, meaning we do development in Salesforce for other companies who need to use the tool's services.
What do I think about the stability of the solution?
It is a very stable solution. Stability-wise, I rate the solution a nine out of ten.
What do I think about the scalability of the solution?
Scalability-wise, I rate the solution a nine out of ten.
My company is a medium-sized company with around 400 people.
Which solution did I use previously and why did I switch?
I have experience with CRM solutions that were either used in-house or made available from other vendors. I think Salesforce is currently the solution that is accepted by all the markets. I see another tool similar to Salesforce in advertisements called monday.com, which I have never used. I think monday.com has quite an aggressive marketing campaign.
How was the initial setup?
I think it is not that difficult to install the product. I don't have that much experience with the product's installation phase. I am not a developer or administrator, but from my experience with the tool, I can say it is quite easy to use and do everything a user wants. I wouldn't say that the product's installation phase is complex. At an organizational level, things are usually more complex, especially when you agree on things inside your organization over what you need and how you are going to try out new processes. Once the aforementioned are cleared out at an organizational level, then I would say that things are not that complex.
What was our ROI?
I don't have any data to prove the return on investment I have seen from the use of the solution in my company. There is definitely some benefit from the use of the solution in the company, but I cannot speak about it specifically.
What's my experience with pricing, setup cost, and licensing?
Price-wise, the product does not fall under the category of cheaply priced products.
What other advice do I have?
The ease or difficulty with the maintenance part of the product users' experience depends on what they need from the product. The archiving and backup features of the product are not that flexible and convenient for certain use cases. You can use just a basic backup with the tool, which is not enough in most cases. If a user wants more backup features, then the user May need some additional tools while dealing with Salesforce Sales Cloud's installation phase.
I think Salesforce Sales Cloud is the right solution to use, as it is a good solution that is widely adopted and has proven itself in practice. I think it is a good decision to use Salesforce Sales Cloud. There are many aspects an organization needs to consider before adopting Salesforce, which are matters that can be greater than just the technical part.
I rate the overall tool an eight to nine out of ten.
Disclosure: My company does not have a business relationship with this vendor other than being a customer.
Salesforce Technical Architect at a healthcare company with 10,001+ employees
Vast, configurable, and offers great ROI
Pros and Cons
- "The development cost, maintenance cost, everything will be drastically reduced - unlike traditional infrastructure where we maintain everything on our own."
- "With the solution being very vast, they need to prioritize features."
What is our primary use case?
I help implement solutions for customers like retailers and the automotive industry. It's used typically to help them with the cold sales process and help them go digital as much as possible into the cloud solutions. That's where we recommend Salesforce solutions based on the discovery we do with customers. We help implement the Sales Cloud platform for the customers. It's a software as a service primarily.
How has it helped my organization?
From the company perspective, the benefits would be the quicker return on investment, especially into the sales and service model. It's great for any company deeply into the sales and service model. In terms of investing in Salesforce, which could be Sales Cloud or Service Cloud, two of the offerings that come from Salesforce, the biggest win when I reach out to customers is showcasing to them the quickest way to ROI.
What is most valuable?
From the customers' point of view, if someone is using this product, Sales Cloud, since it is software as a service, it's pay as you go. The development cost, maintenance cost, everything will be drastically reduced - unlike traditional infrastructure where we maintain everything on our own. With Salesforce being a cloud computing solution, that's less of a headache.
I pay for a number of users who will be using the system in my company. It's license-based and there are various plans available based on the size and type of the organization that I have. That gives a lot of flexibility. You don't need to have strong developers or coders to build something moderately complex. You can do it using a few clicks.
It's really vast. The features that we have and everything else that we can do on the platform are really vast. Salesforce keeps coming up with a lot of new ideas to make sure people can learn this in various ways very easily. They're also targeting importing the admins - not only the developers. They want everybody to be able to click and configure rather than read through some code, et cetera. That's a positive side. Salesforce has been doing a very great job in bringing that to all people as much as possible.
It's a great product and most of the customers are getting a benefit out of using Salesforce.
What needs improvement?
With the solution being very vast, they need to prioritize features.
So many features being released can be a bottleneck for 90% of the customers. Salesforce has it in their roadmap for the near fix. There are some things that have been on the roadmap for a long time, and there's just so much. You wish they could get certain things out faster.
