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Salesforce Marketing Cloud Reviews

Vendor: Salesforce
4.2 out of 5
Badge Ranked 1
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What is Salesforce Marketing Cloud?

Salesforce Marketing Cloud is a comprehensive marketing automation platform that enables businesses to create personalized and targeted marketing campaigns across multiple channels. 

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Salesforce Marketing Cloud is the #1 ranked solution in top Marketing Automation solutions, #1 ranked solution in top Marketing Management solutions, #2 ranked solution in top Social CRM solutions, and #2 ranked solution in top Social Media Management Systems. PeerSpot users give Salesforce Marketing Cloud an average rating of 8.4 out of 10. Salesforce Marketing Cloud is most commonly compared to Microsoft Dynamics CRM: Salesforce Marketing Cloud vs Microsoft Dynamics CRM. Salesforce Marketing Cloud is popular among the large enterprise segment, accounting for 57% of users researching this solution on PeerSpot. The top industry researching this solution are professionals from a computer software company, accounting for 13% of all views.
Buyer's Guide
Salesforce Marketing Cloud
August 2025
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Salesforce Marketing Cloud mindshare

Product category:
Social CRM
As of August 2025, the mindshare of Salesforce Marketing Cloud in the Social CRM category stands at 11.8%, up from 11.4% compared to the previous year, according to calculations based on PeerSpot user engagement data.
Social CRM Market Share Distribution
ProductMarket Share (%)
Salesforce Marketing Cloud11.8%
Sprinklr17.0%
HootSuite13.0%
Other58.2%
Social CRM

PeerResearch reports based on Salesforce Marketing Cloud reviews

TypeTitleDate
CategorySocial CRMAug 29, 2025Download
ProductReviews, tips, and advice from real usersAug 29, 2025Download
ComparisonSalesforce Marketing Cloud vs SprinklrAug 29, 2025Download
ComparisonSalesforce Marketing Cloud vs Qualtrics XM PlatformAug 29, 2025Download
ComparisonSalesforce Marketing Cloud vs HootSuiteAug 29, 2025Download
Suggested products
TitleRatingMindshareRecommending
Microsoft Dynamics CRM3.9N/A93%79 interviewsAdd to research
monday.com for Enterprise4.7N/A98%227 interviewsAdd to research
 
 
Key learnings from peers

Valuable Features

Salesforce Marketing Cloud offers invaluable features like automation, Journey Builder, and personalized customer interactions. Its seamless integration with various data sources enhances communication and lead management. Users appreciate the user-friendly interface and AI tools like Einstein and Datorama for insightful analytics. The platform supports multi-channel engagement, including email, SMS, and WhatsApp. Marketing Cloud's advanced reporting and notification systems improve efficiency, making it an essential tool for businesses aiming to boost marketing productivity and scalability.
  • "The feature of Salesforce Marketing Cloud that has had the largest impact on improving my campaign outcomes is the recent WhatsApp integration, which allows Salesforce to connect with subscribers through different channels such as SMS, email, or WhatsApp."
  • "Salesforce Marketing Cloud integrates with multiple systems seamlessly, enabling effective lead management."
  • "Overall, I would rate Salesforce Marketing Cloud a nine out of 10."

Room for Improvement

Salesforce Marketing Cloud requires enhancements in user experience, error handling, and integration. Documentation and setup processes could be clearer. It needs a development environment, better data protection, and more intuitive dashboards. Improvements are needed in security, cost effectiveness, and interface design. The platform would benefit from better analytics features, streamlined customization, and graphical options. It could integrate seamlessly with Sales Cloud and offer easier debugging, reducing technical barriers.
  • "Query Studio in Salesforce Marketing Cloud needs to be improved because not all queries are supported and we cannot debug the AM Script or SSJS code, which makes code debugging manual."
  • "In terms of improvements, it would be beneficial to enhance the Copilot actions. The issue lies with the internal language setup."
  • "Customer support could be improved, especially for new features where I do not always receive proper solutions from the platform provider."

ROI

Several organizations observed a return on investment with Salesforce Marketing Cloud. Many found its features such as reporting, automation, and personalization beneficial, improving marketing efforts and data management. They noted that the platform enables better campaign optimization and centralized data, reducing time spent on tasks. While ROI measurement can be challenging, users generally confirmed positive outcomes. Some expressed current limitations but hope for enhanced marketing capabilities in the future.

Pricing

Salesforce Marketing Cloud's pricing is generally high, with annual licensing often negotiated for discounts. Enterprise buyers note the expense, but benefits justify costs for large corporations. Features like Journey Builder and Einstein Analytics can incur additional fees. Pricing models range from user-based licenses to usage tiers, with extra charges for exceeding contact limits or storage needs. While expensive, those with sufficient marketing budgets find the platform's advanced capabilities worthwhile.
  • "The solution's pricing is very high and should be more flexible for smaller companies."
  • "Salesforce Marketing Cloud is affordable, considering the significant improvements it brings to our campaign results."
  • "On a scale where one is the lowest and ten is the most expensive, I rate the solution an eight out of ten."

Popular Use Cases

Salesforce Marketing Cloud is employed for email marketing, personalized communication, CRM functionality, and campaign management. Organizations use it to create customer journeys, handle sales engagement, manage leads, and automate marketing sequences. It provides integration capabilities for websites and applications and is utilized in various industries, including telecommunications, beverage, and automotive. Businesses also leverage Salesforce Marketing Cloud for data collection, reporting, and customer engagement insights.

Service and Support

Salesforce Marketing Cloud provides varying customer service levels based on licensing, with Premium Support rated higher than Standard Support. Many users express satisfaction with the responsiveness and helpfulness, though others find initial support lacking in understanding complex issues. Technical support generally receives positive feedback for being responsive, although speed of response and knowledge depth could improve. Community resources and a clear support process enhance user experience, but some feel customer support can be improved for new features.

