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LeadSquared Reviews

Vendor: LeadSquared
3.9 out of 5
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What is LeadSquared?

LeadSquared is a complete customer acquisition platform for businesses. It combines the features offered by both CRMs as well as Marketing Automation software, and thus brings your Sales and Marketing teams on the same page. It lets you :- 1. Automate lead capture from all sources2. Run email, SMS and drip marketing campaigns 3. Prioritize amongst leads using quality and engagement scoring4. Track lead activity on your website, landing pages, emails and calls, and 5. Access deep analytics about your sales and marketing activities. It is best fit for businesses in the Education, Real Estate, Financial Services, Health & Wellness, Travel & Hospitality, and Software sectors.
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LeadSquared is the #9 ranked solution in top Marketing Automation solutions and #29 ranked solution in top CRM solutions. PeerSpot users give LeadSquared an average rating of 7.8 out of 10. LeadSquared is most commonly compared to Microsoft Dynamics CRM: LeadSquared vs Microsoft Dynamics CRM. LeadSquared is popular among the small business segment, accounting for 47% of users researching this solution on PeerSpot. The top industry researching this solution are professionals from a outsourcing company, accounting for 17% of all views.
Buyer's Guide
CRM
March 2026
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LeadSquared mindshare

Product category:
CRM
As of March 2026, the mindshare of LeadSquared in the CRM category stands at 0.9%, up from 0.7% compared to the previous year, according to calculations based on PeerSpot user engagement data.
CRM Mindshare Distribution
ProductMindshare (%)
LeadSquared0.9%
Microsoft Dynamics CRM2.6%
Salesforce Sales Cloud2.1%
Other94.4%
CRM
 
 
Key learnings from peers
Last updated Mar 22, 2026

Valuable Features

LeadSquared's most valuable features include automation of tasks, lead management, and an easy-to-use interface. Users praise its customization options, capturing leads from multiple sources, and efficient categorization. Automation saves time, improves conversion rates, and enhances productivity. It integrates seamlessly with existing systems, offers a stable and scalable setup, and provides reliable technical support. Enhancements like AI-driven reporting and new communication features like auto WhatsApp messages and chatbots are continuously being developed.
  • "There is a lot of time saved and conversion rates also got improved with LeadSquared compared to the manual process where a person visits the office; after implementing LeadSquared, we convert most leads into successful leads, and productivity is also getting improved as we configured the automation part."
  • "LeadSquared has created a positive impact on the organization as it has increased sales and customer engagement."
  • "LeadSquared has created a positive impact on the organization as it has increased sales and customer engagement."

Room for Improvement

LeadSquared users suggest enhancements for its UI to be more user-friendly and improvements in notifications and workflow management. Adding AI and ML could automate responses to queries. The report section requires enhancement and there's a cost concern with additional users. Standardizing the Loan Origination System could be beneficial, alongside features for holiday management and improved planning manipulation.
  • "The solution's report section is not very capable and could be improved."
  • "The solution’s UI could be more user-friendly."
  • "The solution can get quite expensive, especially as you add more users."

ROI

LeadSquared provides a return on investment by automating tasks, saving time and reducing labor needs. It assigns leads to specific sales groups based on region, streamlining processes. Companies benefit from a centralized customer overview, enhancing marketing efforts. Some reported no noticeable ROI.

Pricing

LeadSquared pricing aligns with industry standards, offering competitive rates compared to similar products. Pricing involves a subscription model based on the number of users, with an approximate cost of 30 euros per user per month, and one-time setup fees. Enterprise users find the solution beneficial despite the higher overall costs. The SMS notification services incur additional charges. Licensing is typically annual, making it suitable for medium-sized teams rather than extremely large enterprises.
  • "LeadSquared is not as costly as other CRM solutions."
  • "We have an annual renewable license for LeadSquared."
  • "The license is paid yearly, and it is about 30 euros per month per user."

Popular Use Cases

LeadSquared is used for lead management and loan origination system implementation. It captures and automates sales leads from sectors like real estate and banking. It's a central CRM for storing leads obtained from social media and websites, allowing companies to organize sales journeys. LeadSquared is utilized by marketing teams to manage planning, sales, invoices, holidays, and more for small businesses, capturing visitor details and sorting them based on interest in proceeding with sales processes.

