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Google Cloud Identity vs IBM MaaS360 comparison

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Comparison Buyer's Guide

Executive SummaryUpdated on Oct 1, 2024

Review summaries and opinions

We asked business professionals to review the solutions they use. Here are some excerpts of what they said:
 

Categories and Ranking

Microsoft Intune
Sponsored
Ranking in Enterprise Mobility Management (EMM)
1st
Average Rating
8.2
Reviews Sentiment
6.7
Number of Reviews
377
Ranking in other categories
Configuration Management (1st), Remote Access (2nd), Unified Endpoint Management (UEM) (1st), Microsoft Security Suite (1st)
Google Cloud Identity
Ranking in Enterprise Mobility Management (EMM)
12th
Average Rating
7.6
Reviews Sentiment
6.6
Number of Reviews
26
Ranking in other categories
Identity and Access Management as a Service (IDaaS) (IAMaaS) (7th), Cloud Resource Access Management (6th)
IBM MaaS360
Ranking in Enterprise Mobility Management (EMM)
11th
Average Rating
7.8
Reviews Sentiment
7.4
Number of Reviews
37
Ranking in other categories
Unified Endpoint Management (UEM) (3rd)
 

Mindshare comparison

As of September 2026, in the Enterprise Mobility Management (EMM) category, the mindshare of Microsoft Intune is 20.1%, down from 31.1% compared to the previous year. The mindshare of Google Cloud Identity is 1.7%, up from 1.1% compared to the previous year. The mindshare of IBM MaaS360 is 7.7%, up from 4.6% compared to the previous year. It is calculated based on PeerSpot user engagement data.
Enterprise Mobility Management (EMM) Mindshare Distribution
ProductMindshare (%)
Microsoft Intune20.1%
IBM MaaS3607.7%
Google Cloud Identity1.7%
Other70.5%
Enterprise Mobility Management (EMM)
 

Featured Reviews

HA
Senior Business Development Executive at Digitaltrack
Centralized device management has automated onboarding and improves remote security compliance
One thing I feel Microsoft Intune could improve is troubleshooting visibility. In many cases, when a policy or application deployment fails, the error messages are a bit generic. So, admins still spend time checking logs manually or testing on devices one by one. Compared to the simplicity of deployment, troubleshooting sometimes feels less mature. I also think reporting and real-time monitoring could be stronger. The dashboard gives useful information, but in large environments, many teams still depend on additional tools or scripts for deeper reporting and analytics. If I had to focus on one area first, I would probably choose troubleshooting and reporting. Deployment through Microsoft Intune is generally straightforward, but when something fails, identifying the exact root cause can still take more time than expected. Error messages are sometimes too generic, and admins often have to dig through logs, sync status, or multiple portals to understand what actually happened. I think user experience and policy management could also improve further. Microsoft Intune has become much better over the years, but sometimes the admin portal still feels fragmented because certain configurations open in different sections or redirect to older interfaces. For new admins, especially, it can take time to understand where everything is located. Another thing is policy conflict handling. In larger organizations, multiple device policies, compliance rules, and configuration profiles can overlap. When conflicts happen, the visibility is not always very clear, so admins spend time figuring out which policy actually won or caused the issue.
SK
Director at GNX Solutions
Cloud automation has improved development efficiency and supports secure MFA and SSO
The best features in Google Cloud Identity are their cloud, their VMs, and their cloud VMs, which are too good compared to OCI. Using Google Cloud Identity is beneficial in terms of finance as we are always doing automation and AI, and it is definitely the best. I use multi-factor authentication with Google Cloud Identity. Regarding how Google Cloud Identity helps to improve security, I can say that security is something everyone is using. I do not feel any different. After this, everything will be JWT token and all things we are using. I do not feel any difference in there. I have used the SSO feature, single sign-on, with Google Cloud Identity. In a few words, how Google Cloud Identity affected user management within my organization is that it is not done for my organization but for one of my clients only. I already have the ADs there, but still, it is the best. I think the reporting tools of Google Cloud Identity are good. I cannot comment on these kinds of things for this particular product.
Abhijeet Chaskar - PeerSpot reviewer
Cybersecurity Analyst at DigitalTrack solution pvt ltd
Centralized device control has improved security and streamlined daily management tasks
The best features IBM MaaS360 offers include centralized device management, policy enforcement, compliance tracking, and remote device actions. These features make managing and securing endpoints much more efficient. Another feature I appreciate about IBM MaaS360 is the visibility it provides. Being able to view device status, compliance, and security information from one console makes day-to-day management much easier. IBM MaaS360 has positively impacted my organization by improving efficiency and security across the organization. We can manage devices more efficiently, maintain compliance, and resolve issues faster. We save time for both IT teams and end users. The AI outputs from IBM MaaS360 have been reliable in our experience. They provide useful insights and recommendations that help with device management and security monitoring. Though we still review important findings before taking action.

