Apollo.io Reviews

I have worked with Apollo.io for more than six months now.

As an SDR, I use Apollo.io for prospecting. I use Apollo.io to search for new leads, get contact information, company details, and mail sequences.

I mainly use Apollo.io for lead scoring and to group my ICP. In Apollo.io, you have to set different rules including job title, company size, industry, tech, and other parameters.

What I appreciate about Apollo.io most is its Chrome extension which is very user-friendly, and it has excellent sequencing capabilities that make it easier to stay consistent with outreach. The fact that it combines both database and outreach tools in one place is valuable. I utilize Apollo.io's lead scoring feature extensively.

The experience with Apollo.io's CRM integration capabilities for managing pipelines is excellent. The ability to integrate with HubSpot, which I frequently use as my CRM, is outstanding. It also works seamlessly with Gmail and automation tools such as make.com or Zapier. As an SDR using Apollo.io, there is no need to copy-paste leads as everything can be automated and integrated. When leads are extracted, they automatically transfer to the CRM. This saves considerable time, and activities such as emails, calls, meetings can be automated in the CRM.

There are several areas where Apollo.io could improve. First, there is an issue with repeated contacts appearing in searches. The data accuracy needs improvement, especially compared to tools such as ZoomInfo, though Apollo.io is more cost-effective.

Email deliverability requires improvement, and domains need warming up. The learning curve could be smoother. Additionally, contacts outside the US market are not as well enriched as those within the US.

The customer service, while adequate, could be more responsive. The analytics, though strong, need further advancement to meet user needs.

I have worked with Apollo.io for more than six months now.

I have had limited interaction with Apollo.io's technical support. In a previous instance involving data enrichment issues, I reached out to technical support. While the support was adequate, it could be more efficient as the response time was somewhat slow.

I have experience with ZoomInfo and several other solutions, but I prefer Apollo.io. ZoomInfo offers depth and data accuracy, particularly when searching for large industries. However, its main drawback is the cost, which can be prohibitive for smaller industries starting up.

As an SDR, I am not directly involved with the setup process. The pricing structure is reasonable with various plans available. The free plan includes 50 emails per month. They offer basic and professional plans as well. The setup process is straightforward with no significant costs. Apollo.io is more affordable compared to other tools such as ZoomInfo, offering a database of over 270 million contacts at a reasonable price point.

The return on investment with Apollo.io has been primarily in time saved and opportunities created. Instead of spending hours searching for contacts across different sources, Apollo.io provides verified data and handles numerous automations. The Chrome extension is particularly valuable when accessing LinkedIn or other sites, as it immediately displays contact details.

Comparing the price of Apollo.io to ZoomInfo, Apollo.io provides better value while maintaining data accuracy and consistently generating leads from its database of over 270 million contacts. The balance between price and value demonstrates the ROI. At SalesLoft, we use similar tools to speed up prospecting and secure meetings, which is the ultimate measure of ROI.

As an SDR, I am not directly involved with the setup costs. The pricing structure is reasonable, and Apollo.io offers a free plan which includes 50 emails per month. They provide basic and professional plans as well. The setup process involves minimal costs and is more affordable compared to other tools such as ZoomInfo. Apollo.io provides access to a vast database of over 270 million contacts at a competitive price point.

I have experience with ZoomInfo and several other solutions, but I prefer Apollo.io. ZoomInfo offers superior depth and data accuracy, particularly when searching for large industries. However, its main drawback is the cost, which can be prohibitive for smaller industries starting up.

I primarily use email sequences in Apollo.io. The platform allows users to set up automated emails, calls, LinkedIn messages, and follow-ups. The automation capabilities are impressive as once a sequence is established, Apollo.io manages the remaining processes automatically.

The analytics provided by Apollo.io have been highly beneficial, offering insights into performance metrics such as email send rates, reply rates, booked meetings, and calls made. Users can track leads added to sequences through different stages.

For those considering Apollo.io, I recommend starting with a smaller or free entry package to test the platform. Users can upgrade once they see the ROI. It is beneficial to invest in data setup and integrate Apollo.io with a CRM. At SalesLoft, we use both Apollo.io and CRM integration, and I train teams on sequences and automation.

My overall rating for Apollo.io is 7.5 out of 10.

