It's for managing the sales cycle.
Sales Executive at a tech services company with 51-200 employees
Allows to customize the sales process, easily adapts to our use cases but integration with other sales systems or clouds that are not powered by Salesforce is very hard
Pros and Cons
- "When it comes to the lead management process, we track and evaluate the different stages and the challenges in each stage. It's so that the entire team has visibility of what's going on with each individual lead."
- "It might be easier if there were better integration with other sales systems or clouds that are not powered by Salesforce. For example, when we work with partners, such as Amazon or any other major tech company, sometimes we collaborate to develop a sales lead."
What is our primary use case?
How has it helped my organization?
When it comes to the lead management process, we track and evaluate the different stages and the challenges in each stage. It's so that the entire team has visibility of what's going on with each individual lead.
It has significantly impacted the sales cycle because we are able to get more precise updates, report back to our senior execs using the Salesforce stats, and make database judgments. So, it has shortened the sales cycle.
What is most valuable?
I like that I can customize the sales process to a particular team so that, based on whatever framework I use, I can significantly adapt sales. That's the security of the system.
What needs improvement?
It might be easier if there were better integration with other sales systems or clouds that are not powered by Salesforce. For example, when we work with partners, such as Amazon or any other major tech company, sometimes we collaborate to develop a sales lead.
We use integrations between Salesforce instances so the partner can add opportunities to our account and vice versa.
The integration between systems used by different partners is very hard. So, that's something that can definitely be improved.
There are features I would like to see in future releases. It could give recommendations on what could be a possible next step and highlight important points; that's where AI would come in. If it sees patterns in sales and Sales Cloud could evaluate it and showcase to us how that sales cycle could be shortened – that would be a great feature.
Buyer's Guide
Salesforce Sales Cloud
January 2026
Learn what your peers think about Salesforce Sales Cloud. Get advice and tips from experienced pros sharing their opinions. Updated: January 2026.
881,082 professionals have used our research since 2012.
For how long have I used the solution?
I have been using it for five years now.
What do I think about the stability of the solution?
The solution is fairly stable. I have not faced any issues.
I would rate the stability a ten out of ten.
What do I think about the scalability of the solution?
The solution adapts to our use cases. It's highly customizable, but you just need to know how to customize it.
I would rate the scalability an eight out of ten.
How was the initial setup?
I would rate my experience with the initial setup a six out of ten, with one being easy and ten being difficult.
It's just a matter of enablement. Sometimes, when it comes to inputting data, it has to be in certain formats, and it doesn't work properly. When you convert it to a report, it doesn't display the report correctly, so you need to know exactly how it needs to be tailored.
What about the implementation team?
Our IT team deployed it.
What other advice do I have?
I would recommend having a good Salesforce administrator. Other than that, it's pretty easy to use.
Overall, I would rate the solution a seven out of ten. I would recommend using it.
Which deployment model are you using for this solution?
Public Cloud
Disclosure: My company does not have a business relationship with this vendor other than being a customer.
Provides good business accuracy and monitors customers, projects, and sales
Pros and Cons
- "The most valuable features of Salesforce Sales Cloud are increased productivity and business accuracy."
- "The solution's design could be improved."
What is our primary use case?
We use the solution for CRM and to monitor customers, projects, and sales. We are using Salesforce Sales Cloud as a forecast platform. The solution forecasts the current data, current project stages, and the probability of it happening or not happening.
What is most valuable?
The most valuable features of Salesforce Sales Cloud are increased productivity and business accuracy.
What needs improvement?
The solution's design could be improved.
For how long have I used the solution?
I have been using Salesforce Sales Cloud for two years.
What do I think about the stability of the solution?
I rate the solution ten out of ten for stability.
What do I think about the scalability of the solution?
Salesforce Sales Cloud is a scalable solution.
What was our ROI?
With Salesforce Sales Cloud, you have visibility and competency and see all the information you need from the sales side on one page.
What other advice do I have?
We chose Salesforce Sales Cloud because we need everything in one place to have one forecasting platform, one sales platform, and one customer management platform. The solution's forecasting feature gives us visibility on one page to give us better guidance and understanding of what's going on and what could happen. Since the solution is an appliance, there's nothing to deploy.
I would recommend the solution to other users. From my perspective, it's a tool that should be used for every purpose because it could be scalable from a small number of users to huge ones. Usually, it's flexible enough to implement all the features that customers could need. Salesforce Sales Cloud is a native integrated solution.