Quotes from Members

We asked business professionals to review the solutions they use. Here are some excerpts of what they said:
 

Pros

"Overall, Microsoft Intune has helped me manage devices more efficiently while maintaining better security and compliance standards across the organization."
"I appreciate how easy it is to deploy certificates to end users to get control over their device with Microsoft Intune; that's what Microsoft Intune is known for, and that's what we use them for."
"Implementing Microsoft Intune is easy."
"What I like most about the tool is that it's now very easy to set up a device for someone to use. It also helps us tremendously in managing security. Before, we used on-premise management with a domain controller. It was difficult to manage security comprehensively. For example, it was hard to know which computers were updated. We weren't able to do that easily with our previous solution."
"Microsoft Intune has a pretty positive impact overall, especially in terms of device management efficiency and supporting remote work."
"Overall, the user experience of Microsoft Intune is excellent, the software is installed in the background and the user will not feel any disruption, and it is a comprehensive solution because it is integrated with Microsoft's other products."
"Conditional access has helped us tailor and enforce our security policies in the mobile space."
"Microsoft Endpoint Manager is not expensive overall, especially for small environments."
"The main control page and the ability to manage all our users from a web-based portal are the most valuable aspects of the solution. That's particularly useful because we're a heterogeneous network."
"Although we have not looked at the whole product and explored it completely, we find that all the authentication features that we are using now are valuable."
"Google is always on its own, and Google Cloud Identity is pretty good on every point."
"The most valuable feature is the performance."
"The best features of Google Cloud Identity are that it's free and works with modern applications, meaning if it's OAuth or using the OAuth protocol, it's very easy to integrate with those applications."
"It's easy to set up."
"The most valuable feature of Google Cloud Identity is its stability."
"The Cloud Identity is well advanced in terms of features, applications, and the components that it is offering."
"The ability to send an iPad out to someone and have them auto-provision it when they are out in the field is fantastic. We don't have to have it all configured before we ship it. This is probably the biggest value add."
"One valuable feature is the ability to provide a secure environment. Another is the kiosk mode where MaaS360 can be used over a tablet or mobile device to ensure that a single application is used."
"The tool's most valuable features are application, distribution, and security. It helps to block user access."
"The most valuable features of IBM MaaS360 are encryption and mobile design."
"MaaS360 is a pretty robust product that is available for use in the enterprise world, and from the stability point of view, we have not faced any challenges."
"The implementation phase of IBM MaaS360 was pretty easy."
"We introduced the product as part of the SOC-2 requirement. The tool's most valuable features include keeping the operating system updated, tracking software inventory, controlling computer administrators, and the ability to wipe a computer in case of a security threat. It helps us to be compliant, and it is one of the reasons we implemented it."
"We have had practically no issues with MaaS360 that haven't started from our end first."
 

Cons

"Applying security recommendations can be difficult in Microsoft Intune. Sometimes, they give you recommendations, but you need a different server to manage the pieces, or you have to go to each device individually. However, it has been improving. Before, there were certain policies you could not implement directly in Intune, but now I see progress. I would like to see more improvement in policy management, similar to how we used group policies on-premises."
"I have been trying to contact technical support but haven't been able to reach anyone."
"For additional functionality, I suggest that Microsoft could expand on asset management. Since the platform is there, they could develop it into a full-fledged asset management system."
"I also hope the cost of Remote Help will decrease because it's a much-needed Intune function."
"One big problem with Microsoft is that they're changing the names of the products quite often, or they're quite consistently doing so. Intune is now Endpoint administration. Constantly switching the user interface or the administrative interface makes it quite hard to keep pace. If you are on a two-week holiday and you come back and look at the same screen you have looked at for the last couple of months, it looks different, which is annoying. Changing things around all the time doesn't make it easy."
"The interoperability or communication with a different platform can be better. It is a two-way street. It is not only about Microsoft. The other platforms also have to be willing to share some information, but that absolutely can be improved."
"The downsides of Microsoft Intune include the fact that the interface can sometimes be complex for new administrators."
"Historically, Group Policy has simplified the management of various items, such as printer and drive mappings and while Intune offers workarounds, it lacks native support for these functionalities. This is an area I believe needs improvement."
"Google Cloud Identity can be improved by having better integration with Active Directory, but since Active Directory is also a Microsoft solution, we don't think it will happen; that's the only disadvantage of Google."
"Google Cloud Identity should improve its compatibility with other products without any impact, such as Jamf Cloud."
"Technical support is slow."
"We cannot manage the attributes of SSPR."
"The pricing for this solution is a little bit higher than AWS and others, which is something that should be improved."
"Mobile device management could be improved. Through Google Cloud Identity, we can manage Android applications and have control over iOS devices, but container functionality is missing."
"The interface could be more user-friendly."
"There is room for improvement in the configuration of their security policies. It seems quite basic."
"They should allow for the building of custom reports with graphics."
"An area for improvement would be handshaking with Microsoft in terms of trying to get a DLP on Microsoft OS."
"Sometimes IBM MaaS360 seems buggy...The solution's technical support team is sometimes slow to respond and not competent enough."
"It's difficult for someone like me to set up a phone that doesn't require a SIM card, like Apple's new phones."
"The solution needs to offer live technical support. Right now, it's just a chat window and it's rather unhelpful."
"IBM MaaS360 needs to have stronger points when it comes to the area of BYOD."
"When we have MaaS360 installed on smartphones, it consumes the battery of the device at a much faster pace."
"The look needs to be updated and it could be simpler to use."
 