Deployment

Salesforce Marketing Cloud's initial setup varies in complexity depending on requirements. Integrated approaches involving other systems require experienced developers, whereas non-integrated methods are straightforward. Many users find it intuitive, especially with native connectors. Deployment duration ranges from days to months based on scale and integration complexity. Experienced users rate it as simple, while non-technical users might face challenges. Consulting assistance is often needed for optimal implementation.

Scalability

Salesforce Marketing Cloud offers impressive scalability, accommodating billions of subscribers and large data handling. Organizations appreciate its ability to expand usage without limitations, making it suitable for both medium and large enterprises. It seamlessly grows with companies, supporting numerous users across departments. Its multi-business unit architecture allows flexible design and implementation. While costs may concern smaller businesses, enterprises find its cloud-based structure and frequent upgrades enhance scalability. Users rate it highly for adaptability and integration capabilities.

Stability

Salesforce Marketing Cloud is consistently noted for its stability, with users reporting no significant bugs, crashes, or freezes. Updates sometimes introduce minor issues, but they're generally resolved promptly. Users value its reliability, ranking stability highly. While some experience occasional integration delays, most find it robust, capable of handling extensive data and active users. Continuous improvements enhance performance, and user communication regarding updates ensures they are well-informed. Many rate its stability around eight to nine out of ten.
These insights are based on the in-depth reviews provided by peers to help you make a better buying decision.
Download our Salesforce Marketing Cloud Buyer's Guide for additional reliable information.

Review data by company size

By reviewers
Company SizeCount
Small Business19
Midsize Enterprise12
Large Enterprise25
By reviewers
By visitors reading reviews
Company SizeCount
Small Business130
Midsize Enterprise82
Large Enterprise276
By visitors reading reviews

Top industries

By visitors reading reviews
Computer Software Company
13%
Financial Services Firm
12%
Manufacturing Company
10%
Healthcare Company
6%
Comms Service Provider
5%
Retailer
5%
Performing Arts
4%
Non Profit
4%
Outsourcing Company
4%
University
4%
Insurance Company
3%
Government
3%
Educational Organization
3%
Transportation Company
3%
Construction Company
3%
Real Estate/Law Firm
2%
Recreational Facilities/Services Company
2%
Wholesaler/Distributor
2%
Media Company
2%
Hospitality Company
2%
Energy/Utilities Company
2%
Consumer Goods Company
1%
Legal Firm
1%
Leisure / Travel Company
1%
Renewables & Environment Company
1%

Compare Salesforce Marketing Cloud with alternative products

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Learn more about Salesforce Marketing Cloud

With its robust set of tools and features, marketers can easily manage and automate their email marketing, social media advertising, mobile messaging, and customer journey mapping. 

The platform offers advanced segmentation capabilities, allowing marketers to segment their audience based on various criteria and deliver tailored messages to each segment. 

Additionally, Salesforce Marketing Cloud provides powerful analytics and reporting features, enabling marketers to track the performance of their campaigns and make data-driven decisions. 

With its user-friendly interface and seamless integration with other Salesforce products, Marketing Cloud offers a seamless and efficient marketing automation solution for businesses of all sizes.

Salesforce Marketing Cloud was previously known as ExactTarget.

Salesforce Marketing Cloud customers

American Express, Financial Conduct Authority, KPN, Merck KGaA, Peterborough City Council, The Chapar, ADP, Financial Times, Stanley Black & Decker, SureFlap, Western Union, Philips

Related questions

  • 7
When evaluating Social CRM, what aspect do you think is the most important to look for?
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Why are Social CRM solutions important for businesses?

Product Categories

Product Categories
Social CRM
Marketing Automation
Marketing Management
Social Media Management Solutions

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Salesforce Marketing Cloud Reviews Summary
Author infoRatingReview Summary
Consultant at SNDT4.0I use Salesforce Marketing Cloud primarily for addressing Journey issues and admin tasks. Its valuable features include auto-reports and WhatsApp integration. However, Query Studio needs improvement. There's observed ROI, and I haven't used or considered alternate solutions.
Practice Manager at Katzion4.5I use Salesforce Marketing Cloud to manage customer communication journeys in the automotive sector. Its valuable features include alert systems that enhance dealership communication. Integration with AgentForce needs improvement due to data inaccuracies, although enhancements are ongoing.
Lead BSA at cloudperitus4.5I used Salesforce Marketing Cloud at Cloud Veritas for product campaigning and lead management. Its integrations like Revenue Cloud were efficient, reducing costs. While automation features improved functionality, customization in language settings for AI Copilot needs enhancement. Significant time-saving benefits were observed.
Chief Executive Officer & Founder at growth innovation4.0I use Salesforce Marketing Cloud for automation across channels and value its Journey Builder and AI tools. It's stable, scalable, and competitively priced, though integration with Sales Cloud could improve. Overall, it's effective for marketing strategy execution.
Enterprise Architect at Optus4.0No summary available
IT consultant at a non-tech company with 1-10 employees4.5I have implemented multiple projects with Salesforce Marketing Cloud, mainly for B2C companies, finding it beneficial for marketing automation. Its features like Email Studio and Automation Studio are valuable, though debugging could improve. It optimizes campaigns and offers good ROI.
Tech Leader at a financial services firm with 10,001+ employees4.0No summary available
Team Manager at Banco do Brasil S.A.5.0Our primary use of Salesforce Marketing Cloud is for website personalization and email campaign evaluation. Its ease of implementation and comprehensive data control are valuable features, though data integration functionality could be improved for larger companies.