Overall, I rate the solution a nine out of ten.
Disclosure: My company does not have a business relationship with this vendor other than being a customer.
Buyer's Guide
Salesforce Sales Cloud
January 2026
Learn what your peers think about Salesforce Sales Cloud. Get advice and tips from experienced pros sharing their opinions. Updated: January 2026.
881,082 professionals have used our research since 2012.
Product Owner at a tech services company with 1,001-5,000 employees
Along with a reasonable amount of stability, the tool is quite flexible, and users can modify its features easily
Pros and Cons
- "It is a very stable solution."
- "The areas revolving around archiving and backup in Salesforce Sales Cloud are not as advanced as some of the other solutions in the market."
What is our primary use case?
I use the tool for a company with which our company used to work in the past. I used the backup and archiving capabilities of the solution.
My company generally uses the tool for all kinds of use cases. For a particular case of our company's customer who needed us to deal with the areas of archiving and backup, we used Salesforce Sales Cloud.
What is most valuable?
In general, the data model and everything is really helpful for the development phase. The tool is quite flexible, and you can modify its features easily. The whole development process is quite advanced in that you have all the support you need to take care of the development phase as easily as possible. The development phase is as easy as possible for all areas, including the UI, data model, custom logic, and processes, along with areas like reports, dashboards, and everything.
What needs improvement?
The areas revolving around archiving and backup in Salesforce Sales Cloud are not as advanced as some of the other solutions in the market. The aforementioned areas can be considered for improvement in the product. Maybe the tool covers bare backup requirements, but it is usually insufficient.
For the additional features needed in the product, I can say there is a very nice comparison on LinkedIn that I saw about the tool explaining compliance, granular restoration, and other related areas.
The price of the product needs to be lowered.
For how long have I used the solution?
I have been using Salesforce Sales Cloud for two or three years. At the moment, my company is not even a customer of Salesforce since, presently, we do custom development, meaning we do development in Salesforce for other companies who need to use the tool's services.
What do I think about the stability of the solution?
It is a very stable solution. Stability-wise, I rate the solution a nine out of ten.
What do I think about the scalability of the solution?
Scalability-wise, I rate the solution a nine out of ten.
My company is a medium-sized company with around 400 people.
Which solution did I use previously and why did I switch?
I have experience with CRM solutions that were either used in-house or made available from other vendors. I think Salesforce is currently the solution that is accepted by all the markets. I see another tool similar to Salesforce in advertisements called monday.com, which I have never used. I think monday.com has quite an aggressive marketing campaign.
How was the initial setup?
I think it is not that difficult to install the product. I don't have that much experience with the product's installation phase. I am not a developer or administrator, but from my experience with the tool, I can say it is quite easy to use and do everything a user wants. I wouldn't say that the product's installation phase is complex. At an organizational level, things are usually more complex, especially when you agree on things inside your organization over what you need and how you are going to try out new processes. Once the aforementioned are cleared out at an organizational level, then I would say that things are not that complex.
What was our ROI?
I don't have any data to prove the return on investment I have seen from the use of the solution in my company. There is definitely some benefit from the use of the solution in the company, but I cannot speak about it specifically.
What's my experience with pricing, setup cost, and licensing?
Price-wise, the product does not fall under the category of cheaply priced products.
What other advice do I have?
The ease or difficulty with the maintenance part of the product users' experience depends on what they need from the product. The archiving and backup features of the product are not that flexible and convenient for certain use cases. You can use just a basic backup with the tool, which is not enough in most cases. If a user wants more backup features, then the user May need some additional tools while dealing with Salesforce Sales Cloud's installation phase.
I think Salesforce Sales Cloud is the right solution to use, as it is a good solution that is widely adopted and has proven itself in practice. I think it is a good decision to use Salesforce Sales Cloud. There are many aspects an organization needs to consider before adopting Salesforce, which are matters that can be greater than just the technical part.
I rate the overall tool an eight to nine out of ten.
Disclosure: My company does not have a business relationship with this vendor other than being a customer.
Account Executive at a tech services company with 51-200 employees
Straightforward setup, useful activity monitoring , and highly stable
Pros and Cons
- "The tracking and monitoring of daily activities within each account is the most valuable aspect of Salesforce Sales Cloud. It allows for staying informed about ongoing activities, ensuring comprehensive visibility into the progress made within each account on a regular basis. Additionally, the plugins that are available, such as ZoolInfo are useful."