Pricing and Cost Advice

"We have a limited budget for security investments, so Microsoft should consider reducing pricing in our region. This would make investment more viable, especially since larger businesses in other countries can afford it easily."
"Microsoft Intune is reasonably priced for large organizations that already have Microsoft Enterprise licenses, but it is less affordable for smaller businesses."
"Microsoft Intune's costliness stems from licensing fees and the overhead associated with its management, user experience, and device remediation."
"The product is relatively pricey, but considering its benefits, I'd say it's fair. The benefits outweigh the expensive licensing fees, especially for large organizations, but medium-sized and smaller businesses may be unable to afford it."
"It comes with the E5 plan. We bought the E5 plan from Microsoft."
"It's bundled with Business Premium and an E3 license, which is beneficial. If you have to pay extra, it's pricey, but with the bundled package, it's acceptable. They recently increased the Business Premium pricing, which we don't appreciate. The price increase and yearly commitment are causing some problems for us."
"The tool is cheaper than our company's other MDM tools."
"The price is very reasonable."
"The product is billed on a monthly basis depending on the number of users."
"The pricing is a bit expensive."
"On a scale from one to ten, where one is cheap and ten is expensive, I rate the solution's pricing a three out of ten."
"The licensing cost depends on the partners and the relationship between the company and the partners."
"The fees are paid monthly and there are no additional costs other than the licensing fees."
"The solution is not expensive."
"When I worked on Cloud Identity, they offered a free or enterprise version. You can synchronize and create up to 100 user identities in the free version. After that, you have to purchase a business or enterprise license. In that model, you'll be charged based on the number of users."
"I rate the product price a seven on a scale of one to ten, where one is a low price, and ten is a high price."
"I feel the pricing to be very high."
"​It requires zero investment in infrastructure since it is 100% cloud.​"
"Price is something for which we are always under pressure. If we have to look at the MaaS deployment, the price definitely has to come down. This is clearly one of the areas that we will have to work on, not only as a provider to our customers but also as a consumer of this service."
"I rate IBM MaaS360’s pricing a six out of ten."
"There are other solutions cheaper than IBM MaaS360, such as Microsoft Intune."
"Fees are monthly and it's approximately $8 per user."
"The solution is cost-effective."
"The licensing structure is broken down into levels, each with different functionalities available. Depending on your license, there may be additional fees for extra features."
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Top Industries

By visitors reading reviews
Manufacturing Company
9%
Financial Services Firm
9%
Outsourcing Company
9%
Computer Software Company
7%
Financial Services Firm
13%
Computer Software Company
11%
Manufacturing Company
10%
Comms Service Provider
9%
Manufacturing Company
12%
Computer Software Company
9%
Government
8%
Outsourcing Company
7%
 

Company Size

By reviewers
Large Enterprise
Midsize Enterprise
Small Business
By reviewers
Company SizeCount
Small Business192
Midsize Enterprise62
Large Enterprise187
By reviewers
Company SizeCount
Small Business11
Midsize Enterprise5
Large Enterprise8
By reviewers
Company SizeCount
Small Business21
Midsize Enterprise7
Large Enterprise12
 

Questions from the Community

How does Microsoft Intune compare with VMware Workspace One?
Microsoft Intune is a great tool for managing a mobile device fleet while keeping access control. The solution makes ...
What are the pros and cons of Microsoft Intune?
Microsoft Intune is a great configuration management tool and has a lot of good things going for it. Here are some of...
How does Google Cloud Identity compare with Microsoft Intune?
Microsoft Intune offers not only an easy-to-deploy data protection and productivity management solution, but also ...
What is your experience regarding pricing and costs for Google Cloud Identity?
It's crucial to monitor costs carefully, as there can be unexpected charges. I have been charged even when there was ...
What needs improvement with Google Cloud Identity?
If you are asking about room for improvement with Google Cloud Identity, whatever is there already, cost is the only ...
What is your primary use case for Google Cloud Identity?
We are using Google Cloud Identity for application development.
Microsoft Intune vs IBM MaaS360 - which to choose?
Our organization researched both Microsoft Intune and IBM MaaS360 when considering the type of endpoint security tool...
What is your experience regarding pricing and costs for IBM MaaS360?
The pricing for IBM MaaS360 was reasonable for the features provided. Overall, we feel the platform delivered good va...
What needs improvement with IBM MaaS360?
I would appreciate a more intuitive interface and simpler navigation in IBM MaaS360. The platform offers a lot of fun...
 

Also Known As

Intune, MS Intune, Microsoft Endpoint Manager
Cloud Identity, Cloud Identity Premium
Fiberlink MaaS360, MaaS360
 

Overview

 

Sample Customers

Mitchells and Buzzers, Callaway
ExtraHop Networks, HealthChannels
Bancroft, Garuda Indonesia
Find out what your peers are saying about Google Cloud Identity vs. IBM MaaS360 and other solutions. Updated: September 2026.
913,654 professionals have used our research since 2012.