Salesforce excels at CRM, offering analytics integration for ROI reporting and user-friendly customization. Automated ticket generation and intuitive features make it ideal for opportunity tracking, customer interaction management, and sales journey enhancement.
| Product | Market Share (%) |
|---|---|
| Salesforce | 7.3% |
| Qualtrics XM Platform | 6.7% |
| Genesys Cloud CX | 5.9% |
| Other | 80.1% |
| Type | Title | Date | |
|---|---|---|---|
| Category | Customer Experience Management | Aug 29, 2025 | Download |
| Product | Reviews, tips, and advice from real users | Aug 29, 2025 | Download |
| Comparison | Salesforce vs Qualtrics XM Platform | Aug 29, 2025 | Download |
| Comparison | Salesforce vs ServiceNow Customer Service Management | Aug 29, 2025 | Download |
| Comparison | Salesforce vs Genesys Cloud CX | Aug 29, 2025 | Download |
| Title | Rating | Mindshare | Recommending | |
|---|---|---|---|---|
| Genesys Cloud CX | 4.4 | 5.9% | 100% | 12 interviewsAdd to research |
| Freshdesk | 4.1 | 5.2% | 94% | 36 interviewsAdd to research |
| Company Size | Count |
|---|---|
| Small Business | 15 |
| Midsize Enterprise | 7 |
| Large Enterprise | 15 |
| Company Size | Count |
|---|---|
| Small Business | 33 |
| Midsize Enterprise | 17 |
| Large Enterprise | 63 |
Salesforce is renowned for its comprehensive CRM functionalities, aiding businesses with dashboards, email campaigns, and seamless third-party integrations. It enhances sales processes by offering tools for opportunity management, customer interaction tracking, and efficient order booking. Flexibility and scalability make it suitable for promotional campaigns and improved business operations.
What are Salesforce's most important features?Salesforce is implemented in industries for CRM, marketing activities, and customer information management. It supports sales pipeline tracking, business development, customer experience management, lead management, and sales process automation. Marketing is facilitated through campaign analysis and email campaigns, alongside customer interaction insights. Businesses use it for order management, prospecting, project management, and sales forecasting.
| Author info | Rating | Review Summary |
|---|---|---|
| data engineer at a energy/utilities company with 10,001+ employees | 4.5 | I work with Salesforce for data analysis and appreciate its ease of use and integration capabilities. However, the initial customer service experience could improve. I haven't used other CRM technologies and work primarily on Microsoft Azure. |
| Delivery Manager at a tech company with 51-200 employees | 4.0 | I use Salesforce for tracking presales leads and managing review records. Its custom workflow processes save significant time by automating tasks, allowing a focus on strategic innovations. I haven't used other CRMs, and there's no current need for improvement. |
| Director for the End-User Performance at a financial services firm with 10,001+ employees | 3.5 | I am analyzing customer behavior using Salesforce CRM, which offers an easy-to-use order form. However, it needs to better support sectors beyond finance, like manufacturing. I switched from SAP Ariba due to cost considerations. |
| Business developer manager at Sterling Relocation Limited | 4.0 | Salesforce is excellent for customer experience management and offers valuable features like dashboards for visual insights. While it's costly and may require tailored programs, it significantly saves time and positively impacts our business strategies and client relationships. |
| Software Test Manager at ISUZU | 4.5 | I use Salesforce for CRM marketing and customer support, managing customer details and billing. Its user-friendly interface and customization are key features, though performance could be improved. I also use Microsoft Dynamics 365 for finance and HR. |
| Marketing Operation Director at a manufacturing company with 5,001-10,000 employees | 4.0 | I use Salesforce for marketing activities in my company, appreciating its ability to store campaign information and integrate with analytics tools to show ROI. However, it can be slow and less user-friendly compared to alternatives like Tableau. |
| Business Developer Manager at a comms service provider with 201-500 employees | 4.5 | I use Salesforce daily for tracking opportunities, generating and accessing reports, and optimizing my sales workflow. The reporting functionality is crucial. However, improved customization, report integration, mobile usability, and AI features would enhance my experience. We switched from Zoho CRM for better scalability. |
| Manager, Application Delivery at A W Rostamani Holdings Co. (LLC) | 4.0 | We use Salesforce to efficiently manage our dealer management system, benefiting from its flexibility and robust CRM capabilities, which have improved sales conversion. However, it lacks integration with most social media platforms. We moved from Oracle E-Business to capitalize on Salesforce's advancements. |