- "The scalability could improve by a small amount."
What is our primary use case?
We leveraged Salesforce Sales Cloud to perform a range of activities, starting from initial prospect calls, follow-ups, and demo scheduling, to generating quotes, managing accounts, and tracking all the way through to final sales. This comprehensive solution also facilitated any necessary follow-up tasks associated with the sales process.
How has it helped my organization?
Utilizing tasks is truly the most effective approach. Thus far, my priority has been diligently following up on tasks, ensuring timely callbacks after conversations with individuals, and meticulously documenting detailed notes about the progress of each account. These notes serve as a comprehensive file that captures all relevant information regarding ongoing interactions and developments.
What is most valuable?
The tracking and monitoring of daily activities within each account is the most valuable aspect of Salesforce Sales Cloud. It allows for staying informed about ongoing activities, ensuring comprehensive visibility into the progress made within each account on a regular basis. Additionally, the plugins that are available, such as ZoolInfo are useful.
What needs improvement?
The scalability could improve.
For how long have I used the solution?
I have been using Salesforce Sales Cloud for approximately one and a half months.
What do I think about the stability of the solution?
I rate the stability of Salesforce Sales Cloud a ten out of ten.
What do I think about the scalability of the solution?
I plan to use the solution more in the future.
I rate the scalability of Salesforce Sales Cloud a nine out of ten.
How was the initial setup?
The initial setup of Salesforce Sales Cloud was straightforward.
What was our ROI?
We have seen a return on investment.
What other advice do I have?
The scalability could improve by a small amount.
I rate Salesforce Sales Cloud a nine out of ten.
Disclosure: My company does not have a business relationship with this vendor other than being a customer.
Client-Partner at a computer software company with 1,001-5,000 employees
It covers the entire cycle from lead generation, demand planning, and opportunities to realization and closure
Pros and Cons
- "Our use case within the organization covers the entire cycle from lead generation, demand planning, and opportunities to realization and closure. For our clients, Salesforce is used more to plot the cycle from products to cash and lead to revenue. They mostly build offers and pricing quotations in the Salesforce environment through their field marketing agents."
- "I need to do a lot of customization to implement an ERP solution for an energy and utilities client versus a BFS client. Salesforce should look at the common customizations each client wants and see how much of that can be standardized into industry-specific specific solutions. That would speed up implementation, so we don't need to go through the same steps a hundred times. Salesforce could do it once and put it out for the rest of the clients to use it."
What is our primary use case?
Our use case within the organization covers the entire cycle from lead generation, demand planning, and opportunities to realization and closure. For our clients, Salesforce is used more to plot the cycle from products to cash and lead to revenue. They mostly build offers and pricing quotations in the Salesforce environment through their field marketing agents.
What needs improvement?
Salesforce could integrate downstream systems by adding Tableau or MuleSoft into the KDDI. But is there a way to figure out industry-specific solutions? From an ERP standpoint, SAP has industry-specific solutions that are a straight fit for separate industry verticals.
I need to do a lot of customization to implement an ERP solution for an energy and utilities client versus a BFS client. Salesforce should look at the common customizations each client wants and see how much of that can be standardized into industry-specific specific solutions. That would speed up implementation, so we don't need to go through the same steps a hundred times. Salesforce could do it once and put it out for the rest of the clients to use it.
I've handled verticals like manufacturing, automobile, telecom, and BFS. The use cases vary from one to the other. There is no standard recommendation per se. I've handled some three or four clients per vertical. Maybe one or two clients in each industry have a Salesforce ecosystem. Let's say I've had two instances of a financial service client asking for a specific level of customization, so why doesn't Salesforce include that in the cost.
Salesforce could consult with companies in these different industry verticles to determine the level of customization they need and what common tweaks could be included in the out-of-the-box product. That's something I would love.
It would be great if Salesforce could pitch customers a base product with an estimate of how much time it would take to implement. On top of that, they could offer the client a set of packages consisting of three or four use cases essential to that customer's vertical and give them a standardized time for implementing these add-ons to the core product.
I don't think clients can afford a designated Salesforce consultant, and that's why businesses come to integrators like us. There's a demand for easy deployment maintenance of Salesforce's no-code, low-code platform with automation. It would help the clients deploy an ecosystem within their organization rather than relying on somebody else to do the implementation and jam it together.