One thing that's lacking, especially when I talk to a lot of customers, is the forecasting and revenue capabilities. That's missing from the Sales Cloud itself. You don't have a great way of forecasting or projecting revenue or growth from the information that you currently have in Sales Cloud. That requires a lot of customization and dependencies with a lot of other systems. It would be really great and attract more customers if that becomes readily available out of the box.
I wish the licensing costs and everything else would really become feasible for most of the customers. If it was more affordable, Salesforce would continue to see a lot of customers using their product.
For how long have I used the solution?
I've been using it quite for some time. It's kind of my day-to-day interaction.
What do I think about the stability of the solution?
There will be hiccups around releases sometimes. Salesforce releases will be four times a year. Every quarter they do release major upgrades and a lot of new features across the clouds of sales, service, and marketing as well as several other clouds. At times, we see some bugs introduced unintentionally due to the new features or upgrades. In 99% of the cases, Salesforce is quick enough to fix them with an immediate patch or release. In very few cases, they wouldn't be able to and they will take a little bit of time. It may take a couple of months to apply the fix.
Overall, it's great. I have never seen the system being down due to a bug or an upgrade. On the other hand, there could be incidents with the DNS or the network provider - issues with the hardware side that could bring down your sales, for instance, for a few minutes or a few hours. The worst I have seen was one day - and that's in my entire decade Salesforce career.
What do I think about the scalability of the solution?
It's easy to scale. It's 100% scalable.
I happen to work for all types of businesses, meaning startups to large enterprise organizations. Salesforce also offers an unlimited edition which is the premium one. It's a little pricey, however, you get all the features and benefits. Typically, large enterprise organizations will go with the unlimited edition. You can have a professional edition or a couple of other types. People choose enterprise versus professional based on the size of the organization and the number of users who would use the system.
80% of clients are happy with it and are likely to keep using it.
How are customer service and support?
Technical support is very good. Tech support comes based on the type of edition that you're using. If you are a premier customer, you have thousands of users and licenses. If yours is the unlimited edition, you will have the A-plus support. If anything comes up, the resolution time is one hour. It goes down based on the type of edition, the type of support package that you have with Salesforce. Overall, it's good. If anything is down in production, they address it within eight hours.
How was the initial setup?
The initial setup is straightforward. They give us some sort of trial log. You take a few weeks and just look around. If you are comfortable, you'll sign the contract and they convert it to the production log, so that trial becomes your sales production.
Typically, unless you are very sure about buying the product, what happens is we recommend, as a consultant, that you can talk to Salesforce and get a trial log. They give you a Salesforce instance. It is not a production instance, it's more of a trial log. The recommendation is you take one or two consultants and set up something really quickly, in a week or two as a prototype, and see if you really like it and your users would like it. You need to ask: are you getting really the benefit of using Salesforce, or not? That would be the quickest way to come to a conclusion, whether this is the right product or not.
Once you want to move forward with Salesforce, we have two options. Either we can get a brand new log, or Salesforce is capable of converting that trial log into your production version so that you can continue to build your stuff there.
One person can do it by themselves in terms of setting it up. You don't need a big team.
There's no maintenance necessary. Once we set it up, it'll be theirs and that's it. You just need to log in and start using it.
What was our ROI?
Clients have seen very good ROI. Especially users. The data is very good in most of the organizations where we have recommended and implemented Salesforce. That's improving the productivity and they have seen a very good return on investment in several aspects. Some of them are tangible and some of them are soft savings, however, the overall ROI is really good for most of the clients.
What's my experience with pricing, setup cost, and licensing?
You need to pay for the license per user per month. For example, you need to pay $100 per user. If you have 200 users using your Salesforce, that would be multiplied by a hundred, that's $20,000 per month and a quarter million per year. That never stops.
That's a recurring cost. If someone is not ready and hasn't thought through, maybe they would be disappointed in terms of the cost and price. 20% might drop off of Salesforce for various reasons. Mostly, they come to think that Salesforce might not be the right platform for them.
If you get the unlimited edition and a huge number of licenses, the price will go down for sure due to the size of the business. However, if you are starting with really a small fit, it is pricey.
There are additional costs. That depends on, for example, if you have Salesforce Sales Cloud. That's the primary product. After a while, if you decided to enhance or extend it to Service Cloud, you might want to buy a call center product which is Service Cloud.
For that Service Cloud, all you need is additional feature licenses as you already have Salesforce and Sales Cloud on top of that. Some of your users will be part of the call center. In those cases, you will pay a little bit of additional money for those Service Cloud licenses. Again, it depends on the type of product that you're looking for. Those additional features will come with a feature license cost.