We use Apollo.io through the web browser. There are constant updates for Apollo.io recently. They continuously change their UI and their data. They keep on adding more options and more variations in tools. We majorly use Apollo.io for email and intent data, numbers and quick email outreaches.

Since I majorly do lead generation via LinkedIn, I use Apollo.io to get people's emails and contact numbers at a work level. Once I get those contact numbers, I usually verify them. Apollo.io used to provide much better service before and their UI used to be less clunky. The user experience nowadays is not as good as it used to be. My main use case would be emails and contact numbers. They used to provide more verified emails and numbers, but nowadays, it's not as reliable. We sometimes have to go through other tools to get more information.

We use that for the most basic outreaches because for outreach, we have other tools that are much more suitable. I just use Apollo.io for quick outreach where I would select a bunch of leads, upload them to Apollo.io, select them, have a small sequence, and then run it.

Their Waterfall Enrichment has evolved significantly. Previously, they only used their own database, but nowadays, they use Waterfall Enrichment where multiple tools can be selected to provide email data. They don't only use their own database. I can select as many tools as I want, add APIs, link external tools, and add AI. Those are all very useful features, especially when it comes to finding mobile numbers.

Compared to other tools, Apollo.io provides emails reliably, and they have an effective search feature. They also have a feature where if I upload a LinkedIn lead with a LinkedIn link that isn't in their database, Apollo.io would add that lead to their database using my provided information. When uploading CSVs and enriching leads, they don't charge as much as getting leads from Apollo.io itself, which is a much more friendly and fair approach compared to other tools.

Apollo.io used to provide much better service before and their UI used to be less clunky. The user experience nowadays is not as good as it used to be. They used to provide more verified emails and numbers, but nowadays, it's not as reliable. We sometimes have to go through other tools to get more information as they have been lackluster in that area.

Their information gathering is not as updated as it used to be. They don't have enough information.

When it comes to performance, it's a very heavy app now. It takes time to load, stutters, and gets stuck frequently. Previously, it used to be much less laggy and easier to use. The UI live update was good before, but nowadays, I have to refresh the page to see if they had sourced the email or if old information is still being displayed.

LinkedIn keeps updating their tools, rules, and regulations. Due to these reasons, Apollo.io experiences bugs, crashes, detail updates, and jumbled columns during updates. These issues are understandable from a developer perspective, but they create minor inconveniences for customers.

I would appreciate if Apollo.io could restore the reliability of their email service to its previous level.

Communication was difficult due to accent-related misunderstandings.

The app is very heavy and takes time to load, with frequent stuttering and freezing issues. Previously, it was much less laggy and easier to use. The UI live updates worked smoothly before, but now I have to refresh the page to see if they had sourced the email or if old information is still being displayed. The UI has become heavy, clunky, and slow.

Apollo.io is really good for small-tier companies with its price point. If a company is scaling up and has more funding, other tools would be more appropriate because Apollo.io is not as good as it used to be. Apollo.io is not very scalable if your company has a bigger budget - you need to simply move on from Apollo.io. Apollo.io remains the budget-friendly option.

The technical support and customer support are not very effective. We had issues with Apollo.io's technical support because they repeatedly provided the same responses even when our issues were different.

Positive

I am a customer with personalized account managers in Apollo.io. We have our own custom plan within Apollo.io.

Apollo.io is a browser tool. The setup process involved providing our credentials, and they customized the plan according to our needs. After payment, we received credentials and a temporary password. We could log in, change the password, and begin using the service. All credits were properly updated with no issues of disappearing credits. The onboarding process wasn't complicated as we were familiar with similar UIs and could navigate through the tool without personal training.

I attended all the implementation calls.

We conduct our own analysis rather than using Apollo.io's analysis tools. Our lead generation work is very manual. We do our own research and outreaches. We don't usually use other tools for analysis because we are persistent about having the best analytic information. We use tools, but they are not automated. This allows us to closely monitor everything. We don't use Apollo.io's analytic features for research purposes.

We don't integrate our CRMs. We use HubSpot.

I have seen it but have not yet explored it.

LinkedIn's frequent updates to their tools and regulations can cause Apollo.io to experience bugs, crashes, and data display issues. While these issues can appear problematic for the business, they are understandable from a technical perspective. As a customer, these were minor inconveniences rather than app-breaking bugs. The technical support could be improved as they tend to provide repetitive responses regardless of the specific issue. This review rates Apollo.io as 7 out of 10.