At the same time, it might make sense for Salesforce to integrate an RPA provider like Pega did with the Open Spam acquisition. Salesforce should definitely look into out-of-the-box automation.
For how long have I used the solution?
I've been working with Salesforce for five or six years. It's the solution we use for internal organization and what I propose to my clients based on their needs, as well.
What do I think about the stability of the solution?
Salesforce runs smoothly. I've never had a client come back and say, "It is the end of this product's life, I want to switch over from Salesforce because the support is ending by this quarter." I've never seen that case ever.
How was the initial setup?
Salesforce is as easy to install as any other product in the cloud today. I don't think it's difficult for any engineer. The hard part is integrating Salesforce into your environment, which typically involves deploying with hundreds of other upstream and downstream systems on the data flows.
It depends on the number of use cases and customizations the client wants. This varies from client to client in terms of the standard data flow, the number of reports, level of fields, etc. The initial implementation could be done in weeks or months, but it's not for us to decide whether that is sufficient. The client chooses whether to stick with the base product or customize it.
What's my experience with pricing, setup cost, and licensing?
Salesforce is affordable. I don't think there are any significant issues there.
Which other solutions did I evaluate?
There are very few instances where we've engaged in a consultation to figure out the right product like we did with MDM versus MRK. For the most part, I believe the client will have the appetite and the know-how to pick the right product.
As system integrators, we typically implement the entire product on the cloud or provide customizations on top of the base product. That's our main involvement in the clients' environments. Generally speaking, we don't go to our clients and tell them why they should pick Salesforce over Siebel or vice versa. That type of conversation is for salespeople from Salesforce or Oracle who pitch to the client directly. The licensing deal goes through the vendor directly.
What other advice do I have?
I rate Salesforce 10 out of 10 because I've made five or six Salesforce deals with clients. If there were any problems with the solution, I would not have secured those deals as a salesperson. I would never hesitate to give Salesforce a perfect 10 because it has helped me sell more solutions to clients. If the clients are buying, it means the solution is good.
Which deployment model are you using for this solution?
Public Cloud
Disclosure: My company does not have a business relationship with this vendor other than being a customer.
Managing Director with 51-200 employees
Integrates with other systems, scalable, and helpful support
Pros and Cons
- "The most valuable features of Salesforce Sales Cloud are ease of use. It is very simple for the sales team to use. You can integrate it with a lot of other systems."
- "The setup of Salesforce Sales Cloud is complex. You need specialists in that area to be able to have a good setup. Once it's set up properly, running it is seamless. That's the most beautiful thing about Salesforce Sales Cloud."
What is our primary use case?
Salesforce Sales Cloud is used to track and manage businesses sales. The solution can manage the sales team and evaluate how effective their tools have been. It can determine if they are delivering value.
The sales team populates all their activities on the Salesforce Sales Cloud. We have been given the number of calls to make to new customers that have come in, to track the prospective customers, and many other aspects will be captured. You are able to make direct calls to the customer from inside Salesforce Sales Cloud. We are able to link Salesforce Sales Cloud with a voice-over IP that can make direct calls to customers. The solution is highly versatile and it's integrated with our ERP solution of the company. When the potential customer becomes a customer, it does populate instead of having to start putting new things in the ERP system. It has good compatibility between the CRM, the Salesforce Sale Cloud, and our ERP system.
We try as much as possible to look at how loyal has the customer been. We have some of those KPIs that are coming out from the use of Salesforce Sales Cloud. It's a very great tool that the organization is using to track their business, sales team, sales, and effective management of the customers.
What is most valuable?
The most valuable features of Salesforce Sales Cloud are ease of use. It is very simple for the sales team to use. You can integrate it with a lot of other systems.
For how long have I used the solution?
I have been using Salesforce Sales Cloud for approximately eight years.
What do I think about the stability of the solution?
The stability of Salesforce Sales Cloud is good.
What do I think about the scalability of the solution?
Salesforce Sales Cloud is scalable. However, it depends on the licenses and what modules you require. For example, if you want voice integration, they have it. The ability for you to make your call to the customer directly from the system instead of picking up a phone.
In Nigeria, we have approximately 60. In some other countries, it depends on the number of staff that they have because all the systems have a user license. All the finance team is part of it. We have the marketing team and there are some others, such as the customer loyalty score users. Some of the service users that are rendering technical services, such as customer service staff are also part of using this solution.