Which other solutions did I evaluate?
We did evaluate other options. We also try to recommend the best product for customers. For example, we go through the requirements and current processes, and everything else as part of the analysis and discovery phase. We see that the phase of the customer and their income and everything else that says the cost that they need to pay for Salesforce. More importantly, we see the day-to-day business that they do. If it is not that heavy, they really don't need Salesforce for what they're doing. In those cases, we recommend building their own solution using Java. It's a one-time investment. They won't have a recurring cost. That's an option for some.
There's also Pega, which is fulfilling Salesforce in the CRM world. There's also ViVA and a few other CRM products competitive to Salesforce, however, they have light pricing and are very affordable. Of course, they're not as super scalable as Salesforce.
What other advice do I have?
We are just end-users. We don't have a business relationship with Salesforce.
Anyone considering Salesforce should choose the right implementation partner. They should consider choosing a professional implementation partner right from the beginning. It really helps taking professionals that can evaluate and tell you right at the beginning whether Salesforce is the right fit or not. Even if it is the right fit, they will help you build in the right direction. It could go completely wrong if you don't have a very good architect in the first place when designing the system. Once you design and start accessing it, you will create a good number of records and data.
Down the line, in a couple of years, if you realize that this model won't work, then it is a huge cost to be paid if you want to redo the whole thing. I have seen this multiple times with a lot of other clients, where they were not really knowledgeable and screwed up and ended up paying more for rectifying everything. Therefore, invest money and time in the beginning rather than being sorry later.
I'd rate the solution at a nine out of ten.
Disclosure: My company does not have a business relationship with this vendor other than being a customer.
Presale Coordinator at a comms service provider with 1,001-5,000 employees
A versatile platform that can track commercial opportunities
Pros and Cons
- "The most valuable features of Salesforce Sales Cloud are the ability to track portfolio opportunities and reporting capabilities. The notification process inside the platform is also very valuable, and extracting reports is extremely useful. However, we are currently using only a small part of its functionality."
- "As a presale team leader, I see a need to better understand the platform because our current knowledge is limited. This makes it difficult to explore possible extensions of its use. We also want more detailed information on commercial opportunities included in the tool. It needs to include better documentation on the functions it offers."
What is our primary use case?
I last used it to trace a commercial opportunity. I use it since I am notified about commercial opportunities. Our main use case is tracking.
What is most valuable?
The most valuable features of Salesforce Sales Cloud are the ability to track portfolio opportunities and reporting capabilities. The notification process inside the platform is also very valuable, and extracting reports is extremely useful. However, we are currently using only a small part of its functionality.
What needs improvement?
At the moment, Salesforce Sales Cloud is mainly used by key account managers and the commercial team. We are also looking to extend its use and functionality to the presale team.
As a presale team leader, I see a need to better understand the platform because our current knowledge is limited. This makes it difficult to explore possible extensions of its use. We also want more detailed information on commercial opportunities included in the tool. It needs to include better documentation on the functions it offers.
For how long have I used the solution?
I have been using the product for two years.
What do I think about the stability of the solution?
The tool's stability is very good, and I rate it a ten out of ten.
What do I think about the scalability of the solution?
I rate the tool's scalability a nine out of ten. We use it two to three times a month. My company has around 100 users, and my team has 12 members.
How are customer service and support?
I haven't contacted the technical support team for the solution yet.
What was our ROI?
Currently, there is no impact on the duration of our sales cycle. We are asking more in-depth questions about the platform because, so far, there is no clear benefit. We are still looking internally to understand how to use it more profitably. I'm not involved in the investment itself. I'm just the final user, so it's something that other sales teams in the company evaluate.
What other advice do I have?
We update all our software to the latest versions as an internal policy. Salesforce Sales Cloud is the standard tool in our company. It is integrated with other application platforms developed in the company, which are proprietary software. The integration was difficult, but I don't have direct experience with that process.
My advice to people looking to implement the tool is that they should understand the organization in which the solution will be applied, including the business processes. A certain degree of customization is needed when applying the platform to the real context. Good advice would be to analyse the needs deeply before implementation.
I rate the overall product a nine out of ten. I think it's a good platform. It's versatile and can be applied in many different contexts so that it can be recommended.
If public cloud, private cloud, or hybrid cloud, which cloud provider do you use?
Amazon Web Services (AWS)
Disclosure: My company does not have a business relationship with this vendor other than being a customer.

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