My use cases for Apollo.io include scraping contact details, phone numbers, emails, and sometimes prospecting as well. I also use it to leverage any available buying intent signals.

I appreciate that Apollo.io provides the tech stack of companies and what they're currently using. Previously in my line of work with Google Cloud, it was important for me to know what solutions companies were currently using, whether they already had Google Cloud solutions or were using competitors. It's a very good indicator to understand their familiarity and helps guide conversation approaches.

I saw the benefits of Apollo.io immediately when I started using it because I wanted that kind of information to enable me to do my work better. It has been helpful from the very beginning. Since I'm on a free version, it has limitations on how much I can actually see.

There was an issue with Apollo.io earlier this year or sometime last year when there was a breach regarding its use on LinkedIn, and many people were unhappy about it. They were actually removed from LinkedIn, if I'm not mistaken. I want to ensure that the information I'm getting is something I can verify because I receive questions from prospects or clients asking where I got their number, and when I mention it's coming from a scraping tool from Apollo.io, they are not happy with it.

I have been using Apollo.io for about close to two years.

I have not seen any issues with Apollo.io's performance and stability. Everything has been working fine.

I find scalability with Apollo.io to be fine. Their direction appears to be moving toward becoming a GTM engine similar to Clay. They have automation capabilities for cadences and AI functionalities. While I haven't explored these features as they are part of the paid version, I still receive alerts about my target ICP, which has been very helpful.

I have never contacted technical support for Apollo.io in any way.

Positive

I have used Lusha previously and concurrently. In terms of information accuracy, Apollo.io provides better results than others. For example, with Lusha, I might get a name correct but reach a different person altogether. I have never experienced this problem with Apollo.io.

The initial install and deployment of Apollo.io were relatively easy. I don't have any IT background, and it was simply plug and play for me.

I am not familiar with Apollo.io's pricing as I didn't investigate it. The company I worked with did not provide such tools, so I took the initiative to have this information before reaching out to people. I haven't compared pricing with other tools such as Surf, Lusha, or RocketReach.

Apollo.io requires minimal maintenance. I use it as needed, and everything works fine except when I run out of credits.

I have used it for three different jobs, and it remains very helpful. On a scale from 1 to 10, with 10 being the highest, I would give Apollo.io an eight.

I'm willing to have my review published and can be contacted regarding any questions about this review. I'm also interested in being a reference for Apollo.io.

My main use case for Apollo.io is to source and verify B2B prospect data that we ultimately put to use on behalf of our clients in the form of outbound marketing campaigns. It might be for email outreach or LinkedIn outreach or cold calling or warm calling projects.

We have used Apollo.io for hundreds if not thousands of campaigns over the years, and the types of filters we often use would be the technographic filters or the intent filters, along with in combination with the most common filters around job roles and industries and company sizes and whether companies have been funded recently. We use a combination of all those types of filters to build out the most suitable ICP data for particular client's objectives and targeting.

The best features Apollo.io offers include a huge variety of filters at both the prospect level and company level, which is a big attraction point, particularly quite a number of unique filters that are less available elsewhere, such as their intent-based filters in partnership with Bombora intent data. That's been really useful for us and our clients. A quite new filter that relates to recruitment and what job roles companies are recruiting for is also a great way to determine the right businesses to target. The funding filters are very useful to build out lists of recently funded companies or different stages of seed funding.

Apollo.io has positively impacted our organization because, historically, we have used other competitors and sources of B2B data such as Cognism and a few others over the years, but we found Apollo.io to be more accurate, better priced, and just as many, if not more, features and filters available.

We have certainly seen an increase in accuracy in terms of deliverability rates for email campaigns compared to the Cognism data we used previously. Overall, Apollo.io has increased the accuracy in our targeting, be it using the LinkedIn URLs, the work email addresses, or the mobile and direct dial numbers that are available. It's heightened our accuracy in our targeting.

The pricing structure is a little bit too complex with the credit system. It could be simplified and made more inclusive. However, the pricing competitiveness is good; it's just the structure of how the costs work that could be simplified.

I have been using Apollo.io for around four years.

Apollo.io is stable.

Apollo.io's scalability is very good. We use it across a multitude of clients and will continue to do so.