The number of users can be quite large. It depends on your operations and the area that you want it to cover. Overall the solution is scalable.
Whether we expand or not depends on the business and how it grows. For example, if the sales teams increase, as a result of the business opportunities that are available in the country, we will increase usage of this solution. However, I am not sure because of the COVID-19 situation. It has impacted a lot of business. The possibility of an increase this year and next year is very slim because most organizations are only getting their sales goals.
How are customer service and support?
Our teams in the head office that manages the entire system may need to escalate an issue based on the request of a country. In this case, they will contact Salesforce Sales Cloud who will advise on what to do.
Which solution did I use previously and why did I switch?
I have used other solutions in this category, such as SAP. Salesforce Sales Cloud and SAP, are very similar solutions.
How was the initial setup?
The setup of Salesforce Sales Cloud is complex. You need specialists in that area to be able to have a good setup. Once it's set up properly, running it is seamless. That's the most beautiful thing about Salesforce Sales Cloud.
Salesforce Sales Cloud is a big system, it stretches across to approximately eight countries for the entire group. The full implementation took approximately six months. It was not done country by country. In my country of Nigeria, it took them close to two months to do the implementation. After it is complete there is a process of improvement. It was approximately two months before everything was finalized and in operation.
What about the implementation team?
We are consultants directly from Salesforce and we have some other consultants from different regions of the country. We have consultants that manage each of the countries' rollout. We did the implementation.
The deployment stretches across different countries and the maintenance is centralized. They have a centralized team at the head office. There are approximately 10 people covering the entire country. We call them the Effectiveness Managers. Each country has what we call the Effectiveness Manager that whose major role is to maintain and look at what is going on in the processes and address any gaps. When they identify something, they report to the central team in the head office.
Then you are talking close to approximately 20 people in the maintenance department. It's a big system for us as far as the capabilities are concerned. It's a big business the team cannot be compared to smaller or medium-size organizations.
What's my experience with pricing, setup cost, and licensing?
The price of the Salesforce Sales Cloud is expensive. We pay monthly for the solution but we are billed quarterly.
The price of the solution could be less expensive.
What other advice do I have?
My advice to others wanting to implement Salesforce Sales Cloud is you have to make sure that you are ready to absorb the price of the solution, it is very expensive. I normally recommend a lower version, such as an open-source CRM.
They have to judge the capability of the financial department of their organization before. The organization has to know their business information well, such as sales, turnovers, the visions, the strategy of the management, and what are they trying to achieve overall.
The business is what will enable me to know whether Salesforce Sales Cloud will be a good fit for them because if they don't have financial strength, the licenses are expensive and they might not be able to afford it.
I rate Salesforce Sales Cloud an eight out of ten.
Which deployment model are you using for this solution?
Public Cloud
Disclosure: My company does not have a business relationship with this vendor other than being a customer.
Salesforce CRM Lead at a non-tech company with 1,001-5,000 employees
Features like automation and visibility help us work more efficiently
Pros and Cons
- "One of the most valuable features is the automation of Sales Cloud. It gives us the ability to easily—without the use of coding—create automation in order for us to do our work a lot more efficiently, whether it's notification reminders or certain automatic processes. There are a lot of things that Sales Cloud can do that, in my opinion, make everyone's jobs a whole lot easier and give them the visibility they need when they require it, when talking to customers and prospecting. It makes the account management process easier as well."
- "Sales Cloud could be improved with more training. In general, the training is very good, but you have to really seek out some good options in order to upskill yourself. Another thing, which could also be a benefit, is that Sales is very customizable. If you move from one organization to another, you can see your Salesforce as before, but their Sales Cloud may look completely different from what you're used to. It's not like Microsoft Excel or Trello, where the layout and all the functions are the same. Because it's so customizable, I feel like there is a bit of a learning curve when you inherit another Sales Cloud instance. To be honest, I think that's the beauty of Salesforce because you can customize it so much to fit your needs as a company. It follows your processes and use cases in order for you to get the most out of the system itself."
What is our primary use case?
My primary use case of Sales Cloud is for account management. It's usually used by the sales teams, to organize our accounts and actually target certain accounts, to push certain products over to them. We have it linked with our current ERP platform, SAP, to give us visibility on invoices and products, what we call pack sizes, where we can build reports that help the sales teams do their jobs more efficiently. We also use it to create call cases, which is our product complaints process.