Service and Support

Users find customer support for LeadSquared to be quite satisfactory, noting that the team is responsive and approachable. They rate the technical team well, although there's mention of a 10 to 15 day wait for a technical resolution despite quick initial responses. Customers have reported reaching out multiple times and express satisfaction with the assistance received. The support team is praised for its friendly interactions during communications.

Deployment

Setup with LeadSquared was described as straightforward and uncomplicated. One entity rated the ease between six and a half to seven out of ten. The implementation process benefitted from its cloud nature, simplifying installation. Users found inputting data user-friendly, although some missing elements like currency were noted. Deployment duration was approximately one month, requiring combined efforts of an individual and their engineer, involving about twenty days of work.

Scalability

LeadSquared is praised for excellent scalability, with many organizations reporting substantial user bases and expressing satisfaction with its ability to support growth. While some note its cost as a limiting factor for larger firms, it remains a favored choice for scalability. Various organizations rate its scalability highly, indicating confidence in its capacity to accommodate expanding user numbers, which has substantially benefited users' growth.

Stability

LeadSquared is described as very stable, with many users rating its stability highly. It is quick, reliable, and free from bugs or glitches, avoiding crashes or freezes. While some users give it a lower rating of five or six, the majority emphasize its dependability and performance. LeadSquared consistently receives positive marks for maintaining a steady and efficient operation.
These insights are based on the in-depth reviews provided by peers to help you make a better buying decision.
Download our CRM Buyer's Guide for additional reliable information.

Top industries

By visitors reading reviews
Outsourcing Company
17%
Comms Service Provider
13%
Financial Services Firm
8%
Government
7%
Media Company
5%
Performing Arts
5%
Healthcare Company
5%
Consumer Goods Company
5%
Computer Software Company
5%
Manufacturing Company
5%
University
3%
Construction Company
3%
Hospitality Company
3%
Legal Firm
3%
Logistics Company
2%
Real Estate/Law Firm
2%
Recreational Facilities/Services Company
2%
Renewables & Environment Company
2%
Educational Organization
2%
Transportation Company
2%
Energy/Utilities Company
2%

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LeadSquared customers

Byju's Classes, Randstad, Trivago, Scripbox, Zoomcar, Quikr, Amberjack, Mettl, Flipkart, iNurture, Vedantu, Eton University, IIHT, NIIT, IILM, Ashoka University, BML Munjal University, O2 Spa, Body Craft, Acron Group, The Deltin Group,

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Product Categories

Product Categories
CRM
Marketing Automation

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LeadSquared Reviews Summary
Author infoRatingReview Summary
Associate Technology Consultant at a tech vendor with 10,001+ employees4.5I use LeadSquared for lead management and loan origination, and it has improved sales and engagement. It captures and segments leads, automates status updates, and delivers solid ROI. It’s stable, scalable, competitively priced, and support is generally good.
Senior Systems Engineer at a tech vendor with 10,001+ employees4.0I find LeadSquared a reliable, cost-effective CRM that automates lead capture and sales, significantly improving conversion rates and productivity. Its stability and scalability, along with good customer service, make it a strong recommendation.
Business Development Manager at Drishti IAs4.0I find LeadSquared's easy-to-understand user interface to be its most valuable feature, though I believe the report section needs improvement. I haven't considered or used other solutions and there's no specific deployment or cloud provider noted.
Digital Marketing &Transformation Specialist at Bajaj Auto Limited3.5LeadSquared serves as our central CRM, effectively capturing and storing leads. Its valuable customization aligns with our budgetary needs, although the UI could be more user-friendly. Cost-effective compared to Salesforce, it enhances our customer marketing efforts.
Owner at Arsium3.5I use LeadSquared for managing sales and planning, finding it easy to set up and scalable. It's stable, and support is helpful, but some planning features are lacking, and costs rise with more users. ROI remains unobserved.
Vice president at AKC Data Systems4.0No summary available