The customer support is very good. On a scale of 1 to 10, I would rate the customer support as a nine.

Positive

I previously used Cognism, and we switched because it was getting too expensive, it didn't have all the features and adaptability we were looking for, and the tests we did with Apollo.io showed it was going to be a better choice.

I have seen a return on investment with Apollo.io because it is helping us drive ROI for the campaigns that we run for ourselves and on behalf of our clients. Definitely compared to using Cognism previously, which was more expensive and less accurate, it's been a vast improvement. Many campaigns that we have run and are running deliver significant ROI thanks to the quality of the data and the options to build out very tight audiences using a wide variety of targeting filters.

Before choosing Apollo.io, I evaluated other options such as ZoomInfo, Dun & Bradstreet, and Seamless.ai.

We usually decide which filters to use for a specific campaign by always using a combination of filters together to get down to the most relevant audience possible.

My advice for others looking into using Apollo.io is to watch up on all the training videos, the YouTube videos around the best features and use cases. There are so many options and so many filters available. It's important to choose the right ones by learning and upskilling and getting the maximum out of the onboarding process and human support that Apollo.io provides during the setup and onboarding.

On a scale of 1-10, I would rate Apollo.io an 8 overall.

My company does not have a business relationship with this vendor other than being a customer. I found this interview good, but it would be helpful to have a progress bar to know how many questions there are going to be and how close to completion I am.

The primary use case that I'm using Apollo.io for is to source data. I run LinkedIn email campaigns, so for me to get the data, I use Apollo.io as the data provider.

When it comes to the analytics influenced by the outreach, since I'm not running that many campaigns through Apollo.io, I haven't used their dashboards either. The primary use case that I use Apollo.io for is to source leads from them. I didn't have a need to use the analytics.

I have tried Apollo.io's outreach side of things too, but not that much. I have run a couple of campaigns in the last year. They seem fine, but when we plug multiple emails and run the campaigns, we cannot differentiate the username. So if I send the email from, for example, tom@so-and-so-from-company, and if even the email is different, the sender will receive that it's from the person as Tom. I tried to find a workaround, but it's how it is.

I haven't automated any workflows in Apollo.io that much, just the basic stuff, mostly related to the data. I know it would be easy if I automated the data flow in Apollo.io, but I haven't tried it in-depth.

I haven't integrated Apollo.io with any CRM. I just use it as it is. I didn't have a need to integrate it with my CRM because we run the campaign out of Apollo.io.

I would say their CSV upload feature where we can randomly upload a person's first name, last name, and the company name is one of the most valuable features in Apollo.io, and it will look for and get the emails and their LinkedIn links and their company's website. Compared to other tools, they are a bit accurate when it comes to CSV uploads.

There are some glitches within Apollo.io, where sometimes it will give us incorrect information. When I get something incorrect, I have to contact their chatbot, and they have to respond and sort it out for me. It has happened around two or three times, but it is still there. When I'm working on tight deadlines, it is an obstacle that I face usually.

Their user interface in Apollo.io could use improvement. Right now, it is a little buggy and laggy. When I click the search, it takes some time to load. The loading time is a bit high.

Regarding specific features that are missing in Apollo.io, I have seen some other tools where they have an AI feature where the person can describe who their target audience is, and the AI creates the search for them. I would appreciate seeing that kind of feature within Apollo.io, where we just describe our ideal person, and Apollo.io makes the search for us, without having to navigate through headcounts and company industries. Because marketers will know how to put the filters, but a non-marketer would prefer to just describe it to an AI and get the ideal leads out.

When compared to the current market, Apollo.io is the cheapest of all. Even though they are the cheapest, their data quality is high.

I am using Apollo.io's current pricing, and the pricing is reasonable. Another thing that I want to point out is they moved from their previous credit system to a new one. I think that's a little bit unfair because previously they gave us different types of credits for different types of work, but now they have synchronized it into one. I feel it is not that great for a single user, because if it's an agency plan, then it's fine. But if it's not, compared to the previous pricing, now it's a bit expensive when you compare the number of credits that we had before for the same price.

The pricing model's flexibility is a topic of discussion. I would say still with the new pricing, Apollo.io is the cheapest and it gives us a positive ROI.

I have used Cognism, and I was trying Clay.