How has it helped my organization?
The number one benefit of Sales Cloud is the visibility of accounts. Before, when people were communicating by email, for example, things could get lost in translation. Whereas, now, we can centralize all communication to a specific account. We can then tie it in and create follow-up tasks—based on what we call the chatted posts—on the actual records themselves. Communication has definitely been a lot more centralized, and it gives everyone the visibility needed on their accounts, whether it's on their desktop or even their phone, on the mobile app.
What is most valuable?
One of the most valuable features is the automation of Sales Cloud. It gives us the ability to easily—without the use of coding—create automation in order for us to do our work a lot more efficiently, whether it's notification reminders or certain automatic processes. There are a lot of things that Sales Cloud can do that, in my opinion, make everyone's jobs a whole lot easier and give them the visibility they need when they require it, when talking to customers and prospecting. It makes the account management process easier as well.
What needs improvement?
Sales Cloud could be improved with more training. In general, the training is very good, but you have to really seek out some good options in order to upskill yourself. Another thing, which could also be a benefit, is that Sales is very customizable. If you move from one organization to another, you can see your Salesforce as before, but their Sales Cloud may look completely different from what you're used to. It's not like Microsoft Excel or Trello, where the layout and all the functions are the same. Because it's so customizable, I feel like there is a bit of a learning curve when you inherit another Sales Cloud instance. To be honest, I think that's the beauty of Salesforce because you can customize it so much to fit your needs as a company. It follows your processes and use cases in order for you to get the most out of the system itself.
The other thing I believe Salesforce could improve on is the file storage system. Salesforce is very good for its account management processes and automation, but when it comes to file storage, it could use a bit of work to rival that of something like Microsoft OneDrive or SharePoint. With that being said, there is a lot of integration with a tool called Files Connect, which allows you to connect to SharePoint or OneDrive, so it's not an issue moving forward, but it's something that they could improve.
An additional feature we would like to see is better integration. A lot of software is already very well-integrated with Salesforce, directly as well, but I think that because we use SAP, we would like to see more of a direct link. We have one via a third-party solution, but I think that integration should eventually be a lot easier without the use of a third-party. For now, it's still very manageable, though.
For how long have I used the solution?
I have been using Sales Cloud for eight years now.
What do I think about the stability of the solution?
The performance is very good. Every now and again, there may be something up with the system, but Salesforce is very transparent when it comes to these issues.
Sales Cloud requires maintenance three times a year, so you need to be ready for when the product launchers come.
What do I think about the scalability of the solution?
This solution is definitely very scalable. We work in a multinational company—in Australia, we have approximately 70 people using Sales Cloud, but we use Salesforce in the other countries as well. In total, I'd guess there are around 2,000 people who use it. Our sales team uses it maybe 30% of the time because a lot of our main selling processes are still external. Given that our organization has a mature customer base, this is the way things have been done for a long time. We're translating processes bit by bit—maybe three projects a year—translating big things in order for us to do it within the Salesforce Sales Cloud CRM. We would like to get engagement up to 50-60% in the coming years, and we'll definitely see that engagement with initial projects that we're rolling out for the coming years and beyond.
Salesforce replicated very well within multiple organizations. We've got one organization for several countries across the world, even though we've only got 70 people in Australia, and I think it will be very easy for us to use as we move forward. There are times when we need a bit more training, but I think that the onus is on them. Salesforce provides their own training and upskilling lessons called Trailhead, so they're very helpful.
How are customer service and support?
I contacted Salesforce in my previous role and I had a really good experience. Whenever you create a case, they get back to you quite quickly a lot of the time. I previously communicated with the account executive of Salesforce and they were very helpful with their processes. If they can't help us directly, they're more than happy to lead us in the right direction. So far, it's been a great experience.
Which solution did I use previously and why did I switch?
I don't have previous experience with similar products—I've only really worked with Salesforce.
How was the initial setup?
Just last year, I deployed this solution with my current company. It was a bit challenging to translate our current business processes into Salesforce. We have about 80% of the functionality that we used to—for example, copying and pasting from an email into a Word document or Excel is a lot easier than copying and pasting it into Salesforce. There's not that like-for-like translation.
There were three people involved in the deployment process and it took about 18 months.
What about the implementation team?
We implemented Salesforce through an in-house team.