If we take other providers such as Clay, the main differences between Apollo.io and its competitors are that Clay gives something a 360-degree solution. Not on CRM; they do not do CRM, but when it comes to data, they have their own AI agent where we can ask them to research a person or research a company. In Apollo.io, they just give us the website, the company names, and the website—the top-line information. In Clay, we can get that information, plus we can ask the in-built AI to research the website and see whether the company fits our targeting. That's the main difference I see in Clay and Apollo.io.

My advice for other organizations who are considering Apollo.io for their companies is to decide how many people and what's their target for a month, reach-outs for a month, then decide on the plan. Because their use case might be less, but they might sign up for a higher price, a higher plan, which they will not use up. I would recommend asking them to first decide their ICP and the number of targets that they're going to do, then look at the plan that they want to select. If what they want is a simpler, just a data grab, I would recommend them Clay. If they want to do reach-outs and the data from the same place, I would recommend Apollo.io. I rate Apollo.io 8 out of 10.

I primarily use Apollo.io for prospecting, building lists, building ICPs and finding validated contacts. While Apollo.io has an outreach feature, I have not used that personally, so my review is mostly centered around overall prospecting.

We are currently leveraging Apollo.io in terms of our outreach that we do internally with the professional plan.

The strength of Apollo.io is its database size and coverage, with hundreds of millions of contacts. I have been able to find prospects across multiple industries and roles, which has been helpful compared to other tools such as ZoomInfo and other tools in the market.

The filter segmentation has been advanced, making it quite easy to narrow down by company size, seniority, and geography. The UI is also efficient and easy to use compared to other tools. The extensive database is one of the main benefits, and the pricing is reasonably fair compared to other tools.

Improvements could be made to verified emails. Over the years, the overall email count has actually reduced, and even the verified emails that Apollo.io provides sometimes bounce. The emails are not that accurate, so improvements in that area would be beneficial. The accuracy is the main issue at the moment.

I have been using Apollo.io for close to two years.

We had in-depth onboarding sessions on how to utilize it, so there were no problems in grasping how to use it. There were no issues with deployment.

We have explored ZoomInfo but did not proceed with it because of the pricing, and we settled with Apollo.io. Other than Sales Navigator, I have not used any different solutions of the same kind.

It was an existing system that we were using internally before I joined.

We are currently leveraging Apollo.io for our internal outreach using the professional plan, and we are seeing revenue from it.

We explored ZoomInfo but did not proceed with it due to pricing. Apollo.io is much easier to grasp for first-time users, while ZoomInfo is more complicated, which steered us away from using it. I cannot provide extensive reasoning because I have not used ZoomInfo enough to give a comparative analysis.

I am currently in the middle of work. I have not used the analytics tools provided by Apollo.io. I have not integrated Apollo.io with any CRMs, and I am not utilizing the outreach capabilities. Based on my experience, I would rate Apollo.io an 8 out of 10.

From my perspective, I use Apollo.io to get and run simultaneous campaigns including LinkedIn outreach, email outreach, and cold calling.

When it comes to cold calling, we find contact numbers. For email outreach, we find verified email IDs, and for LinkedIn outreach, we find LinkedIn URLs.

We sometimes run campaigns using Apollo.io email automation, where we can set up sequences and multiple follow-ups. The first follow-up will be an email, the second follow-up will be a call outreach task, and the third will be another task sending a connect message through LinkedIn.

I was using workflows to automate tasks rather than doing manual day-to-day tasks. We can easily create automated workflows in Apollo.io to save time on manual tasks.

In one of my recent campaigns, I was targeting EdTech startups. The ICP focused on companies with 10 to 20 employees in the USA within the EdTech industry. We initially targeted them through Apollo.io using cold calls, emails, and LinkedIn outreach.

What stands out is the Apollo.io extension. When we use the extension, we can directly view LinkedIn profiles, and it automatically provides LinkedIn IDs and contact numbers. If contact numbers are available on LinkedIn, it displays them and gives an option to add to existing lists.

The extension works effectively with Sales Navigator as. Since Sales Navigator doesn't have an export tool, Apollo.io's extension allows us to easily export data into CSV files.

When it comes to USA contacts, it can be challenging. Some Apollo.io numbers are incorrect, especially when cold calling. The numbers often go unanswered, and when someone does answer, it's frequently not the correct person.

We encountered these issues mainly in the USA and UK regions, particularly when targeting EdTech companies. However, when running a campaign in Australia, most of our cold calls were answered successfully.

I believe they need to update their data in the USA and UK regions. Some of the data is outdated, and updating it would significantly improve the service. We can't afford to target the wrong person with incorrect information.

The interface is very easy to use, and they normally update it twice a month, which is good. However, they should focus on updating their data instantly rather than maintaining outdated information.

I have been using Apollo.io for maximum two years.

The cost of Apollo.io is acceptable and helps in saving costs compared to using multiple tools. Instead of having separate tools for email campaigns and cold calling campaigns, Apollo.io provides all three functionalities on one platform.

Creating workflows saves us considerable time rather than hiring interns for manual tasks. When it comes to cost savings, this is significant. Many companies hire people for manual tasks, but with Apollo.io, we can easily create workflows to save time and reduce hiring costs.

Due to some outdated data, we considered looking at competitors related to Apollo.io because we cannot target prospects with incorrect information. We initially looked at competitors such as Lusha.

My main use case for Apollo.io is B2B sales, marketing, data collecting, data collection, and data analysis, which I use day-to-day.

I am using Apollo.io for companies' analysis and employees checking, and in industry fields, company data collecting.

In my daily work, I focus on data collection.

The best features Apollo.io offers in my experience are the filters, which stand out to me the most when I search any industry or partner or leads, particularly with lead generation.

The filters help me because there are many filters in Apollo.io.

Apollo.io has positively impacted my organization by improving sales efficiency, and we are thankful for Apollo.io because we have more leads or prospects.

In addition to the filters, I find it useful that in my work, we want to find distributors, but in Apollo.io, from the LinkedIn data, I think it does not have a distribution option.

I have been using Apollo.io for eight months.

I believe Apollo.io is just great, and there is nothing specific I wish worked better or features I would like added.

I think Apollo.io deserves a rating of 10 out of 10.

I chose this rating because Apollo.io is the best for my daily workflow.

We use the solution for inbound solutions.

Apollo is very user-friendly.

Sometimes we get the wrong information on Apollo. They should improve the emails because we are connecting all the emails and logging on to Apollo.io.

I have been using Apollo.io for one and a half years.

The solution is stable.

The solution is scalable. 30 users are using this solution across multiple places in the B2B segment.

The initial setup is easy.

It's very useful for our sales team because we are providing the correct email. We have many chances for our sales team to work for our clients. 

We are using the free version of the solution.

It doesn't require any maintenance.

I recommend the solution for email accounts.

Overall, I rate the solution an eight out of ten.

My company uses Apollo.io for its sales-related activities while helping to manage the sales pipeline. Apollo.io also works like a CRM tool.

My company recently deployed Apollo.io to help with our sales activities. We send everything through Apollo.io, including all the emails. My company also keeps track of everything through Apollo.io. My company finds Apollo.io to be a platform through which we can manage our whole sales process without paying much money to use CRM platforms like Salesforce or HubSpot. My company plans to manage the sales pipeline and get overviews in Apollo.io, a high-level overview of our company's past sales activities.

The most valuable feature of the solution is the intent data it provides our company. I find it really interesting how Apollo.io can detect the intent of companies looking for your company's solution.

I think Apollo.io still needs to work on the CRM part because it has started building some CRM infrastructure for companies to use and track their sales activities. Maybe on the CRM part of things, Apollo.io can improve and create a more visible user interface.

I have been using Apollo.io for four months. I use the solution's latest version.

Stability-wise, I rate the solution a nine out of ten.

Scalability-wise, I rate the solution a nine out of ten.

Even though I have not contacted the solution's technical support yet, I feel the support is great. I rate the technical support a nine out of ten.

Positive

The initial setup of Apollo.io was easy.

The solution is deployed on the cloud.

I have seen a much higher return on investment than expected with the use of Apollo.io in my company.

With my idea about the pricing aspect of Apollo.io, I feel that the solution's pricing model is super good and a steal for what the product offers.

I recommend Apollo.io to those who operate small or mid-level businesses to help carry out their sales activities, including sending emails. The product also has a little bit of a built-in AI functionality that can help with the sales communication part.

I rate the overall solution a ten out of ten.