What's my experience with pricing, setup cost, and licensing?
They're the best in the business, so I think their business model is definitely based on that. The cost is worthwhile, to me, and I think it's fair because of the customization capabilities. However, small organizations that are just starting out might struggle to pay for something additional like this, so they might have only one or two. You pay per license with this sort of solution, as well as any additional benefits. They have what they call managed packages, some of which are free, but some you have to pay for. My understanding is that Salesforce is a little bit expensive, but in terms of the efficiencies, automation, and visibility, I think it's definitely value for money.
What other advice do I have?
The advice I would give to someone looking into implementing Salesforce is to know the business inside and out—that would be what they call a functional consultant—because a lot of processes can be translated easily enough without the use of coding. For us, it took about 18 months of scoping in order to get the best process moving forward. The implementation can be as easy or as difficult as you want it to be. If you translate all your processes together, then I think it will be more difficult, but you essentially have to give a bit in order to take.
I recommend engaging with an experienced Salesforce consultant or partner in order to get the most out of the system because if you're doing it yourself, it might get a bit overwhelming, especially if you don't have any CRM experience. Just know that almost anything is possible with Salesforce. A lot of the companies I used to work for were built on Salesforce and all opportunities—revenue-driven processes—were driven through Salesforce. It's easily done, especially within the e-commerce and tech software industries. Sales Cloud is very applicable, but make sure to engage a partner who is experienced in rolling out Salesforce. There are partners who specialize in the education sector, F&B, etc., so you have options.
I rate Salesforce a nine out of ten.
Which deployment model are you using for this solution?
Public Cloud
Disclosure: My company does not have a business relationship with this vendor other than being a customer.
Tech Architect at a tech vendor with 51-200 employees
Learning to use the product can be an easy task for beginners
Pros and Cons
- "The tool is very good in terms of stability, support, and features."
- "The product lacks to offer some AI capabilities."
What is our primary use case?
The solution is for companies to manage the sales part. With the tool, companies can create context, needs, opportunities, and whatever they are gathering. Companies can collect whatever information they want and they can manage their space, keep proper tracking reports, and everything in Salesforce Sales Cloud.
What is most valuable?
In terms of the best features offered by the product and depending on what our company's customers feel about the solution, I can say that the tool is very easy to use and user-friendly. The tool has wide community support. Salesforce has its own courses and everything to make one learn about their products.
What needs improvement?
There is nothing that comes to my mind when I think about what needs improvement in the product since it does everything perfectly.
The product lacks to offer some AI capabilities. With a lot of AI capabilities that are available nowadays, I would want some of them to be added to the product since it can make the lives of its users easy by allowing them to use the features they want.
For how long have I used the solution?
I have experience with Salesforce Sales Cloud. My company has a partnership with Salesforce.
What do I think about the stability of the solution?
It is a very stable solution. Salesforce has its own team to test its products. The tool is very good in terms of stability, support, and features. I have never had any complaints about the product.
What do I think about the scalability of the solution?
It is a very scalable solution.
My company deals with Salesforce's automation products, and everyone uses Salesforce Sales Cloud.
Which solution did I use previously and why did I switch?
I use Provar, which is Salesforce's test automation solution. My job profile involves more testing, and what our company's customers do is that they test Salesforce implementation for their internal implementations or for what they have implemented in Salesforce. In my company, we have a very diverse portfolio in terms of customers, as some use Salesforce Experience Cloud, while others use Salesforce Marketing Cloud or Salesforce Sales Cloud. I have experience with almost every tool from Salesforce since I have dealt with multiple solutions depending on customer's requirements. If you ask me what feature I am using in the tool specifically, I would say that I have touched almost every other feature offered by different tools offered by Salesforce.
How was the initial setup?
As Salesforce offers its tools on the cloud, the product's initial setup phase is very easy because you have to kind of create a user account and get a license according to the features you want to use, which is easy. There is nothing complex with the tool's installation, as everything is on the cloud and is very easy to use.
What other advice do I have?
Learning to use the product is an easy task, especially since Salesforce has a lot of its own learning processes in place, which can make one capable enough to start working on Salesforce.
I don't have experience with the mobile accessibility of Salesforce Sales Cloud since I don't use it.
I rate the tool a ten out of ten.
Disclosure: My company has a business relationship with this vendor other than being a customer. customer/partner
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Updated: January 2026
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